Tech Hammer

Ningshe has begun to make big moves again, which is probably what many people don't want to see.

Especially for Xingyu Weibo.

Even though on many occasions, various methods were used to provide eye drops for a student club like Ningshe that was prone to self-destruction, it was obvious that all plans fell through.

The operation of Xingyu Weibo has also fallen into decline, and it has completely become a place for people to enjoy themselves. When Cao Lin discovered that he continued to refuse to access the Sunshine News rating system and the number of daily active users on Xingyu Weibo's backend began to bottom out, he simply gave up treatment and even began to acquiesce in the post-Weibo era's big Vs using all kinds of sensational stories. expression to gain traffic for your own Weibo.

It's just that even if the number of daily active users begins to rebound, it will grow very slowly. The reason is naturally related to the inability of Xingyu Weibo and Ningshe Software to coexist.

Even in the competition for sinking users, games are only one aspect. The algorithm that can restore beautification and the unique millions of tuners have directly transformed the battle for users from the battle between the two major Weibos to a star. Yu Weibo competes with games, various short video software, and live broadcast software for users.

Obviously this was a fight without any fairness at all. Xingyu Weibo was directly pushed to the ground with a hammer.

What worries Cao Lin even more is the three-dimensional display technology revealed at the awards ceremony in March.

When this technology becomes popular, it is still unclear whether Xingyu Weibo can get a ticket to the new era. Naturally, Cao Lin paid special attention to the actions of Ning She and Ning Wei.

So he got the news of Ningshe's expansion almost immediately, but in fact it was nothing, because the website that Ningshe quietly launched had already made the intentions of these children very clear.

…

The design of the website is minimalist.

On the upper left are the two characters Ningshe, and at the bottom is the Chinese pinyin of Ningshe.

On the right is a row of loud slogans - "Science without borders".

Below this slogan, there are six mainstream languages ​​​​in the world to choose from, including Simplified and Traditional Chinese, English, German, Russian and Arabic. It also reminds you that the server will intelligently recommend languages ​​through access to IP. If you have dyslexia, you can also The language can be switched via a button.

Below is a very emotional article.

It probably means that I am reporting good news to everyone. Ningshe, which is rooted in Yanbei University, is preparing to set up branches in major universities around the world. Under the guidance of the central idea of ​​science without borders, Ningshe will provide guidance for all Ningshe branches established based on their respective universities, and provide scientific research funds and technology to Ningshe branch members when the number and quality of members meet certain requirements. With computing power support.

Between the article and the title is a row of buttons, which point to Ningshe's philosophy, branch application, member benefits, Ningshe forum, and finally a March growth base...

In fact, Cao Lin really wanted to study this website.

Unfortunately, in addition to the Ningshe concept, branch application and Ningshe member benefits pages, the Ningshe forum and March Growth Base require formal Ningshe membership certification to enter. There is no online application channel, only an interface for entering a membership number and dynamic password or direct face recognition.

This is definitely not good news for Xingyu Weibo.

The development and growth of the enemy also means that our own industry will face severe challenges in the future, but there seems to be no solution.

In fact, everything that can be done has been done, extremely detailed complaint materials have been submitted, and many people have been asked. For Xingyu Weibo, as long as Ningshe does not come up with this alternative, it is not completely impossible to compete with Penguin Weibo again.

It’s just said that the management department has also been debating whether the “choose one” plan proposed by the college student association falls within the scope of the Anti-Monopoly Law and whether it involves unfair commercial competition...

Some people even made it clear to Cao Lin directly that if this "choose one" was initiated by the Penguin Group, they would definitely side with the Xingyu Group. Obviously, this is an undisputed violation of the Anti-Monopoly Law. The problem now is that the software participating in the "choose one" has nothing to do with Penguin Group. It is impossible for them to restrict Penguin Group from taking advantage of the situation and restarting projects that had been abandoned...

Well, it's okay to have arguments in normal times, after all, this kind of thing is not common. But Cao Lin feels that according to the current development trend, Xingyu Weibo will almost be able to cool down if the debate continues for a while. After all, the profitability of Xingyu Weibo has really hit rock bottom now, with no signs of rebounding at all, and even the profits are no longer enough to cover the cost of maintaining servers.

Related advertising, the most direct profit model, has dropped by 99.9% this month; the continued weakening of Xingyu Weibo’s influence has directly led to a sharp decline in its application share, not only in customers, but also in developers. The morale of the users has been shaken. For two consecutive months, the number of applications listed on the Xingyu APP stor platform has not reached one-tenth of what it was before Ningshe targeted it.

The Xingyu Brand Pavilion has been built with great efforts. In its heyday, tens of thousands of enterprises and companies were certified by Xingyu, and it has indeed created a large number of star companies and brands on Xingyu Weibo. But now it has cost The brand hall that has been built with great efforts has obviously almost given up on Xingyu Weibo. What is even more annoying is that Penguin Weibo has copied the formula that Xingyu Weibo has explored for a long time, and has also established a special department to deal with these brands. Direct communication with the person in charge of online publicity.

It is said that through Penguin Group's huge social network, it can more effectively help these companies and brands track customers' brand evaluations, tap user needs, and even provide more accurate push services. So this area of ​​Xingyu Weibo has failed again. Almost no brand has continued to recharge in the past two months. Of course, this is the traditional craftsmanship of Penguin Group. I can’t accept it...

Xingyu Weibo's department that assists these companies with event planning and platform services has been extremely busy recently, and working overtime has become the norm. However, in order not to waste the previous recharge money, all companies that have recharged have concentrated on holding various activities in these two months. In other words, they just know that the money will definitely not be returned, so they want to use it quickly while Xingyu Weibo is still alive, otherwise it will be wasted.

In other words, now we can’t get any money back, and we still have to pay overtime wages to our employees. Of course, this may also explain the attitude of the companies in these brand halls towards Xingyu Weibo. According to feedback from the sales department, various preferential measures are now available, but the people in charge of the corporate promotion projects opposite are also very candid. , I don’t expect much profit from continuing to carry out various online promotion activities on Xingyu Weibo. I just don’t want to waste it.

The massive loss of users and Penguin Group’s strong investment in Weibo projects have made everyone pessimistic about the future of Xingyu Weibo. This is still under the condition that Ningshe's influence has not expanded. Once Ningshe begins to establish branches in major universities, Xingyu Group will not be fighting against a college student club within Yanbei University, but...

Cao Lin, who was sitting in front of the computer, thought about it over and over again, and finally closed the web page with a blue face. Then he picked up the phone and dialed after hesitating for a moment.

"Hello...Hello, Principal Yu, I'm Xiao Cao...Ah, yes, yes, I want to ask you something. Do you know that there is a student club called Ningshe in Yanbei University? I want to talk to their president. I met you and would like to ask you to introduce me. Well, yes, I heard that his surname is Chen, a student of the first Ning class, and now he is a graduate student of Academician Ning... Yes, I know, in fact, we have also Realizing the problem, the previous operating model was indeed too radical..."

"Don't worry, I don't dare to disturb Academician Ning. I just want to see if I can talk to Xiao Chen first. We are willing to admit our mistakes. You also know that our career is really not easy... I understand this. Don't worry... …Okay, thank you very much.”

After hanging up the phone, Cao Lin made several more calls before putting down the phone, but his face was still full of sadness.

Building a career is indeed too difficult!

…

"Okay, I think this website will work. The next step is publicity work. I have already put the link to our website in the March smart promotion sequence."

"President Chen, why don't you go say hello to Professor Ning? I feel that our three-month-old bull will be even more powerful with Professor Ning's help!"

"Don't worry, there's no need to bother Director Ning about this matter. Director Ning has given me all the authority. I have priority in executing the instructions in March."

"..."

Ningshe's efficiency is still very high. Within a week, the website was designed, a server was rented, a domain name was purchased, and it was officially launched. Ningshe's internal APP was ready for expansion.

It's just that Ningshe didn't spend money to promote the website, but handed it over to the March Intelligent Promotion System. The effect is definitely excellent. Of course, this system is definitely a cancer for software that uses Internet portals. Whether it is search engines, social platforms, or short video platforms, it is unpopular. The existence of this system means that these Internet portals are bypassed. The recommendation mechanism also means that everyone’s biggest piece of cake has been moved.

You must know that for many businesses, if they want this traffic, they need to spend money, and it is not cheap. In the Internet era where traffic is king, spending money to buy traffic has long been the default consensus in the industry. It has even become the area that consumes the most marketing funds during the promotion stage, both at home and abroad. This is also the driving force behind countless high-tech Internet companies that continue to spend huge sums of money on research and improvement of their respective push algorithms.

Accurately pushing the required information to users not only increases user stickiness, but also allows those businesses to spend a lot of money to purchase traffic to ensure the maximum publicity effect.

The smart promotion in March is a wild approach for these companies that provide Internet access.

People want to promote their products or services by spending money to buy volume, but the path taken in March is to generate massive resources, borrow a huge IP pool, and use its own huge database to bypass these massive new resources. After reviewing the algorithm, it is promoted to the mobile phones of the target groups it considers...

For short videos, ten or hundreds of videos are not enough. Tens of thousands or even hundreds of thousands of short videos are simultaneously generated to promote the website. As long as the homogeneity determination mechanism is bypassed, bombing propaganda can be carried out by affixing precise labels. .

Not to mention the fields where copywriting is the main focus. Although March can’t make up jokes, her ability to modify them is second to none. The most important thing is that she can wholesale. It’s no problem to produce millions of different types of copywriting in one minute. .

As Zhang Bin said, it has been proven how powerful this propaganda method is as early as the crisis in Europe. In a matter of minutes, high-tech companies such as Facebook, YouTube, Twitter, and Google are completely at a loss as to what to do, and almost all limiting algorithms are ineffective. This is actually a bit like an unreasonable DDOS attack, which completely paralyzes the target network with the help of high-frequency and massive communication requests.

However, it is a pity that the current most successful method for Internet defense against DDOS companies is the turbulence algorithm, which was also invented by Ning Wei. To be honest, March’s violent intelligent recommendation method is absolutely hated by these Internet companies, but there is nothing they can do. It is as if violence is always the last and most effective method for mankind. If you can't beat them, you can't beat them. No matter how many excuses you have, it's difficult to come back in the face of absolute strength.

The only reason why March's smart promotion system has not been widely criticized by these large enterprises is that this technology has always been an internal benefit. Whether it is Ning Wei, his students or Ning She, they have never needed to use this method. Just go and collect wool from major Internet companies.

Of course, not taking advantage of these major Internet companies does not mean that they are willing to let these major Internet companies make their own money. Not to mention using external resources to promote the Ningshe branch. Even if they have money, they may not be able to spend it. Whether they will receive the promotion money is still a big question.

Chen Diancheng did this matter of fact and confidently. Although he did not follow the rules and had a bit of technological hegemony, as the old saying goes, it really takes some skills to pluck out the wool of capitalism, although it is the skill of a mentor.

After experiencing the pleasure of spending money once, the president of Ningshe has deeply realized that money really needs to be used wisely.

This time, he had handed over the website and APP promotion directly to March, and then he would see the results. Then he received a WeChat call from Professor Xu, who had taught them professional courses on calculus and marginal efficiency.

The professors who can teach in the Ning class are definitely professors with extremely high academic standards in the Yanbei Institute of Mathematics. Even the members of the Ning Society have great respect for these professors, so Chen Diancheng immediately answered the call request.

How can I put it, I am still quite curious, why did Lao Xu suddenly look for him?

"Hello, Professor Xu!"

"Well, Xiao Chen, how are you doing recently? Did Director Ning help you choose your topic?"

"Thank you for your concern, Professor Xu. The selection has been made. What can I do for you?"

"Oh, that's good, um... do you know Cao Lin?"

"Cao Lin? Who is it?"

"Ahem... He is the chairman of Xingyu Group. Here's the thing. An old friend came to me and wanted to introduce you to meet. I couldn't save my face and refused..."

"Huh? Professor Xu, look at what you said. I won't lose a piece of meat if I meet him once. Your face is my face. You can arrange your time this weekend, but you know, I am also very busy here. It can only be done on campus, do you think that’s okay?”