Technological power starts with upgrading lenses

The next day, as usual, Daqin Optics' lenses were sold out as soon as they were new.

However, what is different from the previous few days is that this time the replenishment did not last even five minutes, and was sold out in just ten seconds...

Fang Qiming thought at first that it was Li Chen's video that had the effect, but for several days it disappeared as soon as it was uploaded.

Because many users had been trying to grab it for several days without getting anything, more and more people began to question whether Daqin Optics was sincere in selling products.

"This hunger marketing is so disgusting."

"I suspect that their third-generation lenses have not been mass-produced at all. The high-quality lenses previously put on the market are completely marketing hype!"

"..."

Looking at the somewhat one-sided comments from users on the official Weibo account, Fang Qiming couldn't help but feel a little confused.

Logically speaking, thousands of lenses have been sold in the past few days. How come no users who have grabbed the goods have come forward to speak for Daqin Optics?

Not only users, but none of the digital bloggers who were waiting for reviews were able to grab the product. As a result, Li Chen is the only one on the entire network who has released a professional review video.

This will inevitably make people think wrongly.

As a result, comments from dissatisfied users soon appeared under Li Chen's video, and they began to question whether Li Chen was just a fan of Daqin Optics and helped Daqin Optics carry out this hype.

Li Chen, who had just spent tens of thousands of dollars on a camera, was so angry that he almost couldn't eat...

Fang Qiming, who felt something was wrong, immediately called Kang Chi.

At this time, Kang Chi was in Steel City, personally assisting Fang Qiang in conquering the 309S+ reinforced stainless steel smelting furnace. After receiving a call from Fang Qiming, he immediately frowned and asked, "Do you think scalpers are hoarding goods?"

"This is just my initial suspicion." Fang Qiming said guiltily, "Maybe it's because the performance of the lens has improved too much this time, and my pricing is too conservative..."

"Well, don't be impatient. I can't blame you. Daqin Optics was originally built at a price close to the people. It's normal for you to be reluctant about the price."

Kang Chi comforted him first, and then continued: "First let someone go to the market to investigate and see if there are scalpers. If so, how much did they raise the price and whether anyone will buy it."

"Well, I'll go now."

After Fang Qiming hung up the phone, he immediately mobilized the marketing department employees to start looking for unofficial channels to purchase Daqin optical lenses as consumers.

In the end, they really found it!

The original price of the 50mm fixed focus was 299, but the scalper directly sold it for 2999.

It’s doubled ten times!

Fang Qiming immediately sent a message back to the scalper:

"Damn it, why are you selling it so expensively? Can you sell this?"

"Of course I have it. You can check it online. There are a lot of people rushing to buy this lens. Anyway, I have already sold eight out of ten. If you come back later, you probably won't even get one."

The scalper's reply is a classic term for forcibly creating a market situation in which supply exceeds demand. Naturally, Fang Qiming just listened.

He quickly fed back the information to Kang Chi, and Kang Chi immediately realized something was wrong.

In fact, Kang Chi had been thinking about it just after he hung up the phone. Now with the support of this intelligence, he was almost certain who was behind the incident.

"Although these people may really be scalpers, I'm afraid they don't really want to resell the goods. Otherwise, there would be no reason to set the price so high... I guess they are just showing off."

"ah?"

Fang Qiming didn't react for a while.

"Have you forgotten what happened to Soni last time? Who is the greatest threat to us when we upgrade the lens this time?"

After being reminded by Kang Chi, Fang Qiming suddenly realized.

"You mean, Soni stole our goods?"

"This possibility cannot be ruled out." Kang Chi pondered for a moment, and then said in a solemn tone, "Whether it's scalpers or Suoni, you can do three things right now."

"First, increase the prices of all products five times. Second, cancel the after-sales service of original price replacement, free replacement, and seven-day no-reason returns. Third, find a powerful patent law firm to discuss with me when I come back. They negotiate.”

Hearing Kang Chi's words, Fang Qiming was immediately stunned.

Because it may be Soni who is making trouble, it is understandable to find a patent law firm in advance.

But directly increase the price five times?

All after-sales services are also cancelled?

Wouldn’t this arouse users’ resistance even more?

Fang Qiming immediately expressed his doubts.

However, Kang Chi just said calmly: "It's okay, this is the effect we want."

"Whether it's Soni or scalpers behind this matter, since they are playing this trick, then as he wishes, they will directly increase the price to persuade real users to quit, and then sell all the products to them and cancel these after-sales services, which is also Stop them harassing us with returns and exchanges.”

"Well...but what if they don't buy it?"

"If you don't want to buy it, we'll just stock it up. If the price drops back in the future, we won't be afraid of running out of stock."

Fang Qiming nodded, but still asked hesitantly: "But will this affect our reputation?"

"It should be possible...but there is no perfect solution in the world, and a temporary decline in reputation is acceptable."

"Do you still remember that when we first started building the production line, we were scolded by users for insufficient production capacity? What happened after that? Didn't everyone say it was really good?"

"You have to have confidence in the strength of our products. When the price comes down, users will buy nothing less. What I'm more worried about is that if we increase it five times, there will be real users buying it..."

Fang Qiming: "..."

Have you ever seen a boss who thinks so much about his users and loves his fans so much?

A true conscientious boss!

"Brother Kang, I have one last question... Are we just going to keep raising prices to consume them? Isn't this treating the symptoms rather than the root cause?"

"You don't need to worry about this... Oh, by the way, you can also start recruiting more people to prepare for expansion. I also watched the video of Classmate Li. I think the last point he made is very reasonable. Now Daqin The optical production environment has begun to restrict future development."

"When you have time, you can go to the High-tech Zone and see if you can apply for a built standard factory building. I guess after what happened last time, the Investment Promotion Bureau will be more enthusiastic..."

"When the application for the factory building is approved, we will build a dust-free production workshop directly. This way, the office area and production area will not be as far apart as they are now."

Hearing that he could finally switch to a formal factory, Fang Qiming couldn't help but feel a little excited.

But soon, he thought of a question.

"Da Qin Optics seems to have little money now..."

"It's okay. You can look for it first. I'll take care of the money matter. It will probably only take a few days."

With Kang Chi's guarantee, Fang Qiming hung up the phone with confidence and started to get busy...

Kang Chi, on his side, immediately dug out the manufacturing drawings of Daqin Optical's production line from his computer, packaged them and sent them to Yan Hui, and asked him directly to help Daqin Optical expand production.

Although Kang Chi started his career by manufacturing lenses, he also hopes to see Daqin Optics continue to develop and grow.

But this road was blocked by Soni and the others. Kangchi actually had no intention of expanding production until it built its own camera and broke through the technological blockade.

Otherwise, the production capacity will be too large and the market will not be able to digest it, which will cause trouble...

The equipment can rest, but what about the employees?

Therefore, controlling production capacity is correct in itself.

But who would have thought that the other party would actually come up with a ‘strange move’?

I almost lost Kang Chi...

After all, he does not have the ability to predict the future. Otherwise, if he expands production in advance, Soni and the others will only feed Da Qin to its fullest...

Um,

But that’s not necessarily the case.

If Da Qin Chan could do it, the other party wouldn't use this trick...