Super Tycoon

"President, I have another question here, and it may also be a question from some colleagues. Will we continue to increase our research and development efforts for Chinese games? Will we launch a simplified Chinese version of the game console system?"

This problem has already arisen last year, mainly because of the ban on game consoles in China. Many restrictions have been imposed on the game industry, and the business premises are the most restricted, resulting in a sharp drop in sales of game consoles in Mainland China.

Accompanied by the sharp drop in game sales, the Simplified Chinese version of the game has begun to lose money.

Originally, Huaxia's game consoles were not selling well, but now they are getting worse. Even if China's economy is developing rapidly, according to calculations, the sales volume of Zhiduoxing g2 this time will not exceed one million units.

This is because Zhiduoxing g2 can be used as a DVD player, and the price has been lowered. It is said that a good DVD player costs more than 2,000 yuan at this time, and even more expensive ones cost more than 3,000 yuan, but theirs only sells for 1,800 yuan, but consumers just don't buy it.

The main reason is that parents are unwilling to buy it, thinking that if they buy this, their children will definitely clamor to buy game discs. How much does it cost them to watch a movie or buy a music CD? There are plenty of them for ten yuan a piece.

Those old VCD discs are as cheap as five yuan a piece, and it can even be cheaper if you buy more.

Game discs are too expensive. A 3D game actually sells for more than 800 yuan, and the two game CDs are comparable to a DVD player.

Besides, the error correction function of Zhiduoxing g2 is not as good as that of professional DVD players, and it is easy to cause children's fuss. They still choose professional DVD players, such as Wanyan brand is still the most popular.

On the contrary, some domestic manufacturers have sold a lot of 32-bit VCD game discs backlogged, but they are not making any money, and Zhiduoxing can't make any money.

Some people say that it is obviously a loss to specialize in the simplified Chinese version of the game, so it is better to just give up.

For example, the earliest game cassettes played in China, many of them were in English, traditional Chinese, and even Japanese. Didn’t everyone play the same at that time, so don’t delay.

Now other language versions cannot be given up. Those markets are still huge, and the Simplified Chinese version that only targets the mainland should be given up.

When the mainland market re-prospers, they will have time to develop it again. It is in the best interests of the company to sell the English version or the traditional Chinese version now.

Zhang Yang is also thinking about this issue. In fact, before he was reborn, Huaxia's home game consoles did not sell very well. The Ps2 series of Suuni in the previous life sold 150 million units worldwide,

However, the genuine statistics in China are only about 500,000 units, and counting parallel imports, it is only a little over 1 million units.

This life is even worse for Suuni, even 100,000 units cannot be guaranteed, because the market in the mainland is filled by Zhiduoxing g2, Suuni’s Ps2 sells for more than 3,000 yuan in the mainland, and it is still in English or traditional Chinese version of.

Whether it is Sunny, Nintendo or Sega Bandai, they have no plans to launch a simplified Chinese version of the game console, because they cannot recover the cost.

To do software translation for a market with such a small sales volume, there is no profit at all, and even money is required. Especially in terms of after-sales, different language versions are also different.

You have developed a Chinese version of the game console, so you must develop a Chinese version of the game, right? Otherwise, what are others playing?

Therefore, Nintendo and Sunny have made some strategic adjustments. For the game console system, we have given up the Simplified Chinese version, but we can launch the Chinese version of the game, only because of system problems, there will be some errors occasionally.

But this is the biggest concession they can make. They don't make any money, they just want to cultivate the market, and they don't want the market to forget their brand.

Li Junsheng also wants to follow the example of those companies, temporarily abandoning the Chinese operating system, guaranteeing the company's product profit margin, and also guaranteeing the bonus of their software research and development department.

"Tengfei told you this? Why didn't he come?" Zhang Yang glanced at Li Junsheng.

"I asked for it on my own initiative. I mentioned it to him. He said that the Huaxia market is our base camp. For the sake of the brand, we must persist in losses."

"However, in mainland China, our revenue is mainly from educational electronics products, factories and R\u0026D departments. Game products have not made money in China for a long time, and this year it is expected to lose more than 10 million U.S. dollars."

How much does it cost to develop a Chinese operating system, and subsequent software translation is another sum of money. There are also advertising, marketing and other costs.

Just like the company's educational electronic products do not sell well in foreign markets, many products have certain regional characteristics, and the national conditions of those countries must be considered.

For example, India is also a big country with a high population and economic aggregate, but the game market is not as good as China.

The more developed the country, the better the game market. Because when people don’t need to worry too much about basic life, they will start to pursue spiritual life, and games are completely a good thing to pass the time. Everyone has played games and has favorite games, just the type It's just different.

In China, let alone a game that sells for hundreds or thousands of dollars, even if you buy a hundred dollars, most people will think it is expensive. Parents will also think that it is not worth spending so much money to play a game.

The market cannot be cultivated overnight. After Li Junsheng saw that online games can make money, he felt that making online games is also a good idea. In China, the number of users on computer terminals is much larger than that of game consoles.

"Junsheng, have you ever thought that although we are losing money, can we be regarded as the pride of the Chinese people when we talk about our smart multi-star? If our products are only for the outside world and not for the inside, that's okay, but we are also for the inside, but we don't even have Simplified Chinese. There is no version, isn’t it too nice?”

"Many of our developers are originally from Huaxia. Although there are many more people from other subsidiaries who have come to communicate, the main force is still from Huaxia, right? Simplified Chinese is the language version they are best at. Are you going to give up now?"

"We will launch a new game console in a few years. If there is no simplified Chinese version, what do you think the players in the mainland will say?"

"And who said our products won't be able to sell anymore? We didn't highlight the function of DVD when we promoted it before. Now we can make a patch, such as designing a password in the system. In this way, when parents are not at home, children can Can't play."

"Relying on the cheap price, how come we have no market? In the next two years, g2mInI will be launched, which will definitely sell very well in the mainland."

"I know you're not quite reconciled to saying this, so how about you launch a poll on the Internet, or you can find someone to do other surveys and statistics to see if parents will be willing to buy it if the password function is added?"

"If no one is willing, then at g3, I agree to abandon the Simplified Chinese system, but I don't want this to happen."