Super Tycoon
Chapter five hundred and ninety seventh leading the trend
Wanyan's MP4 is on the market. The name alone has attracted the attention of many people. It's just that manufacturers can tell at a glance that this is not an MP4, but a portable video player.
But that's surprising enough, there was no such product before. And this function is widely used and can promote many electronic products.
For example, digital cameras that have just become popular at this time can be upgraded to digital video cameras if they can add video shooting and video playback functions.
The combination of camera and camera functions will definitely attract more consumers and increase their revenue and profits.
Another example is that some PDAs now have a picture browsing function. If there is a video browsing function, it will obviously sell better.
Everyone knows that in the future there should be a portable product that can be compatible with the functions of all portable electronic devices, such as business office, translation, games, listening to music, watching videos, taking pictures, video recording, calling and so on.
These are already available on the PC, and with the improvement of technology in the future, it will definitely be possible to get it on a small portable device.
Of course, there are also many people who are skeptical about this and think that it will not be possible for at least two decades.
But Zhang Yang knew that in ten years time, all these could be realized. Before his rebirth, the functions of any smartphone were more powerful than what many people can imagine now. Even the performance of the mobile phone is more powerful than the current PC.
In fact, there are already gaming phones, smart phones, etc., but gaming phones can only play some simple 8-bit games, and smart phones are nothing but simple office and Internet functions.
But with the development of technology, these performances will definitely be improved rapidly, because this is the performance that consumers need.
For any performance that consumers need, there will be many companies doing research and development in this direction, and constantly improving the technology in this area. Either the performance has been improved, or the cost has been reduced under the same performance, so as to improve market competitiveness.
At about the same time as Wanyan, Archos also launched their portable video player, which they named PMP, but Archos found that their PMP did not seem to sell as well as MP4.
The first is brand awareness. Archos is considered a brand in France and has some popularity in Europe, but when it expands to the world, its popularity is not as good as Wan Yan, the founder of VCD.
What's more, Wanyan's previous MP3s sold well, and now they have launched MP4s.
It gives people a feeling of MP3 upgrade, which naturally occupies some advantages.
Brand and publicity are at a disadvantage, and even sales channels are at a disadvantage.
Wanyan borrowed the sales channel of Zhiduoxing and signed contracts with some electronic and electrical retailers. At the same time, they launched multiple language versions and quickly gained a foothold in the global market.
Although no money has been made yet, the potential of this product has been seen by everyone.
Electronic and electrical giants in island countries such as Suni, Songxia, and NEC immediately began to do related technology research and development. Hope to bypass Wanyan's patent barriers and launch its own portable video player.
At the same time, it is also combined with the MP3 function, and is willing to continue to use the name MP4 and promote it as soon as possible.
Anyway, MP4 is just a name, not a brand. It's like the first company to name a TV, but it's not the best seller.
There are also some companies that choose to directly crack two products on the market, Wanyan's and Archos's, regardless of their patents, crack them first.
After cracking, make a slight change, wouldn't that be all right? As for the possibility of being accused of patent infringement in the future, let’s catch us first.
After being promoted by the European and American media, many people think that China is the number one country for A goods, but in fact the United States is. The industry over there is much more developed than that in Huaxia.
What kind of righteous bird in China, Dongguan, is completely incomparable with the one in North America, and the scale is far behind.
Not just some luxury goods, but ordinary electronic appliances. As long as they are popular, there will be companies in the United States to follow them. Wait until you catch me.
Some companies are more ruthless, directly find a stranger to register, and then turn all the money they earn into cash and take it away. If someone comes to investigate, that stranger will become a scapegoat.
The real boss became a behind-the-scenes player, and went with the money. After a while, you can start over from another location.
For example, the music download sites in MP3 format, without authorization, first appeared in the United States, not China, and now the largest number is also in the United States.
There are also those 18-year-old websites that are age-restricted and even illegal in many parts of North America, but the largest number is still in North America.
Of course, some companies also chose to contact Wanyan, hoping to obtain patent authorization. You Wanyan eat meat, why don't we have some soup along with it?
Let's make this cake bigger together, can you, Wan Yan, take the lead?
Just like the VCD patented technology back then, Wan Yan has not less authorized, and thus made a lot of profits. By the time of DVD, Wan Yan's family is not the only one who owns the technology, but there are still many people who buy patents from Wan Yan.
Because the original VCD patent licensing contract contained a clause that subsequent product patents must also be purchased from Wanyan.
Sunny and other companies are a little curious, but they know that Wanyan's major shareholder is also Zhiduoxing Group. At first Wanyan made MP3, and then Zhiduoxing made it.
Now that Wanyan has made an MP4, why is Zhiduoxing silent? Is it the same as MP3, let Wan Yan do it first, and Zhi Duoxing waits for a while before entering?
In fact, the promotion of MP4 is much easier than that of MP3. After all, everyone is used to MP3 and knows the advantages of this product, which is much better than Walkman.
It's just that they don't know that it's not that Zhiduoxing didn't make MP4, and it also has related technologies, but it's just improving product performance.
Zhiduoxing's plan is to expand the grades with Wanyan, one of them will be high-end, the other will be middle-low, and each will be the boss of different grades, dividing the market.
In a market, it is difficult for one company to dominate. If all markets are occupied, there will inevitably be some competitors. Zhang Yang's idea is to compete with himself and exclude other competitors.
At present, everything is going well. The hardware development of Zhiduoxing is progressing very fast, but the software is a little bit worse. However, it is already planned to launch one model first, relying on the hardware performance to occupy the market first, and wait until next year to launch the second generation, and then sweep the market!
In July, Zhiduoxing MP4 was released on the market, which is better than Wanyan's in terms of performance, and the price is twice as expensive.
However, with the brand effect of Zhiduoxing, publicity campaign, and performance advantages, the sales are not bad, and it has been recognized by the market.
Now, there are more companies that want to make this product. It turns out that the price is high, and everyone is willing to buy it, so why hesitate, enter the market quickly!
All of a sudden, many companies have announced that they will launch MP4 this year, and the MP4 product will soon become popular.
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