Technology: Start by selling mobile phones

Not just Huawei.

Soon Viov, Meizu, Honor and even Apple noticed that Xiaomi and Opop flagship phones were equipped with "face recognition" technology.

A few days later, when the manufacturers received the Xiaomi Mi 6 and Opop R11 mobile phones and disassembled them, the remaining doubts were completely eliminated.

The hardware modules that implement the "face recognition" function on the two mobile phones cannot be said to be very similar to those of the "Nietzsche X1", they can only be said to be exactly the same.

no doubt.

Xiaomi and Opoo use Nietzsche’s “face recognition” solution, which is completely real.

After being surprised, Vivo was the first to panic.

In the Yanguo mobile phone market, if Huawei dominates the first tier, then the remaining three companies, Xiaomi, Opop, and Vivo, occupy the second tier.

Now, Xiaomi and Opop are taking the lead, which makes it difficult for Vovi.

"You have absolutely no moral ethics! You actually secretly purchased Nietzsche's technology, how shameless!"

"Do you still have the style of a big factory?"

In the office.

Zhang Yuxing, general manager of Vivo's product business department, slapped the table angrily, extremely angry.

"That's right! It's okay to purchase technology from other solution providers, but Nietzsche is a mobile phone manufacturer!"

“Isn’t buying a competitor’s solution ‘investing in the enemy’?”

"It's so shameless!"

The assistant Xiao Liu on the side also angrily gave a few words of help when he saw this.

But as soon as he finished speaking, the angry Zhang Yuxing looked over coldly.

Assistant Xiao Liu's neck suddenly shrank, and he suddenly felt a chill on his back. Did he say something wrong somewhere?

"Haha! No, we must not let the two of them monopolize the 'face recognition' function!"

“They can purchase Nietzsche’s ‘face recognition’ solution, and so can we!”

"Xiao Liu, please contact Nietzsche Company immediately and tell them that we also want to purchase a 'face recognition' solution, and we also want to cooperate with them!"

ah? !

Assistant Xiao Liu was stunned.

We at Vovi also purchase Nietzsche’s “face recognition” solution? !

wrong……

What about the face you promised?

What about the promised big factory style? !

However, although countless shocks flashed through his mind, assistant Xiao Liu reacted immediately.

His shocked look turned into a mocking smile, and he sighed:

"Mr. Zhang, you are so wise! There are fewer and fewer leaders like you who are flexible and informal!"

“I just wanted to say that the flagships of Xiaomi and Opop have ‘face recognition’ functions, and our flagship phones must also have it!”

This flattery made Zhang Yuxing feel better and his tone slowed down.

"That's right. A man doesn't stick to trivial matters. Please contact Nietzsche as soon as possible."

"Okay, I'll contact you right away."

Soon, assistant Xiao Liu contacted Nietzsche, and from time to time, Nietzsche's official reply came back.

[Currently, we at Nietzsche have no plans to continue selling the "face recognition" solution. Thank you for your consultation. 】

Looking at Nietzsche's reply, the office fell into icy silence again.

Zhang Yuxing, the head of Vivo's product department, who had initially calmed down, was livid. He really couldn't figure out why Nietzsche had provided solutions to Xiaomi and Opop, but not to himself.

“Nietzsche is targeting us?!”

Assistant Xiao Li couldn't help coughing twice and reminded:

"Mr. Zhang, is it possible that Nietzsche has signed a cooperation agreement with Opop and Xiaomi? Can it no longer provide solutions to other manufacturers?"

"oh?"

Zhang Yuxing was slightly startled, but it was indeed possible.

"You mean the exclusive supply agreement?"

"Well, I think that's probably the reason. It seems that Nietzsche has some conscience. From the perspective of Xiaomi and Opop, he has undoubtedly greatly protected their purchasing rights."

"hehe."

Zhang Yuxing laughed twice, and his face gradually darkened.

"You are right, Xiao Li. Nietzsche has some conscience, but not much, especially for us!"

"You said...what should we do now?"

Xiao Liu: "..."

Xiao Liu: "How about... let's go early next time?"

…

Just when major mobile phone manufacturers came to cooperate with each other but were rejected, the first batch of customers who purchased online gradually received real phones of Xiaomi Mi 6 and Opop R11.

As the flagship models of two major domestic first-tier brands, the price, positioning and even release time are almost the same, so they are inevitably compared by netizens and major review bloggers.

As the "face recognition" function launched for the first time, it has naturally become the focus of comparison between fans of both parties.

"Haha, although I have never used Opop R11, I can swear to God that the 'face recognition' function of Xiaomi Mi 6 will definitely beat R11. In three words: stable, accurate and ruthless."

"It's so funny, you haven't even used Opop yet and you say your Xiaomi Mi 6 is better than our R11? I'm curious if your 'assembly factory' really has the technology to implement the 'face recognition' function?"

"Who the hell are you talking about assembling the factory? 'High price, low configuration, only for factory girls' is referring to you Opop, right? If you still refuse to accept that you are rubbish, how can your crappy technology be compared to Xiaomi?"

"Broken technology? Our Opop R11 can be unlocked normally when there is no light at night, can you?"

"Why not? Our Xiaomi Mi 6 can still recognize and unlock while wearing a mask, can you do that?"

"It's so funny, whoever is incompetent is the grandson!"

It has to be said that Xiaomi and Opop have huge fan bases on the Internet, and they are very noisy.

Many users of "Nietzsche X1" read the comments from both sides and tried to break up the dispute.

"I would like to say weakly that our 'Nietzsche X1' mobile phone already had these functions three months ago... There is no need for you two to argue anymore."

Xiaomi: "Get out."

Opop: "Get lost."

"Do fans of Nietzsche dare to speak out? Do you know what big factory technology is? Do you know what big factory quality is?"

"Yes, can the technical solution adopted by you in Nigeria be the same as ours? There are also differences between 'face recognition' and 'face recognition'. Find out the strength of your own manufacturer before you speak..."

Nietzsche fans: "..."

but.

The quarrel on the Internet did not last long, and soon several professional disassembly review bloggers began to live broadcast the disassembly of Xiaomi Mi 6 and Opop R11 on the Internet.

Many people’s attention has fallen on the hardware modules of the “face recognition” function of the two mobile phones.

"Eh?! That's wrong! Why do the hardware modules of the two mobile phones seem to be exactly the same, even the models are the same!"

"Fuck, the same?"

The quarreling Xiaomi fans and Opop fans fell silent for a moment.

Although no one came out to explain this incident, netizens who paid attention noticed something abnormal. Soon, everyone's eyes fell on Nietzsche fans.

"Um... your mobile phone hardware modules are also exactly the same, right?"

…

On the Internet, fans of Xiaomi and Opop complained about each other because of the "face recognition" function. Mo Ran just looked at it and put it behind him.

Good professional ethics prevented him from divulging any buyer information, although doing so was good for enhancing Nietzsche's technical impression.

He also refused without hesitation the purchasing requirements of manufacturers such as Vovi.

When Nietzsche reached cooperation with Xiaomi and Opop, they signed a six-month protection period. Within six months, Nietzsche will not provide the same purchasing plan to other manufacturers.

It seems that this protection agreement protects the rights and interests of Xiaomi and Opop, but it also lays a solid foundation for the next cooperation between other manufacturers and Nietzsche.

All manufacturers know that Nietzsche is truly trustworthy, and that cooperation with Nietzsche can truly protect their own rights and interests.

To put it bluntly, after winning trust, all manufacturers will probably rush to cooperate with Nietzsche when encountering such a thing.

After handling these matters, Mo Ran focused on developing new business.

Previously, nearly ten products were launched continuously in the past six months, and business expansion was suspended in order to avoid attracting too much attention.

Now two months have passed, and time has quietly arrived in 2017. It is also time to put the research and development of new products on the agenda.

But what should we do next?

But before that, he decided to make a comprehensive summary of the financial situation for the whole year of 2016.

Last month, in December, Nietzsche's "mobile phone business unit" hit another record high in sales.

Although "Nietzsche

After the "Buy a mobile phone and get a memory card for free" campaign, the sales of "Nietzsche X1" skyrocketed, reaching a historic 85,000 units!

The monthly sales profit of "Nietzsche X1" alone reached 30 million yuan, making it a veritable star product.

In addition, due to its sponsorship of "Honor of Kings", the sales of "Luban No. 8" have been stable, and the newly launched revised "Nietzsche A8\

,"The net profit of the "mobile phone business department" in December reached 48 million yuan for the first time!

Besides,

The TV business department also increased its sales volume at the end of the year with the "Nietzsche E55 TV" and "B43 TV", and its single-month profit reached 24 million yuan!

In other words, Nietzsche's product profits have risen to 72 million yuan in December.

Finally, Nietzsche’s annual operating data for 2016 also came out.

In 2016, Nietzsche Company made a total profit of 250 million, excluding liabilities at the beginning of the year and external investments in "Wanglong Electrical Appliance Factory" and "Yellow River Storage".

There is currently a total profit of 190 million on the books!

Coupled with the deposits from Xiaomi and Opop, the company’s cash is as high as 590 million!

What do these 590 million do?

Mo Ran kept thinking in his mind.

Judging from the financial statements, the mobile phone business provides 66% of the company's profits and is the most important business department.

but……

Mo Ran frowned slightly.

Nietzsche's mobile phone business now includes the "Nietzsche A8" for 399-499 yuan, and the "Luban 8" gaming phone for 999-1999 yuan.

Next is Nietzsche’s flagship phone, the “Nietzsche X1” priced at 1999-2599 yuan.

If we want to continue to launch mobile phone products, we can launch a non-gaming mobile phone priced at 999-1999 yuan, or a higher-end model priced at 2999-3999 yuan.

"It's okay, that's okay!"

"However, higher-end models mean higher-end technology and branding. Now Nietzsche has launched a mobile phone for 3,999 yuan. What is the sales volume?"

Mo Ran was unsure, but he still kept the idea in mind, and then his thoughts came to Nietzsche TV.

Nietzsche has completed the layout of the two most popular sizes in the TV field: 43-inch and 55-inch.

There are 43-inch traditional non-smart TVs, 55-inch E55 smart and non-smart TVs, and even a high-end LCD TV with a high-end screen and picture quality compensation.

The remaining product lines that can be expanded are nothing more than 65-inch, 75-inch or even larger TVs.

but……

Mo Ran shook his head slightly.

This is 2017, and the price and cost of a 65-inch TV are far from what it will be in 2023, which only costs about 4,000 yuan.

At this time, the minimum price for a 65-inch TV starts at 7,000 yuan.

It’s not that the manufacturer is bad, it’s that the price of the screen remains high and the cost is high.

This price is too high for Nietzsche TV, which relies almost entirely on online sales.

Mo Ran didn't think anyone would buy a TV that they had never seen before and cost as much as 7,000 to 8,000 yuan.

In other words, the vast majority of customers who are willing to buy a TV worth 7,000 to 8,000 yuan will not buy it online.

“To make high-end TV, we need to develop offline channels.”

After thinking about this clearly, Mo Ran's thoughts turned to tablet computers and motherboards.

But soon he passed directly.

The market for tablet computers is not big. After the launch of "Morning Tablet", it can only be said to be tepid, and I don't have any black technology that I can use in the field of tablets to change the situation.

As for the computer motherboard.

Computer motherboards can only be used as accessories and cannot yet become main products.

"My brain hurts...it's so taxing!"

"Should we continue to develop a new, higher-end mobile phone?"

Thinking of this, Mo Ran couldn't help but say something else, feeling a little hard to make a choice.

After several minutes, he still couldn't make up his mind, so he simply opened the office door and prepared to visit various business departments.

There used to be offices for two companies on the third floor where Nietzsche's headquarters is located, but one company moved out in the past six months, so Mo Ran rented it as office space for the two business departments.

He first came to the "Mobile Phone Business Department". Seeing that Hao Keke was not there, he took a casual look and then came to the "TV Business Department."

He gently pushed open the door of Jiang Lan's office and walked in. At a glance, he saw Jiang Lan immersed in work.

"I'm busy."

Jiang Lan raised his head slightly and saw that Mo Ran was coming. There was a bit of surprise and surprise in his eyes.

Involuntarily, light dimples appeared on her fair face.

"Mr. Mo, you are here. Sit down and I will make tea for you."

"No need to make tea, I just have a look."

With that said, Mo Ran immediately came to Jiang Lan's desk, glanced briefly, and his eyes fell on a thick stack of information on the desk.

He glanced at it and saw that it seemed to be a screenshot of some web comments.

"This is?"

"These are screenshots of some comments from our Nietzsche TV stores on JD.com and Pinxixi. Fang Lin just sent them over."

After saying this, Jiang Lan was afraid that Mo Ran was not clear, so he explained:

"We now ask the operations department to help collect some comments from netizens every month, and then our department personnel will discuss these suggestions regularly to improve these problems in subsequent products and updates."

Mo Ran nodded approvingly.

After six months of product accumulation, Mo Ran also has a deeper understanding of the sustainable sales of products.

how to say?

The development and launch of a product does not mean the end, but it is the beginning of operations.

Just like Nietzsche's first B43 TV, it was not perfect after it was produced. There were also some minor problems. It was gradually improved through subsequent feedback. After continuous improvement, it gained a firm foothold in the market and gained more praise. .

Girls like Jiang Lan really need to be more careful in these matters.

well done.

Thinking of this, he picked up the review materials on the table and looked at them.

These comments were given to Jiang Lan after the operations department had already screened them once, and most of them were relatively pertinent.

Mo Ran read several comments in a row, almost all of which suggested that the "Nietzsche TV Platform" had too few programs and hoped to increase sports and children's programs.

He can understand it.

Although Nietzsche provides "choose two from three" annual fee VIP activities on Youku, iQiyi, and Tencent, these platforms are mostly online dramas and variety shows, and they certainly cannot meet everyone's needs.

Then came the suggestion that Nietzsche increase maintenance service points.

Mo Ran nodded, this was a good suggestion.

In the next step, Nietzsche TV’s offline channels, at least the offline maintenance channels, must be well established.

He remembered it and suddenly saw a review that was not about TV services.

“I’m not a fan, but I have Nietzsche on my phone and TV.”

"To be honest, the quality of your TVs and mobile phones exceeds my expectations, and the prices are affordable and cost-effective."

"You have already launched TVs. I hope you can continue to launch the other three pieces of the four-piece home appliance set, refrigerators, air conditioners, and washing machines. It is best to have a four-piece gift package."

Mo Ran's eyes froze for a moment, and his thoughts that were a little stuck gradually became clear.

"Making refrigerators, air conditioners, and washing machines?"