Super Tycoon
Chapter 301 Journey to the West is on fire
For a long time, Romance of the Three Kingdoms developed by top game manufacturers in the island country has been very popular. Whether it is the first generation or the second generation, it performs very well on video game consoles and arcades. It is a classic game that people will never tire of playing.
But the Three Kingdoms is the history of China, how can outsiders be allowed to develop it like this? Zhang Yang mentioned at the China Game Development Association that a company called Xinxiang Electronics in Baodao arranged for people to develop it quickly.
But before that, they first developed a game with the theme of Journey to the West called Journey to the West, The Legend of Shi'er.
The company also makes arcade machines, which are currently selling well in the Baodao market. Mainland China also has many imported arcade machines.
This time, after they made the game, they immediately contacted Zhiduoxing Company. They believed in Zhiduoxing's international distribution capabilities and believed that they could sell it at a high price.
Zhang Yang was not ambiguous here, and directly signed an exclusive buyout agreement with a guarantee of 10 million RMB + dividends. According to the agreement, even Xinxiang Electronics' own arcade machines cannot launch this game within two years.
After Xinxiang Electronics saw such a high price, they were ecstatic. They only spent less than 5 million RMB to develop this game.
So they also followed Zhang Yang's suggestion, and the next step is not to continue to develop fighting games, but to develop their long-established project of the Three Kingdoms War.
When Journey to the West was launched, it quickly became popular in Asia. Not only some game halls in China, but also rich people who are not short of money, in island countries, and even in Southeast Asia, the sales are very good.
This game sold 300,000 copies in just one week after it was launched, and it was only in Southeast Asia. Although the performance in other regions was mediocre, many people were interested.
According to this trend, in Southeast Asia alone, the sales volume exceeds one million copies, and it can definitely be regarded as a popular game. Any game that sells more than one million copies can be called a hot game. This is a standard watershed, just like the sales of game consoles have exceeded 10 million.
Because of the hot sales of this game and the explosion of word-of-mouth, the sales of Zhiduoxing G have rebounded. Originally, the weekly sales volume of Zhiduoxing G in the island market has dropped to less than 20,000 units, which still wastes a lot of effort.
As a result, after the appearance of this game, the weekly sales instantly increased to 60,000 units, and there is still a momentum of rapid growth.
For a long time, companies such as Nintendo and Sega have used the means of big hits to drive console sales, but this time, Zhi Duoxing stole the limelight.
Even though Nintendo's N64 is still well received,
But not everyone likes Nintendo games. Nintendo's consistent strategy is to promote a few games, and there must be a clear interval between the release of several games to ensure that each one can become a hit.
However, in this way, the number of new games released by Nintendo is insufficient. Suni has more than ten new games launched every month, and Zhiduoxing also guarantees more than five new games. There are only two to three new games every month, and basically only one game is promoted in a quarter, which seems to be a bit lacking in the number of games.
Sunny relies on quantity, and Zhiduoxing relies on price. The two sides work together to erode Nintendo's market. But for Sega Bandai, the merger is coming to an end at this time, and the development of new games is also in full swing. It is expected to launch new games early next year.
At this time, Nintendo and the representative of Nangong Meng sat together, and they watched Journey to the West together.
"The third-party game companies under Zhiduoxing are doing better and better. Moreover, Zhiduoxing is becoming more and more proficient in the promotion and distribution of games. This is not good news."
"Nangong Meng has always been the leader in the island country market in terms of the development of this kind of game. This time, a company from Treasure Island won the first prize. Don't you want to make something?"
The representative of Nangong Meng drank tea: "What to make? Are our games not selling well enough? It was your request. We can only launch three games a year."
Do you think we Nangong Meng do not want to launch more games? Not limited by your damn contract with Nintendo. How many talented developers want to join Nangong Meng, and Nangong Meng can support the development of several games at the same time, but they can't sell them.
"It's in your interest to launch three games a year and ensure that each of your games sells millions, or even millions, of copies."
"For example, some companies launch more than a dozen games every year. Can they be compared to the sales and profits of one of your games? We, Nintendo, are responsible to you and to the players."
"But this time, I hope that Namco can develop a Journey to the West game. We will focus on the Asian market, and even attack the Greater China region."
Throughout Southeast Asia, there are only two most widely used languages, one is English and the other is Chinese. Among them, English is regarded as the official language of many countries, and only those who have received higher education can master it proficiently. Chinese is different, because there are too many Chinese and overseas Chinese in these areas.
Zhiduoxing also relies on this to perform so well in the Southeast Asian market. Not only are the game consoles selling well, and they don’t need to change any language versions, they even sell some learning machine products abroad.
Home computer, this concept was put forward by their Nintendo. The two letters FC represent family and computer. The initial concept also includes learning machines.
It's just that they failed to promote the concept, but Zhiduoxing took advantage of it.
The last time I asked Matsushima Shinji to contact Zhi Duoxing to make the other party abide by the rules, but he was pushed back. Sega and Sunny have remained silent on this, it seems that they both have their own ideas.
But this is also normal. Who doesn't want to be the boss when they are in a certain industry? The boss holds the greatest voice, earns the most profits, and has a completely different status.
Isn't it just launching some popular games, what we have at Nintendo, you may not have, what you have, we at Nintendo will definitely have!
"Yes, but we ask Nintendo to release restrictions on game distribution for us."
If the distribution restrictions are released, how can other companies learn from them and manage them?
"Only you can release four games a year, is this enough?"
Apart from your Nangong Meng, other companies also have the ability to develop games, and your Nangong Meng is not the only one.
The representatives of Namco didn't ask too much, they were already special enough, and it was not a good thing for them to develop too many games at the same time, which would easily lead to shoddy production.
"Okay, that's it. We will soon develop a game with the theme of Journey to the West, and it is expected to be released to the market in the second quarter of next year!"
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