Technology: Start by selling mobile phones

It was just after noon.

After sorting out the information on the TV and new mobile phones, Mo Ran called Wang Fugui into the office.

The current Nietzsche company has experienced "Nietzsche A7" and "Luban No. 8", especially the "Luban No. 8", which successfully sold out. After entering the thousand-yuan mobile phone market, the company recruited many people internally.

But in general structure.

Wang Fugui is still responsible for the production of mobile phones and tablets, as well as the coordinated procurement of various component suppliers.

And Hao Technology.

It mainly provides technical guidance, debugging, and new product research and development.

Looking at the energetic Lao Wang in front of him, Mo Ran expressed his idea of ​​trying the TV industry.

Wang Fugui listened carefully, did not speak in a hurry, and fell into deep thought.

Although Lao Wang's main job is in the mobile phone market, he is more or less familiar with the domestic electrical appliance market.

Especially for the entire TV industry chain, I am undoubtedly more familiar with it than Mo Ran.

After thinking carefully, he said slowly:

"Boss, although our domestic TV market is relatively large, it has become saturated in recent years. Companies like Xiaomi, Hisense, TCL, and Changhong cover almost all high-end, high-end, and low-end markets. To be honest, this is not a very good business. "

"but……"

"The only advantage, or advantage, is that the domestic TV supporting industry is very mature, almost the same as the mobile phone industry."

"We don't have to invest in any research and development at all. We only need to find a solution provider to customize a solution, and then purchase the corresponding spare parts and assemble it before selling it."

Mo Ran was not surprised. He had already considered this when it came to the "Children's Phone Watch".

"So... the problem on the production side is not big."

"It depends on boss, what is your positioning of Nietzsche TV? Is it positioned as mid-range or... just like many other brand-name TVs on Pinxixi, also positioned as low-end?"

Mo Ran shook his head.

"I didn't quite think it through either."

"First of all, TV is now used less and less frequently for most families, and it is becoming less and less important..."

"Theoretically speaking, everyone's TV purchase budget will undoubtedly decrease, and the role of the brand will also weaken!"

"If we can launch a mid-range TV with a higher cost performance, I think there should be a market for it."

Wang Fugui nodded.

This is indeed the current market situation.

Ten years ago, Sony's TVs were undoubtedly the most popular. Many consumers were willing to pay for a TV that cost more than 10,000 or 20,000 yuan.

But what about these years?

With the rapid popularization of computers, Pads, and especially mobile phones, the frequency of TV use in many families has been greatly reduced.

More families have lowered their budget for purchasing TVs and chosen brands with higher cost performance.

Such as Hisense and Xiaomi.

"Boss, what do you mean... we should also take Xiaomi's route?"

"Mid-range price-performance ratio?"

"That's the problem."

Mo Ran couldn't help but reveal a wry smile.

"If we go mid-range and cost-effective, our direct competitor will undoubtedly be Xiaomi."

"but……"

"I don't think we can directly compete with Xiaomi TV now. In addition to the TV itself, they also have a lot of TV content, which we can't compare with."

"So, after careful consideration, I feel that making low-end TV may be our best choice at the moment."

As he spoke, he shook his head and looked at Lao Wang.

"So, in the end, I hope you will do a market survey to see where the pain points are in the current TV market and what positioning of the product we should make."

"Can we break into the TV market through its pain points?"

Wang Fugui nodded directly in agreement.

"Okay, leave this to me."

Soon, Wang Fugui left, and Mo Ran called Hao Keke in again.

Compared with Lao Wang's heavy affairs, Mo Ran's purpose in finding Hao Technology was much simpler.

"This is a brand new mobile phone design drawing, and it is also the design plan for our next mobile phone. Take a look."

Hao Keji carefully sat on the sofa.

He was not surprised that Mo Ran was going to launch Nietzsche's third mobile phone. After all, after the popularity of "Luban No. 8", it was very reasonable to take the opportunity to launch another mobile phone to ride on the popularity.

but.

When he carefully looked at the design drawings derived from the "Iphone X" in front of him, he was completely confused.

"Mo Ran...no, Mr. Mo."

"Is this our next phone?"

Mo Ran raised his eyebrows slightly.

"how?"

"Mr. Mo! This phone has a full-screen display!"

“And, look what’s written on the recommended configuration!”

"Dual rear camera combination of 12-megapixel wide-angle lens + 12-megapixel telephoto lens, and 7-megapixel front camera!"

"5.8-inch super OLED screen."

“There’s also facial recognition and wireless charging!”

"With these hardware alone, the cost of a mobile phone is at least 2,000 yuan. I'm still making a conservative estimate!"

"How many units do you want to sell? Let's go straight to the high end?!"

"and……"

Hao Keji paused for a moment, then saw that Mo Ran did not interrupt, and continued:

"and."

"According to the hardware configuration you gave us, and the equipment and personnel of our current production department..."

"It can't be done, it can't be done at all."

Mo Ran was slightly startled.

"You mean, our production equipment can't produce this phone?"

"That's right, it can't be done, it can't be done, or the yield rate is worrying!"

The last five words made Mo Ran completely understand what Hao Keji meant.

Nietzsche Mobile has always been positioned as a copycat manufacturer, and the hardware and production lines used are relatively low-end.

Even the previous "Luban No. 8" actually only had narrow bezels, physical buttons, and the assembly process was not too complicated.

The "Iphone X design drawing" in front of me, not to mention the complete elimination of physical buttons, still has a full screen...

As a result, the requirements for assembly equipment and personnel have been raised by more than one level.

Obviously, with the current production capacity of the Nietzsche factory, it may be possible to assemble it, but the yield rate is worrying.

Suddenly.

Mo Ran felt that he thought the production of the third mobile phone was too simple.