Technology: Start by selling mobile phones

"Mr. Wei, this is our request. We hope that the price of your company's LCD screens can be reduced by 130 yuan."

The corners of Wei Xiaojun's mouth twitched involuntarily.

On the phone, when he heard that Li Wanglong was going to fly to Shanghai to interview him in person, he felt that something was up.

Sure enough, as soon as I sat down and opened my mouth, it almost killed me.

"A price reduction of 130 yuan in one go is too much..."

"And, as you know, the price we give you is already the price of top suppliers."

"I know."

Li Wanglong smiled slightly and looked at Wei Xiaojun.

"However, didn't you also say that BOE and Nietzsche are strategic partners?"

"Strategic partner, no matter how low the price is, it won't be a big problem, right?"

Wei Xiaojun smiled awkwardly and couldn't help but wipe the slightest trace of sweat on his forehead.

"We are indeed partners... Let's just lower the price by 50 yuan per piece."

"No, at least reduce it by 120 yuan."

"60 yuan, this is already my biggest bottom line!"

Each screen is reduced by 60 yuan.

Li Wanglong couldn't help but swallowed secretly.

To be honest, this price is already very attractive to him. At 60 yuan per piece, Wanglong Electrical Appliance Factory will purchase close to 150,000 yuan every month, which can save 9 million yuan in costs!

But thinking that Mr. Mo had asked for a price reduction of at least 100 yuan before leaving, he quickly calmed down, coughed, and said the words he had prepared in advance.

"Mr. Wei... you are so insincere in saying that."

"As far as I know, Xiaomi, Kukai and even Hisense TV are now talking to you about screen purchase cooperation, right?"

"You must know better than me why they suddenly did this."

"You said, if Nietzsche TV suddenly changes its screen supplier..."

After a pause, Li Wanglong glanced at Wei Xiaojun deliberately and then stabbed him again.

"Mr. Wei, you really don't want these rich and powerful people anymore?"

Wei Xiaojun wished he could slap himself in the mouth.

What a crow's mouth.

If you don't get the wealth from Potian, you have to be chopped by Nietzsche first.

After a moment, he took a deep breath and said helplessly:

"80, it really can't be cheaper!"

"110."

"90! No matter how cheap it is, we will lose money!"

Li Wanglong: "110!"

Wei Xiaojun: "100!"

"make a deal!"

After the words fell, both of them breathed a heavy sigh of relief.

After a moment, Li Wanglong stood up first, stretched out his right hand, and showed a bright smile.

"Mr. Wei, it's a pleasure to work with you."

"It seems that I will come to communicate with you more often in the future..."

"Your company is truly worthy of being our strategic partner with Nietzsche!"

Wei Xiaojun: "..."

Li Wanglong did not expect to reach the latest supply agreement with BOE so smoothly. He was a little excited, but more still incredible.

It wasn't until he boarded the return flight that he finally came out of his excitement and began to calculate how much profit improvement this screen cost reduction could bring to "Wanglong Electrical Appliance Factory".

To know,

Although he came on behalf of Nietzsche this time, although Mr. Mo lowered the overall purchase price of "Nietzsche TV", but!

The current "Wanglong Electrical Appliance Factory" does not only produce orders for Nietzsche TVs!

Since changing to the "all-materials package" model, Wanglong Factory has also received production orders from one or two other third-tier brand manufacturers.

The purchase price of these orders has not been reduced!

In other words, this time the cost of the screen is reduced, but the purchase price of other manufacturers remains unchanged, then the profit of each TV of other brands will be 100 yuan more in vain!

With such excitement, Li Wanglong gave Mo Ran a situation report in the office early the next morning.

"Mr. Mo, everything went smoothly. Mr. Wei agreed to all our requests!"

"The final agreement signed is that the price of the 43-inch LCD screen will be reduced by 60 yuan per unit; the price of the 55-inch LCD screen will be reduced by 100 yuan, and the price of the 55-inch ultra-high-definition LCD screen, which is the best screen, will be reduced by 180 yuan."

Mo Ran nodded, quite satisfied.

In fact, he is relatively confident in negotiating a price reduction with BOE this time.

One reason why Nietzsche TV made the "BOE" screen popular is that, more importantly, he is very clear about the development trend of "LCD screens".

The "LCD panel" industry is now in a rapid development cycle, with technology changing very quickly and production costs falling rapidly.

Coupled with the continuous expansion of production by major manufacturers, the ex-factory price of "LCD screens" will continue to fall.

This can be seen from the price of smart TVs.

In 2023, a 55-inch brand LCD TV will cost only 1,999 yuan from three to four thousand yuan...

However, even if it was inevitable, Mo Ran still did not hesitate to praise him.

He looked at Li Wanglong and praised:

"Lao Li, this conversation was very good, very good!"

"You've given me the award. This is all because of our Nietzsche!"

…

After learning about the specific agreement reached with BOE, Mo Ran was ready to return to Nietzsche's headquarters.

Sitting in the cab, he couldn't help but breathed a sigh of relief.

Based on Nietzsche's current monthly order of 100,000 TVs, if the cost of each TV is reduced by 100 yuan, an additional profit of 10 million yuan can be made a month.

Wouldn't it be nice for this money to be used to invest in research and development or to maintain the company's cash flow?

As for BOE...

BOE has been suffering losses for more than ten years and has burned through RMB 300 billion in R\u0026D investment. It is not short of such a small amount of money.

Thinking of this, the only trace of apology in Mo Ran's heart disappeared, and he couldn't help but smile.

Soon, the vehicle started, and Mo Ran was in a good mood, and his thoughts gradually shifted to Nietzsche's other main business - the mobile phone business.

The previous "Nietzsche A7" has been upgraded to the "Nietzsche A8". Overall, sales are pretty good, stable at around 15,000 units per month.

but.

After all, the price of the "Nietzsche A8" is too low and the profit is very thin. It can no longer become the most important model of Nietzsche's mobile phone business.

The main problem now is that as the "Luban No. 8" that cooperates with King of Glory gradually "gets older", the previous configuration in 2016 can no longer keep up with the current mainstream mobile phone configuration.

For example, the best-selling model at that time was 999 yuan.

The memory is 2GB+6GB, and the chip is MediaTek’s entry-level 28nm process MT6750, eight-core processor.

After more than ten months of replacement, the current thousand-yuan mobile phone has already been the mainstream configuration of 3GB+32GB;

The chip has also changed from the entry-level 28nm MT6750 to the more powerful 20nm process MediaTek Helio X20, a ten-core processor!

Although it has the blessing of a dedicated machine for the "Honor of Kings" competition, the price/performance ratio has obviously dropped a lot from when it first came out, and a decline in sales is inevitable.

so……

Mo Ran gradually cleared his mind, and the next key task was to replace the "Luban No. 8".

and.

Now that "Honor of Kings" has gradually entered the hottest upward cycle, "Luban No. 8" can fully rely on the advantages of competition sponsors and co-branded models to do a good job in marketing.

Other than that…

His mind kept spinning. If he remembered correctly, the "Super Game Optimizer" given by the system could optimize two games on one mobile phone.

At the beginning, because there was only one phenomenal game called “Honor of Kings”, we only focused on “Honor of Kings”.

Now……

Mo Ran stopped the car steadily in front of the traffic light.

Over the past year or so, the domestic mobile game market has developed rapidly, and many good games have appeared.

In my memory, it seems that a game called "Chicken" appeared during this time?

If I remember correctly, it should also be represented by Tencent Games.

Mo Ran's mind became clearer and clearer, and he basically determined the next development direction of "Luban No. 8".

That's it.

The green light at the intersection turned on, and just as I was starting off, the car's Bluetooth phone suddenly rang.

Glancing at the screen, it was Li Zhi who was in charge of "Yellow River Storage".

The call was connected, and before Mo Ran could speak, Li Zhi's voice came from the car's Bluetooth phone.

"Mr. Mo, are you free now?"

"I want to come to see you for something."

The strange tone made Mo Ran immediately feel a little abrupt, and his heart thumped for no reason.

Something's wrong?

but.

He spoke calmly, without showing anything strange, and said slowly:

"I am outside right now."

"Let's do this. You wait for me in the factory. I'll be here soon."

"good."

After hanging up the phone, Mo Ran felt restless and obviously had no way to continue thinking about Nietzsche's cell phone.

About twenty minutes later, he appeared at the "Yellow River Storage Plant."

Actually.

After the Spring Festival, Mo Ran has been busy with LeTV copyright matters, so he has not paid attention to Yellow River Storage.

In fact, there is nothing to pay attention to.

Huanghe Storage Factory currently has a single business, only producing TF memory cards, and its only order customers are Nietzsche and NetEase Select.

According to Mo Ran's plan, he will first wait for the "TF memory card" to establish the company's framework, and then gradually expand into other businesses of storage chips.

For example, the main control chip, such as the flash memory chip required by every mobile phone.

but.

Now that Nietzsche's company has run out of cash, he has no money to invest in "Yellow River Storage" for business expansion.

When he came to the office, Li Zhi had already made tea in advance and put it on the table.

After picking it up and taking a sip, Mo Ran said:

"You were mysterious on the phone, tell me something."

Li Zhi also sat down, hesitated for a moment and then said slowly:

"Mr. Mo...I'm going back to Guangzhou and Runfa."

"Going back to Guangzhou?!"

Mo Ran was stunned and frowned.

To be honest, this news is really surprising.

Although Li Zhi was indeed a technician he borrowed verbally from Bao Youcai's "Runfa Electronic Technology Co., Ltd."

But in the past few months, I have been paying wages and settling housing. Normal people can see that I am recruiting Li Zhi.

Li Zhi is obviously willing to stay.

Even Yunfa Bao Youcai, after a few months, could not continue to leave a position for Li Zhi, and no longer wanted Li Zhi to return as before.

so……

What exactly is going on?

Mo Ran was not in a hurry, looked at Li Zhi calmly, smiled slightly and said:

"Before the Spring Festival, I heard that you found a girlfriend in Chengdu. Why are you going back now?"

Li Zhi smiled awkwardly, diluting the somewhat tense atmosphere.

After a moment, he said:

"Something happened with Mr. Bao."

"As you know, after Mr. Bao sold us the production equipment of 'TF memory card', didn't he buy a photolithography machine to prepare for the 'main control chip' business?"

Mo Ran nodded.

"I know. I heard Mr. Bao say at the time that he seemed to be making an order for a 'main control chip' from a Taiwanese enterprise?"

"Well, that's the problem."

Li Zhi said and sighed.

"This Taiwanese company is called 'Phison Electronics', and it is a manufacturer that specializes in various types of memory main control chips."

"We have solutions for main control chips such as solid-state drives, mobile phone memory, and even TF memory cards and SD memory cards. We are very powerful in the industry."

"Mr. Bao and one of his senior executives are fellow villagers. That is to say, after this executive agreed to give part of the order to Mr. Bao, Mr. Bao then took out a loan to buy a photolithography machine. He wanted to use the relationship between the fellow villagers to sell 'Runfa Electronics' The factory's business has officially expanded to the mid-range chip industry."

Mo Ran probably understood.

"So, something's wrong with this fellow?"

"Um."

Li Zhi nodded.

"This executive was fired, and the orders previously promised to Mr. Bao were not fulfilled and were transferred to other manufacturers."

"Mr. Bao is now in a hurry and has no choice. The photolithography machine, cleaning workshop, etching machine and other equipment have been purchased, and the technicians have been hired with high salaries, but the order is gone."

"So... I had no choice. Mr. Bao was going to find a way to find orders to save himself, so he called me and hoped that I could come back to help."

Mo Ran pictured Mr. Bao Youcai's chubby figure in his mind, and glanced at Li Zhi in front of him, feeling a little admiration for his choice.

to be honest,

The salary given to Li Zhi by "Yellow River Storage" is not low, and the power is great enough. Under such circumstances, he is willing to go back to help Mr. Bao tide over the difficulties. It can be seen that his character is not bad and he is kind and righteous.

Before he could speak, Li Zhi said apologetically:

"Mr. Mo, I know I can't help you if I leave now, but..."

"After I resolve this matter, if you need me in the future, I will go through fire and water without hesitation."

Mo Ran waved his hands repeatedly, but his attention still fell on Bao Youcai's matter.

After thinking for a moment, he asked:

"It stands to reason that a shrewd businessman like Mr. Bao did not sign an order agreement before purchasing such a large investment in a photolithography machine? Was there no compensation?"

"There is compensation, but not much."

Li Zhi shook his head.

"You don't understand the chip industry."

"The upstream companies in the chip industry have absolute say, and manufacturers have no rights unless they can reach the level of TSMC."

"Moreover, I heard from Mr. Bao that after he learned that his fellow countryman resigned and the order was cancelled, he originally wanted to package the 'lithography machine' and other equipment for sale..."

Mo Ran narrowed his eyes slightly.

Package sale of photolithography machines?

"But in the end, I asked several companies and found out that the price they offered was too much."

"They knew that Mr. Bao was having a hard time raising his flag, so they tried their best to lower the price. That's why Mr. Bao wanted to save himself and find orders."

Mo Ran understood completely.

He was constantly brainstorming in his mind, but there was no fluctuation in his expression.

After calmly taking a sip of tea, he asked softly:

"Do you know the specific quotation of Mr. Bao's lithography machine?"