Technology: Start by selling mobile phones

But after a while, Mo Ran gave up the idea of ​​developing three projects at the same time.

Entering three industries at the same time, let alone the issue of technical strength, I am afraid that I will not even be able to recruit personnel.

The most realistic and reliable way is to

Choose one among refrigerators, air conditioners, and washing machines, and choose one to focus on R\u0026D and production.

So, is it the refrigerator?

air conditioner?

Or a washing machine?

Thinking of this, Mo Ran's expression condensed and he began to think.

The foundation of Nietzsche lies in e-commerce channels. All sales are basically created by Pinxixi stores and JD.com stores, so it is best to choose products that are easy to sell online.

refrigerator?

After hesitating for two seconds, Mo Ran shook his head.

Even without conducting detailed research, he knew that there was a major problem with online sales of refrigerators.

That is the refrigerator capacity, which is the amount of internal space that the refrigerator can store.

Every family has different needs for refrigerators, and the size and internal volume of each refrigerator are also completely different.

Manufacturers usually indicate the volume in liters, such as 500L, 700L.

but……

Ordinary people have no clear idea of ​​how many liters there are.

It’s impossible to tell how big a 500L refrigerator is from a 700L refrigerator. Usually the easiest way is to go to a physical store and buy them. Whether they are big or small, you can basically tell whether you are satisfied or not at a glance.

Or, you can buy it online after checking it out in a physical store.

For Nietzsche,

There are no offline stores to refer to. Even if the exact number of liters is marked, many consumers will still be confused about the specific size, which is very likely to cause more problems.

Once returns are involved, things become even more troublesome.

Obviously, this is not a very good online sales product.

What about the washing machine?

A washing machine is fine.

At this time, 2017 should be the year when drum washing machines will gradually replace pulsator washing machines. At this time, if we produce drum washing machines, we can catch up with the wave of replacement.

but……

As a household item, washing machines are almost exclusively used and purchased by women in the household...and this type of woman obviously prefers big brands, such as Haier, Little Swan, and Midea.

Nietzsche had no advantage.

Thinking about it, Mo Ran's thoughts turned to the air conditioner, and after a moment his eyes suddenly lit up.

"The air conditioner seems good!"

From a product perspective,

Air conditioners do not have the problem of refrigerators that require customers to understand the size and capacity with their own eyes.

All hanging air conditioners on the market today cannot be said to have exactly the same appearance and size, but they can only be said to be basically the same.

In fact, consumers don't really care about what it looks like when the air conditioner is hung up.

Aren't all air conditioners like that? Much the same.

As for the outdoor unit, even fewer people care about it.

It can be said that even if consumers go to a physical store to look at air conditioners in person, they only want to ask about the price and listen to the salesperson boast about the new technology used in each air conditioner and how awesome it is.

And all this.

Online sales are also possible!

As for the brand issue.

If nothing else, washing machines are undisputed household items, but air conditioners are definitely not.

Families, companies, stores and even community booths all have demand for air conditioners. The brand is indeed important, but compared to washing machines, the brand of air conditioners is not that important.

Thinking of this, Mo Ran couldn't help but exhale.

From this point of view, the highly functional air conditioner is undoubtedly the perfect online sales item.

It is most in line with Nietzsche’s current situation of online sales!

For a moment, he looked at Jiang Lan.

"Jiang Lan, do you know about the air conditioning industry?"

"air conditioner?"

Jiang Lan was obviously stunned, and then noticed the comment about "four-piece home appliance set" in Mo Ran's hand, and reacted immediately.

"Ah! You don't want to enter the air-conditioning industry, do you?"

Thanks to Jiang Lan's independent office and no one else present, no one else heard her exclamation.

Mo Ran did not deny it, and nodded slightly in response.

Jiang Lan came to his senses, thought for a few seconds, nodded slowly, and said:

"Have some understanding."

"Air conditioning is already the most important product in the entire home appliance industry, and its market size is much larger than traditional home appliances such as TVs, refrigerators, and washing machines."

"Changhong Electric, where I worked before, also had an 'air-conditioning division', and I knew a few colleagues in the air-conditioning department, so I knew them more or less."

Mo Ran felt happy and became more and more interested.

"Then tell me briefly about the air-conditioning industry?"

"OK!"

Jiang Lan agreed without hesitation, and Mo Ran also pulled up a stool and sat aside.

But just when he was in high spirits and looking forward to it, Jiang Lan suddenly winked at him and laughed mischievously.

"But Mr. Mo..."

"My consultation fee is very expensive. Why don't you treat me to a cup of milk tea first?"

“Even if it’s the first cup of milk tea in winter.”

Mo Ran was stunned, and then subconsciously wanted to put on a straight face.

But seeing Jiang Lan in front of him rarely showing such a naughty little girl look, he really couldn't help but feel embarrassed.

He had no choice but to cough lightly and whisper:

"You go ahead and tell me. After that, I'll order you a cup of milk tea."

But Jiang Lan remained unmoved and shook her head. Her crystal clear mouth even pouted slightly, looking a bit coquettish.

Mo Ran sighed softly in his heart,

If Hao Keji dared to talk to him like this, he would have looked at him with a cold look - "If you want to say something, just say it, if you don't say it, get out."

Can……

After a while, he reluctantly took out his mobile phone and opened Meituan, and said expressionlessly:

"It won't happen again."

but……

After saying this, he suddenly stood up and added:

"Your department has been working hard recently. By the way, I would like to treat everyone to a cup of milk tea."

"good."

Jiang Lan didn't care what excuse Mo Ran found to cover up his embarrassment.

She only knew that her heart was pounding at this moment, and her nervous heart seemed to jump out of her throat.

This is the first time she has acted coquettishly towards Mo Ran, and the first time she has used work to make such an intimate request to Mo Ran...

She was even prepared to be rejected by Mo Ran, and prepared to be scolded by Mo Ran!

But I didn't expect that Mr. Mo would actually do this.

Thinking of this, her face couldn't help but turn slightly red, wondering if she was a little slutty.

But the next second.

Seeing Mo Ran walk out of the office and into the hall to ask everyone what they wanted to drink, he gritted his teeth and followed quickly in high heels.

Said softly:

"Mr. Mo, just let me do the statistics."

soon.

Under Jiang Lan's statistics, coffee and milk tea were quickly ordered for all employees of the "TV Business Department".

The two returned to the office, and Mo Ran was the first to speak:

"The milk tea has been ordered, now can we talk about the air conditioner?"

"Um."

Jiang Lan smiled slightly, hummed, and then said:

"Mr. Mo, I want to ask you a question first. Do you think the air-conditioning industry is a mature industry?"

Mo Ran thought for a few seconds.

"It should count."

"I don't think it counts."

"I think the air-conditioning industry is still far from reaching maturity. It is still in the dividend stage and is far from reaching saturation."

At the beginning, Jiang Lan unexpectedly put forward a different view.

Mo Ran became more interested and waited for Jiang Lan to continue.

"You should also know that the previous mainstream air conditioners in the market were fixed-frequency air conditioners."

"It was last year, 2016, that Hisense proposed for the first time to completely discontinue the production of fixed-frequency air conditioners. However, although first-tier brands such as Gree, Midea and Haier did not completely discontinue the production of 'fixed-frequency air conditioners', they also began to increase their efforts to promote them. 'Inverter air conditioner'."

"In other words, the entire air-conditioning market is actually at a critical point in the transition from 'fixed frequency air conditioners' to 'variable frequency air conditioners'. We will soon usher in a comprehensive 'variable frequency era'!"

"At this time, if we want to enter the air-conditioning industry, we can just seize the opportunity when 'inverter air conditioners' become the mainstream and hot market!"

Mo Ran nodded slightly.

"You mean, what we need to do is focus on the 'inverter air conditioner'."

"That's right!"

"Then briefly talk about 'inverter air conditioner'."

"Um."

Jiang Lan glanced at Mo Ran happily, and the smile on his face looked so beautiful.

explained:

"Speaking of 'variable frequency air conditioners', we must first talk about fixed frequency air conditioners."

"As we all know, variable frequency air conditioners save more energy than fixed frequency air conditioners."

"'Fixed frequency air conditioner' assumes that your remote control is set to 26 degrees, and then the air conditioner detects that the room temperature has dropped below 26 degrees, the outdoor unit of the air conditioner, that is, the compressor will stop working."

"The compressor will not start again until the indoor temperature is higher than 26 degrees, and then reduce the room temperature to 26 degrees again."

"There will be some problems with this way of working..."

With that said, Jiang Lan paused, picked up the cup on the table and took a sip of water.

Seeing this, Mo Ran interrupted and asked:

"Is it a problem with the compressor starting frequently?"

Jiang Lan nodded.

"Yes, this way of working will cause the compressor to start frequently. If it is at night, you will hear the buzzing sound of the air conditioner every now and then, which is very uncomfortable."

"In addition, the pulse current of the compressor is the highest at startup, which is also the time when the most power is consumed. There is also a lot of waste in energy consumption."

"And these are not the most critical. The most critical thing is that frequent starts must have high requirements on the quality of the compressor."

"So, in the 'fixed frequency air conditioner', the core technology is the 'compressor'."

So that's it.

"Then the compressor is not important in the 'inverter air conditioner'?"

"No, the 'inverter air conditioner' compressor is more important!"

"But...in addition to the compressor, the 'frequency conversion board', that is, the 'main control chip' and the 'electronic control program' are equally important!"

Master chip!

Mo Ran's eyes narrowed, and he gradually understood the principle of the inverter air conditioner.

"In other words, the 'variable frequency air conditioner' is actually based on the fixed frequency air conditioner, adding a main control chip to control the compressor."

"That's understandable."

"But fixed-frequency air conditioners use a 'fixed-speed compressor,' while inverter air conditioners use a 'variable-speed compressor.'"

“And it’s not just the main control chip, it’s the ‘main control chip’, ‘electronic control algorithm program’ and ‘compressor’ that can be adjusted together to achieve the most perfect frequency conversion effect.”

Mo Ran shook his head after hearing this.

"Too complicated."

"Not complicated."

"You can think of frequency conversion as the gearbox on a car..."

While talking, Jiang Lan wanted to explain, but the takeaway milk tea he ordered just now arrived.

The exchange between the two came to an abrupt end.

Jiang Lan happily walked outside the office to retrieve the milk tea, then waved it in front of Mo Ran's eyes and said:

"Mr. Mo, would you like to take a sip?"

Mo Ran shook his head.

Then he wanted to continue the topic just now, but found that his thoughts were completely interrupted, and he didn't know where to start from.

Fortunately, he also roughly understood some of the situation, glanced helplessly at the milk tea in Jiang Lan's hand, and said:

"Forget it, that's it for today."

"But I drank milk tea today, so I will hurry up and write a market research report on the air-conditioning industry."

"The content is the needs of the air-conditioning market, market pain points, and our product plans if we enter the air-conditioning industry."

"I'll leave this to you."

Mo Ran originally thought that the extra work would make Jiang Lan mutter a few words, but unexpectedly Jiang Lan took a sip of milk tea and hummed softly.

"Okay, Mr. Mo, I will finish it as soon as possible."

…

After leaving Jiang Lan's office, although the atmosphere was a bit awkward, at least Nietzsche had a general goal for his next development direction.

Mo Ran felt a lot more relaxed.

After returning to the office and catching up on some knowledge about the air-conditioning industry on the Internet, it was already afternoon.

Mo Ran thought for a while and decided to come to "Wanglong Electrical Appliance Factory" to have a look.

First of all, "Wanglong Electrical Appliance Factory" is one of the three major industries under Mo Ran's name. Li Wanglong has called him several times to ask him to come over and take a look at the year-end financial report of last year and 2016.

On the other hand, since Li Wanglong dared to name it "Wanglong Electrical Appliance Factory", he should know more or less about air conditioners, and he could also ask about the specific situation.

After driving the white BMW X3, Mo Ran arrived at the "Wanglong Electrical Appliance Factory" half an hour later.

To be honest, Mo Ran trusted Li Wanglong very much and had paid little attention to the situation in the factory in the past two or three months.

When you walk into the factory, you can tell at first glance that the number of employees is much larger than before.

"Are we expanding production and recruiting people?"

"Um!"

After welcoming Mo Ran into the office, Li Wanglong quickly made Mo Ran a cup of Longjing.

"In the past two or three months, the orders in our factory have increased steadily. Workers can make money and fewer people leave. Gradually, the number of employees has stabilized and gradually increased!"

"And now, because our factory has stable orders and can make money, and recruiting people is much easier than before, I'm thinking about renting the factory next door and adding a production line!"

A smile appeared on Mo Ran's lips.

Nietzsche Company is like a "hub" that not only nourishes "Yellow River Storage", but also provides nutrients for the development of "Wanglong Electrical Appliance Factory".

"Lao Li, I am absolutely confident in you, just do it!"

After saying this, Mo Ran changed the subject:

"You called me several times to ask me to look at last year's financial report statistics..."

"Well, here you go, take a look."

Seeing Mo Ran open the financial report, Li Wanglong said:

"Actually, the main purpose of bringing you here is the issue of profit distribution last year..."

"You are the major shareholder of Wanglong Electrical Appliance Factory. It is up to you to decide whether you want to distribute the profits on the company's books as dividends or keep them in the company's accounts."

Mo Ran was stunned, dividends?