Technology: Start by selling mobile phones

The third mobile phone derived from "Iphone X" is being designed by Hao Technology.

Within a few days, the TV market that Mo Ran arranged for Wang Fugui to investigate finally came to fruition.

In the office.

"Boss, this is probably the situation."

"Currently, the mainstream TV manufacturers on the market are mainly divided into: traditional TV manufacturers and Internet TV manufacturers."

“Traditional TV manufacturers are mainly Hisense, TCL, Konka, and Changhong.

Internet TV manufacturers are mainly Xiaomi, LeTV, Fengxing, and PPTV. "

LeTV?

Xiaomi TV Mo Ran was not surprised, but I didn’t expect to hear the name LeTV.

"This time I focused on investigating manufacturers selling TVs on Pinxixi. Most of them do not have strong technical capabilities and have no strong opponents at all."

"In other words, if we sell TVs on Pinxixi, the competitive pressure is not too great at present, and we still have a good chance."

Mo Ran nodded, showing a rare smile.

really.

Compared with the fierce competition in the mobile phone industry, other industries simply cannot compare.

"Old Wang, continue."

"good."

"Currently, since a large number of Internet TV manufacturers entered the market two or three years ago, the previous traditional TVs have gradually been replaced by smart TVs."

"The mainstream TVs in the market are now smart TVs. Just like mobile phones, TVs have chips and image decoders, and have built-in Android systems that can install some TV software."

"Other than that, most manufacturers provide TV content."

"In addition to producing a lot of TV content of its own, Xiaomi also cooperates with manufacturers such as Youku and iQiyi to provide film sources."

"LeTV is even more powerful. It has purchased a large number of sports copyrights and film and television copyrights. Customers who purchase LeTV TV can watch it..."

As he listened, Mo Ran fell into deep thought from calmness.

To be honest, even with his later experience, he doesn't know much about the entire television industry.

impression.

The only demand for TV is to buy a TV, plug in telecommunications or mobile broadband, and then watch normal TV channels.

but.

He quickly realized that today's TV has changed from simply making TV to making TV content, and the TV ecosystem has become a TV ecosystem.

After frowning slightly, he did not rush to express his opinion, then looked at Wang Fugui and asked:

"What is the current situation of mainstream sizes and prices in the TV market?"

"The mainstream size of TVs now is 55 inches, and it is also the size with the most intense competition among major manufacturers."

"For example, the 55-inch Xiaomi TV is priced at 3,999 yuan, while the 55-inch TV from Hisense and Changhong is priced at more than 5,000 yuan!"

"So expensive!"

Mo Ran was really surprised now.

Seeing this, Wang Fugui continued:

"Of course, the price of a 43-inch TV is much cheaper. Xiaomi's price is around 1,700 yuan, while PPTV and LeTV's prices are around 1,600 yuan."

"So I suggest that if we want to enter the TV industry, I think we can start with 43 inches."

"Firstly, the price is relatively cheaper; secondly, the ingredients such as screens and casings are relatively mature and have high circulation... Even if our final sales are not good, the loss will not be too big."

"but……"

"The biggest question now is, if we want to make a smart TV, how will we get the corresponding TV content?"

Mo Ran nodded.

really.

After Lao Wang's introduction, he also realized that if he wanted to enter the TV industry, he didn't just have to produce TVs like before.

There is also TV content to go with it.

After thinking for a moment, Mo Ran frowned and asked:

"How do those copycat TV manufacturers on Pinxixi solve the content problem?"

Wang Fugui was slightly startled, but he was well prepared.

"Pirated resources."

"Or just create a UI interface, and the original manufacturer has pre-downloaded software such as 'Mango TV' and iQiyi, but it is actually unusable or requires payment to watch."

Mo Ran fell into silence.

Obviously, the counterfeit TV manufacturers have adopted the simplest and crudest method.

But...Nietzsche obviously cannot use this method.

Given Nietzsche's current situation, it is simply not possible to produce TV content on its own like other regular manufacturers...

To put it bluntly, how many TV sets did Nietzsche sell? Only a few TV customers?

This is just for a plate of vinegar and making dumplings.

Wang Fugui on the side also had some helplessness on his face. He looked at Mo Ran, and it was obviously difficult for him to make a choice.

finally.

After thinking for a long time, Mo Ran raised his head again and said slowly:

"Lao Wang, can we make a TV that is just a TV without TV content?!"

"The price can be lower, just like the ordinary TVs in the past that can be connected to closed-circuit television and can be connected to mobile and telecommunications broadband to watch TV channels!"

This time Wang Fugui was a little surprised.

But after thinking for a moment, he nodded hesitantly.

"I have researched the market, and there is indeed a market for such a TV."

"Especially for some middle-aged and elderly people, their habits are still traditional TV channels. Smart TVs have little impact on them..."

"If the price can be brought down, I think there should be a market."

After receiving Wang Fugui's affirmation, Mo Ran also breathed a sigh of relief and his face became more relaxed.

"In this case, Lao Wang, please work harder and investigate whether there is a market in this area."

"Of course, we are not saying that we will not provide TV content at all. We can still talk to Youku and iQiyi, but we can't talk anymore."

After arranging this matter, Mo Ran paused for a moment and then said:

"Then the last item left is the production link."

"Are there any problems with producing televisions?"

Lao Wang's eyes were startled, and then he nodded.

"It really does."

"Oh? You said."

"Boss, I specifically asked people in the industry if we wanted to purchase a TV production line, it would cost as little as hundreds of thousands, or as much as one million..."

"I think it's hard to say how much we will sell now. If we rashly purchase a production line, the cost will be too high..."

"So, I contacted a TV foundry in our Rongcheng city. However, this foundry is not large in scale."

Mo Ran was stunned for a moment, then asked:

“How is the OEM quality?”

Lao Wang shook his head.

"I don't know the specific situation very well, so I have to report this to you personally."

"The specific situation is this. At present, except for them, larger foundries require at least 50,000 TVs before they are willing to OEM."

"Only if they agree to produce at least 5,000 units for us."

Mo Ran frowned slightly.

Nietzsche's current situation cannot guarantee sales of 50,000 units...

Moreover, the most important thing for Nietzsche at present is the mobile phone business, and TV cannot consume too much money.

Grit your teeth.

"So be it!"

"Try them."