Super Tycoon

When Sega Bandai held an emergency meeting to study countermeasures. Satoshi Matsutajiri sent the two reporters out, and the two reporters had a big red envelope in their pockets.

Then Matsudajiri Satoshi made two more phone calls. It was the boss of the media to which the two journalists belonged, and told the other party that Zhi Duoxing wanted to increase advertising fees from them.

Needless to say anything else, the other party will understand what to do.

Early the next morning, Sega Bandai was still in a meeting. Yesterday's sales statistics came out, and their Tyrannosaurus machines sold only 170,000 units worldwide, far below the expected 700,000 units.

However, Zhi Duoxing's electronic pets sold more than 800,000 units yesterday, as if they had a second spring.

Da Chuangong looked at his subordinates: "The result has come out. We discussed yesterday to lower the price. However, our production costs, publicity costs, and R\u0026D costs are all higher than those of Zhiduoxing. Their price can still guarantee profits. We But not."

"The price we sold to retailers before was almost the same as the retail price of Zhiduoxing at this time. If we lower the retail price, we will inevitably give some subsidies to retailers, and then we will fall into a loss!"

If the price is lowered on the second day of listing, people who bought it on the first day will definitely get it back. This will also have a great impact on the reputation of Sega Bandai.

"President, what if we give the person who bought yesterday a certificate of extended warranty? Ordinary three-guarantee service, we refund within one month, replace within three months, and guarantee for one year. If we double the time, we should be able to Let them not return it?"

Anyway, after starting up, the pets will hatch, and there will be no return or exchange if there is no quality problem, but this will cause a great loss to the brand.

Don't forget, Sega Bandai will launch a new home game console in the second half of the year. If the brand is damaged, it will inevitably affect the sales of new products, and this loss will be even greater.

"Is there any other way?"

"How about giving a Digimon sticker as a gift? This cost is not high, but it is also very popular. In this way, we can not reduce the price temporarily, and the price will be reduced the next day. The impact is too great."

"How much is the sticker, and others are not stupid. Once you calculate it, you will know that it is still a loss. How about a limited edition comic book? The value is equal, but our profit must be reduced to less than 10%, or even less than 5%. .”

Someone immediately objected: "Such a low profit, including some sales risks, has a high probability of losing money. Even if you don't lose money, as long as this product doesn't make money, it will be a failure."

While they were arguing, someone knocked on the door and came in. Okawa Gong took a look, it was his secretary, he frowned, what did you come in during the meeting, didn't you clean up well last night, right?

The female secretary wriggled and walked in, put two newspapers in front of Okawa Kou, winked at the same time, and walked away with high heels.

The first time Okawa Gong saw the newspaper, his face changed. He stared fiercely at Yokoi Junaki, this idiot!

Yokoi Junaki found that the president suddenly stared at him, which made him a little confused. What's going on? I'm just a research and development designer, not a sales strategy maker. The main responsibility for this is not mine.

You were also the first to agree when I said to make a Tyrannosaurus machine, why are you staring at me now?

Snapped!

A newspaper was thrown on Yokoi Junaki's face, Okawa Kou said angrily: "What did you do yesterday?!"

"Yesterday, yesterday I went to our store, the counter, etc., didn't you know about this?" Yokoi Junaki felt a little wronged. If I hadn't gone, would you have known in advance that Zhiduoxing's price had dropped?

But what does this newspaper mean? starter

Yokoi Junaki unfolded the newspaper,

When I saw the headlines on the front page, I immediately felt chest tightness and shortness of breath, and my blood pressure rose.

"Slander, this is definitely slander! This newspaper is talking nonsense, I want to sue them!"

[Sega Bandai's chief toy designer, jumped in line to "visit" the Zhiduoxing counter]

[The chief toy designer of Sega Bandai, showing a loving smile at the Zhiduoxing products]

[Sega Bandai Tyrannosaurus, is it an imitator or a plagiarist? 】

[Vice President of Zhiduxing Company Satoshi Matsutajiri said, thank Sega Bandai for liking our products. 】

A piece of news, all about Zhi Duoxing and Sega Bandai, occupied the entire front page of the newspaper. Below is a photo of him standing in front of the Zhi Duoxing counter, and the smile on his face.

There is also an article saying that, as the chief toy designer of Sega Bandai, he went to the mall to sell products in person, and he sold the Tyrannosaurus machine to elementary school students who bought the Zhiduoxing electronic pet, but was rejected!

These unscrupulous media!

"Do you know how much it will affect the company when the media reports this? How do you explain this matter?!" Okawa rebuked. starter

Yokoi immediately stood up and bowed: "I'm sorry, this matter is my fault, and I will take responsibility."

Responsible, can you afford it?

Isao Okawa felt as if he had eaten flies, because when he ran for president, he promised that if the company suffered losses under his leadership, he would make up for it.

Isao Okawa founded the CSK company in his early years and made a lot of investment. When Sega encountered difficulties, he bought a lot of Sega stocks, but Sega got worse and worse.

After finally facilitating the merger of Sega Bandai and becoming the new president, it was just when he was ambitious and planned to turn around, the reality gave him another head-on blow!

This time, Sega Bandai has produced more than three million Tyrannosaurus machines, and the factory is still producing them. If they cannot be sold, the direct loss will be close to 10 billion yen, and the indirect loss will be even higher.

The other shareholders all looked at Gong Okawa, waiting for him to make a statement.

Isao Okawa waved his hand and asked Yokoi to sit down: "I am the president, and I will be in charge of this matter. Immediately tie in the sale of Digimon's special issue, and please cooperate with Bandai on this point. Our products are also Get ready to drop the price."

"Notify the factory to reduce production, look at the situation, and then decide whether to resume. Zhiduoxing sells so cheaply, and they can't make money. I don't believe it. They would rather not make money than disgust us!"

How much does it cost just for a screen and an electronic board, and there are button batteries in it, plus system development, sales costs, etc., at this price, Zhiduoxing will definitely not make money.

However, Zhiduoxing is offering annual rewards, and the price reduction is more reasonable, and no consumers will say anything. But their Sega Bandai Tyrannosaurus machine has only been on the market for a day, and the price must not be lowered.

At this time, many colleagues also saw the news in the newspaper.

No one could have imagined that Zhi Duoxing would adopt a strategy of losing both sides. This not only defeated Sega Bandai's Tyrannosaurus machine, but also had an impact on some pirated electronic pets that were secretly sold.

It's about the same price, of course I bought the genuine one.

They all know that Sega Bandai's Tyrannosaurus machine is about to hit the street.