Super Tycoon

The adjustment of the scope of work of the vice president of the company did not cause much shock. In fact, everyone has long discovered that the chairman and president pay more attention to breaking Yongping.

Moreover, Duan Yongping is better than them in another way, that is, Duan Yongping knows people and makes good use of them, and the promoted subordinates are all very capable. Now they are also the middle management of the company, and they are quite prominent.

If an enterprise wants to develop in a long-term and stable way, management must not be broken. There must be enough reserve talents, and there must be enough elites at any management level.

Some management experts even said that if a company's grassroots is stable and has outstanding capabilities, as long as the core decision-makers are not brain-dead, the company's operations will generally not have problems.

The core decision-making layer often values ​​not the ability, but the network. Of course, in order to have enough contacts, ability is also essential, and no one in the elite class is willing to be friends with mediocrity.

After Zhang Yang arranged his work, he had nothing to do, and began to pay attention to the development of the domestic consumer electronics industry.

Now Jinyuanjian has started to focus on translation machines. It is said that the sales are not bad, and some foreign-funded enterprises have purchased a lot. As for electronic dictionaries and repeaters, the sales can only be said to be average, and they have directly given up the mP3 business.

Yuxing Company mainly focuses on electronic dictionaries, and basically gave up other businesses, but the development of software is very good, and it seems that they plan to give up hardware, because they really lost a lot of money on hardware.

Xiaobawang specializes in household appliances, and at the same time picked up the red and white machine again. They found that the Zhiduxing G series are more expensive, and many games are more complicated, unlike 8-bit games, which are easy to use, and many people miss them.

Coupled with Nintendo's retreat in the Chinese market, they no longer stare at any copyrights, giving Xiaobawang a chance. Their red and white machines only sell for a little over two hundred yuan, and at the same time they come with a 100-in-1 game cartridge. They are actually selling well, with thousands of units sold every month.

However, university companies such as Ziguang and Zhengfang are now aggressively attacking the consumer electronics market. Some make MP3s, some make electronic dictionaries, and some make repeaters and walkmans. route.

In fact, it’s okay for them not to do this, because their brand is completely inferior to Zhiduoxing, and there is no added value of the brand. Even under the banner of a famous school and enterprise, everyone may not buy it.

However, this does point out a way out for many electronic research institutes, schools and enterprises. Even if they earn less, they will still make money and get a lot of research funding.

In fact, the salary of researchers in many schools, enterprises and research institutes is not high, and it is relatively low in enterprises, but the technology is not bad.

Once they can research any new technology, they can develop rapidly.

Zhang Yang looked at some familiar names from his previous life, and many of them had actually disappeared before his rebirth. These are companies that emerged when China's consumer electronics industry was booming. Time will tell whether it is gold or sand.

The vigorous development of the domestic consumer electronics industry, the continuous emergence of enterprises, the support of local governments, and the cultivation of talents have caused foreign consumer electronics companies to be hindered in China.

For example, Songxia, which once developed very well, is regarded as the best-developed island country in the field of electronic appliances in China. The TV sets and video recorders used to sell very well, and they are also brand-name products in the eyes of many people.

But now?

Because TVs are too expensive, domestic TVs look just as clear, and the price is one or two thousand cheaper. Who wants to pursue imports?

With that money, I can buy a new TV in two years.

Everyone knows that the technological development of TV sets is fast, which can be seen from the size of the screen. Ten years ago, the mainstream was 14 inches, five years ago the mainstream was 21 inches, and now the mainstream is 27 or 29 inches.

Songxia has a large TV with a size of more than 30 inches, but the living room of ordinary families is not that big. Why buy such a big TV? China's high-end market is still very small after all.

Songxia’s other main product, the VCR, has long since ceased to be sold. It was first overtaken by VcD, and later by DVD and game consoles. Videotapes have long since been used by no one. They are too big and take up space, and they are not clear enough.

Songxia's other products are even more difficult to sell in China. Now Songxia's Huaxia branch's revenue is declining day by day. It is said that a new person in charge has just been replaced.

Another electronics giant in the island country is Suni. They also aimed at the Chinese market, thinking that they could make huge profits by opening up this market.

Originally, their Walkmans sold well, and their CD players sold well. Although the game consoles sold poorly, the impact was not great. Souni has also increased advertising costs, hoping that their music products will be as popular as their products in other regions.

But now there are many new portable music players in China. At first, they were repeaters, and the impact was not too great. Later, the mP3 appeared. The price is high, and the impact on Sunny is not great for the time being.

However, there are too many small companies in China producing Walkmans. The price has gone from a few hundred yuan at the beginning to less than one hundred yuan now. The cost of Sunny is more than that.

Sunny would like to popularize a concept with everyone. Their quality is better, the sound quality is better, and the sound is more enjoyable, and the ultra-thin ones are more compact and easy to carry.

But everyone found a problem, Suni's products claim to be of good quality, but they are actually not heavy. Although the domestically produced Walkmans seem to be of average quality, sometimes the shells are broken, but they can still be used.

And because the price is cheap, even if you accidentally drop it and it cannot be used, you can buy a new one, which is not so distressing. As for the sound quality, you can use headphones to make up for it, even if it can't be made up, it doesn't matter, as long as there is no noise.

The CD player is given up by most Chinese users. If you buy that, it is better to buy a VCD, and you can watch mV. You said small, is it comparable to mP3?

Suni has a high brand reputation abroad, but it doesn't seem to be well recognized in mainland China. I don't know why, but many people began to boycott the products of the island country, saying that they support domestic products.

Sunny spent a lot of money on advertising, but it didn't help. It seems that people don't recognize the product, and it doesn't matter how good the advertisement is.

At this time Suuni began to regret, was the decision to enter the Huaxia market aggressively at the beginning, was it a mistake? Why is it that their products are very good, but why don't people buy them?

Why didn't they meet any strong competitors this time, but the small companies in Huaxia defeated their Walkmans?

What should I do to gain a firm foothold in Huaxia?