Technology: Start by selling mobile phones

If you knew how much BOE's LCD panel shipments were in 2015, you would know why Wei Xiaojun suddenly laughed.

In 2015, BOE's LCD panel shipments reached 35 million pieces, a large part of which were LED TV screens.

The fifty thousand yuan that Mo Ran mentioned was not worth mentioning at all.

"Mr. Mo, compared to your hundreds of thousands of Oled mobile phone screens, 50,000 LED LCD panels are too few.

This purchase volume does not even meet our lowest-level dealer standards. "

"It's not that I care about the profits of these tens of thousands of LCD panels, but if word gets out... it will be difficult for us to handle."

Mo Ran understood the meaning of Wei Xiaojun's words.

Large manufacturing companies like BOE,

No, not only BOE, but actually most large-scale enterprises adopt a "differential pricing strategy."

Put it simply.

The more goods you get, the cheaper the price.

For example, Huawei and Xiaomi, which ship 100 million mobile phones a year,

For example, a large dealer who takes in goods worth RMB 5 million a year,

The price of purchasing screens is naturally lower than that of other small manufacturers and small dealers.

Such pricing rules are relatively fair and no one can find fault with them.

And now.

Nietzsche wants to get a better price for a small purchase quantity, which will obviously break the entire pricing system.

Once word gets out, what will other dealers think?

No more chaos?

but.

Mo Ran didn't care about Wei Xiaojun's words. He had considered all this when he came.

He said seriously:

"Mr. Wei, I sincerely hope to cooperate with you."

Wei Xiaojun still had a smile on his face.

After a moment of silence, perhaps because of the screen on Oled’s phone, he did not refuse again and asked tentatively:

"So what does Mr. Mo mean? What kind of price do you want?"

This time, Mo Ran did not speak directly, but looked at Wang Fugui who was standing aside.

Lao Wang understood, coughed slightly, and then said:

"Mr. Wei, your company's quotation for our 55-inch 4K LED LCD screen is 1,950 yuan..."

"We learned that the price your company offers to other manufacturers for the same screen is about 1,700 yuan."

"so……"

Mo Ran took the words and continued:

"So, we hope your company will give us the same price, 1,700 yuan."

"Ha ha."

After the words fell, Wei Xiaojun couldn't help but laugh.

After a moment, he shook his head and said:

"1,700 yuan is the price that our top partners can get."

"Even for first- and second-tier TV manufacturers that we have cooperated with for a long time, their order prices are generally around 1,800 yuan."

"If you ask for this price, I cannot agree to it."

"Then what if..."

"Can we adjust the picture quality of your screen to the level of Samsung screen?"

Mo Ran's voice faintly reached Wei Xiaojun's ears.

After a while,

He looked stunned, the smile on his face disappeared instantly, and his face was full of hesitation.

"You mean,

Our 55-inch 4K LED screen has an ex-factory price of 1,950 yuan. After your adjustment, can the display effect of the finished TV reach the level of Samsung's same type of 4K LED screen? "

"That's right!"

"We have tested it. After optimization by our technical team, the display effect of your screen can reach a level similar to that of Samsung's 4K screen!"

"and……"

As he spoke, Mo Ran paused deliberately.

"And what?!"

"Moreover, we have also tested your top-end screen that supports 4K+HDR technology."

"Compared to Samsung's top-notch screens..."

"How about it?"

"The difference is very small."

"So, we are also considering using your most high-end screen to make a 55-inch ultra-high-definition 4K+HDR flagship TV."

Wei Xiaojun's expression changed completely. He didn't expect Mo Ranlai to come out like this!

In the field of TV screens, everyone uses 4K high-definition LCD screens, but how to distinguish the quality of a screen?

It is generally judged from three aspects: "peak brightness", "color gamut" and "light leakage control".

The higher the peak brightness, the better the imaging effect of the TV and the better the layering of the picture.

The color gamut, simply put, is the richness of colors.

The higher the color gamut, the more realistic the picture, the colors are brighter, and the details are more vivid.

General LED screens can only display 75% of the color gamut. BOE's top LED screen can also reach 85%, but Samsung's top screen color gamut can already reach 95%!

As for the last light leakage control, it is actually a competition of technical details.

Due to its own material, the LCD panel must be backlit to display true colors, so light leakage is of course inevitable.

High-end LCD TVs often use hundreds of backlight partition panels to control light leakage, which requires precise control of hundreds of partition panels, which requires great consideration of technical details.

It can be said,

In the above three important indicators, BOE’s high-end screens have not reached the level of Samsung screens. This is also a huge gap between the two that is insurmountable!

And now!

Mo Ran actually told him personally that through the optimization of Nietzsche's technical team, the deficiencies in the screen hardware could be made up for!

He certainly knows that the quality of a TV's picture quality does not entirely depend on the performance of its screen.

It has something to do with each TV manufacturer’s screen adjustment, algorithm optimization of the “image processing chip”, etc.!

but!

He really didn't expect Nietzsche's TV technology to reach such a level!

Suddenly, he stood up.

He knew very well that BOE also had its pain points!

Although BOE's production capacity this year has reached the third place in the world in terms of shipments, "large volume and sufficient management", to be honest, in the high-end screen market,

BOE’s proportion is very small!

For a long time, BOE executives have been spending money on research and development almost regardless of cost, hoping to one day catch up with the giants Samsung and LG in high-end screens and expand their share of the high-end screen market!

but!

The market economy is so cruel. Before your BOE screen reaches the top level, who else dares to use BOE screens on their flagship products?

The flagship uses BOE’s screen, is it low or not?

Now,

If it is true as Mo Ran said, Nietzsche will use BOE's top screen to launch an "Ultra HD 4K+HDR flagship TV".

And the picture quality can reach the level of Samsung's high-end screens, which is undoubtedly another huge promotion for BOE's high-end screens!

The most important thing is,

If Nietzsche really applies the screen to flagship TVs, with Nietzsche’s good optimization capabilities, he will definitely be able to provide BOE with more practical data in the future, both technically and from user feedback.

Thereby accelerating the improvement of various parameters of high-end screens!

Thinking of this, Wei Xiaojun's breathing gradually became rapid.

He looked at Mo Ran and asked with a serious face:

"Mr. Mo, can you really achieve the results you said?!"

"Um."

Wei Xiaojun took a deep breath.

If Yiyue Mo Ran answered so surely, he would definitely think that Mo Ran was a lunatic!

But the success of "Nietzsche

After a moment, he said slightly excitedly:

"Mr. Mo, I can't make the decision on this matter by myself. Just wait, I'll call the chairman to report it now."

"Well, please."

Wei Xiaojun left the living room.

After about five minutes, he returned to his seat again.

Mo Ran looked at Wei Xiaojun calmly.

Since Jiang Lan confirmed the effects of "hardware processing technology" and "image quality chip optimization program" from Jiang Lan, he began to figure out how to use this advantage to make BOE relent.

Looking at Wei Xiaojun's expression now, there is no doubt that BOE simply cannot refuse.

"Mr. Mo, I am happy to tell you."

"The chairman has specially approved that your Nietzsche company will be included in our range of excellent partners. In the future, you can enjoy our lowest ex-factory price when purchasing various screens from us."

"You proposed a price of 1,700 yuan for a 55-inch 4K LED screen, no problem."

"We can deliver the 50,000 screens you want at any time."

"However, before that, we would like to take a look at the TV imaging effect after your company's optimization."

"Yes, happy cooperation!"

Mo Ran didn't care. After some friendly exchanges, the two sides quickly reached a verbal agreement.

That afternoon, Mo Ran and Wang Fugui flew back to Chengdu, and Lao Wang was solely responsible for the rest of the handover.

but.

Mo Ran was not idle either.

Now the most important cost issue of "Nietzsche TV" has been solved. The cost of each screen has been reduced by 250 yuan, which means that Nietzsche TV's income per TV will increase by 250 yuan.

Not to mention Nietzsche TV, for any TV company, this is a huge amount of income.

gradually.

Mo Ran has also focused his recent work on the research and development of the "Nietzsche 55-inch LCD TV".

As Nietzsche's first truly smart TV, his inner expectations have also changed from just impulse at the beginning to hoping to gain a good reputation, allowing Nietzsche TV to truly gain a foothold in the industry.

certainly.

In addition to a good screen and excellent internal structure design, a truly high-quality TV also has a very important link in the OEM production of the TV.

Just when he was considering whether to invest part of the 250 yuan cost saved in "Wanglong Electrical Appliance Factory" to increase OEM costs and improve OEM quality,

Unexpectedly, the system that had not appeared for a long time suddenly rang.

【Ding……! 】

[Congratulations on successfully triggering a new mission! 】

[Task name: TV "New Army"! 】

[Task content: After successfully selling the last Nietzsche B43 TV and achieving good sales on Pinxixi, you have successfully entered the TV industry. 】

[But it cannot be denied that the television industry is an extremely mature and highly competitive industry; it is not easy to gain a foothold among many domestic and foreign brands! 】

[Next, please host to launch the next smart TV as soon as possible and successfully gain a foothold in the TV industry! 】

[Task requirement: monthly sales exceed 50,000 units! 】

[Task reward: Obtain an excellent (A-level) gift pack. 】

Just in time!

Mo Ran was slightly excited, but.

After he carefully read the specific task content, his brows couldn't help but wrinkled.

Sales of 50,000 units in a single month?

That’s a lot!

Mo Ran couldn't help but sigh softly, and immediately realized that this system task was somewhat difficult.

The "Nietzsche B43 TV" produced and sold in the past few months only sold more than 10,000 units per month.

Now.

Want to sell 50,000 units of a more expensive, higher-end 55-inch smart TV a month?

Mo Ran felt a little unsure and silently exited the system.

Although the upcoming Nietzsche 55-inch LCD TV has technical blessings and a certain price advantage, but...

After all, it is only sold on the Pinxixi platform!

Just as Mo Ran was thinking about how to complete the task, there was suddenly a crisp sound of footsteps outside the office door.

Immediately afterwards, the office door knocked and a familiar figure walked in.

Mo Ran took a closer look and saw that it was Li Dongbao and Pin Xixi, Rongcheng Marketing Manager Zhang Qian.

to be honest,

Since the last time "Nietzsche Morning Light Tablet" joined Pinxixi's official subsidy event, Mo Ran and Li Dongbao have not had much contact in the past two or three months.

Mo Ran was very happy to see Li Dongbao.

"Dongbao, why did you suddenly remember it today?"

Li Dongbao was still as honest as before, looking at Mo Ran with eyes full of admiration and excitement.

He had no idea that in less than half a year, Nietzsche Mobile would not only launch popular mobile phone series such as "Nietzsche A7" and "Luban 8".

It exceeded everyone's expectations and launched "Nietzsche X1" which caused a heated discussion on the Internet!

Sure enough, my vision was right!

When he saw Mo Ran, he couldn't help but praise:

"Mr. Mo, your 'Nietzsche X1' is really great!"

"Haha, not bad!"

"Do you like it? If you like it, I'll take one and use it later."

"To tell you the truth, I have already bought one!"

With that said, Li Dongbao took out a white "Nietzsche X1" from his bag and shook it.

Zhang Qian on the side didn't care when he saw that he was being left out, and simply sat on the sofa.

After a while, the two of them finished their greetings, and Mo Ran said hello to Zhang Qian.

After a brief exchange of greetings, Mo Ran immediately looked at Zhang Qian and asked directly:

"Mr. Zhang, I don't go to the Three Treasures Hall for anything. What's the reason for coming here today?"

Zhang Qian and Mo Ran naturally knew each other.

In fact, the last time we signed an official subsidy cooperation with "Morning Tablet", the results were pretty good.

Coupled with the recent popularity of "Nietzsche X1", he also received a lot of praise from the company for Nietzsche!

Gradually, Zhang Qian finally came to understand the reality, and his attitude towards Nietzsche changed from his initial resistance to his current attitude towards Nietzsche.

Hearing Mo Ran's question, he smiled coquettishly, then looked at Li Dongbao aside and said:

"Dongbao, tell me."

"good!"

Li Dongbao responded and then looked at Mo Ran.

"Mr. Mo, to be honest, I came here today mainly because I was entrusted by the company."

"A few days ago, our boss, Zhang Qianzhang, went to the headquarters for a meeting. The headquarters became popular because of the popularity of our 'Nietzsche X1' mobile phone, which helped the platform attract a lot of traffic, so now it attaches great importance to our 'Nietzsche self-operated store'!"

"What they mean is that they hope we can explore your story and hope that you can sign an exclusive network-wide operating agreement with our platform."

"Um?"

"Exclusive operating agreement for the entire network?"

…

PS: Thanks to book friend 141025111349422 for the 100 coins.