Super Tycoon

Chapter 339 Pushing Battle.net

Zhang Yang suddenly received a call from Allen, and understood what Allen meant. Unfortunately, Allen misunderstood what he meant.

"Alan, I am the major shareholder of Blizzard. If Blizzard has something to do, of course I will help. But as I said before, I will not intervene in the operation of Blizzard, nor will I appoint others to intervene. Don't worry."

Allen looked at Mike and Frank, did you hear me, they didn't care about it at all.

"Mr. Zhang, I have discussed with Mike and Frank. We are not as good as you in the management of the company. We still guarantee the quality and speed of the company's game development."

"Alan, needless to say. No one is born to manage a company, I believe you. What's more, as you get older, can you still sit in front of the computer and do game development? Learn management now, and you will learn management in the future. I can also adapt to my new role better.”

"That's it. I'll do some research. How to promote Battle.net to the European and Asian markets. North America will be handed over to DA. Do you have any objections?"

The phone hung up, and the three of Allen looked at each other. At the beginning, they were unwilling to hand over the management rights, but now they are handing over, and they don't want it.

"Alan, let's start transitioning to management as Mr. Zhang said. He is right, we are not young, we cannot be the same as before. We will make a basic framework in the future, and then let others complete it , and give newcomers some opportunities, maybe a few more geniuses will emerge."

Zhang Yang is really not interested in managing any Blizzard company. Even if the Blizzard company has expanded at this time, there are only so many people. The most important thing in the company is game development, which Zhang Yang is not good at. Moreover, it often takes a long time to develop a game, and he doesn't have time to check the progress every day.

But later, I can suggest to Allen that the shooting games of ID Engine Company and Villefort can also be operated on Blizzard's Battle.net, or that the two companies can help improve the Battle.net platform.

Only when it is completely perfect can it be vigorously promoted, otherwise any bugs will be a big blow to Battle.net.

...

The new head of the PS1 project looked at this month's game sales statistics and fell into deep thought. What's going on, the several games purchased with a lot of money this time have all failed. Not only did none of them hit the market, but none of them sold more than 100,000 copies.

In the recent period, companies such as Nintendo and Zhiduoxing have not released any new masterpieces of games. The enthusiasm for those masterpieces of games before should have slowly subsided.

This time, it also won Blizzard's game publishing rights from Nintendo and Zhi Duoxing.

This is what makes him most proud, but a game that is obviously very popular, why can't it sell?

"President Toriyama, after research, our sales department believes that the reason why Blizzard's game failed to become popular after transplantation is because this game is best played online in a local area network. Playing against a computer will reduce the fun by half."

online?

Let the game console be able to surf the Internet? Also provide an online platform? How much money does this cost? The above will not agree.

"Okay, I get it. Lower the offer for Blizzard's new game, or let them take the initiative to lower the offer."

Sega is also considering the connection of game consoles. Before that, it specially launched a dedicated modem, but the effect is actually mediocre, and Sega has lost money.

I heard that Nintendo also has this idea, but after researching, Sonny believes that this is a fake news, just to make Sonny start this project in a hurry, so as to stumble here, and at the same time slow down the speed of Sonny’s new product development .

The research and development of new products cannot be completed overnight. Not only must the performance surpass the current ones, but it must also ensure that the performance will remain in the mainstream within a year or two and will not be eliminated.

Moreover, the price changes of some electronic components must also be considered, so that it is acceptable to lose money at the beginning and make money later, so as to ensure that the new product will not lose money as a whole.

As long as the console doesn't lose money, it can earn money back by selling game software or authorizing other software vendors to earn licensing fees.

"Zhi Duoxing, is there anything going on recently?" Zhi Duoxing has been a little low-key recently, which makes them all feel uneasy. For this fast-rising company, they all feel that there is nowhere to start.

Every time it feels like it is going to completely suppress the company, it always allows them to find a new breakthrough. During this period of time, Zhi Duoxing was relatively quiet, which is obviously not right.

"Zhi Duo Xing mainly promotes the second generation of dance machines and tambourine machines this year. It seems that they are planning to expand their channels. However, the game company they invested in the United States mainly releases computer games. The profits are good. I don't know if Zhi Duo Xing plans to transform."

transformation?

If it is a transformation, of course it is the best. Without game consoles, there are only games, so they can only rely on the breath of game console manufacturers like them.

The most popular computer game is not only about two million copies, what is this? They make video game console games, more than ten million copies can be regarded as popular games.

The entire series can sell tens of millions of copies.

"Huh? What else did you say?" The subordinate's eyes made Toriyama Jun very dissatisfied.

"I heard that Zhi Duoxing is promoting a game platform called Battle.net, which is launched by Blizzard, and the major shareholder of Blizzard is Zhi Duoxing."

"President Toriyama, do you think this platform will be the focus of Zhiduxing in the future? They use this game platform to replace video game consoles to compete with us for the market?"

Toriyama Junbai glanced at his subordinates: "How did your brain grow? Zhi Duoxing also makes video game consoles, and they will destroy their careers? Don't you know which is bigger, the video game console market or the computer game market?"

"It is estimated that this is Blizzard's own idea, and it may also make Zhiduoxing company unhappy. But write this down, and once you find that Zhiduoxing's promotion of Blizzard Battle.net has increased, report it to me immediately!"

A week later, Jun Toriyama received another urgent report from this subordinate.

"President Toriyama, Zhi Duo Xing is really vigorously promoting Battle.net, and now it has advertised in Europe. They even started recommending in the island market and the South Korean market."

Toriyama Jun was stunned for a moment: "So fast? The promotion is heavy? How much do you think they will spend on promotion?"

"In Europe, at least 10 million U.S. dollars. In island countries and South Korea, at least a few million U.S. dollars. They also spent a lot of money in North America."

"It means that they will spend at least 20 to 30 million U.S. dollars in order to promote Battle.net, which is equivalent to Blizzard's entire income from Warcraft 2 last year."

"Where's the information? Bring it here, and follow me to report to Vice President Jiuduo!"

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