Technology: Start by selling mobile phones

It is now 2016, and Mo Ran knows very well that the dividend period for smartphones has completely passed.

If I remember correctly, the mobile phone market will reach its peak in 2017, followed by several years of declining shipments.

Strong mobile phones such as Smartisan founded by Luo Yonghao, as well as old brands such as Bird, Tianyu, LeTV and HTC that have been established for decades will completely cease production and withdraw from the mobile phone market in the next few years!

Aren't they better than Nietzsche?

There is no doubt that any brand is better than the current Nietzsche mobile phone!

but!

Even so, it eventually ended up shutting down and going bankrupt!

The reason is that the next smartphone market is completely heating up, and the competition is getting more and more fierce!

It’s so fierce that for every price range of 500 yuan, there will be various models from countless first- and second-tier mobile phone manufacturers participating in the competition!

"Nietzsche A7" sells well because the price of 399 yuan itself is positioned as a copycat phone!

"Luban No. 8" became popular because it took advantage of the success of "Honor of Kings" and seized a gap in the gaming mobile phone market.

In the field of "Honor of Kings" game mobile phones, no one can compete with "Luban No. 8"!

but!

What about the next new mobile phone?

There is no doubt that it will compete head-on with the most competitive 2,000 yuan mobile phone in the entire industry!

In a mobile phone of this level,

There are first-tier Huawei, Viov, Xiaomi, and Honor, as well as second-tier Meizu, HTC, Smartisan, and LeTV!

Under such circumstances, if Nietzsche does not adopt some radical innovations, let alone gain a firm foothold, he will not even be able to enter the mainstream market!

As for whether doing this will cause retaliation from the industry, will it take away from the industry’s cake?

Mo Ran laughed in his heart.

[Now that Nietzsche doesn’t even have food on the table, he still has to worry about whether others are hungry? 】

Thinking of this, he had already made up his mind!

But just when I was about to speak, a pleasant system prompt suddenly sounded in my mind:

[Congratulations on successfully triggering a new mission! 】

[Task name: Break out of the circle! 】

[Task content: You have successfully released two mobile phones and achieved good sales on Pinxixi. 】

[But it cannot be denied that Nietzsche mobile phones have still not entered the mainstream public view and are still a niche brand. 】

[Next, please host to launch the next new mobile phone as soon as possible and successfully enter the ranks of mainstream mobile phone brands! 】

[Task requirements: The sales volume in a single month exceeds 30,000 units, and the Baidu search index and number of online discussions reach the popular standard. 】

[Task reward: Obtain an excellent (A-level) gift pack. 】

Another mission?

Mo Ran took a closer look and saw that it broke out of the circle and sold 30,000 units!

Just in time!

After a moment, his eyes became firmer, he looked at Hao Jiejie and whispered:

"I agree with your thinking on this matter."

"Next, the new phone will be developed according to your ideas, retaining the 3.5mm headphone jack, adding a TF memory card slot, dual SIM cards and dual standby, and a removable battery."

“These four directions, together with our ‘full screen’ and ‘face recognition’ technologies, will become the focus of our promotion.”

Hao Keji looked delighted and nodded repeatedly.

Mo Ran continued:

"Besides, didn't you just say that Apple will hold an Iphone 7 new product launch conference in September?"

“Before and after their press conference, there will definitely be a lot of reports on the Internet about the cancellation of the 3.5mm headphone jack on iPhone 7.

By then, we can take advantage of the hottest public opinion moment to launch our new mobile phone! "

“So, you must finalize the production of the new mobile phone and prepare it for sale before Apple’s launch event in September!”

Hao Keji was a little surprised.

"You mean, we want to take advantage of Apple's hot spots?"

"why not?"

Mo Ran's eyes narrowed.

"There is no doubt that Apple is now the most popular mobile phone in China."

“Not only ordinary users, but also major mobile phone manufacturers are also watching Apple’s press conference, wanting to see what new things Apple will launch, and it just so happens...

We can show everyone our new Nietzsche stuff! "

Hao Jiji took a deep look at Mo Ran. He could feel that Mo Ran had put all his money into the new mobile phone.

Next, new mobile phones will either break out of the circle and truly enter the public eye.

Or, be laughed at and lost to everyone.

Unknowingly, Hao Keji felt a lot of pressure.

He nodded solemnly.

"Okay, Mr. Mo."

Watching Hao Keji leave, Mo Ran rubbed his temples. After thinking for a while, his thoughts finally returned to the OLED screen that Hao Keji mentioned just now.

He can solve the "face recognition" function of the new mobile phone, but for the hardware problem of the screen, he has no choice but to buy it.

"Nietzsche is still too short of money now!"

…

Time passed very quickly, in a few days, July passed and August came.

August 1, afternoon.

A copy of Nietzsche's latest financial statement sat on his desk.

Nietzsche now has a total of four products.

The two mobile phones are: Nietzsche A7 and Luban 8.

It has been exactly half a year since the "Nietzsche A7" was officially launched in February, with monthly sales reaching a maximum of 15,000 units.

Last month, in June, sales remained at 11,000 units, with net profit at 1.3 million yuan.

Last month, sales in July were relatively stable, with 10,680 units and a net profit of 1.26 million yuan.

"Luban 8" is currently Nietzsche's most profitable mobile phone. Sales in May reached 30,700 units, and sales in June continued to hit a new high of 35,400 units.

Sales in July reached 37,000 units.

In just two months, the profit of a single product of "Luban No. 8" reached an astonishing 16 million yuan!

The sales volume of "Morning Tablet" is much lower.

Even with the official subsidy from Pinxixi, the profit reached 230 yuan per unit, but the sales volume in June was only 4,200 units, and the sales volume in July was 3,600 units.

The net profit of a single product in two months was only 1.4 million yuan.

Other than that.

The sales volume of "Nietzsche B43 TV" in recent days has exceeded Mo Ran's expectations.

Although the sales volume in the first few days was mediocre, as time went on, the 43-inch TV for 999 yuan attracted more and more users to buy it.

It was launched on July 18, and a total of 2,000 TVs were sold in just 12 days. Although the net profit was only more than 200,000 yuan, it clearly showed good market potential.

See the end,

Mo Ran noticed that Nietzsche’s net profit in the last half year had reached 25 million yuan!

He exhaled slightly, and his thoughts returned to the OLED screen that Hao Jiji mentioned a few days ago.

In the past few days, he had carefully considered the issue of the OLDE screen. He had no other choice but to buy it.

Either find Samsung to customize the screen, or go to BOE to purchase one with slightly worse performance!

Looking at the net profit of 25 million yuan and the turnover of more than 100 million yuan,

His mind was racing,

It seems that we can’t have a good talk with Samsung?

…

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