Technology company, I will become the light of China!

"Damn, 170,000?"

"Any Tesla model abroad starts at 40,000 US dollars, equivalent to 240,000 Longguo currency. It seems that Masick is really forced by Mr. Chen. Will it lose money?"

"When the gods fight, mortals are popular. The collective price reduction of cars benefits ordinary people like us."

"Thank you Mr. Chen for letting us realize the freedom to buy cars. I didn't dare to visit BBA's 4S stores before, but now I dare to look at Porsche cars and flirt with Porsche's female sales!"

As the price of Tesla Model S in Longguo market was announced, almost all the audiences on the Internet were boiling, and there were constant screams at the press conference.

For manufacturers, price wars may be a serious matter.

But for ordinary people, this is a "price reduction promotion", allowing people who originally had a little bit of economic strength to buy their favorite products in advance.

Just when the audience thought that 170,000 and 1del S were the guide prices, Masick pressed the remote control again.

"Bang--"

The sound of a heavy hammer falling sounded.

"All-inclusive landing price" five bright red characters appeared on the LED screen, making the scene scream again.

"Fuck!!!"

"Are you crazy!!!"

"170,000 and 199,000 are all-inclusive prices?"

"Too cruel, too cruel, Masike is determined to start a price war this time, I wonder if Linghang Automobile will follow the price cut!"

"Fight, fight!"

The screams, shouts, cheers, and applause at the scene intertwined, impacting everyone's eardrums.

Since studying the marketing model of Dragon Country entrepreneurs such as Chen Xing and Lei Bus, Masike has also gained a deeper understanding of marketing.

Do you think 170,000 and 199,000 are the guide prices?

No!

In fact, it is all-inclusive landing!

Everyone who has bought a car knows that the guide price is the unified price of the vehicle when it leaves the factory, which basically will not change.

Dealers, or 4S stores, can give customers corresponding discounts based on the manufacturer's suggested price, usually starting at 10%. If they encounter a date to clear inventory, they can even give 15%, with no upper limit.

Excluding necessary road expenses such as insurance, decoration, and purchase tax, the actual price of Tesla Model S has reached 150,000.

Chen Xing, who was far away in Shenzhen, witnessed this scene with a frown. During this period, Masick really did not waste time, but came prepared.

The automobile market is the same as the mobile phone market. There are also bottoming markets, sinking markets, mid-range markets, and high-end markets.

The actual price of 150,000 corresponds to the ceiling of the sinking market.

The Honda Civic, which is popular among young people, corresponds to the ceiling of the sinking market. A car of about 140,000 can give the performance of 180,000, and also takes into account the appearance.

The price of Linghang 001 is 209,000 and 299,000 yuan. With insurance, decoration, purchase tax and other miscellaneous road expenses, the actual landing price should be 229,000 and 325,000 yuan, which corresponds to the mid-range market.

As we all know, each classified market has a specific group of people.

For example, if you have a monthly income of 10,000 yuan, you can't just bite the bullet and buy a car worth 200,000 or 300,000 yuan. Generally, you will choose a car worth about 150,000 yuan.

Because the cost of maintaining a car is very high, the more expensive the car, the higher the repair and maintenance costs.

Although Linghang 001 does not need to add oil, nor does it need to replace spark plugs, oil filters and other fuel vehicle maintenance items, it also needs regular maintenance and inspection of circuit wires, which costs hundreds of yuan each time.

Masick deliberately stuck in this range. It is obvious that he has studied the market and deliberately avoided the edge of Linghang 001.

"With a guide price of about 150,000 yuan, what is the cost price of Tesla Model S? Is the net profit 10,000 yuan?"

Chen Xing pondered this question.

He thought that Tesla's cost would be around 170,000 yuan, so the manufacturer's suggested price could not be lower than 180,000 yuan.

If the suggested price of Tesla Model S is 180,000 Longguo currency, then it is 30,000 yuan away from the 209,000 Linghang 001, and the two are still competing in the same market category.

But now, Chen Xing seems to have miscalculated.

Tesla is running in the sinking market, while its own Linghang car is in the mid-range market, and the target customer groups are completely different.

"What went wrong? Logically speaking, the cost price of Tesla Model S cannot be so low."

Chen Xing was a little confused.

The reason why the cost price of Linghang car can be reduced to 170,000 is that a large number of patent technologies are in the hands of Longxing Group, Kunpeng Company and Dami Company. The patent fees for the three joint venture cars are naturally exempted.

But Tesla is different. Its chips are from Broadcom, its tires are from Michelin, and its in-vehicle system is also developed with the assistance of Microsoft. The patent fees involved are astronomical no matter how you look at it.

However, what Chen Xing didn't know was that as Longxing Group pressed forward step by step, the Angsa Group, which represented the US manufacturing industry, had already joined the Jewish capital camp. Western countries, such as Germany, Italy, France...

The capital groups in these countries have all been united by the Rothschild family.

To put it simply, the interests touched by Linghang Automobile were too great, so the capital groups that were originally incompatible and had never interacted with each other sat down, and as Tesla was the leading company in Western new energy vehicles, these groups were also willing to provide various conveniences.

With the end of the world's financial groups, the original cost price of Tesla Model S of 190,000 yuan has been continuously reduced, and finally reached 140,000 yuan, which also gave Masick greater operational possibilities.

"Dong Dong——"

While Chen Xing was thinking about the problem, the office door was knocked.

"Come in."

The next second.

Yao Nana pushed the door open.

"President, Tesla's latest price has been announced, only 170,000 and 199,000 yuan, and it is an all-inclusive landing price, and the online feedback is very good. Do we need strategic marketing?"

The so-called strategic marketing is actually hiring water army to guide users.

For example, the lithium battery life of Tesla Model S is not as good as that of Linghang 001, and the water army can use this to make a fuss and publish relevant comparison Weibo to guide the public.

Some well-known bloggers and marketing accounts with millions of fans make a lot of money by guiding articles.

"No need, wait a little longer." Chen Xing was not in a hurry to make a move. He wanted to see how many Tesla Model S could be ordered.

"Okay." Yao Nana responded, but did not leave. The two silently waited for the progress of Tesla's press conference.

Masik didn't let the two wait too long. After announcing the price, he couldn't wait to announce: "When I heard your cheers, I knew the price was right."

"The time is now 21:55, and there are 5 minutes to 22:00. Friends who want to order and pick up the car as soon as possible can open the official Tesla account on Weibo and Douyin, and enter the official website through the top link. You can also search for Tesla Longguo through browser engines such as Baidu and Sohu, and then enter the official website to select the car and place an order."

"I'll show you once."

While speaking, Masik took out his mobile phone and projected it onto the LED screen to demonstrate how to find Tesla's official website.

In just 2 minutes, millions of people flocked to Tesla's official website, authorized positioning, filled in personal information, and selected basic vehicle parameters such as exterior color, configuration, interior color, etc.

The LED screen at the Tesla Model S launch conference also switched to the page for the number of people who placed orders, with the Arabic numeral zero in the middle.

As 22:00 arrived, the Arabic numeral zero began to change.

1.

17.

42.

77 units.

The number of orders submitted was soaring, and Masike couldn't help but exclaimed: "In just a blink of an eye, 77 users have placed orders. How many units will be placed in half an hour? Let's wait and see!"

The number of orders continued to increase, and Masike's heart was finally able to relax a little.

Linghang Automobile...

No!

It should be said that the pressure from Chen Xing was greater than when he made a recyclable rocket. If Tesla couldn't survive in the Longguo market, the "betting agreement" with the Magic City would be enough to bankrupt him.

...

At the same time.

On the other side.

The United States across the ocean.

Davic, Wei Yan, Renato Marotta, and Clayton were all paying attention to this live broadcast. The success of Tesla was directly related to the future of the automotive industry.

Assuming that Linghang 001 still stably beat Tesla, the right to speak in the field of new energy vehicles would be completely controlled by Longguo.

Do you want to resist in seclusion?

It's the 21st century, and customs are interconnected.

No matter how fierce the fight is, no country dares to ban a normal commodity. At most, it will raise tariffs to make overseas products lose their competitiveness.

Let's take a step back. If you block the customs, isn't there still the way of smuggling?

"Das Kapital" also wrote that if there is a 20% profit, capital will be ready to move, if there is a 50% profit, capital will take risks, if there is a 100% profit, capital will dare to risk being hanged, and if there is a 300% profit, capital will dare to trample on all laws in the world.

At this moment, the mobile phone "porters" of Longxing Group on the US-Mexico border, they have at least 20% profit for every mobile phone they transport in. Even if Chen Xing does not enter the US market, someone will help him enter the US market.

The automotive field is too important, so important that Germany has chosen to make peace with the United States and not care about the Nord Stream pipeline.

It is no exaggeration to say that the pilot car is not against Tesla, but the "Automobile Power Alliance" headed by Tesla!

Jewish Capital, Ansa Capital Comments During the live broadcast, a meeting had been quietly held in Berlin, Germany.

"We can't let Pilot Auto develop. The changes it brings will subvert our domestic economic system!"

"The impact of Pilot Auto is ten thousand times more terrible than the US dollar interest rate hike!"

"I propose to immediately order domestic car companies to invest in new energy vehicles. The cost-effectiveness of electric drive is too high!"

The theme of the meeting was around the German domestic automobile economy, and the participants were basically bigwigs in various fields, including Arnie Watson, president of the Automobile Association, and the consortium behind the Mercedes-Benz, BMW and Audi Group.

Arnie Watson was emotional and looked at the man in the main seat and said: "We must not let Pilot Auto enter the German market. It will destroy our economy and make our workers lose their jobs. We must resist it!"

"That's right! We must resist!"

"Resist! Resist!"

"Resist! Resist!"

The meeting quickly reached a consensus, and almost everyone felt that Pilot Auto must be resisted.

They don't care about Longxing Group's mobile phones because they don't touch German interests, but this pilot car is really real and seriously damages Germany's interests.

Germany is a country with an industrial economy as its main body. Impacting their automobile industry is equivalent to destroying their economic system, which is really more terrifying than the US dollar interest rate hike.

The man in the main seat looked at the participants who were excited and blushing, and said in a deep voice: "We have negotiated and seized a batch of Longxing Group's equipment, but I have to say it first. New energy vehicles are the general trend. It's better for everyone to adapt as soon as possible."

In the past, they thought that electric vehicles could not replace fuel vehicles because there was no engine and no passionate roar.

But now?

They have simulated sound waves!

Whatever sound your fuel car makes, they can simulate it for you.

If fuel vehicles have advantages over electric vehicles, then only internal combustion engines can still run normally in extreme weather.

Lithium batteries are very easy to go on strike in sub-zero temperatures.

It is also very simple to verify. Just put your phone in the refrigerator for a while, and you will be surprised to find that it cannot be turned on. This is because the electrolyte of the lithium battery is frozen, and the lithium ions cannot continue to be released normally.

The last advantage of fuel vehicles has also been completely broken by Thor solid-state batteries.

All-solid-state lithium batteries, let alone minus ten degrees, can discharge normally even at minus fifty degrees.

Everyone in the conference room looked at each other and finally chose to nod.

Not only Germany, but also France, island countries, peninsulas, Italy and other major car-making countries have been holding crazy meetings in the past few days, and have licensed all the technical patents at the bottom of the box to Tesla for free, hoping that Masick can reach the torrent of leading cars. Now it seems that they have made the right bet.

...

Dragon Country Shencheng.

Chen Xing and Yao Nana stared at the computer screen, watching the Arabic numerals jumping on the screen of the live broadcast room. Yao Nana looked at Chen Xing from time to time, wanting to know the reaction of this man.

However, she was disappointed.

Chen Xing's face remained calm.

However, behind the calm, Chen Xing's heart was already turbulent. He had never expected that Tesla could actually reduce the price to 170,000. This was beyond his expectations.

(I want to climb up step by step)

(Waiting for the sun to look at its face quietly)

(The small sky has big dreams)

The phone on the table rang, and Chen Xing looked sideways. It was a call from Lei Jun. Obviously, he was also paying attention to the Tesla Model S conference.

Picking up the phone, Chen Xing clicked to answer the call. Before he could speak, Lei Jun took the lead and said, "Have you watched the Tesla Model S conference? 170,000 all-inclusive, how did Masick reduce the cost price?"

He couldn't figure it out, really couldn't figure it out.

The patented technology and automobile factory of Linghang Automobile were funded by three companies. The cost of each link has been reduced to the lowest, but its cost price still reached 170,000.

If it is a sedan with the same configuration as Tesla Model S, Lei Jun estimated that the cost price would be around 150,000.

Now he really couldn't figure out why the cost price of Tesla Model S was so low, and it was actually 170,000 yuan all-inclusive, which means the suggested price is around 155,000 yuan.

"I can see from the Michelin tires that we are not facing Tesla now, but the encirclement of Western cars and even the car interest groups around the world."

Chen Xing said in a deep voice.

"Car interest groups?"

Lei Jun was stunned.

He really didn't expect Chen Xing to be so meticulous and to infer his opponent only through Michelin tires.

However, Chen Xing is the kind of person who doesn't want to build a car, but if he wants to build a car, he must be the best.

He has memorized the entire series of Michelin tires.

The Michelin tires used by Tesla Model S are also self-repairing, and they are track-level. Normally, one tire costs 12,000 Dragon National Currency, and four tires cost 48,000 Dragon National Currency. This is enough to show that behind Tesla, there are Western interest groups.

Just imagine, is it realistic to equip a 170,000 car with 48,000 tires?

Obviously.

Definitely not realistic!

Being able to equip such expensive tires means that the purchase price of this Michelin tire from Tesla may be extremely low.

"Should we lower the price?"

Lei Jun asked.

He already knew that Linghang Automobile still had a profit margin of 30,000 yuan, and it could completely reduce the price by 20,000 yuan and then compete with Tesla.

But this involves another problem, that is, the new car has just been sold for a few days, and suddenly the price is reduced. Who knows how the market will react?

"If we are afraid that the owners who have purchased the car will criticize us, we will give them 20,000 yuan back, otherwise Tesla will be revitalized." Lei Jun suggested.

People who shop frequently know that electronic products and expensive goods have a quotation period, which may be 30 days or 45 days. During this period, the price cannot be reduced. If the price is to be reduced, the difference needs to be refunded to the users who purchased within 30 or 45 days.

"There is no need to be so troublesome. Let the domestic new energy vehicle companies take action. Since our Linghang Automobile has set the price, there is no need to change it because of Tesla. That will lower its own value. Let's prepare for the super sports car event. How about your side?"

Chen Xing asked.

"The Praetor X racing version is being debugged. Chief Hua told me that we should be able to catch up with the German round of the FIA ​​GT Grand Prix. After all, there are still 20 days. We only need to assemble the carbon fiber, and the configuration is full. "

Rebus smiled and added: "Have you chosen a racing driver? Do you want me to recommend two to you?"

"Someone has been selected. I have already contacted Zhou Yu. He is very interested and is willing to participate in the competition without any appearance fee."

"Zhou Yu? The F1 one?"

"Yes, that's him."

"If it were him, then he wouldn't have to worry about his driving skills, and his club is considered professional, so we wouldn't have to worry about it."

"That's what I thought too."

Chen Xing nodded slightly.

Maybe many people don’t know who Zhou Yu is. Let’s put it this way. The F1 race has been held for more than 60 years, but only one person from Longguo has participated in the race, and this person is Zhou Yu. He started playing cars at the age of 8. , signed with Ferrari at the age of 13, won the F2 Bear Championship at the age of 21, and was the only Dragon Country man to win the championship.

Compared with the F1 competition, the FIA ​​GT Grand Prix is ​​less difficult. He represents the Longguo Racing Team and there is no need to question his skills. As long as the car's performance is sufficient, winning the championship is a sure thing.

Mercedes-Benz, BMW, Audi, Porsche, Maserati, and Ferrari. Nowadays, these brands are playing with brand economy and trying to overpower the leading car. Then Chen Xing will let them see how the waves in the back beat the waves in front on the beach.

…

As Chen Xing and Rebus talked, time passed by minute by second, far away at the Tesla launch conference in the Magic City of Dragon Kingdom.

Masik enjoyed the crowd cheering for him, but he did not indulge in it, but quietly waited for the results for an hour.

At that time, the hand pointed to 23 o'clock. Masik looked at the Arabic numerals on the screen, his face turned red, and he shouted louder: "200,000 vehicles, the booking volume in one hour is 200,000 vehicles."

"Hiss! Even more awesome than Longxing Group, with a full 20,000 more vehicles!"

"Oh my god, new energy car companies are going crazy!"

"There's really nothing I can do. I'm just a stinky wage earner. I really don't have the resources to buy a 200,000 yuan Pilot car, but I can still afford the 170,000 yuan all-inclusive Tesla Model S."

"It's 170,000 yuan all-inclusive. After calculating the guide price of 150,000 yuan, why should I buy a Civic? It's so weak!"

"I've placed an order too!"

As we all know, the user group in the sinking market is much larger than that in the mid-range market and high-end market, and it is normal to place large orders.

Chen Xing, who was talking to Rebus on the phone, was not surprised. He also saw that Masik wanted to increase volume and quickly occupy the sinking market.

Looking at the figure of 200,000, Masik was excited. Although he was just a pawn for the capital of various countries to be pushed out, he felt that it didn't matter, as long as the money was in his pocket.

I saw him pressing the remote control again, looking at the audience and saying: "It seems that the Tesla Model S has surprised everyone. 200,000 units an hour, we have created a sales miracle!"

"Pah, pah, pah—"

The applause was continuous and continuous.

Masik paused for a moment and continued: "Let's take this opportunity to talk about production capacity improvement and sales channel optimization, which are related to the delivery time and quality assurance."

"Let's talk about production capacity improvement first. Tesla has invested tens of billions in Shanghai and has built a highly automated production workshop. It can produce an average of 14,000 Tesla Model Ss every day. This is already a very high production capacity."

"But in view of the order volume tonight, I plan to continue to invest money to continue to increase production capacity and shorten the delivery time as much as possible."

"As for channel sales optimization, we have adopted corporate-controlled dealers, which means that the 4S store that sells your car is not a dealer, but an official Tesla store."

"Pah, pah, pah—"

The audience applauded again.

Those who have never bought a car may not know that car manufacturers and 4S stores are actually separate. The latter is a bit like a regional agent.

Because it is contracted out, many management details cannot be fulfilled.

It is precisely because of this thought that Chen Xing opened stores across the country, just to avoid the occurrence of "a mouse droppings ruining a pot of porridge". Apparently, this was also learned by Ma Xiike.

Listening to the overwhelming applause, Masik pressed his hands to indicate silence and continued: "We will continue to invest in Longguo to develop SUV models, off-road pickup models, and super sports cars to meet the needs of Longguo. Diverse needs of users.”

“Okay, it’s getting late, so tonight’s Tesla Model S launch conference has come to an end. Thank you everyone for your support of Tesla. Let us go hand in hand, use technology to light up the future, and create our own Miracle!"