Technology: Start by selling mobile phones

ps: Yesterday's review was reviewed and it hasn't been released yet. It's not that it hasn't been updated.

"Honey, hubby, hurry up! It's almost 8 o'clock, and 'In the Name of the People' is about to start."

In the room, his wife Zhang Jing was hurriedly calling for her husband to come over quickly.

After being aired for several consecutive days, the popularity of "In the Name of the People" has continued to skyrocket, and there are a lot of discussions about this drama on the Internet every day.

Zhang Jing is also a loyal fan. Under her leadership, even her husband Yang Min also watches the show every day.

But today things are a little different.

Hearing the shout, Yang Min ran out of the study, glanced at the opening song that had started playing on the TV, and shook his head.

"Not today."

"The leader just asked me to work overtime to collect some materials. I will need them early tomorrow morning. You can take a look first."

Zhang Jingnu pursed her lips a little regretfully.

"Then you can't keep up with the plot. It was broadcast yesterday and the petition window is small and short. Don't you want to see how Li Dakang deals with Sun Liancheng?"

"Of course I want to, but there's nothing I can do about it."

Yang Min spread his hands helplessly.

"But it's okay. I'll make up for it early tomorrow night after get off work. I have Youku VIP, so I can just cast the screen and watch it on TV."

"Husband, don't talk about Youku VIP."

"You don't know, that VIP can only be used on a computer. If you want to cast the screen on a TV, you have to buy a TV version of VIP!"

"What? You want to buy a TV VIP? 66666, these video platforms are so ugly! You have to pay a second time, one VIP is sold twice!"

Hearing this, Zhang Jing sighed in displeasure.

"Today's companies are all the same, not only Youku, but also the Xiaomi TV we bought. It costs money to watch any program. Take this drama for example. You have to pay 29 yuan to watch it. Don't you think so? , grab it tomorrow?"

"When I bought the TV, I was told that it could connect to the Internet and that it was a smart TV, but it was too laborious to watch TV. Everything costs money! How is it different from the traditional TVs of the past!"

Lao Yang shook his head after hearing this.

To be honest, he doesn't watch much TV on weekdays. He didn't expect that the cost of watching a TV series occasionally would be so high.

He frowned.

"Isn't there any TV company that doesn't charge or charges less?"

"We consumers should provide some free and high-quality content after buying their smart TVs, right?"

"Husband, the world is as dark as crows!"

Zhang Jing sighed.

But the next second he suddenly froze, as if he thought of something.

"No...it's not like nothing."

"When I was reading movie reviews on the Internet recently, I found that many netizens said that the content platform of 'Nietzsche TV' is free to watch and does not charge money."

“Nietzsche TV?!”

Zhang Jing hurriedly sat up straight, opened her phone and searched quickly.

After a few seconds, she confirmed:

"Yes, it's Nietzsche TV."

"Nietzsche TV is a new TV manufacturer that has just appeared recently. They have updated their 'content platform' a few days ago. I heard that you can watch thousands of dramas, including some very famous movies and TV shows!"

As she thought about it, a trace of envy flashed in Zhang Jing's eyes, but it soon turned into disappointment.

"Husband, if I had known earlier, we would have bought a Nietzsche TV. Not only is the price cheaper than Xiaomi, but the quality is not bad either. The key is to watch dramas and movies for free!"

Yang Min on the side also sighed helplessly.

But the next second, he slapped his forehead suddenly.

"Honey, don't we still need a TV in our bedroom? We can buy a Nietzsche TV in our bedroom!"

"yes!"

Zhang Jing suddenly understood and patted her thigh happily.

"Yes, yes, my husband is so smart, I even forgot that we have to buy a TV!"

Yang Min showed a smile on his face:

"Hurry up and watch TV, it's already started."

"Why are you so anxious? Ouch, let me watch Nietzsche TV first. 55-inch is 3199 yuan..."

"This is it! I've placed an order!"

…

In the name of the people is a hit.

In the past few days, Mo Ran has clearly felt that he is on the right track by following the path of “TV as the mainstay, platform content as a supplement” and using “platform content to attract consumers to buy Nietzsche TV for free”.

In just a few days, Nietzsche TV sales surged on Pinxixi and JD.com.

Especially on the JD.com platform, sales have soared from more than 20,000 units per month to more than 40,000 units, a sales volume that has doubled.

The popularity on the Internet also attracted the attention of Chengdu Daily.

Li Xue graduated from Beijing University of Communication. After graduation, she worked for Chengdu Daily as a full-time reporter.

She is also a fan of the popular TV series "In the Name of the People" these days, and has naturally noticed the heated discussion on the Internet about "Nietzsche TV Free".

With her natural keen news insight as a journalism major, she immediately realized that this was a highly topical social news.

Now "smart TVs" have just begun to become popular, the industry is not standardized, and various problems are emerging. Consumers are complaining, and dissatisfied voices have long filled the entire Internet.

Under such circumstances, if you can interview the incompatible "Nietzsche TV", you will definitely gain a lot of social attention.

Thinking of this, she made up her mind to interview the person in charge of "Nietzsche TV" in person.

In the office.

"Li Xue, if you want to do an exclusive interview, no problem, the newspaper will fully support it!"

"Moreover, if the interview is good, not only will the front page of the newspaper be kept for you, but the headlines of the electronic version will also be kept for you!"

"Okay, thank you, president."

With the permission of the newspaper, Li Xue did not rush to contact "Nietzsche TV" immediately.

She was very attentive to this interview. After carefully screening the issues that netizens were most concerned about on the Internet, she took notes and then contacted "Nietzsche TV".

…

the other side.

Mo Ran is also paying attention to the sales of "Nietzsche TV".

I have to say that the 700 million spent on purchasing resources this time was really worth it.

The "Nietzsche TV free platform" and the popularity of the drama "In the Name of the People" coincided with the popularity, which put Nietzsche TV directly on the forefront of the limelight, and it was difficult not to become popular.

Just as he was calculating how much profit doubling sales would bring, suddenly, the office clerk walked into the office.

"Mr. Mo, a reporter from Chengdu Daily just called and said he wanted to interview you."

"Reporter? Interview?"

"Well, the other party said that our 'Nietzsche TV' has been very popular on the Internet recently, especially the 'free TV platform' which has aroused heated discussions. You see..."

Mo Ran thought for a moment, then nodded.

After all, it is a good thing to have reporters come to interview. Now that "Nietzsche TV" has spent a lot of money to buy a lot of film and television resources, it naturally hopes that sales will get better and better.

"Okay, you can arrange this."

…

Early the next morning, Chengdu Daily reporter Li Xue came to Mo Ran's office on time.

"Hello, Mr. Mo, I am Li Xue, a reporter from Chengdu Daily."

"Hello."

After a brief introduction, the two shook hands gently.

Immediately afterwards, Li Xue continued:

"Mr. Mo, I'm in a hurry. I haven't discussed the specific issues of this interview with you before. Do you think we should communicate on site now?"

"No, just ask."

Mo Ran's calm tone actually made Li Xue, who had been interviewed for a long time, a little stunned.

She glanced at Mo Ran in surprise. You must know that she has interviewed many business owners, and even celebrities and politicians. Almost everyone will take the initiative to communicate the interview questions before the interview and prepare in advance.

There are very few people who are as calm and confident as Mo Ran.

She didn't say anything more, turned to look at the photographer on the side, and nodded slightly.

The camera was turned on and Li Xue quickly entered the state.

"Mr. Mo, then our exclusive interview will officially begin."

"good!"

"You should have also noticed that our 'Nietzsche TV' recently launched the 'TV platform for free viewing', which has been well received by many netizens."

"Now other manufacturers require VIP membership to watch programs. How did you come up with the idea of ​​providing free content to consumers?"

"To be honest, isn't it good to use the VIP system like other manufacturers?"

Mo Ran nodded slightly and answered almost without thinking:

"We don't know what other manufacturers think, but our idea is-"

"Since consumers have chosen our 'Nietzsche TV', it is necessary for us to do our best to provide consumers with high-quality TV content."

"When we first started, our 'TV platform' had no other content, but now we have purchased a lot of film and television resources, and we will also purchase more various copyrights in the future to enrich our TV resources."

"I think this is our Nietzsche's original intention of making television."

This is very beautifully said.

There is not a single word in it that criticizes fellow businessmen, but it inadvertently elevates itself.

Li Xue secretly glanced at Mo Ran in surprise, already feeling where Mo Ran's confidence came from.

Mo Ran's eloquence is good and impeccable.

She secretly put away her contempt and became more and more involved in the interview.

Gradually, from quality to after-sales, from ideal to reality, the interview has passed quietly for more than 20 minutes, and the half-hour exclusive interview is coming to an end.

Li Xue's problems became more and more acute.

"Mr. Mo, the last two questions are also the two issues that netizens are most concerned about."

"Um."

"The first question is that many netizens on the Internet now question whether you are putting on a show, and the so-called 'free viewing' is nothing more than a marketing ploy.

Soon, the 'Nietzsche TV Platform' will also charge fees like other manufacturers. What do you think of this kind of online public opinion? "

"Or, in your plan, will the 'Nietzsche TV Platform' move towards VIP charging in the future?"

Mo Ran was stunned for a moment and rarely answered quickly.

He glanced at Li Xue lightly. This topic was obviously a pit she dug.

If the answer is that there will be no charge, then the way for "Nietzsche TV" to charge in the future will be completely blocked.

No matter what the reason, everyone will think that Nietzsche went back on his word.

But if you answer that there may be a fee, doesn't that play into your own ambitions and mean that you are just doing a gimmick and showing off?

After thinking for about ten seconds, Mo Ran said:

"I dare not say that Nietzsche TV will not be charged in the next ten or twenty years."

"But ... for sure, we won't have any fee plans for the next three years."

“At the same time, we will continue to provide you with various high-quality resources, and we will also open a ‘wish list’ on the platform to give priority to the resources you want to see.”

"In short, our positioning is in the service industry, not just selling a TV."

Mo Ran spoke sincerely, looked serious, and answered Li Xue's questions without evasion.

This kind of attitude not only does not make people feel artificial, but also makes people feel extremely sincere.

Especially the last few sentences, even a reporter as sophisticated as Li Xue was a little confused.

My heart moved subconsciously.

At this moment, the idea of ​​buying a Nietzsche TV came up in her heart.

After coughing lightly, Li Xue looked at Mo Ran again.

"Mr. Mo, thank you for your candid answer to the last question."

"Netizens are generally very disgusted with TV advertisements. I found that our Nietzsche TV currently does not have embedded advertisements. In the future..."

"No, I should say, what are your plans for Nietzsche in terms of TV advertising?"

This question is exactly the same as the previous question.

Mo Ran didn't think about it any more and smiled slightly.

"Similarly, we will not consider product placement for at least three years."

“Also, advertising revenue will not be our main income at Nietzsche TV.”

The interview has been here for half an hour.

Li Xue smiled and said:

"That concludes today's interview. Thank you very much, Mr. Mo, for your cooperation."

"Thank you for your hard work."

After a few polite words, when the cameraman turned off the camera, Li Xue took the initiative to extend her right hand with a bright smile on her face.

"Mr. Mo, judging from my many years of experience, this interview was a success."

"I have to say, even I am impressed by your answer. From now on, I will also be a fan of your Nietzsche TV."

…

After being polite, Li Xue and the newspaper staff left immediately.

It was similar to what Li Xue said. Early the next morning, when the news of "Nietzsche being interviewed on TV" appeared on the Internet, it immediately attracted major mainstream media to reprint it immediately.

The content of the interview spread quickly, especially Mo Ran's answers of "at least three years of free service" and "advertising treatment" immediately aroused heated discussion!

"Damn it, if nothing else, I just like Boss Nietzsche's attitude of seeking truth from facts! He doesn't evade, doesn't deny, and is truth-seeking. Even if such a company makes money from me, I will be willing to do so!"

"Yes, I am happy to be made money by Nietzsche, but what I like more is that sentence-'Our positioning is a service industry, not just selling a TV.'"

"Yes, this sentence makes me feel soft. To be honest, how many companies really treat us consumers as human beings? They are all just trying to make money! To be honest, I am really a fan."

“I don’t believe what other manufacturers say, but I do believe Nietzsche says it with such a low profile!”

"I believe it too!"

"If you think about it carefully, 'Nietzsche TV' has gone from waiving installation fees and giving customers one-year video VIP to now updating so many resources for everyone to watch for free. You can see Nietzsche in action step by step. You can't do this kind of company Can you believe it?!"

"I believe it too! The netizen above just said it well. I am really happy that Nietzsche earned this money! I will also buy a Nietzsche TV!"

"Oh, I'll buy it quickly too, before the price goes up!"

"+1!"

The exclusive interview by Chengdu Daily once again pushed "Nietzsche TV" to a climax of public opinion. Mo Ran's sentence "Nietzsche is positioned as a service industry" directly hit the pain points of consumers.

Consumers are really not afraid of you making money. What they are afraid of is spending money and being angry like your grandson.

Sales of "Nietzsche TV" are rising rapidly again.

Just two days later, beyond Mo Ran's expectation, he suddenly received a call from QQ Music.

"Hello, Mr. Mo, we are the QQ Music Marketing Department."

“We would like to talk to you about cooperation on the TV platform, and hope that the ‘QQ Music’ APP can enter your company’s ‘Nietzsche TV Platform’.”

Mo Ran was stunned for a moment, then laughed.

QQ Music actively asked to log in to "Nietzsche TV OS"?