Technology empire starts from industrial manufacturing

December 18, 2002, Wednesday, Danzhou City, Heizhou Province.

In the middle and late December, most cities in the north have already been covered by heavy snow. Danzhou City is even more thorough, with heavy snow falling. It has been falling for three consecutive days. The road snow removal vehicles are always busy, otherwise the traffic in the whole city will paralysis.

The commercial street on Xisan Road in Danzhou City is full of people coming and going. It seems that the heavy snowfall has not affected the enthusiasm of the citizens at all.

And on this road, the Lingfan Hotel is at lunch time, so the business is more prosperous than other merchants.

"Boss, check out!"

"A total of thirty-eight dollars."

Li Yu skillfully collected money and changed money, and every customer who paid the bill would enthusiastically ask if she had eaten well. She was so busy until around two o'clock in the afternoon, which was her lunch time.

It is said to be a big restaurant, but it is actually written on the plaque. There are only 20 rectangular tables and chairs inside. There are no single rooms in the open style. It is just pointing to the chef's good craftsmanship and keeping a group of repeat customers. This restaurant opened It's been ten years.

"Second sister, Chen Ling and Chen Fan, are you coming back this year for Chinese New Year?"

It was Li Yu's younger sister, Li Yun, who was talking. The two sisters invested in this restaurant and opened it together, so they have been busy together for ten years. With the addition of blood relatives, the relationship can't be said to be close, it can only be said to be true. family.

"If you don't come back, you have to come back. Those who celebrate the Chinese New Year are still floating outside!"

It's lunch time at two o'clock, and the family sits around a dining table, eating and chatting.

"Xiao Ling is 26 after the Chinese New Year. What does she say? Can she bring someone back this year?" The one who spoke was Chen Renjiao, Li Yu's husband, the chef of Lingfan Hotel.

"Who knows, you don't ask about your own daughter!"

"Didn't you say there was one last time? You asked Xiaofan to check the checks first."

Li Yun: "Second sister, does Chen Ling really have a date?"

Li Yu: "I really don't know. I was a little suspicious last time. When I called, I heard a man's voice, so I became suspicious, so I asked Xiaofan to take a look."

"Speaking of Xiaofan, Second Sister, you are really blessed. Since Xiaofan started working, I have paid you two thousand yuan a month, tsk tsk, this child."

Hearing the mention of his son, the smile on Li Yu's face became even more intense.

"Five thousand, the fifteenth of every month is very punctual. Since last month, this stinky boy has started to call five thousand, and I have saved five thousand in the past two days. In five months, a total of five thousand Here comes 18,000 quick bucks."

"How much?!" Now Li Yun was really surprised. In 2002, 18,000 was really valuable, especially in a small city like Danzhou, where it would take two or three years to save money. question.

Seeing his younger sister's shocked expression, Li Yu was very proud in his heart, and it was even more obvious on his face.

"I don't know what this stinky boy is doing. I heard that he is a manager of a large company and earns tens of thousands of yuan a month. I have to go and have a look when I find a time later. Don't suffer outside."

"You can pull it down, you go to Xiaofan, don't lose yourself on the road, and cause trouble for the children." Chen Renjiao pouted, trying to suppress the fluttering Li Yu.

"If you lose it, I won't lose it!"

On the other side, Li Yun, while feeling happy for the second sister, couldn't help but think of his son who didn't live up to expectations.

With a sigh, he changed the subject.

"Second Sister, I went out this morning and saw a store called Peony Science and Technology Museum. It posted an advertisement saying that there will be an event on December 25, and a mobile phone will be given away for free. The event will last for three days, and then on January 1 It's on sale starting today, what do you think the price is?"

"How many?"

"6,888 yuan! I don't know if it's true or not, but people have posted advertisements. I think it's not a lie, but the address of the event is Beijing and Tianjin. That mobile phone looks very strange. There is no button, you know. It’s just a black glass screen, the introduction said, what are you talking about, yes, the latest high-tech, no buttons, all touch screens, and a full-screen smart phone, it sounds very tall!”

What Li Yun said successfully diverted the topic, and successfully ignited the interest of Li Yu and his wife.

"6888 mobile phone, free gift? Is it true? If it is true, we can also go to Beijing and Tianjin. The three mobile phones cost 20664 yuan, which is more than half a year's income."

"That's right, Xiaoyun, is this true?" Chen Renjiao was also concerned. He didn't care about smart phones. He only cared about 6888 yuan.

"Why don't I go and see it later?" Li Yun was also a little tempted at this time. If it was true, then he would bring his son with him, and one more person would take one more mobile phone.

"Well, I'll go with you. If it's true, then we will go to Beijing and Tianjin to celebrate the New Year this year!"

"good!"

Chen Fan naturally didn't know what happened far away in his hometown. Life is derived from such small accidents, small surprises everywhere.

If Chen Fan took the initiative to invite his parents over, it would take a lot of effort, but under such an accident, things happened naturally.

"Will 6888 be too expensive?"

In Pingfan Communications' office, Chen Fan and Xiao Lingshan were sitting on the sofa. After hearing the price Chen Fan set, Xiao Lingshan couldn't help feeling a little worried.

She hasn't had much exposure to product pricing, but she knows product costs.

For an ordinary generation of mobile phones, the cost price calculated internally by the company is about 1,288 yuan, which is too much to double. Selling one will make a net profit of 5,600 yuan. Of course, there are channel fees, plus transportation, etc., the actual profit is definitely not So much, but also amazing.

"Is it expensive? I think it's a conscience price. Product pricing is very knowledgeable. You have to understand that our ordinary generation of smartphones is unique. Even if there are other styles of smartphones in the future, only The ordinary generation is unique, and this concept, with the verification of time, will be recognized by consumers."

Chen Fan explained with a smile.

Why did the Apple mobile phone before rebirth dare to sell so expensive?

Even though many buyers complain that Apple's products are too expensive and the price/performance ratio is too low, this has never affected Apple's creation of sales myths time and time again.

In fact, many people have seen Apple mobile phones. Except for the iPhoneOS operating system, the rest of the components are subcontracted and processed. Even after careful calculation and analysis by individual professionals, it is estimated that the cost of OEM for one Apple mobile phone is about 1,000. , but the price ranges from 8K to 12K.

What kind of profit is this?

So far, all kinds of crusade against Apple and boycott of Apple have emerged on the Internet.

However, all of this was completely shattered when Apple launched a new product again.

How do you feel when you see people lining up at the Apple store in the early hours of the morning?

Therefore, the core of Apple's products is the iPhoneOS operating system, which is unique, and its products are expensive because of this system.

Because many people will subconsciously ignore the cost of a smartphone operating system.

And Chen Fan's ordinary generation of smartphones is comparable to Apple, or even surpasses Apple, because it is also unique. The Peony smart operating system is not inferior to the iPhoneOS operating system, and even surpasses many in many convenient functions.