Technology company, I will become the light of China!

Shenzhen BMW 4S store.

As the price reduction storm continues to ferment, more and more prospective car owners come to offline stores to inquire about the latest reserve price.

"I have seen the BMW 320Li Fashion model many times. The last offer was 356,000. Li Shuo, just give me an accurate number. If it is suitable, I can pay the deposit now."

"Do you want a loan, brother?"

Li Shuo asked with his signature smile.

He bet right.

Fortunately, he did not rush to resign two days ago. Now, with the price war between car companies, the "face-loving" car owners are rushing into the 4S stores of Mercedes-Benz, BMW and Audi.

This kind of people do not pursue performance, but only care whether the car brand is loud enough.

"Full payment."

"For full payment, we are currently offering a 30% discount. The guide price is 349,900, and the discount is 245,000. The purchase tax is 22,000, the insurance is 12,000, the license plate is 2,000, and the decoration is 10,000. The total is 291,000. Brother Zhang, do you think this offer is suitable?"

"What about a loan?"

"For a loan, we can give you a 33% discount, and then tax, insurance, license plate, and decoration are all included. The total price is 267,000. Do you think it's okay?"

Li Shuo just finished speaking and added: "How about you, Brother Zhang, apply for a loan. Now the Dragon Country currency is depreciating and inflation is rising. People who buy houses and cars can borrow as long as they can. Money will be worthless in the future. Do you understand what I mean?"

"It seems to make sense."

The man named Brother Zhang nodded slightly.

Since the US dollar interest rate hike, some unscrupulous self-media have been reporting every day that money will be worthless in the future, and suggested that if people apply for loans, the longer the term, the better, which can resist inflation.

They also gave an example, that is, before the large-scale money release in 2008, if a 30-year mortgage was applied at that time, assuming that the monthly repayment was 1,200 yuan, according to the current salary level, many ordinary families could afford it.

But what these unscrupulous media will not tell the public is that in 2008, in order to cope with the financial crisis, the country not only released a large amount of money, but also had a plan of "work-for-relief", and the overall economy was on the rise.

But the US dollar interest rate hike, the global US dollar returned to the United States, and the hot money in the market decreased. Except for the United States, the economies of other countries in the world are in a state of deflation. In addition, the infrastructure projects have decreased and the land economy is weak. Even if the country wants to release money, there is no suitable opportunity to release it.

Moreover, those who have studied finance know that the country cannot directly transfer money to everyone's bank card account. It can only lend money to the banks below, let them make loans, and increase the money in the market.

In 2008, infrastructure construction was in full swing, and the money released also flowed into the social operation system through real estate.

The economic crisis in 2008 and the economic deflation caused by the current US dollar interest rate hike are fundamentally different.

"267,000 is still too expensive. Give me a few more points. 250,000 is all inclusive. Do you think it's okay? If it's okay, I'll pay the deposit."

"250,000?"

Li Shuo looked embarrassed.

At this time, he seemed to be an actor, his eyes were full of hesitation, and his whole face was interpreting embarrassment. He was an old actor who had to give a thumbs up to the actor.

"250,000 is not the price, brother. How about this, I'll go to the supervisor to apply for you and try to help you lower the price."

"Thank you, brother."

Brother Zhang smiled.

After the voice fell, Li Shuo got up and went to his office, closed the door, opened Douyin and started watching marginal videos.

1 video.

3 videos.

5 videos.

After 20 minutes, he slowly put away his phone, then came to the water dispenser, wet his index finger, and touched his forehead to pretend sweat.

When he returned to Brother Zhang, the first thing he did after sitting down was to take a long breath, and then said:

"Our manager refused to give you 250,000 yuan, but don't worry, brother. I have applied for 255,000 yuan for you. This is the result of my best efforts. I won't even get a commission if this car is sold."

"255,000..." Brother Zhang glanced at Li Shuo. He also noticed the sweat on the latter's forehead. He was embarrassed to refuse again and nodded: "Okay, I'll order one."

"Then please come this way, brother. I'll take you to get the loan procedures." Li Shuo was ecstatic. The three thousand yuan was easily obtained.

Perhaps many people don't know that the salary of sales is mainly divided into three parts, one is the minimum salary, the second is the performance commission, and the third is the rebate for handling loans.

Many sales people don't like to sell full-price cars because they can't earn rebates.

There is a difference of at least one or two thousand yuan in profit between a fully paid car and a loaned car. If it is a luxury car, it can exceed ten thousand yuan.

…

After helping Brother Zhang get a loan and signing the contract, Li Shuo received the next customer and used the same trick to trick him.

In less than two hours, he had won three orders with an estimated income of 11,000 yuan.

Why is sales the best job for ordinary people to cross classes and change their destiny?

It's very simple.

It doesn't require academic qualifications.

It doesn't require physical strength.

It only requires eloquence and brain power.

Throughout the development of human society to date, mental workers often earn much more than physical workers, and sales positions have the characteristics of brain power and eloquence.

However, sales also have a disadvantage, that is, the income is unstable.

One hundred thousand this month, ten thousand next month, and it is possible to only get a guaranteed salary of two or three thousand next month.

The price reduction promotion not only affected BMW's 4S stores, but also Mercedes-Benz, Audi, Cadillac, and Volvo's 4S stores all saw a wave of offline consultations, with customers coming in an endless stream.

The lowest price lists for consultation were also posted on the Weibo platform.

BMW 320Li Fashion: 251,000.

BMW 730Li Luxury: 420,000.

Mercedes-Benz E300L Sports: 270,000.

Mercedes-Benz S400 Standard: 610,000.

Audi A4 TFSI Automatic: 247,000.

…

Volvo S60L Zhiyue: 180,000.

The generally halved car prices have once again made netizens excited.

[xiaoxiaosa]: "BMW 730 is only 420,000 yuan. I went to see it and it was more than 1.2 million yuan. This time, the situation has really changed!"

[Chaochao Xiaozhao]: "The old car owner is confused. He just spent almost 400,000 yuan to buy a BMW 320 two years ago. Now you tell me that I can get it for 250,000 yuan. I really want to vomit blood! "

[Feng Chi Dian Shu]: "I don't know cars, but I know Mercedes-Benz S-Class. This is the private car of my boss. I heard that it cost more than one million yuan. Now it only costs 610,000 yuan, half the price. Who can afford it?"

No one expected that the car company would not play any tricks and actually compare the actual price with the pilot car.

Perhaps it was the sentiment that added points, or perhaps it was the dream of youth. Not only BBA has seen a buying spree, but even Cadillac and Volvo have seen a surge in orders.

In addition to ordinary sedans, supercars have also seen price cuts to varying degrees.

The Ferrari 488, which originally cost 3.15 million, now only costs 2.05 million, and the Lamborghini 600 limited edition has also been reduced from 3.5 million to 2.1 million, a drop of more than 30%.

In the past, the limit for ordinary people was the entry-level BBA. With the price reduction, it is possible to drive a luxury BBA with hard work.

Not only can you drive a sedan, but you can also touch a sports car, such as the "civilian sports car" such as the Porsche 718 and Maserati.

When the Internet was in a storm over the price reduction of cars, Chen Xing had already signed contracts with Li Xiang, He Peng, Li Bin and other car company bosses.

In the meeting room.

Li Xiang took the initiative to step forward, shook hands and said: "Thank you very much for giving me this opportunity. If you have any questions in the future, please feel free to contact me."

"You're polite, we just take what we need."

Chen Xing smiled indifferently.

Seeing this, He Peng, Li Bin and others wanted to slap their thighs. Why were they not as smart as Li Xiang? They were actually one step slower.

But they were not the kind of people who would sit and wait for death, and they also spoke up.

"We will never forget the support that Mr. Chen has given us. If we can really make a difference in the future, Chen Xing, you will be our benefactor."

"That's right, thank you Mr. Chen for your help!"

"Thank you Mr. Chen!"

The CEOs in the meeting room spoke up one after another. Chen Xing had also seen the world, and responded calmly: "Everyone is too polite. As I said just now, we all take what we need. But if anything happens in the future, please help us."

"Of course."

"Of course."

"Just ask Mr. Chen."

After several polite exchanges, Li Xiang, He Peng and others also packed up and checked the contract. With Chen Xing's farewell, they got into the car and left Longxing Group directly.

As soon as they left, Yao Nana, who was following Chen Xing, could not help but remind him: "Something happened, President. Those foreign car companies started a price war, and the worst thing is that almost all countries that can build cars independently have increased tariffs on Linghang Automobile. France and Italy have tariffs of more than 120%!"

Before, Chen Xing was in a meeting, and she didn't have time to inform Chen Xing of the situation.

Now that the people have been sent away, she also reported the matter as soon as possible.

"Price war, tariff war, a bit interesting." Chen Xing had expected it and was not particularly surprised.

If foreign car companies want to fight against the reshuffle of Linghang Automobile, they must adopt a low-price strategy, which is also their only strategy that can work.

The reason is simple, the materials used in Linghang 001 are really sufficient.

Whether it is tires, body, windshield, leather seats, intelligent driving system or battery life, they are all top-notch.

Linghang 001 could have been priced at more than 500,000, but in the end it was only priced at 209,000 and 299,000, which has completely blocked the way for friendly car companies.

With the same configuration, the minimum manufacturing cost of a fuel car is 500,000 yuan. Chen Xing only set the price at half of that. Do they have any other options besides price cuts?

"Do we need to take any countermeasures? It feels like they are coming in full force this time." Yao Nana asked again.

"No need."

Chen Xing shook his head.

Before holding the launch conference of the Pilot 001, he carefully considered the various counterattack strategies that friendly car companies might take, and he also simulated the corresponding countermeasures in his mind.

Facing the price war of friendly companies, Chen Xing knew very well that they would be popular for a few days because there were a large number of car owners who bought them for the brand.

These people don't care about performance, but only care about the superiority of the brand, just like buying luxury goods. With the same quality and different labels, people are willing to spend 10 times more to buy Hermes or Chanel.

But!

The market will eventually calm down!

Because cars are different from Hermes and Chanel, the audience groups of both are different, and the pursuit points are also different.

Men's thinking is more logical. Whether it is doing things or buying goods, they like to think about problems with rational thinking.

For example, when configuring a computer, men will carefully compare various configurations such as graphics card, motherboard, power supply and CPU, and finally place an order in the most cost-effective way.

Women tend to be emotional. They don't care whether the product is charged IQ tax. They just need to make it clear that the product can bring emotional value.

This is why bags of 20,000 or 30,000 yuan are popular among women, but no men will spend tens of thousands of yuan to buy so-called luxury underwear.

Price cuts to fight price wars?

The configuration of Linghang Automobile is full and the price has dropped to the freezing point. Chen Xing has expected that within three days, market users will gradually regain rationality and make the most correct choice.

"But I heard that many BBA 4S stores have exploded orders. Do we really don't have to worry about anything?" Yao Nana asked again.

"No, let the bullet fly for a while." Chen Xing's face was calm, and there was an inexplicable confidence in his words.

Yao Nana didn't understand the game, but since Chen Xing spoke, she could only follow Chen Xing's meaning and not take any countermeasures.

"Oh, there's one more thing." Yao Nana thought of Masick again, and looked at Chen Xing and said, "Tesla's Model S is going to hold a press conference, and the time is tomorrow night."

"Finally I can't hold it anymore." Chen Xing paused for a moment, then smiled and said, "Just right, let me see what kind of big move Masick has in mind, and whether it can compete with us."

...

The next day.

The sun was shining, and the spring breeze was blowing.

It seemed that just as Chen Xing expected, after only one day, the number of car owners who paid for the brand decreased sharply.

In the BMW 4S store in Shenzhen, the crowded scene yesterday disappeared. After half a day, only more than 60 people came into the store to look at cars.

Although 60 people are not a small number, compared with yesterday's full crowd, the flow of people has dropped by at least 80%, or even more, which is not a good sign for sales.

More than a dozen salesmen, divided into 60 people, even if the probability of buying a car is 50%, they can only sell 2 to 3 cars at most.

As the top seller, Li Shuo signed another order, but he was not happy at all, because he was not the only one who noticed that the BMW Group was now living off its old reputation. When no one was willing to pay for the brand, the situation of no one paying attention to it would happen again like the past few days.

"Maybe, I should really quit."

Li Shuo thought to himself.

Yesterday he sold 10 cars, and the commission alone was more than 20,000. He thought that his ability was fine, and the problem was with the BMW Group.

In addition to this top seller, some salesmen vaguely sensed that something was wrong, and the number of users who came to see the car offline was simply a cliff-like drop.

This is a bit like the novelty, and when it is over, people will not come.

Not only BMW, but other car companies have similar situations.

It was obviously crowded yesterday, but the flow of people to the store today has dropped like a cliff, which already explains the problem.

By the afternoon, the flow of customers to the store was even lower, and the dealers immediately reported it.

When the senior executives of foreign-funded automakers such as Mercedes-Benz, BMW, and Audi learned about the situation, they immediately convened an internal meeting of the group and sent an email to inform the headquarters.

The situation they are facing now is similar to taking Viagra. It has no effect after just one night, and the price reduction strategy may not work.

Han Xionghua, president of the Longguo District of Mercedes-Benz Group, could not help but slam the table and angrily said: "Longxing Group, Kunpeng Company and Xiaomi Company are not here to sell cars, but to seize the market. And that Chen Xing, who set the price so low, clearly wants to kill his friendly business!"

"Do you have any ideas?"

He scanned the meeting room.

The executives who came into contact with his eyes lowered their heads silently. The materials used by Linghang Automobile were too strong and the price was extremely low. They could not think of any other countermeasures at all.

"No one can provide suggestions?" Han Xionghua's tone was full of anger.

As the spokesperson of Mercedes-Benz Group in Longguo, he can be said to be second to none and above ten thousand people. If the Mercedes-Benz Group in Longguo falls, his power will disappear with it.

Those who have tasted the power are like dogs that have eaten shit and can never forget it.

"How about continuing to lower the price?"

Someone said timidly.

"Besides lowering the price, is there anything else?" Han Xionghua did not accept it.

They have already lowered the price by 30%, and the luxury models have been reduced by 40%. If they lower it further, it will be a 50% discount.

No one responded after the voice fell.

You can't compare the configuration. Is there any other way besides lowering the price?

It's obvious.

Mercedes-Benz Group is gone!

Unless the S-Class is sold as cabbage, but in that case, one will lose millions, which they can't accept.

Seeing that no one answered, Han Xionghua cursed Chen Xing in his heart again: "With that configuration, why don't you raise the price a bit? You really want to push us into a dead end. Chen Xing, this damn troublemaker, is really disgusting!"

Low price and high configuration, this is simply impossible to target, unless they come up with a new energy vehicle with a lower price and higher configuration than Linghang 001, but the technical barriers are too high, and they are not sure to make it at all.

...

At night.

A drizzle fell in Shenzhen.

The arrival of spring also means the arrival of the rainy season. East Guangdong Province is famous for its heavy rain and mosquitoes.

Chen Xing made a cup of coffee and sat in his office leisurely watching the display in front of him. The launch of Tesla Model S has begun. At this time, the number of viewers in the live broadcast room has reached 1 million, all of whom are netizens, friendly business colleagues, and bloggers in the car circle.

Linghang 001 has made a good start. What kind of surprises will it bring to Tesla Model S?

Chen Xing watched with this question, and so did everyone else.

As the lights of the press conference went out, the spotlight hit the backstage entrance of the press conference. Masik, wearing a black suit and a stern face, walked quickly to the podium.

"Welcome to the Tesla Model S launch conference, my name is Masik."

Masik said hello.

Perhaps in order to take care of viewers who do not understand English, the live broadcast room has special simultaneous translation so that they can watch the live broadcast without any barriers.

"Tonight, I will bring you a series of technological innovations."

"Now we turn our attention to the LED screen behind me. This is Tesla's new electric model launched for the Dragon Country market, called Tesla Model S."

"This model has achieved unprecedented breakthroughs in battery life, performance and design. It is equipped with more advanced lithium battery technology and has a cruising range of 900 kilometers."

"At the same time, we have also upgraded the autonomous driving system, using more intelligent algorithms and sensors to achieve autonomous driving in visual perception mode. Compared with lidar, it is closer to our human driving style."

When he said this, Masik came to the side of the podium, glanced at the LED screen and said: "Let us use a video to understand the advancement of visual perception."

The words just fell.

A 3-minute video was broadcast.

The Tesla in the video shuttles freely on urban roads, and has also learned human driving habits such as jamming and rushing into lanes.

In the second half of the video, the video also compares the Pilot 001, highlighting the rigidity of the Pilot car.

Because it is L3 level driverless technology, Chen Xing’s requirement for engineers is that they must not violate road traffic laws.

Because he often drives, he knows very well that cutting into traffic or trying to get in the way won't save much time.

In this regard, the technical team of Longxing Group has also conducted tests. One pilot 001 strictly abides by traffic laws, while the other is required to reach the destination at the fastest speed. The process can selectively violate traffic laws.

For the same 300-kilometer journey, the pilot 001 that complied with traffic laws was only 15 minutes slower than the one that did not comply. The difference was not that big.

Because of this, Chen Xing does not intend to let pilot car owners take risks. If they are really in a hurry, they can drive it themselves.

"Not to mention, Tesla's visual perception does seem to be much more advanced than the Pilot car's laser scanning!"

"Not necessarily, brother. Laser scanning can scan dark environments or environments with blocked sight. It is purely visual perception. Isn't it just as invisible as the human eye?"

"I have to say that the blocking in the video is indeed OK, but I didn't know it was L-level autonomous driving technology."

"Tesla is still awesome, no wonder it can survive abroad."

The audience in the live broadcast room said something to each other, discussing whether visual perception or lidar scanning is better.

Masik, who was at the press conference, quickly said after playing the video: "We don't want users to drive a dull vehicle, because its existence may affect other people's driving."

It is very obvious every word, he connoted that the driverless technology of Pilot 001 may become the third aunt on the road.

Anyone who has driven on a highway has basically encountered a situation where two or three vehicles occupy the entire road and drive side by side.

Driving side by side, with the speed strictly controlled at around 60, these cars are called the aunts of the road. People want to bump into them to see what kind of monster is driving them. This is also the most annoying driving habit of car owners.

Masik can use this point to attack, obviously he has done enough homework.

But it’s not over yet, he continued: “Our high-voltage platform will significantly reduce the use of silicon carbide, and at the same time, the permanent magnet motor will completely get rid of the dependence on rare earth materials. They not only maintain energy efficiency, but also reduce manufacturing costs. You can look forward to it. final price.”

After saying these words, Chen Xing smelled something unusual, but he was not too touched. He took a sip of coffee and continued watching.

Masik also kept talking about the advantages of Tesla Model S, and from time to time compared it with Praetor 001.

Integrated die-casting, Tesla has it.

Tesla has a body strength of 2000 MPa.

Michelin tires, Tesla has them.

Tesla is also equipped with an 800-volt high-voltage platform.

But in terms of acceleration from 0 to 100km/h, Masik did not dare to pull out Linghang 001 for comparison. Instead, he looked for fuel vehicles such as Mercedes-Benz, BMW and Audi, because its time was only 3 seconds, which was a full 0.19 seconds slower than Linghang 001.

Close points, contrast.

Differences, contrasts.

Lagging points, avoid.

Masik has redefined what it means to be "far ahead" and set an example for other car company CEOs. Even Rebus, who was far away in the imperial capital, couldn't help but marvel when he watched the press conference:

"I thought that my thunder style comparison method was very stupid, but I didn't expect that my horse style was far ahead and even more stupid than me!"

After two hours of selective "way ahead", Masik also pressed the remote control and said: "Now we will announce the price, and everyone can take a guess first."

The words fell.

The audience cheered.

"300,000!"

"320,000!"

"299,000!"

"200,000!"

Because of the example of Linghang 001, the audience did not guess the price too high.

If it was a previous fuel car, they would definitely guess more than 500,000, or even 700,000.

But who can blame Lao Liu in front of him, like a magic needle that stabilizes the sea, completely locking the price of new energy vehicles.

"Maybe we can guess a little lower, forget it, let's just announce it directly."

The next second.

The price appears on the LED screen.

Tesla Model S Standard Edition: 170,000.

Tesla Model S Extreme Edition: 199,000. (End of this chapter)