Technology: Start by selling mobile phones

What many people don’t know is that smart TVs also have music software.

After the voice assistant becomes more intelligent, you only need to say something to the TV to play the song, such as "play later", and the TV will automatically open the music software to play it.

I have to say that this is indeed a relatively good and practical function;

Just imagine, on a leisurely weekend afternoon, soothing songs are flowing in the living room, and you lie quietly on the sofa and take a nap, how comfortable it is.

After receiving a call from the QQ Music Marketing Department, Mo Ran immediately forwarded the matter to Jiang Lan and asked her to take charge.

Subsequently, more cooperation details came back.

The requirements for QQ Music are very simple.

During this period, sales of Nietzsche TV exploded and sales surged. They took a fancy to the future sales potential of "Nietzsche TV" and wanted to enter the "Nietzsche TVOS" app store for users to download.

This is one of them.

Secondly,

QQ Music also hopes to cooperate with Nietzsche to pre-install "QQ Music" when "Nietzsche TV" leaves the factory to expand its market share.

In the office, after listening to Jiang Lan's report, Mo Ran asked:

"The requests are all reasonable, what do you think?"

Jiang Lan nodded slightly and had already thought of a plan in advance.

"The first cooperation is that they want to enter our Nietzsche TVOS application store. Naturally, we warmly welcome this, so there is no problem."

"And the second one comes with pre-installed software..."

"QQ Music quoted a software pre-installation fee of 15 yuan per TV. I estimated that under normal circumstances we can ship 60,000 smart TVs per month, which is about 900,000 yuan in revenue."

"The money is not much, but I am considering changing to another way of cooperation."

"Another way of cooperation?"

"Well, my thoughts are:

At this stage, we do not want their pre-installation fees, and instead let them provide us with one year of free "QQ Music" VIP service for each new TV customer. "

"what do you think?"

Mo Ran tapped his fingers on the table.

"Would they agree?"

"99% probability of agreeing."

"After all, they saved a lot of money, and VIP members are just backend data to them."

"Also, it would be good for their user growth data. I can't think of a reason for them to refuse."

Mo Ran thought for a moment and nodded.

"Then do as you wish."

"good."

After speaking, Jiang Lan turned and left.

But just after taking two steps, Mo Ran suddenly called her again.

"By the way...there's one more thing I almost forgot."

"Since they have cooperated with us, let them also develop the mobile version of the 'QQ Music' APP of 'Tudou OS'!"

Jiang Lan was stunned for a moment, then smiled and nodded.

"Okay, I'll do it right away."

"Well, go ahead."

Mo Ran has not forgotten Nietzsche’s “Potato OS” operating system.

Although the progress is slow, this time I just seized the opportunity to cooperate with "QQ Music" and expanded the APP of the "Tudou OS" application mall.

After finishing the cooperation with "QQ Music", the time quietly came to March.

On March 2, Nietzsche’s various sales data for February were also released.

As before, Nietzsche's main source of profit is the mobile phone and television business.

Affected by the Spring Festival, the overall sales volume of Nietzsche's three mobile phones in February was only 120,000 units, and profits fell from 43 million yuan in January to 37 million yuan.

The mobile phone business is clearly experiencing a sales bottleneck.

This is also expected.

On the one hand, this is because the mobile phone business is only sold on Pinxixi, on the other hand...

As a gaming phone, "Luban No. 8" has been launched for ten months and should be updated.

The TV business is much better.

Spurred by "Free to Watch on the Nietzsche Platform" and "In the Name of the People", sales continued to blow out even in February.

Sales on the Pinxixi platform exceeded 40,000 units for the first time.

On the JD.com platform, 69,000 units were sold in February!

Sales profits did not fall but increased, from a profit of 28 million yuan in January to 30 million yuan!

You know, there are 7 days of holidays in February, so the actual sales time is only about 20 days!

Calculated in this way, the combined profits of the two main business departments are approximately 67 million yuan, which seems pretty good.

but……

Mo Ran was slightly worried while holding the financial report data.

He has his sights set on spending data for February.

In January, due to the establishment of the "air conditioning business department" and the recruitment of many technical personnel, the total salary expenditure and operating expenses of Nietzsche's various departments reached 3 million yuan.

After the "air-conditioning business department" officially started project research and development in February, R\u0026D expenditures skyrocketed instantly.

For the first time, he felt what it meant to burn money.

In just over half a month, the 5 million start-up project funds were almost spent, and this was just the beginning.

Mo Ran couldn't help but sigh.

Previous research and development of mobile phones and TVs, such as "Luban 8", drew a complete set of design drawings of "Vivo X9" from the system, and only needed to purchase the corresponding parts according to the performance and configuration on the drawings.

The only difficulty is the assembly process.

The same goes for "Nietzsche X1". There is a complete set of drawings for Iphone X, which is to follow the gourd. The difficulty lies in finding qualified suppliers.

Not to mention Nietzsche TV.

There are design drawings of the Nietzsche B43 TV. Even if the 55-inch Nietzsche E55 is subsequently produced, the screen will be larger but the core will remain the same. There is no difficulty.

And this time.

From design to R\u0026D, from R\u0026D to testing to final production, Nietzsche air conditioners are almost entirely completed independently by the "Air Conditioning Business Department".

Especially this time, Nietzsche air conditioners focus on "smart energy saving", which requires a large number of tests in multiple environments.

For example, when the outdoor temperature is 45 degrees and the indoor temperature is 35 degrees, the compressor should work directly at maximum power, quickly lower the room temperature within 15 seconds, and then run at a reduced frequency?

Or is it more energy-saving to operate at 75% power and gradually lower the room temperature within 25 seconds?

Although Moran provides an "intelligent power-saving algorithm" for system purchase, even if there is an algorithm, it still needs to match the hardware and be adjusted to work best.

These all cost money, and you need to establish a test site and obtain detailed data through repeated tests!

Other than that.

Mo Ran also saw that the quality testing process is completely different from that of mobile phones and TVs.

The person in charge of the "Air Conditioning Business Department", Huang Hai, who joined Daikin Air Conditioning, proposed from the beginning that the maintenance rate should be controlled within the range of 0.05%, which means that only five out of 10,000 air conditioners can fail.

so,

In high-temperature environments as high as 60 degrees, continuous testing for 72 hours, and as low as minus 30 degrees, long-term testing is required to ensure the stability of the air conditioner.

And this also costs money!

Mo Ran finally understood why many companies were unwilling to spend money on R\u0026D investment, because if they wanted to pursue optimization, they would have to spend a lot of money!

but.

The stagnant sales of mobile phones and the huge investment in air conditioners are not what Mo Ran is most worried about.

He slowly turned to the last page of the financial report. Now Nietzsche's cash flow has bottomed out. Although R\u0026D expenses, wages, etc. are deducted this month, there is still a profit of 58 million.

but……

Nietzsche's company is now completely in debt.

Before the Spring Festival, Nietzsche had 620 million in cash on his account, but in order to purchase LeTV's film and television resources, he had overdrafted 85 million in advance and collected 700 million to purchase LeTV's copyright and the broadcast rights of "In the Name of the People".

Even though the profit in February was 58 million, there was still a hole of nearly 30 million.

besides.

Of the previous 620 million in cash, 400 million was the deposit for Opop and Xiaomi, which needs to be repaid.

In other words, Nietzsche’s debt has now reached 430 million.

Thinking of this, Mo Ran rubbed his temples.

Although Nietzsche seems to have no problem now, after overdrafting the rights to LeTV, cash flow has begun to tighten.

Once the business is shaken, the overall operation will be affected, which is not a good thing.

"We still have to find ways to increase profits and quickly restore a certain level of cash."

After thinking about it, Mo Ran finally focused on "Nietzsche TV".

Because Nietzsche Mobile has signed an exclusive sales platform restriction with Pinxixi for half a year, it will not be sold on JD.com until next month at the earliest.

And “Nietzsche TV”…

This time I spent 700 million to purchase film and television resources to support the "television business", so I obviously have to do more on this.

Increase revenue and reduce expenditure.

Open source is already doing well, and the only thing left is to reduce expenditures.

Mo Ran's mind was racing. The most expensive component in a TV is the screen. For example, the Nietzsche E55 TV costs about 2,600 yuan, of which the screen costs as much as 1,900 yuan, accounting for 73% of the cost.

and.

This was the price only obtained by the top partners negotiated with BOE at that time. If it were an ordinary price, the cost ratio would reach 80%!

"If the purchase price of the screen could be lowered..."

"This is a good direction."

After thinking for a moment, he walked out of the office, started the car and drove to "Wanglong Electrical Appliance Factory".

Half an hour later, Mo Ran found Li Wanglong in the workshop.

Since communicating with Li Wanglong years ago, Mo Ran has handed over all parts procurement links of "Nietzsche Mobile Phone" and "Nietzsche TV" to Li Wanglong.

The current model is,

Nietzsche and "Wanglong Electrical Appliance Factory" first agree on a commodity price. For example, the purchase price of "Nietzsche E55 LCD TV" is 2,600 yuan, then Nietzsche will pay Wanglong Electrical Appliance Factory at the price of 2,600 yuan.

As for how much "Wanglong Electrical Appliance Factory" can earn, it depends on the cost control level of "Wanglong Electrical Appliance Factory".

The better the control, the higher the profit will naturally be.

In the noisy workshop, Mo Ran's first words immediately stunned Li Wanglong.

"I want to lower the purchase price of the TV."

"What?"

"I said that I am going to lower the purchase price of each E55 LCD TV by 100 yuan, the X55 TV by 150 yuan, and the B43 TV by 50 yuan."

Li Wanglong finally heard clearly this time.

He hurriedly led Mo Ran out of the noisy workshop, and his face fell instantly.

You must know that since "Wanglong Electrical Appliance Factory" changed its business model last month from pure OEM to "all-materials package\

,"In the past two months, he managed to control costs and increased the original OEM profit of 30 yuan/unit to 45 yuan/unit.

I haven't been happy for a month yet, and Mr. Mo is going to cut him off from the "main artery".

He said anxiously:

"Mr. Mo...why do you suddenly want to lower the purchase price?"

"You can see our costs! If we purchase at a reduced price... our factory will suffer losses."

Mo Ran also knew that what he said was a little anxious, so he explained:

"What I mean is, we need to find ways to reduce the price of raw materials, such as LCD screens."

"LCD screen?"

"Well, my idea is to talk to BOE and ask them to lower the price of LCD screens."

After hearing this, Li Wanglong finally felt relieved.

But after a moment, he frowned slightly again.

"Mr. Mo, BOE has cooperated well with us. As far as I know, the panels (LCD screens) they provide us are already at the price of high-end suppliers."

"If we rashly negotiate a price reduction with them now, will it... hurt our feelings?"

Mo Ran was stunned for a moment, then smiled and said:

"Old Li, talking about money does hurt feelings, but if you don't talk about money..."

"How about your 'Wanglong Factory'?"

"ah?!"

Li Wanglong was so frightened that he waved his hands repeatedly and hurriedly reacted.

"No, no! You're right, it's better to hurt feelings than money!"

Mo Ran did not hit Li Wanglong any more, and finally said seriously:

"Don't worry, it's been more than half a year since we signed the contract with BOE, and we can renegotiate the price."

"You talk to them first and try to get the purchase price as low as possible."

"good!"

…

the other side.

With the Spring Festival over, all production activities are back on track.

The annual Global LCD Screen Exhibition was also held in Shanghai as scheduled.

As usual, the Global LCD Screen Exhibition attracted many well-known manufacturers from around the world. Foreign manufacturers such as Samsung, LG, and Sony all presented their top-notch screens at the exhibition;

As the leader in domestic LCD screens, BOE naturally brings its own star products to the exhibition. The huge exhibition hall is filled with various types of LCD screens.

but……

This time, two finished TVs were placed directly at the entrance of BOE’s exhibition hall.

Take a closer look, one is called "Nietzsche E55 LCD TV" and the other is called "Nietzsche X55 Ultra HD LCD TV".

When the exhibition started, the convention and exhibition center was crowded with tourists, and a staff member from BOE appeared in front of the exhibition hall.

"Come and take a look. Nietzsche TV uses our high-end screens from BOE!"

"Don't miss it if you pass by. The recently popular Nietzsche TV uses the same screen."

The sudden voice of the staff instantly attracted the attention of many tourists.

After a while, many tourists and buyers from all over the world stopped to watch and talk about it.

"Hey, it's really a Nietzsche TV. If you didn't tell me, I wouldn't have known that Nietzsche uses BOE screens."

"The effect is not bad. The picture quality and clarity are acceptable! BOE's screens have improved!"

"I'm just asking, I don't think I've heard of Nietzsche TV!"

"Haven't you heard of Nietzsche TV? Brother, did you just use 2G network? Nietzsche TV is the most popular Internet TV now, okay? It's hot!"

"That's right! Nietzsche TV has a good reputation, it's pretty good, and it looks like the effect is really good."

"Hey, handsome guy, show me a copy of the information on the same screen."

The discussion below reached the ears of the staff, who quickly handed over the information.

Exhibitions and conferences like this generally have two functions: one is to introduce one's top products and technologies;

The second is to promote their mainstream products to obtain more orders.

"Boss, this is the same screen used by Nietzsche. Don't worry, all Nietzsche TV series use our screens, and the quality and effect are unparalleled!"

"Oh, don't worry, the quality is absolutely the same! Nietzsche TV is using it, what do you have to worry about?"

"What? Are you afraid that customers will be picky and won't buy it? Don't you know that Nietzsche TV sales are so popular? They are almost sold out now!"

It must be said that this unique way of publicity quickly attracted the attention of many tourists and buyers.

The staff at the Philips and BenQ display showrooms also noticed the situation here.

When I saw it, I immediately complained.

"Bah, you're so shameless, aren't you? This is a global screen exhibition. What's the point of putting two Nietzsche TVs at the entrance of the exhibition hall?"

"Holy shit, is this promoting BOE or Nietzsche TV?"

"It's so shameless! I'm ashamed of myself, such a big company is trying to take advantage of a small company's hot spots like this!"

"The scum... shamelessly said that he was deeply collaborating with Nietzsche! It's disgusting!"

"I have to say that BOE is really lucky to have such a popular product as Nietzsche TV..."

Friends and businessmen saw the flow of people gathering at BOE's exhibition hall and gritted their teeth, feeling sour and resentful.

but,

Unlike them gritting their teeth, the backstage of BOE's exhibition hall.

The person in charge of planning this exhibition hall, BOE Marketing Manager Wei Xiaojun, Mr. Wei looked at the packed exhibition hall and burst into laughter.

"Hahahaha, Xiao Li, how are you? My method is good!"

The assistant Xiao Li on the side was amazed. This was still the first day of the exhibition. Let’s not talk about how many orders we could get. At least it would attract people’s attention and go to BOE to make money.

"Leader, you are so awesome!"

"With such publicity, we are bound to Nietzsche TV in the minds of consumers!"

"Nietzsche TV is so popular now, we are making a lot of money! You are so tall!"

"Ha ha ha ha!"

This flattery was obviously very useful to Wei Xiaojun.

"The binding isn't deep enough!"

"I just listened to the staff's explanation, and I need to bind Nietzsche TV more deeply, and portray us and Nietzsche as in-depth strategic partners!"

"Yes, yes, yes! I wrote it down."

Wei Xiaojun smiled even more.

It’s no wonder he is so happy. Although BOE and Nietzsche TV have been cooperating for so long, not many customers know that Nietzsche TV uses BOE screens. Even some buyers are still hesitant and have a wait-and-see attitude.

Unexpectedly!

This time Nietzsche TV has produced such a hot product!

Nietzsche TV Jewelry is ahead of the curve, and it has fully proven that there is no problem in using BOE screens. Which manufacturer has any scruples now? !

If he can seize Nietzsche's hot spots and promote them well this time, he believes that he can completely open up the market for domestic TV manufacturers!

Nietzsche's hot spot, he has nailed it!

Thinking of this, Wei Xiaojun's eyes fell on the crowded crowd at the entrance of the exhibition hall again, and he couldn't help but raise a bright smile.

After a while, he looked at his assistant Xiao Li and said with a smile:

"Xiao Li, isn't it our turn to get this incredible wealth?"

"That's for sure!"

"Hahahahaha!"

Wei Xiaojun laughed happily. At this moment, the ringtone of the cell phone in his pocket rang almost at the same time.

Amid laughter, he took out his phone and looked at it with a bright face.

The call is:

"Wanglong Electrical Appliance Factory (Nietzsche) - Li Wanglong."

"Um?"

Wei Xiaojun was stunned for a moment, and his smile gradually disappeared.

"Nietzsche?"

"Strange, why did Nietzsche call me at this time?"