Technology: Start by selling mobile phones

What does the marketing department do?

simply put,

In addition to maintaining and building the company's own sales channels, the most important thing for the marketing department is to pay attention to changes in market trends at all times and understand the competitive products of the company's main competitors.

so.

In this process, once a product becomes popular on the market, it will soon be discovered by major manufacturers.

"Xiao Ming, what's going on with this Nietzsche TV?"

In the Changhong Marketing Department office, team leader Su Binbin casually flipped through a few pages of relevant materials on his desk and asked.

"This is the feedback from a dealer in the city, saying that a specialty store called 'Nietzsche TV' has recently appeared in 'Tianhe Town'."

"According to them, this store has been selling very well in the past half month."

Team leader Su Binbin smiled.

"Xiao Ming, are you too sensitive? An unknown brand has good sales for half a month and it attracts your attention?"

Xu Ming smiled bitterly and shrugged.

As a salesperson in the Changhong Marketing Department, he has seen many off-brand TVs being sold in towns and cities over the years.

But it’s not common for a store to have a store brand like “Nietzsche TV” and have hot sales for more than half a month.

so.

He immediately noticed the difference in the Nietzsche TV brand.

"Brother Su, it's not that I'm too sensitive."

"As soon as I got the news, I checked the situation of this 'Nietzsche TV' on the Internet."

“It turns out that they not only sell through offline channels, but also have better sales through the e-commerce Pinxixi channel!”

“In less than a month after this TV was put on the shelves, Pinxixi’s sales exceeded 4,000 units!”

"oh?"

After hearing this, team leader Su Binbin picked up the information on Nietzsche TV and looked at it carefully.

After a moment, he looked slightly surprised.

"A 43-inch LCD TV only costs 999 yuan?"

"Is this why they sell so well?"

After saying this, without waiting for Xu Ming to answer, he continued to ask:

"Xiao Ming, what is the market price of our cheapest 43-inch LCD TV?"

"For 43 inches, the online price is about 1,599 yuan, and offline it is 50-100 yuan more expensive. In rural areas, it may be dozens of yuan more expensive!"

"What about the ex-factory price?"

"The ex-factory price of the 43-inch model is 1,150 yuan if I remember correctly."

"Their retail price is lower than our factory price! Can they make money?"

Su Binbin was stunned for a moment, paused for two seconds and then said slowly:

"They are small, off-brand workshops, copycat manufacturers, right?"

It is now 2016, and thanks to a series of policies such as real estate and home appliances going to the countryside, TV sales are at their peak.

As a first-tier brand, Changhong TV can still maintain a gross profit of around 20% on its 43-inch TVs.

The lives of their dealers at all levels are also very prosperous, and their profits are much higher than those of later generations. It is normal to earn two to three hundred yuan from a TV.

Xu Ming nodded and shook his head.

“I don’t think they are the no-name, small workshops or copycat manufacturers that we have in mind.”

"Their main business is mobile phones. Nietzsche TV is the first TV they launched. In addition, they also launched tablets in the past two months."

"Although their products, including mobile phones, TVs, and tablets, are all low-end and cheap in pricing, I feel they really want to enter the TV market."

"And judging from their reviews on Pinxixi, the quality of their TVs doesn't seem to be bad."

Having said this, Xu Ming paused and continued:

"Brother Su, I have asked the technical department to buy one. It just arrived this morning. Why don't you go take a look now?"

Team leader Su Binbin thought for a moment, then stood up.

"good!"

Soon, the two came to the technical department.

The staff of the technical department had already been notified by phone. When Su Binbin and Xu Ming came to the technical department together,

A Nietzsche B43 TV has its casing opened to reveal its internal structure.

Su Binbin didn't talk nonsense and asked directly:

"Old Ding, how is the quality?"

“The materials used are solid, and the internal structural design doesn’t look like it was made by an amateur.”

“And whether it is a power board, backlight board, motherboard or other accessories, they are all very reasonable and cost-effective.”

Ding, the leader of the technical team, praised.

As a veteran TV maker who has been in the TV industry for more than 20 years, he could tell at a glance that the person who designed this TV was definitely not a novice.

and,

What surprised him even more was that the workmanship of this TV was also very solid, and there was no sign of perfunctory work at all.

"Then after calculating the cost, how much is it approximately?"

"The prices of these parts are relatively transparent, which is about 800 yuan."

"If their quantity is relatively small, the cost may fluctuate between 850-900 yuan!"

The cost is 850-900 yuan and it sells for 999 yuan? !

Free shipping? !

Hearing this,

Su Binbin frowned for the first time.

If Nietzsche TV is like other copycat brands, it just imitates and ignores other big-name TV names, or cuts leeks at low prices.

He would never be the least bit worried.

Counterfeit products are almost all products with no warranty. How long they can be used depends on God’s will. Such products are destined to be eliminated by the market!

But if Nietzsche is a regular manufacturer with good quality and enters the market at such a low price, then it is undoubtedly...

disturb the market!

but.

Seeing the colleagues in the marketing department talking about it, he suppressed his thoughts and returned to the marketing office with Xu Ming.

Just after sitting down, Xu Ming said directly:

"Brother Su, it seems that Nietzsche TV has little impact on us now, but if it continues in the long term... I'm afraid it will also have an impact on our sales channels, especially in rural towns..."

"and……"

"Now Nietzsche has only launched a 43-inch TV. What if they continue to use the low-price strategy to launch a 55-inch TV? It's hard to say that we will not be affected!"

Su Binbin nodded, he was also aware of this problem.

Fortunately for other brand manufacturers, Sichuan Province is Changhong’s headquarters, and Nietzsche’s headquarters happens to be also in Sichuan Province.

Once Nietzsche's offline channels are rolled out, Changhong will bear the brunt and will be affected to a greater or lesser extent!

He knows very well that although Changhong has a brand premium, it cannot stop Nietzsche's low-priced and unprofitable sales!

so……

"What do you think? Xiao Ming."

Xu Ming has worked in the front-line market for a long time and has accumulated rich experience.

Almost blurted out:

"The best plan is to give Nietzsche a wake-up call and give them a warning before he develops and develops."

"Brother Su, doesn't Mr. Bai of our marketing department know someone from Chengdu TV Station? You might as well find someone from the TV station to do an interview for the 'Black Heart Workshop' program."

Su Binbin's eyes lit up, but then he became a little confused.

"Isn't Nietzsche a regular manufacturer? What?"

Xu Ming chuckled.

"Nietzsche is, but some are not."

"Brother Su, I asked someone to inquire."

"The OEM for Nietzsche TV is 'Wanglong Electrical Appliance Factory'. They have been OEMing for copycat manufacturers. Recently, they are in a production crisis. It is said that as long as you pay them, they will accept any brand!"

"So...my suggestion is to start with 'Wanglong Electrical Appliance Factory'!"

"Wanglong Electrical Appliance Factory?"