Super Tycoon

When Jiang Wanmeng was about to leave, Zhang Yang stopped him again.

"Old Jiang, what is the name of your product? There must be a name, right?"

"It's called PMP, which means Portable Video Player."

Zhang Yang shook his head: "No, everyone will not understand the meaning. MP3, as the name suggests, is a portable music player used to play MP3 format."

"Think about it, when you promoted it, how many people didn't know what MP3 is, and didn't understand this format. Not only in China, but also in foreign countries."

"But it's different now. Everyone knows about MP3, and it's very easy to promote. So why not continue this naming method for this product and give others a feeling of the next generation?"

"How about calling it MP4? Are people naturally curious and naturally think that this is the next generation of MP3? Just like VCD and DVD."

Jiang Wanmeng was a little confused: "But this is not playing MP4 format files?"

"What does that matter? It's just the same name. Who can say that yours is fake? Can this name drive product sales?"

Jiang Wanmeng gritted his teeth: "Okay, then it will be called MP4. I will arrange the production right away, and it will be officially launched on the market next month. French companies cannot take the lead."

...

Jiang Wanmeng left to arrange production, and actually met with the person in charge of a foundry, who wanted to make bigger ones.

Zhang Yang called Duan Yongping, Zhao Mingsheng and Li Junsheng over and told them about the MP4 production.

"President, isn't this MP4?" Li Junsheng, an IT guy, asked rigorously.

"It's just a name, and it will develop into a real MP4 in the future. This product will be the company's flagship product in the second half of the year."

"I know that Lao Jiang has sent over the technical information, but we need to make some upgrades. First, the battery should be brighter, and second, we need to use a backlit LCD screen, so that people can see it even in direct sunlight. clear."

"Another storage space needs to be larger, 512M is too small, is the price of the card that is not 1G reduced now? Also, find a way to increase the memory expansion function, that is, you can insert a card, a CF card or other memory cards."

"The appearance is similar to our original MP3.

Find a way to reduce the function keys without reducing the functions. At the same time, external voices are added. Listening to songs can be done alone, and watching videos can be done together. "

In the past few years, if anyone has an MP4, many classmates and friends will watch it together, especially when college students watch educational films in the dormitory, everyone is very serious.

"Junsheng, this can only play one AVI video format, which is too little. I hope to be able to play multiple formats, so you need to arrange some people to optimize the system. You don't have to let users only download a fixed format, or go through cumbersome conversion."

"Or you can first launch a converter that can complete the video format conversion faster, not too slowly."

In the previous life, Apple did a very good job in this regard, and the video conversion is very fast. For the products of many small domestic manufacturers, it often takes 20 minutes or even half an hour to convert a five-minute video.

If the time is too long, everyone will be very irritable and feel that your product is inconvenient, which will dispel the enthusiasm of many people who want to buy.

"Old Duan, I called you here to let you see if this function can be added to the mobile phone? Now the technology may be difficult and the cost will be high, but it will not be certain in the future."

"Who would have thought that a camera could be added to a mobile phone to take pictures? Although the resolution is poor, it is very popular. As long as the resolution and pixels can be continuously improved, the camera will become a standard configuration of mobile phones."

All three nodded. They also saw the potential of this product. If these problems mentioned by the president are solved, it will definitely be welcomed by the market.

But at this time, Zhao Mingsheng raised another question: "President, if we replace the hardware and upgrade the system, our cost will also increase a lot. Can this still be sold?"

When the price of MP3 was high at the beginning, the sales were relatively poor, and the market was only opened when the price was lowered.

"Let me ask you, when Wanyan made MP3, she didn't make any money. But when we joined and opened up the market completely, did Wanyan make less money?"

"Everyone knows that Wanyan made the MP3 first, and thinks that Wanyan's quality is better and the technology is better. And the MP3 with the same hardware parameters, is Wanyan's one or two hundred more expensive than many other small domestic brands? It affects sales. ?"

"It's the same with this MP4. It doesn't matter if we sell it more expensive first. It will make everyone feel that this is a luxury product, and most people are reluctant to buy it. But are there few rich people? Not a lot at all."

"When the technology improves in the future, the cost drops, and the price is lowered again, we can still guarantee a higher price than other brands with the same configuration, and ensure that our profit margin will always be higher than others."

"It doesn't matter if the price reaches 300 US dollars. We will sell it first. After the technology improves, we will launch a new model, and the profits will naturally roll in."

"The number of people in the company's factory has not increased, but the number of people in the technology research and development department has increased. I also hope that you can let me see the results."

"President, don't worry, I will personally lead the team in terms of software research and development, and I promise to complete it within this year, and let the company launch new models next year." Li Junsheng stood up and said.

"The president doesn't need to worry about the hardware. We will use the most suitable hardware to build the best products to meet market demand, and we will also cooperate with President Li."

The two vice presidents expressed their opinions, but Duan Yongping still frowned.

"President, is this patent barrier very high? Could it be that other small factories have followed suit as soon as we launched it on the market?"

This kind of thing is too common, from game consoles to repeaters, from electronic dictionaries to MP3, if you can do it, others can do it. Many patents can be circumvented. They rely on low labor costs, even if the quality is poor, but the price is low, and there is still a market.

Duan Yongping is most worried that what they sell is so expensive, but others sell it very cheaply, which leads to the market being robbed and the project falling into a loss.

Zhiduoxing Group has a big business, and it can afford to lose hundreds of millions, but it will have a great impact on the brand reputation. The global financial market is not good this year, and stock prices are falling. If there is a failed product in Zhiduoxing, the stock price will definitely fall faster.

"Patent barriers are not big, you can think about this. That's why the company needs to upgrade its technology and set up new technical barriers."

"I also hope that this kind of function can appear on the handheld in the future. Z4S has the function of MP3, so I hope that Z5 not only has the function of 3D, but also the function of video playback!"