Technology: Start by selling mobile phones
Chapter 219 Getting ready for sale
"Good guy, I can understand your Nietzsche mobile phone exhibiting in Munich, Germany. After all, our 'Huaji' has also had many mobile phones exhibited and sold abroad... It is also a good thing for Nietzsche to go out and develop markets abroad!"
"But what do you mean by you are about to release the first 'folding screen phone'?"
“Has your ‘folding screen’ problem been solved?! Whose one are you using?”
Under the huge doubts, some netizens soon linked the news that BOE successfully developed a "folding screen".
“Could it be that Nietzsche is using BOE’s folding screen?”
"Hiss! It's possible! Didn't BOE just say that it has completed the research and development of the 'OLED folding screen' and is preparing for mass production? This mass production is very likely to be prepared for Nietzsche!"
"That makes sense, but... BOE's OLED folding screen is really usable? It's not even a little bit worse than Samsung's screen, right?"
As soon as these words came out, many netizens fell silent.
really.
In the field of OLED screens, Samsung is the only true god, and BOE’s high-end screens are indeed no match for Samsung!
If Nietzsche's "T-ONE" folding screen phone uses a BOE screen, it will lose directly at the starting line!
And, most importantly...
BOE has just announced the success of its research and development and is eager to use it on mobile phones. What if there is some quality problem with the screen...? !
"Hey... Nietzsche is a little reckless this time, is he too anxious?!"
"Yeah... I heard that 'Yellow River Storage' does have a grudge against Samsung regarding 'flash memory particles', but we can't mess with it!"
"It is said that the most important thing about a foldable phone is the screen. If there is something wrong with the screen... Hey, Nietzsche's reputation must be ruined?!"
There were originally many surprised voices on the Internet, but after the discussion, more and more voices began to worry and look at Nietzsche's mobile phone and BOE screen!
The various comments have certainly attracted the attention of other domestic manufacturers. Major manufacturers such as Hwaji and VOVI were the first to call and inquire about BOE's folding screens.
But soon the reply received from all manufacturers was: Currently, there are no plans for external sales of "OLED folding screens".
When manufacturers tentatively asked whether Nietzsche’s folding screen was provided by BOE, BOE also remained silent.
The same news also reached the ears of Samsung Yanguo District President Li Wenxuan.
but.
Looking at the news in his hand, compared to netizens and other domestic mobile phone manufacturers, he fell into confusion and couldn't figure out Nietzsche's true intention for a while.
To know,
Not long ago, Nietzsche Moran used "3D-NAND" flash memory particles as a bargaining chip to threaten to sell him "OLDE folding screen".
If they had a working folding screen, they definitely wouldn't have found themselves before.
But now.
Unexpectedly, in just half a month, a "folding screen mobile phone" was launched? !
Where did their screens come from?
Is it really like what is said on the Internet that Nietzsche launched a "folding screen mobile phone" specifically for Samsung?
Li Wenxuan couldn't help but shake his head. Based on his understanding of Nietzsche and Mo Ran, Mo Ran would never target him without aim!
After thinking about it, he still couldn't figure out the reason. Finally, after taking a breath, he looked at the assistant next to him and ordered:
"Pay attention to Nietzsche's actions, especially the information about the 'folding screen phone'."
"In addition, we will speed up the promotion of our 'Galaxy Fold folding screen phone' globally and in the country, find several well-known media and big V to promote it, and start building momentum!"
"No matter what Nietzsche does, we must unswervingly do our job well. This time we return to the Yanguo market, we are bound to win!"
"OK!"
…
The assistant is very efficient.
On October 25, after Samsung CEO Lee Moon-hyun decided to increase the promotion of the "Galaxy Fold folding screen phone", advertisements for Samsung's first folding screen phone began to appear overwhelmingly in major shopping malls, subways, and shopping websites.
Compared to the three stars, Nietzsche's actions are simply insignificant.
Except for the official announcement in mid-October that the first folding screen mobile phone "T-ONE" will be launched, there are no more follow-up reports on Nietzsche's folding screen mobile phone.
Major technology media and journalists called to inquire and conduct interviews, but Nietzsche’s mobile phone did not reveal any more information.
In this way, Nietzsche's subsequent silence made more domestic media believe that Nietzsche's rash launch of a "folding screen mobile phone" this time was just to "snipe Samsung". I am afraid that he was not really fully prepared in terms of products!
Mo Ran has also noticed various comments on the Internet. It's not that he doesn't want to publicize it, but that he is currently investing all his energy in the final mass production of Nietzsche's "T-ONE" folding screen mobile phone!
On November 1st, there are only two months left until the Munich Mobile Phone Show in Germany!
On this day, the mass production version of Nietzsche’s first foldable screen mobile phone “T-ONE” was finally launched!
In the conference room of Nietzsche's mobile phone business department, the department's senior executives were beaming with joy and their eyes were shining.
Mo Ran sat in the middle of the meeting, looking at the four Nietzsche folding screen mobile phones in different colors: gold, silver, black, and white, and couldn't help but nod with satisfaction.
He had seen the design manuscript of this "folding screen" mobile phone purchased from the system before. It can be said that the mass-produced version not only achieves 99% restoration of the appearance of the drawing, but also seems to be more sophisticated in terms of color and materials!
Seeing that Mo Ran picked up a Pearl White with satisfaction and kept trying it in his hands, Hao Jiji on the side was also happy. He pursed his lips at the team leader and said:
"Xiao Liu, why don't you give Mr. Mo a good introduction to the final mass-produced version?!"
Liu Ye came back to his senses immediately, looked at Mo Ran hurriedly, and said:
"Mr. Mo, this is our first batch of small-scale mass production machines!"
"As long as there are no major problems with this batch of mobile phones, they will be put into large-scale mass production. You can give us your valuable opinions."
Mo Ran did not speak, but smiled slightly and motioned for Liu Ye to continue speaking.
Seeing this, Liu Ye felt calm and then continued:
“Do you still remember the important problems I mentioned to you when we were preparing to produce folding screen mobile phones?!”
"Battery life, hinges, software adaptability and folding screens...we have come up with good solutions to all the current problems!"
"First of all, the battery... Sunwanda's battery allows our battery capacity to reach 4500mAh. Coupled with our 'low power consumption large screen technology', it can now be charged once a day, coupled with our 75W fast charging technology , it can charge 85% in 20 minutes, and the battery life problem has even surpassed that of ordinary mobile phones!”
"The quality of the water-drop hinge is very stable at present, and it effectively protects the screen and avoids creases... Even after 10,000 times, the creases on the folding screen are so small that they can almost be ignored!
As for the adaptability of the software, in addition to making separate adaptation and optimization for popular apps, such as social networking, audio and video, maps, and finance, we also specially opened a 'folding screen optimization zone' in the app mall and developed The 'Universal Adaptation Function' is added, allowing the system to automatically adapt to some unoptimized unpopular software. "
"Although the effect cannot be compared with specialized adaptation, it can still solve the problem of software adaptability to a great extent!"
Mo Ran opened the app store and took a look, and sure enough!
There is a "folding screen optimization zone" in the mall that is under trial operation.
Then he randomly downloaded a non-popular game software and clicked on it to take a look.
Although I downloaded the APP software used on traditional mobile phones, after finally opening it, after a short period of automatic adaptation, the software interface was still perfectly presented on the screen.
Mo Ran was quite satisfied with the effect, nodded and said:
"Well, good, you continue."
"As for the folding screen... after our testing, all data of the OLED flexible folding screen provided by BOE have met our requirements."
"Even... the color, resolution, and durability are even better than what we asked for!"
After saying that, Liu Ye's face showed a hint of excitement.
When Samsung officially announced that it would launch the "Galaxy Fold folding screen phone" in January 2019, everyone was discouraged.
At that time, Mo Ran personally came to the conference room to hold a meeting, asking everyone to continue to develop the "T-ONE folding screen" mobile phone with peace of mind. Everyone did not understand and was confused. Now the answer is finally revealed. It turns out that Mr. Mo Ran had already expected BOE Solve your screen problems in no time!
Thinking of this, Liu Ye continued excitedly:
"So... it is no exaggeration to say that the folding screen on our 'T-ONE' folding screen phone is better than the folding screen on the Samsung Galaxy Fold!"
“Not just a folding screen!”
"As for the most important hardware of mobile phones, our 'T-ONE' folding screen is also the world's top configuration! In addition to being equipped with Qualcomm's latest flagship Snapdragon 855, we also equipped each mobile phone with 2 28 Nano's 'Pony Crossing the River Pro' NPU chip, top-notch Zeiss three-camera lens, 75W fast charging, Leica kit...
It can be said that all the top-level configurations available are installed! "
Liu Ye was talking and Mo Ran was experiencing it.
Mo Ran has always positioned this "T-NOE" folding screen mobile phone as high-end, targeting business people and elites.
Ordinary users are not the audience!
For high-end people, if they want to have face and show their taste, it is naturally not "only choose the expensive ones but not the right ones."
But "choose both the most expensive and the best"!
In this case, of course, there is no point in criticizing what is expensive and what is good.
But then again, even behind the pile of materials, it is still not easy to integrate many hardware and software to show excellent performance and quality, and the "T-ONE" folding can be said to have done it.
The performance, feel and quality are all very good.
Mo Ran looked up at Liu Ye with satisfaction and said with a smile:
“The quality is really good.”
"But... the 'T-ONE' folding screen I have is our national version. How is the development progress of the overseas version?"
Liu Ye certainly knew that two months after the "Munich, Germany conference", Nietzsche's "T-ONE" folding screen mobile phone would be the first to be sold in Europe.
He looked at the other silver mobile phone next to Mo Ran's right hand and said:
"Mr. Mo, we are ready for all aspects of debugging the overseas version."
"Only for the overseas version of the phone, we have cooperated with Google and added Google's GSM service."
Mo Ran still has some understanding of Google's GSM service.
To put it bluntly, Google GSM service is a "family bucket", including application store, Google search, voice search, email, contacts, calendar, GTalk chat software, maps, YouTube online videos and other functions...
Of course, the most important ones are payment, map and download software functions.
Take downloading software as an example. Nietzsche’s “Tudou OS” also has an application mall, but most of it is Chinese APP.
Overseas customers of the overseas version want to download an APP they are familiar with. Of course, Nietzsche cannot provide it. At this time, they can download it from Google's GSM service.
Let’s talk about the payment function...
The payment access methods of each country are different. If you want to use Alipay to pay overseas, there will definitely be incompatibility in many countries. However, as long as you log in to your Android account and activate Google's GSM service... you can support the payment methods of most countries... …
no way.
This is the influence of Google, this is the influence of Android.
At this moment, Hao Keji suddenly said:
"Of course, we cooperate with Google and there are risks in using their GSM services."
"For example, when Huaji went overseas, all of its mobile phones used their GSM service... It's convenient, but once Google prohibits us from using GSM services, it means that our mobile phones will not be able to download software and complete payments. , can’t even use the map…”
"This is also a huge threat to us. After all, 'Hua Ji' is a lesson learned from the past!"
"After Google stopped their GSM service, Huaji's overseas mobile phone business has collapsed."
Mo Ran frowned slightly, there were indeed some hidden dangers in this matter.
But then I thought about it, now that Nietzsche has zero overseas business, I can’t stop eating because of this.
It's too early to talk about this now.
After listening to this, Mo Ran already had a deeper understanding of the "T-ONE" folding screen mobile phone.
Next, the topic fell on the last one, which was price.
"Mr. Mo, there are three models of the National Bank version, 8GB+256GB; 8GB+512GB; 16GB+1TB'!"
"Because the cost of OLED folding screens and hardware is very high, the final costs are 7,500 yuan, 8,000 yuan, and 9,500 yuan respectively!"
"Do you think, what is the appropriate price for us to set?"
Mo Ran thought for a moment and did not speak in a hurry. Instead, he looked around at the executives present, and finally looked at Liu Ye and asked:
"What do you mean?"
Liu Ye said hurriedly:
“Our initial idea is 256GB: 9999 yuan;
512GB: 10,999 yuan;
1TB: 12,999 yuan. "
"Calculated in this way, the profit per unit can be stabilized at 2,000-2,500 yuan, and the profit rate reaches 25%!"
Mo Ran frowned slightly.
"What about the overseas version?"
“The cost of the overseas version is a little higher because of cooperation with Google, but it’s still about the same!”
"So... we decided to use the same pricing for the overseas version.
256GB: $1,499;
512GB: US$1,699;
1TB: US$1,999. "
After about a minute, Mo Ran shook his head.
"Low!"
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