Technology: Start by selling mobile phones

【Ding……! 】

[Welcome the host to the "Super Store System". 】

After reading the July financial report and taking some time off, Mo Ran entered the system to receive the final reward.

[Congratulations on successfully completing the super reward (sales volume exceeded 100,000 units in a single month) and receiving the task reward: ]

["One excellent (A-level) gift package", no limit to the whole industry. 】

Looking at the reward gift package, Mo Ran couldn't help but feel eager to give it a try.

To know,

Except for the "Potato OS" and "Super Game Optimizer" that were given in the original novice gift package, which were of A-level quality, all the main tasks that followed were only B-level quality drawings or technologies.

For example, B-class tablet computer design drawings;

For example, B-level TV image optimization technology;

For example, Class B windless technology,

In short, the quality of B-level products can only be said to be acceptable, sufficient, and domestic first-tier standards, while A-level products can be regarded as international level and top-notch technology.

And this time, what new technologies will the excellent (A-level) gift package that you finally obtained bring you?

After a few seconds, Mo Ran took a breath and clicked on the draw.

[Dear host, please confirm whether to open the "Excellent (A-level) gift package", which is not limited to all industries. 】

"confirm!"

[Dear host, because this gift package is a ‘super reward gift package’, you can choose to draw in the industry you have activated, or of course, you can continue to draw randomly. 】

[Remarks: There is no difference in the lottery rewards between the two methods. 】

[Do you need to specify the activated lottery within the industry? 】

Mo Ran was stunned for a moment, and then he realized after looking at it twice in a row.

Unexpectedly, the "Super Reward" gift package can not only be randomly drawn across the entire industry, but can also be specified in the industry.

This is much friendlier than the lottery gift package I got in the previous novice mission.

“Then may I ask, what industries have I activated now?”

[Dear host, it has been detected that the industries that have been activated in your name include: mobile phones, TVs, air conditioners, tablets, and chips. 】

[You can choose an industry designated lottery draw at any time. 】

Seeing this, Mo Ran stopped and was not in a hurry to make a choice.

Needless to say, the rarity and importance of excellent (A-level) gift packages, then the best choice is to choose an industry that is most useful for your development!

First, the tablet must be PASSed directly.

television?

After thinking for two seconds, Mo Ran shook his head and passed the pass.

The television industry is not even a high-tech industry. Are there any technical barriers?

Of course!

But now the TV market has transformed from a pure technical barrier to a dual driver of brand + technology.

For example, high-end TVs such as Sony, Samsung, and LG are indeed ahead of TCL, Xiaomi, and Hisense in terms of technology, but more of the product premium comes from the brand's own popularity premium.

and.

The future development of the current TV industry has gradually transformed from a pure "hardware competition" to a "TV ecological chain" competition. Consumers will increasingly care about what TV content the "TV platform" can provide.

What about air conditioning?

Although it's okay, it doesn't maximize the benefits of the gift package.

Nowadays, air conditioners belong to the "outlet industry", and no matter how good the technology is, it can only be said to be the icing on the cake.

Moreover, the air-conditioning industry is far from being involved in technology competition.

On the contrary, competition in the mobile phone industry is becoming increasingly fierce.

If you can get a good black technology, such as satellite communication phone technology, such as under-screen fingerprint recognition... and then apply it on the "Nietzsche X1" or higher-end flagship mobile phones, the effect will definitely be good.

In addition, you can also choose the chip industry.

I worked hard to buy a photolithography machine, but my technical research and development capabilities for photolithography machines and chips are undoubtedly relatively weak.

If we can get access to the world's top technologies in the chip industry, "Yellow River Memory" will be able to get twice the result with half the effort in the chip field and develop rapidly.

and.

Mo Ran remembered clearly that it was already August 2017, which was only about half a year since the great changes in Yanguo's chip industry.

If we want to be on top of the trend next year, the progress of "Yellow River Storage" must be accelerated.

Thinking of this, Mo Ran already had the answer in his heart.

"I choose the chip industry."

[Ding... The chip industry has been selected for the host. 】

[Congratulations to the host for receiving the award: "A patent for the new architecture of the NPU chip", excellent quality (Grade A), available for download. 】

[At the same time, a 48-nanometer NPU chip example design drawing is given with the architecture. The quality is excellent (Grade A). The host can use the 48-nanometer NPU example drawing to familiarize himself with the chip architecture patent as soon as possible. It can be downloaded. 】

NPU chip architecture patent?

Mo Ran frowned slightly, NPU chip? Architecture?

He's not too familiar with it.

Then, he first looked at the detailed explanation of the NPU chip.

NPU chip:

NPU chip, also known as "embedded neural network processor", is a computing chip that has developed rapidly in recent years and is specially used for deep learning. It can be used for image recognition technology, video processing, multimedia data, artificial intelligence, and games. Engine, autonomous driving and other high computing power scenarios.

Different from CPU and GPU chips,

CPU chips are mainly used to perform general computing tasks, such as operating systems, office software, browsers, etc. They are characterized by strong universality and can do any job.

GPU chips are mainly used for graphics rendering acceleration. Because they can perform a large number of parallel computing tasks and have high computing power, they are also used for such things as "deep learning, machine learning, mining, etc." However, compared with CPU chips, they are less versatile. Difference.

The versatility of NPU chips is even worse!

The NPU chip is a chip specially used for "AI intelligent learning model training". It learns through specific scenarios and completes specific "neural network computing tasks" through designated AI algorithms.

The advantages are very high efficiency, high computing power, and low power consumption.

The disadvantage is that it can only complete specific tasks, such as image processing, video processing, AI learning, etc.

Please download and view more parameters.

So that’s it!

After reading the explanation of the NPU chip, Mo Ran already roughly understood that this was a special-purpose chip that emerged with the development of the times.

So what is the so-called chip architecture?

NPU chip architecture:

"Chip architecture refers to the design and organizational structure of the chip's internal circuit. Its architecture determines the chip's performance, functionality and energy efficiency, and is one of the important factors in a chip's performance!"

"The NPU chip architecture patent reaches the top level of the planet where the host is located. The host can rename the architecture after downloading it."

After reading it, Mo Ran completely understood.

It is equivalent to getting the architecture patent of an NPU chip this time, and at the same time getting a sample drawing of a 48nm chip.

Without thinking much, Mo Ran directly downloaded the "NPU chip architecture patent" and "48nm NPU chip design drawings".

Next, he will have an in-depth understanding of the purpose of the NPU chip, and then at the appropriate time, he will learn from the technical team of the chip architecture patent organization "Yellow River Storage".

After finishing all this, Mo Ran exited the system and exhaled heavily.

Although I didn’t make it completely clear, I still felt that this lottery was very fruitful based on the introduction of the system.

In the next few days, Mo Ran was busy registering patents at the Intellectual Property Office in person while learning more about the "NPU chip" in more detail.

When registering a patent, he registered the "NPU chip architecture" as: "Blast" architecture.

The more he truly understands NPU chips, the more he understands the power of the "Blast" architecture and NPU chips.

Take the 48nm NPU chip provided by the system as an example. Even though the manufacturing process is only 48nm, its computing power has exceeded many 14nm GPU chips.

Its performance and functions can be used for image processing, such as taking pictures, beautifying and even video processing, becoming an NPU imaging chip.

Suddenly, Mo Ran suddenly thought of the "camera optimization program" he had obtained before.

If you combine the "camera optimization program" obtained previously with this NPU chip, the image processing effect will definitely be doubled!

At that time, you can really build a camera and beauty phone!

What surprised and delighted Mo Ran the most was:

At this time, major chip manufacturers in the world, including Qualcomm, Apple and even Huawei, do not yet have real commercial NPU chips!

According to reports, the NPU chip will not officially appear on the Meta 10 and Apple 8 A11 chips in October at the earliest!

In other words, at least in this NPU chip segment, Nietzsche is not far behind other international chip manufacturers!

certainly.

Even so, Mo Ran does not believe that the existing capabilities of "Yellow River Storage" can challenge Qualcomm, Apple and Huawei.

"No rush, take your time."

Slowly exhaling a breath, he gradually turned his attention to the "Yellow River Storage".

Three months ago, the lithography machine purchased from Mr. Bao Youcai of "Runfa" had arrived at "Yellow River Storage".

After three months of workshop renovation and equipment installation, the entire photolithography machine production workshop gradually took shape and became more presentable.

According to the person in charge, Li Zhi, it will be completed in about a week and the "trial operation" will officially begin.

Everything went on normally and orderly, and Mo Ran was quite pleased. He already had plans for the next development of "Yellow River Storage".

At present, "Yellow River Storage" only has the production business of "TF memory cards". It has continuous orders from Nietzsche and "NetEase Select", so sales are not a problem for the time being.

and,

With the explosive sales of "Luban No. 8" and the good sales of "NetEase Strict Selection", both Nietzsche and "NetEase Strict Selection" have recently increased their purchases of "TF memory cards".

Nietzsche placed an additional order of 500,000 "TF memory cards", and "NetEase Select" also placed an additional order of 300,000. The original 120% capacity utilization rate was directly filled up, and Li Zhidu was already in the process of purchasing a batch. The equipment has increased its production capacity.

The main components of the "TF memory card" are the "main control chip" and the other "flash memory particles".

It just so happens that these two components require the purchase of finished products from other manufacturers, so the profit margin of "Yellow River Storage" has always been very low.

so.

Mo Ran's next idea is to use a photolithography machine to produce the "main control chip" of TF memory cards, and to find a way to produce "flash memory particles" to complete the ecological closed loop of the storage industry.

The "main control chip" is the simplest and least difficult, and there are ready-made "main control chip" drawings for U1 and U3TF memory cards.

The next step to produce is the "main control chip" of the TF memory card.

Of course, the current task includes the attempted production of an NPU chip.

Just as Mo Ran was arranging the plans for "main control chip", "flash memory particles" and "NPU chip" one by one in an orderly manner, he had not yet waited for in-depth exchanges.

On August 3, someone suddenly came to Nietzsche’s headquarters in person and asked to meet with Mo Ran.

"Mr. Mo, there is someone looking for you outside. They say they are from Hebei Province and want to talk to you about the offline channel agency for air conditioners in North China."

Air conditioner offline agent?

North China?

When I was working on TV before, a person from a small town in Sichuan Province came to represent Nietzsche TV.

But I didn’t expect that Nietzsche’s air conditioner would attract such a prominent figure this time, and his tone was quite impressive.

After thinking for a moment, he decided to meet.

Soon, led by the office assistant, a man in casual clothes walked into the office.

"Hello, Mr. Mo."

"Let me introduce myself, Qiu Ye, now I am the general agent of Oaks and Philips air conditioners in North China."

Mo Ran was really surprised.

He looked around again and saw that the other party's expression was as usual, and his words were not timid at all, and he did not seem to be lying.

"Hello Mr. Qiu."

After a brief introduction, Qiu Ye was very straightforward and got straight to the point.

"Mr. Mo, I won't beat around the bush. Recently I saw on the Internet that your company's new air conditioner is 'hugely energy-saving'. I'm very optimistic about it."

"So this time I specially come to Hebei Province to learn about your company's air-conditioning agency policy. If appropriate, I hope to be an agent for your company's air-conditioning products."

Mo Ran picked up the tea cup and took a sip without leaving any trace.

It has to be said that the Qiu Ye in front of him caught him off guard.

To be honest, since I took over Nietzsche Company, I have focused almost entirely on the operation of the e-commerce network, and I have not really thought about the construction of offline channels.

But gradually,

As the sales of Nietzsche TVs and air conditioners increased, the problem of no offline channels and no physical stores began to be exposed.

Apart from anything else, it is just an after-sales problem that must be solved seriously.

Like other commodities, Nietzsche TVs and Nietzsche mobile phones inevitably have some after-sales repair and replacement problems.

Nietzsche's previous method was to cooperate with local repair shops, but as the number of cooperative repair shops increased, after-sales services, substandard products, and false reports of problems began to appear.

All this, if there is an agent, the agent can completely solve all after-sales problems.

certainly.

Things always have two sides, and Mo Ran also thought about the trouble caused by agents.

The first issue is price.

If you want to continue working as an agent, you must be able to make money. From the general agent to the municipal agent to the terminal store, each layer of the three-tier sales network needs to make money.

Such a model will obviously have a great impact on Nietzsche's pricing and even store sales.

In my impression, Gree has always sold very well, and its reputation is far ahead in the country, but why is Gree not sold online?

The core reason is that the interests of dealers and agents are too great.

It was not until Ms. Dong finally broke up with the dealer that Gree started selling air conditioners on the online platform.

As Nietzsche, who started out as an online salesperson, Mo Ran actually does not want to adopt such a traditional dealer model.