Technology: Start by selling mobile phones

Rubbing the bridge of his nose subconsciously, Mo Ran shook his head and declined.

"Mr. Qiu, thank you for your recognition of our Nietzsche air conditioner."

"However, we have no plans to develop agents at this stage, so your trip may be in vain."

Qiu Ye was obviously fully prepared before coming. He was not discouraged when Mo Ran declined and continued to persuade:

"Mr. Mo, you may not know much about the dealer model. I can give you a brief introduction."

After pondering for a moment, Moran nodded in agreement.

Seeing this, Qiu Ye hurriedly said:

"Actually, before I came to you, I carefully analyzed your company's 'Big Power Saving' air conditioner. The quality is very good and the price/performance ratio is very high."

“Furthermore, we also saw that the sales of ‘big power-saving’ air conditioners on JD.com and Pinxixi platforms last month exceeded 100,000 units.”

"However, if you are willing to open an agent, if nothing else, I can guarantee that you will receive no less than 500,000 units every six months as an agent."

After speaking, Qiu Ye paused for a moment, looked at Mo Ran and continued:

"Moreover, we can also do offline channel construction and 'after-sales maintenance' at the same time. You only need to focus on the product and leave the rest to us!"

"Also, we can also settle the payment in advance at a rate of 70%, and settle the remaining 30% balance before picking up the goods next time!"

“In this way, your payback cycle will be greatly improved, and you can better use the money to do more things.”

Qiu Ye is indeed right. The traditional dealer model can use the dealer's own resources and channels to quickly promote a brand, and at the same time, it can also help manufacturers save the "burden" of sales and after-sales.

The most tempting thing is to get a large payment and deposit immediately.

but……

Immediately afterwards.

Mo Ran did not interrupt Qiu Ye and listened patiently to his detailed explanation from "brand value promotion" to "after-sales maintenance" and even "resource integration".

Half an hour later, Qiu Ye's eloquent introduction ended and he looked at Mo Ran expectantly.

"Mr. Mo, do you want to think about it again?"

Moran smiled slightly and shook his head.

"Thank you for your patient introduction."

"But Mr. Qiu, I really haven't thought about this yet, and I don't have any corresponding plans at the moment."

"I'm going to disappoint you."

Qiu Ye looked a little surprised.

He didn't expect that he was so well prepared and had said so many benefits, but the young boss in front of him was still unmoved.

Especially the firmness and indifference in his eyes made him feel that the Mo Ran in front of him might not be as simple as he imagined.

There may really be no way to convince Mo Ran today.

After thinking for a moment, he suddenly breathed a sigh of relief and forced a smile.

"Mr. Mo, if that's the case, I won't bother you any more."

"But... please leave a phone number. If you have any questions or change your mind, please call me at any time."

"I'm very optimistic about your air conditioner."

"good."

After a simple farewell, Mo Ran personally sent Qiu Ye to the entrance of the industrial park.

After returning to the office, Mo Ran immediately called Huang Hai, the person in charge of the "air conditioning business department".

Now that Nietzsche has experienced more than a year of development, its product lines have become richer, and its sales are visibly increasing rapidly. It is indeed necessary to consider the issue of offline channels.

We only work online, not offline. When the scale is small, the problems are not big. When the scale grows, many problems will arise.

Huang Hai used to be the marketing manager of Daikin Air Conditioning Yanguo Branch, so he definitely knows more about channel construction than he does.

After a while, Huang Hai appeared in the office.

"Mr. Mo, are you looking for me?"

"Um."

Mo Ran asked Huang Hai to sit down, and then explained in detail what happened just now that Qiu Ye came to represent Nietzsche's air conditioner.

Huang Hai was not surprised by Qiu Ye's appearance. He was too familiar with the air-conditioning industry. Gree, Midea, and Haier were almost all dealers in the industry.

but.

When Mo Ran said that he rejected Qiu Ye, Huang Hai frowned in surprise, and then said doubtfully:

“You mean you don’t want to be an offline channel under the traditional agency model?”

"Um."

"Then do you have an idea?"

"Yes, I prefer the direct operation model and would like to ask your opinion."

This time Huang Hai didn't answer in a hurry. After thinking for a long time, he slowly said:

"Judging from our current situation at Nietzsche, it would be okay not to go through the traditional offline channels of agents."

"We not only have air conditioners, but also mobile phones and TVs. We may have other products in the future, and we can indeed operate offline brand direct stores."

"However, the direct operation model is very slow to expand and the cost is also very high. With our current scale and reputation, Nietzsche can only open in a limited number of provinces and cities at most, and the influence is not great."

"yes!"

Mo Ran nodded with emotion, the fully self-operated model was not all good.

The cost of building a store, labor costs, and management costs are a lot of expenses, and if you want to expand to hundreds of cities and counties across the country, it takes a lot of energy.

At this moment, Huang Hai suddenly said:

"Mr. Mo, I have an idea."

"Um?"

“Have you ever considered the model of self-operated stores plus authorized stores?”

After the words fell, Mo Ran's eyes lit up and he motioned for Huang Hai to continue speaking.

"In fact, Xiaomi has been using this model since last year."

“They have established ‘Xiaomi Homes’ in major provincial capital cities and opened direct-operated stores in first- and second-tier cities, but in third- and fourth-tier cities, they have adopted more of an ‘authorized store’ model.”

“The ‘authorized stores’ are also reviewed by Xiaomi headquarters, and qualified partners are selected for cooperation.”

"This approach can not only ensure the quality of franchisees, but also provide comprehensive coverage in third- and fourth-tier cities."

"I even think that our second-tier cities can not only have direct-operated stores, but also open authorized stores. In short, as long as the franchise review is in our hands, everything can be controlled."

Huang Hai spoke eloquently, and Mo Ran immediately felt that it was reliable.

Nietzsche and Xiaomi are indeed of the same type. They are both online e-commerce companies and have diversified product chains.

At this stage, Nietzsche can indeed refer to Xiaomi.

Immediately afterwards, the two began to discuss more details.

About an hour later, the two finalized the initial idea. Mo Ran planned to open a "Nietzsche self-operated flagship store" in Chengdu, Nietzsche's base camp, and then set up more self-operated stores in other first-tier cities depending on the situation.

After finalizing the matter, Mo Ran felt relieved.

But just as he took a breath, Huang Hai suddenly started talking about something else.

"By the way, Mr. Mo, since we are talking about agents, there is something I want to discuss with you recently."

"Now the country is vigorously supporting the export of air conditioners, and there are many foreign orders. Do you think we should take the opportunity to explore overseas markets and export them abroad?"

This topic made Mo Ran slightly startled.

Nietzsche's products have always been aimed at the domestic market. If Nietzsche's products can be exported abroad, it would be best to earn US dollars and foreign exchange.

“Can our ‘huge power-saving’ air conditioner be exported?”

"sure!"

Huang Hai nodded and replied:

"Currently domestic air conditioners are mainly exported to the United States, Neon, South America, Mexico and Southeast Asia."

"I knew some Southeast Asian customers when I was working at Daikin, and now I think I can take advantage of them."

"Okay! Okay! Okay!"

Mo Ran said hello three times in a row.

Of course he didn't doubt that Huang Hai must have some connections in Daikin for so many years.

If we can use Huang Hai's personal connections to open up the situation in the Southeast Asian market, then it will naturally be the best choice.

"What should we pay attention to when exporting abroad?"

"The main thing is energy efficiency standards."

"Every country has its own standards, just like our first-level energy efficiency and second-level energy efficiency. If you want to sell, you must meet the prescribed energy consumption level."

"Air conditioners like our 'Big Energy Saving' can naturally meet sales standards, but the Southeast Asian market has stricter energy efficiency standards, and the market demand for high-end air conditioners is huge."

"So, I want to develop an air conditioner with a higher energy efficiency ratio based on the original 'Big Power Saving' and export it to Southeast Asia, and at the same time add some features such as 'air conditioner self-cleaning' and 'air sterilization and removal of PM2.5'" functions to further enhance the quality of air conditioning.”

"If you just develop these functions, you need to invest in research and development funds."

Mo Ran has already seen that R\u0026D technology in the air-conditioning industry burns money.

But he suddenly remembered that he had just obtained the "air conditioning windless technology" not long ago.

Although it is of B-level good quality, it at least fills the technical gap of the air-conditioning R\u0026D team, and it is an absolute high-end function in the current market.

certainly.

Mo Ran did not refuse Huang Hai's request for R\u0026D funds to develop functions such as "air conditioning self-cleaning".

The "Air Conditioning Business Department" has formed a "beginning to take shape" R\u0026D team under the leadership of Huang Hai. As long as it can continuously produce various new patents and technologies, it will be worth the money!

"No problem, you make a project budget, and then I'll approve it!"

“The money for research and development should be spent as it should!”

After deciding on "offline channels" and "exporting air conditioners overseas", Mo Ran breathed a sigh of relief.

In the next two days, he summoned Wang Fugui and focused all his energy on the location of Nietzsche's first "self-operated flagship store".

Of course, in addition to location selection, Mo Ran also found a professional company to start designing the overall decoration style, VI design, etc. of the "self-operated flagship store".

After several days of site selection, Mo Ran finally found a store on the second floor of the "Global Shopping Center" in Chengdu that was not well managed and was about to quit the lease.

The store covers an area of ​​more than 200 square meters. It was previously used to display new energy vehicles of a certain domestic brand. It is more than enough to serve as the first "Nietzsche self-operated flagship store".

and,

Coincidentally, the second floor happens to be the main technology + smart brands, such as Huawei, Apple, Xiaomi and even Samsung are gathered here.

After selecting the store, Mo Ran quickly contacted the mall property management.

But what he didn't expect was that the property of "Global Shopping Center" turned out to be Sunac Real Estate of Sun Hongbin, which had been slightly related to "LeTV".

certainly.

The staff of "Sunac Property" naturally did not know about the entanglement between Nietzsche and "Sunac".

However, when Mo Ran proposed that the Nietzsche brand wanted to enter the "Global Shopping Center", it was initially rejected.

The reason is simple:

Nietzsche's brand is not strong enough and does not meet market access standards.

This is not surprising.

You know, generally large domestic shopping malls have certain requirements for brands to enter. Brands that are not famous enough may even refuse to rent.

Fortunately, after some hiccups, Nietzsche finally successfully signed a lease contract and settled in the "Global Shopping Mall" mall.

soon.

All the items in the original store were moved away, and the entire store was covered by a huge curtain. Renovation workers began to come in to renovate the store.

In a conspicuous place at the door, a sign saying "The Nietzsche brand is coming soon, please stay tuned..." appeared in everyone's sight.

"Nietzsche? Are you moving in?"

"Nietzsche is going to open a store in the most prosperous and lively 'Global Shopping Center' in Chengdu? Is it necessary? Can he survive?"

"Isn't Nietzsche an e-commerce brand? Now it also has offline channels? Offline is not as good as offline!"

"What Nietzsche? I've never heard of it!"

obviously,

As the news spread, not only was the mall property management not optimistic about Nietzsche's performance, but even the staff of other brands on the second floor were not optimistic about the Nietzsche brand.

There is no other reason.

The brands that can open stores in the newest and largest "Global Shopping Center" in Chengdu are all international big names and first-class brands.

Even if a brand like Nietzsche opened here, there would probably be little customer traffic and few people would come into the store.

And just when everyone was talking about it and even news spread to the Internet, after Mo Ran took care of the "Nietzsche Self-operated Flagship Store" matter, his eyes fell on Nietzsche's most important flagship mobile phone - "Nietzsche X1".

"Nietzsche X1" has officially entered the update cycle.

Strictly speaking, last month he handed over the task of upgrading "Nietzsche X1" to Hao Technology.

With the experience of successfully upgrading "Luban 8", the update progress of "Nietzsche X1" has been much faster.

Mo Ran plans to continue to extend the "TF expansion memory card slot", "removable battery" and other functions of "Nietzsche X1", and then upgrade the CPU chip, memory, camera, battery and other hardware to reach the mainstream configuration in the current market.

Other than that.

This time, Mo Ran also wanted to see if he could use the "48nm NPU chip" he had just obtained on the "Nietzsche X1".

but.

As the time approaches, Mo Ran is ready to prepare for the more important thing.

In March next year, Yanguo's chip industry will usher in a major turning point, and he wants to stock up on chips in advance.

If you remember correctly, Qualcomm will release its top flagship chip Snapdragon 845 in November this year, which is also the most powerful chip that can be purchased on the surface.

By then, you can definitely stock up on some.

but.

There are still a few months left at this time. After solving the "self-operated flagship store", the most important thing at the moment is to put the "Yellow River Storage" lithography machine project into operation.

Two days later,

On August 10, new news came from Li Zhi.

The photolithography machine purchased from "Runfa" is ready for official start-up and trial operation tomorrow!

The first product is the main control chip of the "Jinghong Series" TF memory card!