Technology: Start by selling mobile phones
Chapter 218 Return Plan
In the conference hall, Samsung President Lee Moon-hyun sat upright, looking respectfully at the remote conference call screen in front of him.
"You are right Wenxuan, mobile phones are our most important business department, and it is impossible for us to sell the 'OLED folding screen' to them."
A low voice came from the screen, and the person speaking was the real senior executive of Samsung headquarters.
Li Wenxuan breathed a sigh of relief.
But soon he frowned slightly, looked at the screen and said:
"Mr. Li, if this happens, our '3D-NAND' flash memory particle business in Yanguo will inevitably be affected... We rejected their request, and 'Yellow River Storage' will definitely not cooperate with us in the future."
"And the group's stock price..."
As he spoke, he suddenly stopped and did not continue.
The old man on the screen waved his hands slightly, looking calm.
"There is no way around it. You can't have your cake and eat it too."
"Their '3D-NAND' flash memory particle business will certainly have some impact on us, but it won't really threaten us for a while, so there's no need to be too anxious."
"As for the group's share price..."
"After the news of our price increase was released, the stock price has gradually stabilized. In addition, we have increased our communication with the capital market. In the short term, the stock price problem should be temporarily alleviated."
"However, this is only an alleviation... To truly dispel the concerns of the capital market and restore confidence in our stock price, we need to show more positives."
"So, after this group discussion, we are ready to advance the 'return plan' originally scheduled for next year to this year, that is, now."
Reentry plan? !
Li Wenxuan looked stunned for a moment, and then his expression changed.
As the president of Samsung Yanguo District and one of the middle and senior management of Samsung Group, of course he has heard of the "return plan" proposed by the group headquarters!
As we all know, Samsung is second only to Apple among global mobile phone companies.
In the 2018 Fortune Global 500 list, Apple ranked 11th and Samsung Electronics ranked 12th. It can be said that there is a very small difference!
but.
Compared to Apple's globalization strategy, which has achieved dazzling sales in all major countries around the world, Samsung has regrets that it can't let go of!
That's right.
That is, since the "Battery Gate" incident in 2016, Samsung has had no choice but to gradually withdraw from Yanguo, a market that all companies covet!
Although Samsung has indeed prospered in foreign markets in the past two or three years, seeing that Yanguo has become the world's largest consumer in televisions, laptops, mobile phones and other industries,
See Apple, Huaji, Xiaomi, etc. making a lot of money!
In particular, Apple, as a foreign company, takes away 100 billion RMB of pure profits from Yanguo every year!
It would be strange not to be jealous!
You know, Samsung Electronics’ global business’s annual net profit is only 250 billion, and 100 billion is equivalent to 40%!
so,
Over the years, Samsung has been dreaming of returning to the Yanguo market... and has made a lot of preparations for this!
And now!
Are you finally taking action?
Thinking of this, Li Wenxuan couldn't help but feel a little excited, and looked at the old man on the screen again.
"Mr. Li, the group...has the group really decided?"
"Yes!"
The old man's voice on the screen was still so calm.
"There were some problems with our business strategy in the past few years, but after two or three years of accumulation, the impact of the previous incident has gradually disappeared and has even been forgotten."
"It just so happens that their top domestic mobile phone company 'Huaji' is also blocked from producing high-end chips due to the 'Entity List'. There is an obvious gap in the entire Yanguo high-end mobile phone market!"
"It's the right time, the right place and the right people,"
"So, the group is preparing to take advantage of the launch of our world's first 'folding screen mobile phone' to implement the 'return plan'! Use the 'folding screen mobile phone' to return to the Yanguo market again!"
After saying that, he paused.
"This time the group will not only launch the overseas version abroad, but also specially customize the 'Yanguo version' for Yanguo customers."
“In addition, we will not only hold a new product launch conference in Munich, Germany, but also hold a separate new product launch conference for ‘folding screen’ mobile phones in ‘Yanguo’ to grandly and enthusiastically promote our first high-end ‘folding screen’ mobile phone. Dual-screen phone!"
Li Wenxuan exhaled heavily!
I have to say that the timing of the "return" that the headquarters is looking for this time is indeed good!
First, without the competition from "Huaji" in high-end mobile phones, the sales pressure on Samsung's return will be greatly reduced.
Secondly...
“Folding mobile phone” can be said to be a hot topic right now!
And in this field, no one in the world, including Apple, can compete with Samsung!
Samsung's return to the Yanguo market with such a top-end flagship phone is undoubtedly full of sincerity, and sales may explode!
He was thinking, and at this moment, the old man on the screen continued:
"Wenxuan, given your recent good performance and your previous experience in managing the 'mobile phone business department'."
"So... in the end, the group decided to hand over Yan Guo's mobile phone business to you as part of this 'return plan'."
"Next, you will not only be responsible for the '3d-NAND' business, but also prepare for the 'return plan' for the mobile phone business! The first step... is to hold the first new product launch conference!"
I? !
Cell phone business? !
Li Wenxuan was startled and reacted immediately.
After a moment, he took a deep breath, then pushed up the black-rimmed glasses on the bridge of his nose, his eyes flashing with brilliance!
"Mr. Li! Thank you to the group for trusting me!"
"I will definitely live up to expectations and successfully introduce our first 'folding screen mobile phone' to the country of Yan, realizing the first step of the 'return plan'!"
…
the other side.
BOE.
Developing a top-notch screen has never been easy.
but,
BOE has always been a top screen manufacturer, but its "OLED flexible folding screen" is only stuck in durability and stress testing.
After receiving the production patent provided by Nietzsche, after just a few hours of research, all the previously stuck links suddenly became clear.
At this moment, the entire BOE was brightly lit, and all technical experts involved in the research and development of "OLED flexible folding screens" were mobilized urgently, and everyone's face was filled with excitement.
Everyone knows what they are doing, and they also know how big an impact it will have on the entire OLED screen market once it happens!
Samsung, which is arrogant, far ahead and the best in the world, will be overthrown by BOE in its most proud OLED folding screen!
BOE’s flexible OLED screen will completely lead Samsung screen for the first time!
Compared with ordinary technicians, as the general leader of BOE's "OLED flexible foldable screen" research and development team, Liang Xuefeng is completely immersed in the patented technology provided by Nietzsche and cannot extricate himself.
"Nietzsche really lives up to his reputation, and his R\u0026D capabilities are so strong!"
"The addition of 'low stretch fibers' prevents permanent damage to equipment caused by repeated bending and folding..."
"The addition of 'flexible memory alloy Nitinol' allows the screen to automatically return to its original structure after bending..."
“Adding foam or gel materials to thicken the parts that need to withstand pressure when folding can reduce the stress faced when the screen is folded!”
"Hiss...genius! This is truly a genius idea!"
…
When the news came back to Nietzsche, Mo Ran also breathed a sigh of relief.
I have to say that it was a bit rash for him to rashly come up with the production patent for "OLED folding screen".
Nietzsche did not do much research in this area.
Fortunately, Nietzsche's technological research and development capabilities previously demonstrated on the "full-screen mobile phone" were so impressive that neither BOE nor Liang Xuefeng asked in detail about the source of the technology.
In this case, he would not take the initiative to explain.
that's all,
Samsung is planning to launch the world's first "folding screen" mobile phone, and BOE is also rapidly promoting the mass production of the first "OLED foldable screen". The market has ushered in a short rest period.
Mo Ran set his sights on the "3D-NAND" market again.
After the previous negotiations with Samsung broke down, the price of "Yellow River Storage" 3D-NAND was set at 105 yuan.
The five giants Samsung, SanDisk, and Micron have not dared to increase their prices during this period, but they have not lowered their prices either, and the price has remained at 115 yuan.
With a huge price difference, "Huanghe Storage" truly experienced what "popular fried chicken" is.
Needless to say, third-tier and second-tier mobile phone and computer manufacturers are extremely sensitive to the price of accessories.
Even first-tier manufacturers such as VIVO, Opop, and Honor have begun to include "Yellow River Storage" in their supplier list for the first time, and are preparing to try to use "flash particles" manufactured by "Yellow River Storage" in some mobile phones!
There is no way, this is the power of interests.
Faced with the surging orders, Li Zhi also took the initiative to reduce the supply of flash memory particles to "Huaji".
Just because of the shortage of cores, the shipment volume of "Huaji" mobile phones began to decrease, and the purchase volume of "flash memory particles" also decreased accordingly. This part of the production capacity originally planned for Huaji can be transferred to other companies.
that's all,
Although "Yellow River Storage" lost part of its utilization, it used the price difference to successfully acquire more than a dozen cooperative downstream companies, directly enriching the entire sales channel, and its market influence increased rapidly.
After dealing with the "Yellow River Storage" 3D-NAND matter, on October 2, Mo Ranggang turned his attention back to the "foldable mobile phone", and good news suddenly came.
Domestic Sunwoda, a good battery manufacturer that has been cooperating with Nietzsche, has made a gratifying breakthrough in mobile phone batteries: a lithium battery specially customized for Nietzsche's "folding screen mobile phone" has successfully achieved mass production!
As we all know, foldable screen mobile phones are very heavy because of the two screens, which requires the battery to be more stringent in terms of weight and thickness than traditional mobile phones.
In addition, the power consumption of the two screens has doubled, and battery life is a big problem.
Fortunately, after Nietzsche contacted Sunwanda, the other party quickly launched a lighter weight but higher energy density battery for folding screen mobile phones.
Although it still cannot completely satisfy the battery life problem, 4500mAh is already the current limit. Compared with the 4100mAh exposed by Samsung, the capacity has increased by 10%!
certainly.
Mo Ran was not idle either. Considering that battery life was an important issue, he finally took action again and purchased "low-power large-screen technology" in the system mall, which once again increased battery life by 5%.
Although 5% is small, it is better than nothing.
The battery problem was solved, and on October 5, good news came again from the NPU chip.
After mastering the 32nm NPU chip, in just a few months, the "Yellow River Storage" NPU chip production team, with the help of Huaji, broke through the 28nm production process for the first time!
A 28nm process "Little Horse Crossing the River Pro" NPU chip has been successfully developed with a good yield rate and will soon be put into mass production.
The 28nm "Little Horse Crossing the River Pro" NPU chip has made a qualitative leap compared to the 38nm NPU chip on the "Brilliant S1"!
48nm, used in the "Pony Crossing the River" NPU chip on "Nietzsche X2", computing power: 1TOPS!
38nm, used in the "Pony Crossing the River pro" chip on the "Brilliant S1", computing power: 1.65TOPS!
28nm "Pony Crossing the River pro" NPU chip, computing power: 3.2Tops!
After receiving the news, Mo Ran only thought about it for half a minute and decided to install the latest 28nm "Pony Crossing the River pro" NPU chip on the latest Nietzsche "folding screen mobile phone"!
The 28-nanometer NPU chip will not only be responsible for functions such as camera optimization and image AI automatic beautification of the "folding screen phone", but will also be used for functions such as "voice assistant" and "game acceleration" to further enhance the "folding screen phone" performance!
In addition to these, under the leadership of Liu Ye, one of the core components of the "folding screen mobile phone" - the hinge, has also been completely solved!
Like the previous plan, Nietzsche's "folding screen phone" uses a "water drop-shaped hinge" that is more expensive and complex in structure, but has the best effect.
Of course, there were some twists and turns in the process. Even with the technical drawings provided by Mo Ran, he was still stuck on materials.
Fortunately, we finally contacted a manufacturer that provides materials to the aviation field, and used aviation materials to solve the hinge problem!
It can be said that Nietzsche’s “folding screen mobile phone” is now ready. All it needs is BOE’s “OLED folding screen”!
…
On October 9, finally, a piece of news suddenly became popular in the technology circle:
“Recently, Samsung’s ‘foldable screen phone’ has become a sensation around the world and has caused heated discussions around the world.”
“This reporter recently contacted BOE, a leading domestic screen company, and BOE suddenly stated that it has recently completed the research and development of ‘OLED folding screens’ and is preparing for mass production!”
As soon as this news came out, the industry was shocked!
Good guy!
BOE actually caught up!
Just after Samsung announced that it would soon launch a ‘folding screen mobile phone’, ‘BOE’ actually also completed the research and development of a ‘folding screen’!
BOE is awesome!
However, after some admiration, someone issued a soul torture:
“Even if BOE develops an ‘OLED folding screen’, will the quality and performance be comparable to Samsung?!”
“Can any mobile phone company really dare to use it?”
That afternoon, Nietzsche responded.
"Nietzsche is about to release the first" 'folding screen phone' - Nietzsche's 'T-ONE'! "
"At the same time, like Samsung mobile phones, it will also be exhibited in Munich, Germany!"
As soon as the news came out, the Internet went crazy!
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