Technology: Start by selling mobile phones

Mo Ran had a headache.

He realized that he had made the production of "Iphone X" too simple.

As Hao Keji said,

On the one hand, with the improvement of hardware configuration and mobile phone functions, the requirements for assembly technology have also increased. Now Nietzsche's production line is obviously unable to produce new mobile phones.

on the other hand.

Significant hardware upgrades such as OLED full screen, wireless charging, dual rear 12 million cameras, etc. will undoubtedly lead to a significant increase in costs, and the pricing of new mobile phones will naturally become very high!

but.

Mo Ran quickly weighed it in his mind.

Can the brand power of Nietzsche mobile phones now support the high price of 3,000 yuan or even more than 3,000 yuan?

Obviously not.

"Luban No. 8" can achieve good sales largely because of the success of "Honor of Kings".

Seizing the gap in the market where there is no mobile phone dedicated to the "Honor of Kings" game.

Even so.

Among the four configurations of "Luban No. 8", the best-selling one is only the 599 yuan [Play Edition].

Thinking of this, Mo Ran had to admit it.

The current Nietzsche mobile phone brand is indeed higher than that of ordinary copycat mobile phone manufacturers, and has even reached the level of Jinli and Kupai in the hearts of young people.

However, compared with first- and second-tier mobile phone manufacturers, it is still far behind!

"The pricing of new mobile phones should not be too high, and we should not try to enter the high-end mobile phone market in one step. Nietzsche's brand awareness is still too low."

"but……"

"'Iphone X' will undoubtedly be the best mobile phone in the next few years, and its appearance will lead the mobile phone trend in the next few years."

"So... the appearance must not be changed. The only thing that can be changed... is to reduce some configuration control costs and restore the 'Iphone X' as much as possible!"

After thinking about this clearly, Mo Ran looked at Hao Keke.

"You don't have to worry about OEM production. Next, you will be mainly responsible for the configuration design of the new mobile phone."

"My request is that while retaining the appearance of the new mobile phone, some configuration control costs can be appropriately reduced."

"My positioning of this new phone is that it belongs to our Nietzsche flagship phone, but compared to the entire market, the price is mid-range."

Hao Keji thought for a moment and nodded.

This positioning is indeed not outrageous.

"Then you set a rough price range so I can have a reference."

"As a flagship, I don't want to make the models too complicated. Currently, one is priced at 1,999 yuan and the other is priced at 2,499 yuan. Let's take a look at the design first."

Hao Keke hummed. This time, he did not complain about Mo Ran being too arrogant as before. Instead, he felt that the price of 2,499 yuan was a bit low.

To know.

The so-called full-screen mobile phones currently on the market actually still have physical buttons designed at the bottom, and they cannot be considered true full-screen mobile phones.

The design drawing of this new mobile phone provided by Moran has completely removed the physical buttons, and the entire front of the mobile phone is completely composed of a 5.8-inch super OLED screen.

He even thinks that this screen should be worth 1,000 yuan!

"Mr. Mo, then I will design it first."

After saying this, Hao Keji picked up the design drawings and prepared to leave.

"Not in a hurry."

Moran shook his head slightly, glanced at him, and motioned for him to sit down.

"In addition to what I just said, which can appropriately reduce some configurations, as this new mobile phone is our flagship phone, I also hope to add some of our own advantages."

"Our own advantage?"

"Um."

Mo Ran nodded.

"Just like the 'Luban 8' mobile phone, the 'Luban 8' mobile phone can sell well because we accurately grasped the pain points of the market and the needs of gamers."

"As for this new flagship phone, if we want to achieve good sales and gain a firm foothold, we must seize the market's pain points and market demand like the 'Luban No. 8', and add our own advantages."

"Yeah, I agree."

Hao Keji nodded repeatedly, obviously very much agreeing with this view.

He looked at Mo Ran intently, waiting expectantly for Mo Ran to continue speaking.

But at this moment.

Mo Ran suddenly said:

"I'll leave this to you."

? ? ?

Leave it to me?

Hao Keke was stunned for a moment.

Good guy, leave this to me?

I really thought you had some clever tricks up your sleeve!

After a while, he said hurriedly with a bitter look on his face:

"Mr. Mo, the mobile phone market is now very mature, especially the competition for mid-range mobile phones is extremely fierce."

"Every mobile phone manufacturer is trying every means to seize the market pain points and seize the market demand. Music phones, beauty phones, and camera phones have all appeared one after another..."

"I'm afraid it won't be easy for us to successfully break through and find the market pain points!"

Mo Ran looked at Hao Keke, and a smile suddenly appeared on his face.

"I know, that's why I entrust you with such an important task and let you think of a solution."

"..."

"Mr. Mo, but..."

Mo Ran's expression turned grim instantly.

He looked at Hao Keji coldly.

"Then you mean, I'll figure it out?!"

Hao Keji was suddenly frightened and fell silent.

After a while, he couldn't help complaining in his heart.

"What the hell..."

"You know how to hurt me! Fuck!"

…

Soon, Hao Keji returned to his office with a big head.

Mo Ran said it lightly, market pain points, market demand... which mobile phone manufacturer doesn't want to seize this?

To know.

Like "Luban No. 8", which seizes the pain points of gaming parties, it is entirely based on the sudden popularity of the game "Honor of Kings", and it is entirely based on the successful sponsorship of the "Honor of Kings" competition!

in other words.

If it were any other game, it would never have caused such a good sales response, allowing "Luban No. 8" to establish a firm foothold in the 1,000-1,999 yuan range!

How can such an accident be so easy to replicate?

He turned on the computer depressedly and browsed the web aimlessly.

Half an hour later, he still had no clue.

Seeing that lunch time was approaching, I had no choice but to go to the park cafeteria for lunch.

As soon as I walked out of the office, I saw two customer service girls at the front desk preparing to go to the canteen for dinner.

The two walked and discussed.

"Sister Lin, have you seen the latest news? Apple will release Iphone 7 in September."

"It is said that Apple will cancel the 3.5mm headphone jack this time."

"Are we going to cancel the headphone jack? What should I do if I want to listen to music in the future?"

"What else can I do? I can only buy Apple-specific headphones or their Bluetooth headphones..."

"I originally wanted to switch to an Iphone 7, but now that you say it, I don't want to switch anymore. I often listen to music and I'm not used to the lack of a headphone jack..."

Hao Keke walked behind silently and couldn't help but laugh at himself when he heard this.

"Apple is so awesome, they really dare to cancel the 3.5mm headphone jack!"

Um?

suddenly.

An idea flashed through him, and his eyes suddenly lit up.

Didn’t Mo Ran just say that we should seize the market’s pain points?

Doesn’t it mean adding our own strengths?

What are Nietzsche's strengths?

The more he thought about it, the faster his mind turned, and after a moment, he suddenly burst into laughter!

"Haha, I know!"

"Haha, I thought of it, now it's up to you, Mr. Mo, if you dare to use it!"