Technology overlord starts with new energy vehicles

In a blink of an eye, it came to May 2011, the beginning of summer, and the weather and temperature were very comfortable.

After two months of matching and research and development, in this month, car companies have begun to launch their own new energy models.

Zotye Auto was completed first, Zotye 2008 and Zotye 5008 equipped with Jinwu motor and Kyushu electronic control system were unveiled.

The price starts at 68,000 yuan, and the highest price is less than 100,000 yuan. You can buy a new energy tram with a pure electric range of 600 kilometers.

This price is a decision made after careful research by Zotye's senior management, and it can earn a certain amount of income, and it is quite an explosive price.

In terms of vehicle manufacturing costs, it cost 60,000 yuan to purchase the Jinwu motor and supporting electronic controls from Kyushu Automobile. In addition, the use of battery packs requires a payment of 50,000 yuan to Dongfang Electric Power Company.

However, for new energy vehicles with a battery life of more than 500 kilometers, the official subsidy will be 100,000 yuan, which is equivalent to 10,000 yuan to fix the car's power system and battery.

Then, in terms of the cost of the rest of the vehicle components, although it has increased, the purchase cost of the engine and gearbox has also been reduced. With each increase and decrease, the cost will only increase by a few thousand yuan.

Originally the lowest configuration version, the 2010 Zotye 2008 manufacturer’s guide price was 43,800 yuan. Now the starting price is 68,800 yuan, with a full 15,000 yuan added in the middle. Selling a car will earn 10,000 yuan more than before!

From this aspect, it can be seen that the official subsidy for new energy is so strong that the car that originally cost hundreds of thousands of dollars can only be sold for tens of thousands of dollars!

At the same time, the domestic models in this period of time are often priced in the price range of tens of thousands of yuan, and there are very few models with more than 100,000 yuan.

Even if domestic car companies produce models worth more than 100,000 yuan, many of them can't make money. Consumers simply don't agree with domestic models worth more than 100,000 yuan.

The consumption concept of most people nowadays is still in the state of spending hundreds of thousands, it is better to buy a joint venture model.

Whether the new energy tram with a price of 68,800 yuan and a battery life of 600 kilometers will form the law of true fragrance still needs to be tested by consumers.

Even in areas without battery replacement and fast charging, you can use ordinary household electricity for charging. Although the charging time is a little longer, it is not impossible!

Compared with smaller car companies, there are not many rigorous road tests for new models. Larger domestic car companies are slower to launch new models, but the research and development capabilities of large car companies are stronger. , this time difference is not very long.

After Zotye Automobile took the lead in releasing new energy trams in early May, car companies have released their own new energy models one after another.

The 520 and 620 models under Lifan Motors have been electrified successfully. The minimum price starts at 66,800 yuan, and the highest price is only 108,800 yuan. The starting price of electric cars has reached a new low!

Under Landwind Motors, Landwind Fashion, Landwind Fenghua, Landwind X6, Landwind X9, and Landwind X8 models have all been electrified, with prices ranging from RMB 75,800 to RMB 150,000.

Under Southeast Motors, there are V3 Lingyue, Lingshuai, and track cars. They are equipped with Kyushu pure electric power system, which makes the power of Lingshuai, which already has a certain sporty performance, more violent. The starting price of Lingyue is 69,800 yuan, and the lowest starting price of Lingshuai is only 89,900 yuan!

Under Geely Automobile, Geely Vision models, classic Emgrand, Liberty, Geely GX7, Geely EC8, equipped with Kyushu Jinwu Motor, the price starts at only 73,900 yuan.

As well as the revived sports car Geely China Dragon equipped with Suzaku motor, Kyushu Dongting and Kyushu Taishan have the same power system, but the price is only 188,000!

The actions of domestic car companies have naturally attracted the attention of many consumers.

Those who know Kyushu's pure electric power system are very interested in these models equipped with Kyushu's motor system.

The main reason is that the price is too cheap. You can experience a very good pure electric power system for only tens of thousands of dollars. Many people cannot afford the models of Kyushu Automobile. Start a car with more than 300,000 yuan.

But these tens of thousands of domestic trams are still possible!

For many people, new energy electric vehicles are still a very new thing. Although Kyushu Motors' new energy electric vehicles have already gained a reputation in certain fields, they are still not suitable as family cars.

But the concept of market consumers, as long as the publicity is corrected to a certain extent, everyone can understand the benefits.

In a 4S store of domestic automobiles, a consumer who was about to buy a car walked into the store, originally wanting to buy a cheap domestic automobile.

It's just that I just walked into this 4S store of Geely Automobile, and after looking at the classic Emgrand for a while, the salesperson next to me immediately greeted me with a smile on my face.

"The Emgrand I saw is very good, the leather is durable and the configuration is high..."

The salesman first praised his own models, but then changed the subject.

"However, if it is a family car, I strongly recommend that you take a look at our new energy car, which is the same as the Emgrand model, but the new energy electric car has more advantages, lower usage costs, stronger power, and is not easy to break , Now our motor power system is guaranteed for ten years or 500,000 kilometers."

Upon hearing the sales words, the consumers shook their heads without even thinking about it: "Electric cars? No, no, it takes more than ten years to buy a car. The quality of electric cars is not stable. If you go for a long distance , and charging is inconvenient.”

The sales staff still enthusiastically promoted: "Mr. quality, please rest assured that our motor power system is guaranteed for ten years or 500,000 kilometers, which is equivalent to the previous engine and gearbox, within ten years or 500,000 kilometers." If something goes wrong, we will replace it with new parts for free.”

Then he said incessantly: "Then it is also very convenient to use. As long as your home has charging conditions, this Emgrand electric model has more advantages than ordinary fuel vehicles."

"Buying a car is an expense, but the cost of using a car is even more expensive!"

When it comes to the cost of using a car, which is closely related to daily car spending, consumers no longer appear impatient, but listen carefully to the words of the salesperson.

Seeing that it has attracted the interest of consumers, the salesperson said carefully.

"The first is the maintenance cost. The electric car does not need to replace the engine oil, does not need spark plugs and other accessories, and only needs daily maintenance. Generally, the routine maintenance items of pure electric vehicles are mainly inspection, and the cost of maintenance is lower, about 100-200 yuan. .

In this regard, based on the mileage of 200,000 kilometers in ten years, even if it is maintained once at 10,000 kilometers, it needs to be maintained 20 times.

Oil trucks need to replace engine oil filter spark plugs, etc. The single cost is about 500 yuan. In contrast, electric vehicles can save 300-400 yuan each time, and 6000-8000 yuan can be saved 20 times. "

"The savings that can be saved in this regard are not too much, but for a model that costs tens of thousands of yuan, it is not a small amount of expenditure. We will calculate it based on 7,000 yuan."

"If you buy a new energy tram now, you can also be exempted from the purchase tax. Based on the price of this model, the minimum price of the fuel model is 60,000 yuan, which is 6,000 yuan in purchase tax.

"Including maintenance costs, 13,000 yuan has been saved."

"Then the most critical fuel consumption comes. For our Emgrand model, the fuel version costs about 70 cents per kilometer. The one with better footwork is 60 cents per kilometer, and the worse one can be 80.9 cents per kilometer."

"Based on the 20,000 kilometers of family car use per year, the expenditure on fuel is 14,000 yuan. After ten years, the fuel cost will be 140,000 yuan, which is more expensive than a car!"

"But if you are driving a new energy vehicle, then this cost can be greatly reduced, and even saving a car is not a problem!"

"Our model only needs about 11 kilowatt-hours of electricity for 100 kilometers, and a battery pack with 70 kilowatt-hours can meet the cruising range of 630 kilometers. Battery life.

And if you use household electricity, valley electricity for charging, the cost of electricity is about 40 cents per kilowatt-hour, 70 kilowatt-hours is 28 yuan, you can travel 600 kilometers, and the average cost of driving 1 kilometer is less than 5 cents! "

"The same family car with 200,000 kilometers in ten years only needs less than 10,000 yuan in electricity bills for ten years. The difference between the two is 130,000 yuan, which directly saves the price of a car!"

"At the same time, the more you use new energy trams, the more you save. If you usually need to use the car frequently, this aspect is more suitable for you!"

"There is a huge difference in experience between being able to use a car casually and using a car as little as possible to save fuel. If you use a tram, you don't have to worry about fuel consumption at all."

"And in the next two years, charging and swapping station facilities will be built all over the country. If you want to charge in your own home, or perform fast charging at a charging station, or replace the battery very conveniently, it is all possible.

In this regard, there is also the domestic Dongfang Power Company, which is the same as PetroChina and Sinopec, and is responsible for the construction of charging stations and swapping stations. "

The salesman's analysis of the cost of using a car for a meal also sounds very reasonable.

It’s just that consumers still have their own plans. They shook their heads and said, “It sounds pretty good, but I’m going to buy a petrol car…”

The salesperson is still undaunted, and then sells. "If you don't see this, we have two models in our venue. You can try it. Not only in terms of cost, but also in terms of use, electric vehicles have more advantages!"

"First of all, 60,000 yuan can only buy the manual version of Emgrand, but if it is a tram, the minimum configuration is equivalent to an automatic transmission model!"

"Then there is the smoothness of shifting, which is better and smoother than fuel manual and automatic models."

"In terms of final power performance, our classic Emgrand's Jinwu motor has a power equivalent to 168kw, a torque of 271, and a maximum horsepower of 249 horsepower. It is stronger than those high-performance models of joint ventures, and it can already be regarded as a sports car. level of motivation!"

"Give it a try. It won't take you long to test drive. Only after careful comparison can you choose a model that is more suitable for you!"

There is a warranty, the cost of use is lower, the power is stronger, and the test drive does not cost money.

After a moment of hesitation, the consumer said, "Let's try it."

The smile on the salesman's face was even brighter: "Let's go, I'll take you for a test drive, and let me tell you, I've sold cars for seven or eight years, and I've driven all kinds of models. There are really two kinds of fuel cars and electric cars. A different experience!"

On the test drive section with few vehicles, consumers carefully experienced two cars with the same appearance but different power systems.

Electric models and manual transmission models are completely different driving experiences. If there is no electric model, consumers will recognize it, and they have come here in the past.

But now there is a comparison, the frequent shifting of manual transmission will make you tired if you encounter a traffic jam.

In addition, in terms of power, models equipped with Jinwu motors can pick up speed casually, completely killing ordinary fuel manual transmission models in seconds.

After driving it, I really can’t go back to the fuel model!

But even if they are very excited, consumers still don't book the car immediately, and talk to the salesperson to go back and think about it.

Ordinary people always compare and compare when buying a car, and choose the most suitable solution for them. Nowadays, it seems that these low-priced domestic trams are more suitable for home use than ordinary fuel vehicles? !

Walking out of Geely's 4S store, consumers looked back at this well-decorated car store with lingering fear.

"Originally I only wanted to buy the Emgrand with the lowest configuration, but now I want to buy a new energy electric car, which is a whole 15,000 yuan more, but after being sold, I feel that the 15,000 yuan is very worthwhile. look!"

"There are charging conditions at home, and a garage is also provided when buying a house. Although the charging time will be relatively long, even if household high-speed charging is installed, it will take 24 hours a day to fully charge it.

However, it seems that it is also possible to charge it halfway, or plug in the charger when it is parked in the garage at night, so that it can be fully charged anytime, anywhere. "

"The only problem is that it is inconvenient to charge, although it is more convenient to charge at home, but what if you need to travel far.

Going out for a trip, or working on a business trip, if you can’t find a charging place, you’re done. It’s like a car parked halfway without fuel. The most important thing is that it’s not like a gasoline truck. You can use an iron bucket to fill in the fuel tank. . "

"Maybe, if you go out for a long time, you can switch to a relative's car and drive."

"You can use the car as you like, and you don't have to worry about fuel consumption. It must feel very good..."

Ordinary family cars are still very concerned about fuel consumption. With low fuel consumption, Japanese cars have a huge advantage in ordinary family cars.

But now in terms of fuel consumption, trams have taken advantage of consumers' weakness.

"The more you drive, the more you save. If you drive 500,000 kilometers, it seems that you can go for a wild run. You can also earn some money to subsidize your family."

"Go home and discuss it, buy a tram!"

After thinking about everything, the eyes of consumers gradually become firmer.

When his wife came home in the evening, the consumer turned into a salesperson, taking advantage of his wife's cooking to instill in her the concept of better trams.

"Honey, let me tell you, this electric car is more fuel-efficient. If we charge it at home, the electricity bill for one kilometer will not cost a dime."

"Buying a tram is equivalent to buying an automatic transmission, so you can also drive it."

"We can go home on Saturdays and Sundays if we have nothing to do. The electricity bill is so cheap and we don't need to worry about fuel consumption wherever we go."

"In normal times, I can still go out and run sports cars to make money."

"There is still a warranty of 10 years and 200,000 kilometers. Such a big company can't deceive people, and the purchase tax is even lower..."

The wife glanced sideways: "Didn't you say that gasoline cars are better, manual transmission is better, cheap and durable."

The man smiled awkwardly: "Hahahaha..."

The wife turned back to continue cooking, and said with a smile on the corner of her mouth, "I listen to you. If you think it's good, let's buy it. It's only more than 10,000 yuan, and it's not too expensive."