Super Tycoon

Kutaragi looked at the sales statistics of Ps2 in mainland China, and regretted classifying the mainland China market as a second-tier market.

They classify a few markets such as North America, island countries, South Korea, Britain, and France as first-class markets, some markets such as Eastern Europe and Australia as second-class markets, and countries such as India as third-class markets.

There are four types of markets that are even worse, that is, areas with extremely low purchasing power.

Originally, mainland China was classified as a three-category market, which means that the first-generation products may sell less than one million units, but the monthly sales will definitely exceed 30,000 units at the beginning.

For this reason, Sunny specially launched many Chinese versions of games, because he knew that there are many game halls run by video game consoles in Mainland China, and this is also their target market.

Their plan is to rely on promotions to sell about 500,000 units of Souni Ps2 in China within a year.

But who would have thought that there would be a ban on game consoles in China. TV game consoles are no longer allowed to open game halls, and home game consoles can't compete with Zhiduoxing g2, and some of the game CDs they translate are naturally not sold at all.

In the island countries and North America, every player who bought Souni Ps2 bought at least four games, and there will definitely be more in the future, and they predict that there will be more than twelve games.

But in Mainland China, their sales of Ps2 were only over 90,000 units, far below expectations, and the average number of game discs bought was only two.

He asked the agent, why the game discs couldn't be sold in the Huaxia market? Don't you feel tired of playing old games for a long time? The new game is more fun, so they don't want to play?

In the end, the agent asked if there were any game collections, that is, several games on one CD. If there were, it might sell well in China.

And I also hope that the price of the game will be lowered again, and I feel that the price at this time is too expensive. A game disc costs around 1,000 yuan, which is not affordable by many families.

Although some people in China have become rich and their monthly income has exceeded 10,000 yuan, their consumption concept is very different from that of developed regions in Europe and America.

They are more willing to invest in basic necessities of life, food, housing and transportation, and their children's education, but they are less willing to invest in entertainment.

Ken Kutaragi was a little puzzled. When he visited the Huaxia market, he clearly remembered that the people there played cards very well, and they were willing to spend money on clothes and snacks for their children. He even heard that during the Chinese New Year, the children there Maybe the New Year's money is enough to buy a game console,

This is impossible in their island country.

How did they know that the children's New Year's money is often "helped" by their parents to save it, and the children really don't have much money in their hands.

Even if there are, those who dare to spend so much money to buy a game console by themselves are definitely rare, and it is even more likely that they will be taken back by their parents as soon as they buy it.

You can buy food and clothing, but you can't spend so much money on entertainment.

Originally, Sunny saw the rise of Zhiduoxing in the Mainland China market, and believed that the economy in Mainland China began to develop rapidly, and there were more and more middle-class families, so the sales of home game consoles would definitely increase rapidly.

Unexpectedly, Huaxia would come up with a ban, not only them, but the sales of Zhiduoxing also dropped significantly.

But Zhiduoxing still has z4, the price of the handheld is relatively cheap, and the games are also very cheap. Some families will choose this game console for their children. There are also children who secretly buy them and hide them to play.

Unfortunately, Sunny doesn't have a handheld, and their PsP project has been established, but it is still under development. When it will be successfully developed, this is still uncertain.

For the Huaxia market, Sunny invested a large amount of money, and now he can't even recover the cost of research and development, let alone the cost of publicity.

Like Sonny, there is also Nintendo. Nintendo believes that they have a certain foundation in China. After all, China has many red and white machines, which imitate Nintendo's Fc. They have a natural brand advantage.

And in terms of games, many of their releases are also sequels on Fc, which will definitely resonate with many players.

But their ngc also failed, and the sales were not as good as the Ps2, with less than 50,000 units sold. Of course, they are all traditional Chinese versions, and they didn't spend much money on the research and development of the host system.

Their sales in the mainland market are still handed over to the agency company, but the agency company is not strong enough, the promotion ability is also poor, and it is even more difficult to grasp the context of the mainland market in terms of marketing.

I specially translated the sequels of Super Mario and Contra. I thought it could attract players from the mainland, but when others heard the price of their games, they were immediately persuaded to leave.

The cheapest one costs more than 1,200 yuan, which is too expensive. What's wrong with the Chinese version, there are more Chinese version games on Zhiduoxing g2, and they are also cheaper, and many games are also very fun.

It can be said that this game ban has quickly cooled the game console market in China, which was just about to rise. Zhiduoxing is okay, it has been prepared for a long time, and it also allows some companies to develop many 2D games, and the sales are not satisfactory.

Companies like Suni and Nintendo, which are just about to attack the Chinese market on a large scale, will lose even more. They have one less Chinese system development than Zhiduoxing, but the cost of game translation is higher and the sales are worse.

The ban appeared so suddenly that they were caught off guard.

The two companies also sent representatives to communicate with Huaxia's government. Why did Huaxia issue this ban? However, the explanation given by Huaxia is only to restrict some business places, and there is no restriction on personal purchases.

Moreover, Huaxia's own company, Zhiduoxing, is a leading company in the industry. They have accepted it. Why can't you two accept it?

So these two companies can only pinch their noses to recognize each other, but they chose to temporarily abandon the Chinese mainland market, and no longer launch simplified Chinese versions of games. They sell those traditional Chinese and English versions, whether they like to buy or not.

Sega Bandai is very fortunate. They originally planned to aggressively attack the Chinese market this year. They feel that some of their animations also have a certain influence in China. Perhaps their games can also sell well.

But just after translating the first game, this ban appeared, and they stopped in time, so the only simplified Chinese version of the game they sold to mainland China was Gundam 2, and the sales were very poor.

The game ban imposed by the Huaxia government has caused the four major game console manufacturers to lose money in the China market, and in the end, only the Zhiduoxing family chose to stick to it.

This is also very happy for Zhang Yang, so after the launch of the next generation of game consoles, Zhiduoxing will almost be able to monopolize this market.

Before that, let some online games cultivate players' interest in games.