Technology: Start by selling mobile phones

"999 yuan?"

"Is it a little lower?"

To Mo Ran's surprise, Jiang Lan quickly put forward different opinions.

"Based on the cost, it is 850 yuan. If we sell it for 999 yuan, the gross profit will be 150 yuan."

"If 15% of the gross profit is only made online, it would be reasonable, but Mr. Mo..."

“Have you considered offline channels?”

Offline channels?

Moran frowned.

To be honest, whether it is a mobile phone or a tablet, Nietzsche’s main business direction has always been online channels.

and.

Also because of the system, Mo Ran focused almost entirely on Pin Xixi's store.

Before he could speak, Jiang Lan continued:

"Mr. Mo, TVs are home appliances, which are different from the mobile phones and tablets that the company currently sells. Most customers prefer to buy them after seeing them in person in a physical store."

"Take big manufacturers like Changhong and Konka as examples. More than 70% of their annual sales come from offline channels..."

“Even for Xiaomi TV, a major Internet brand, more than 40% of customers place orders in physical stores!”

"so……"

"Now that the company is preparing to enter the TV industry, offline channels must not be ignored, but dealers with such pricing have no profit at all and will not sell our TVs..."

Mo Ran immediately understood what Jiang Lan meant.

Jiang Lan has worked in the television industry for many years, and his last job was Changhong, a major domestic manufacturer. Naturally, he has his own understanding of the industry.

but.

After thinking for a moment, Mo Ran shook his head.

At this time, Nietzsche TV did not care about offline channels.

"We are not considering offline channels for the time being...but what you said makes sense."

"Let's do this. 999 yuan will be the active price for the first month of our new product launch for the time being. If the market feedback is good, we will adjust the price depending on the situation."

Having said this, Jiang Lan could only nod.

Seeing this, Mo Ran said:

"Then contact the foundry to prepare for production."

…

[Wanglong Electrical Appliance Factory].

Wanglong Electrical Appliance Factory is an electrical appliance foundry that has been established for ten years. In these years, its main business has been to help various companies produce OEM LCD TVs, DVDs, LCD monitors, etc.

certainly.

The main customers are smaller, no-name companies.

but.

As major Internet companies such as Xiaomi and LeTV have entered the TV industry in recent years, the original copycat and no-name TV companies have been squeezed out of the market.

As a result, the OEM business of Wanglong Electrical Appliance Factory has gradually shrunk. The factory has not received any decent large orders for half a year.

At 5:20 pm, it’s not even time to get off work.

Luo Qiang, the leader of the production team, and his team members have finished their work for the day and started chatting when they were free.

"Yes, today is earlier than yesterday. I finished the work at 5:20 and am waiting to get off work at 6."

"Hey, there are fewer and fewer orders in the factory. Brother Qiang, what do you think we will do if this continues?"

"Yeah, I haven't even been able to work enough basic working hours in the past half month."

"If this continues, I'm afraid my monthly salary won't even be 3,000 yuan."

Although they were free, the members of the production team looked worried.

They don't like such free days.

Like most factories, the wages of workers at Wanglong Electrical Appliance Factory are mainly based on piecework income.

If the orders in the factory are not good, their wages will naturally not increase. In the past two days, everyone has been discussing whether to leave the factory and change places.

Luo Qiang could only sigh helplessly.

At this time.

The communication phone in the workshop suddenly rang.

Team leader Luo Qiang quickly answered the phone. It was factory director Li Wanglong calling.

"Luo Qiang, I'm outside now and can't come back for a while."

"I have been contacted by a company before. They want to 'trial produce' a few TVs today to check the quality control. Now the spare parts have been delivered to the factory gate. You can go and check it out."

"By the way, the other party is urging me to get it early tomorrow morning. I'll work overtime tonight to finish it as soon as possible and hand it over to them for acceptance... It depends on you whether you can win this order."

"Alright, I got it."

Luo Qiang hung up the phone, expressionless, and looked at his curious and nervous colleagues.

"The good thing is... there is life."

"The bad thing is...it's just a 'sample sheet', and you have to work overtime."

The employees in the production workshop wailed.

You should know that there is no payment for the sample order and it does not count as piece rate.

"I won't let anyone pass..."

"I'm speechless. Which company is so annoying? It's already after 5 p.m. and I didn't even bring things here..."

"Yeah, you're in such a hurry, can't you do it tomorrow morning?"

At this time, the factory director Li Wanglong sent relevant information to Luo Qiang's WeChat.

Click to take a look.

"The client is a company called 'Nietzsche'. I have never heard of it. It should be a new manufacturer."

"New manufacturer?"

Upon hearing about the new manufacturer, everyone's expressions suddenly became a little frivolous.

"Let me just say, only new manufacturers are in such a hurry. How can old manufacturers be in such a hurry?"

"That's right. I remember that last time there was a new brand with a certain name. They made us work overtime overnight to get it out. It looked like it was going to be a hot seller. In the end, it went bankrupt without producing many units."

"Stop talking nonsense and get to work."

Listening to everyone's dissatisfied discussion, Luo Qiang interrupted angrily.

To be honest, he was also holding back a lot of grumbling in his heart.

In the past six months, the factory's performance has been poor and wages have shrunk a lot. My wife has long had objections.

If you work overtime and come back very late, you might get scolded. You don't make much money, but you are very busy working all day long.

"Everyone, please hurry up."

"Lao Zhou, Lao Liu and I will go to the door to receive the materials. Xiaofang, please prepare."

Seeing Luo Qiang's unhappy tone, no one dared to say anything more.

Not long after.

A batch of thirty sets of parts were moved into the production workshop. With the help of circuit drawings and installation information, everyone began to enter the production process.

gradually.

The production workshop fell silent, leaving only the sound of electric screwdrivers and the crisp sound of loading and unloading.

soon.

The TV mainboard is fixed.

LCD driver board,

movement,

power module,

audio module,

backlight film,

The LCD screen was quickly assembled according to the drawings, and not long after, the originally scattered parts had a preliminary outline.

"Boss."

The quiet workshop suddenly heard the voice of an employee.

"Boss, do you think the interior design of this Nietzsche TV is very good?"

"Whether it's the location of the motherboard, the audio module, or even the gap size of the screw holes, does it look like a big manufacturer?"

Before Luo Qiang could speak, the workers on the side unanimously agreed:

"You are right, Old Liu. I originally thought that Nietzsche, as a new manufacturer, would have more details, but I didn't expect that the assembly process of this TV is not complicated. It is very reasonable and scientific!"

"That's right, this doesn't look like a TV from a new manufacturer at all."

"Yes, Brother Qiang, is this really a TV designed by a company I've never heard of, some Nietzsche company?"

Luo Qiang was also surprised.

When he first heard that Nietzsche would have to work overtime to make prototypes, he thought that Nietzsche was a new manufacturer and it might take a long time.

Unexpectedly, the Nietzsche TV design is very reasonable and the assembly is not difficult. The assembly task was completed in just one hour.

It is said that laymen only see the excitement, while insiders see the door. Many clues about the quality of a product can be seen from its internal wiring and design.

He couldn't help but laugh.

"Old Liu, just now you said that Nietzsche is a new brand, and it might go bankrupt after only a few units are produced... What now?"

"Damn it, wasn't I just complaining? Didn't Xiaofang complain too?"

"Yes, blame me for being so unobtrusive. To be honest, if our factory could take over the Nietzsche TV order and we could assemble this TV, then our life would be much better than what we are doing now."

"That is."

While talking, many employees have completed the final process, and a Nietzsche B43 TV has been assembled.

"Boss, do you want to test the screen display effect now?"

Luo Qiang nodded.

After assembly, the next step is to conduct a playback test to see if there are any problems with the screen, hardware, etc.

This is the time.

Li Wanglong, the boss of [Wanglong Electronics Factory], hurried back.

"Brothers and sisters, I'm sorry, I was delayed today because of something, so I just came back."

"Everyone is working overtime tonight to assemble the TV as soon as possible!"

"I've reserved a seat at the night market next door, and we'll go have some late-night snacks after working overtime."

After finishing his words, Li Wanglong's eyes were suddenly attracted by the more than ten TVs on the test platform.

After a moment, he was confused.

After a few seconds, he looked at Luo Qiang blankly.

"Ronald, whose TV is this?"

Luo Qiang smiled slightly.

"This is Nietzsche TV from the client Nietzsche Company."

"Nietzsche TV?! Was it assembled so quickly?"

Li Wanglong was taken aback and stepped forward quickly.

At this moment, more than ten TVs were connected to the video signal, and the VCR dedicated for screen color testing began to play.

Bright flowers appeared on the screen, and then turned into a blue sky...

Everyone present had seen the VCR test countless times, but this time as soon as the picture came out, everyone immediately realized something was wrong.

"hiss……"

Everyone couldn't help but look stunned.

Even the boss Li Wanglong was completely shocked.

"Ronaldo, do you feel that the video processing effect of this Nietzsche 43-inch TV seems to be better?!"

"Well, I do feel that the image is clearer, and the color saturation and fill light are also more comfortable..."

Suddenly.

Li Wanglong's heart moved.

I heard from Wang Fugui that Nietzsche's company is preparing to sell this TV on Pinxixi... It is said that the price will not be too high.

Although the Nietzsche brand is not big, the picture quality, sound quality, and appearance are pretty good in all aspects. It will not...not become a hit on Pinxixi...

Bar?

…

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