Technology: Start by selling mobile phones

October 1st, National Day.

In accordance with national holiday regulations, all employees must have a day off on this day.

but……

There is no way around it, this is the day when Nietzsche’s 55-inch LCD smart TV will be officially sold online.

After Mo Ran gave the order, the customer service girl, warehousing department, and TV business department all took time off, and half of the employees continued to work.

Although everyone was complaining, they also knew that the company’s new products had to be guarded by people;

In addition, everyone received a 1,200 yuan red envelope not long ago, and the atmosphere in the office is quite harmonious.

Soon, the time came to nine o'clock in the morning.

As the head of the TV business department, Jiang Lan naturally attended the scene in person.

Mo Ran originally wanted to find Wen Wan, but the audience reacted violently. After thinking about it, he decided to focus on his career and let go of women first.

At this time, the two of them did not wait in the office, but came to the office area of ​​the "Store Operations Department" to wait for the official sales to begin.

As the time approached, Jiang Lan could see that he was getting more and more nervous. He checked the time several times in just one minute.

See this.

Mo Ran handed over a bottle of mineral water, smiled and comforted:

"Don't be nervous, the pre-sale data is good."

The calm tone made Jiang Lan feel more at ease.

After a while, she took the mineral water bottle and said softly:

"Thank you, Mr. Mo."

Mo Ran smiled slightly, and soon the time quietly came to nine o'clock in the morning.

Not surprisingly,

When the time is up, the customer service account rang out crisp sounds on time——

[Ding...Message prompt: The customer has paid for the products you put on the shelves, please ship them in time. 】

"here we go."

"Um."

A crisp voice sounded, and Jiang Lan's attention fell on the computer that kept flashing order prompts.

Mo Ran was not worried at all.

After more than half a year of development, especially with the foreshadowing of Nietzsche B43 TV, Nietzsche TV has become somewhat of a fan and well-known on the Internet.

In addition, this time the Nietzsche 55-inch LCD TV has been promoted on Pinxixi and JD platforms a few days in advance.

Especially after the pre-sale started, more than 6,000 customers have paid deposits.

Even if some customers regret it, at least the sales of the first batch of orders will not be too bleak.

It was pretty much what Mo Ran expected.

Gradually, more and more customers who paid deposits for pre-sales began to pay the remaining balance.

At the same time, as the official sales started, many new customers began to place orders.

Three hours later, twelve o'clock noon.

The first batch of order statistics has been released.

Because pre-sales were started in advance, within three hours, the two platforms completed a total of 4,500 sales orders, and about 80% of pre-sale customers had completed payment.

But the interesting thing is,

On the Pinxixi platform, the main sales source is the 55-inch traditional TV priced at 2,799 yuan.

on the contrary.

On the JD.com platform, the main sales are 55-inch smart TVs priced at 3,199 yuan, and there are even a small number of flagship TVs priced at 4,599 yuan.

The sales focus of both platforms are polarized.

Seeing this data, Jiang Lan finally felt relieved.

Compared with the original Nietzsche B43 TV sales of only a few dozen units on the first day, the current data is already very good and fully qualified.

Mo Ran is also very satisfied. The effect of expanding the JD.com store was immediate.

and,

It has to be said that the consumer groups of JD.com and Pinxixi are indeed different, and sales on the two platforms can be considered to cover almost all consumer groups.

While overjoyed, Mo Ran saw that it was approaching noon, and immediately asked someone to arrange takeout delivery to treat all employees to a working meal.

After meal.

Jiang Lan came to Mo Ran's office.

"Mr. Mo, although our sales were good in the first three hours on the first day, there are still some things I want to report to you."

"Oh? You said."

Mo Ran glanced at the tall Jiang Lan, and then motioned for her to sit down.

"Is such that……"

“In the past few days, I have collected a lot of issues that netizens are concerned about on the Internet, and one of the most important ones is the matter of our ‘Nietzsche TV Members’.”

"Although we advertise that buying a TV will give you a one-year membership, everyone feels that our platform has no original content and giving membership is just a gimmick. Many people on the Internet are disgusted with this and use it to attack us."

Mo Ran nodded.

According to the original idea, "Nietzsche TV" will purchase the copyrights of some TV series, movies, and variety shows and add them to the "Nietzsche TV Platform" step by step.

The launch of the "Nietzsche membership" campaign for buying a TV is naturally also to prepare for the "membership fee" when content is available in the next step.

I just didn't expect that netizens reacted greatly to a simple small business benefit.

He glanced at Jiang Lan and asked:

"Do you have any idea?"

"I think since we have signed third-party agreements with Youku, iQiyi, and Tencent Video, can we talk to them and purchase their membership services for one year?"

"Um?"

"To put it simply, we purchase the annual VIP members of their three video websites.

Then, after customers who purchase our Nietzsche smart TV activate "Nietzsche membership", they can watch member programs of three video websites for free for one year. "

Mo Ran quickly understood what Jiang Lan meant.

In fact, it was not that he had not considered this issue before.

A smart TV does not mean that it has an operating system, a voice assistant, and the ability to project the screen and connect to WIFI. It is called a smart TV.

The core of smart TV should still be on the difference in "content sources".

In the past, there were few entertainment projects, and traditional TV was a situation where I watched whatever the TV station showed.

The situation is obviously different now.

The vast majority of young people turn on the TV for a very strong purpose.

For example, watching a drama in one go, watching a variety show that you missed a few days ago, or watching a "Premier League match" that is only broadcast live online.

If, as Jiang Lan said, Nietzsche TV members directly open annual VIP memberships of three video websites, it will indeed allow most users to achieve accurate content searches.

Turn Nietzsche TV into a truly smart TV.

But,

The reason why this has not been done before is because the VIP fees of the three video websites are very high. For example, the annual membership of Tencent Video reaches 158 yuan.

The high cost is simply unaffordable.

but……

Now with the reduction of screen costs and the increase of profits, it may not be impossible to achieve if the customer's voice is high.

It’s not just a temporary loss of profits. As long as customers buy Nietzsche TV, there will be more channels to make money back in the future!

Thinking of this, he looked at Jiang Lan, nodded and affirmed:

"Jiang Lan, you are very attentive and your suggestions are also good."

"It is our first time to enter the smart TV industry and we have no experience. We should really listen to more opinions from netizens."

"Well, then I will let Lao Wang talk to Youku, iQiyi, and Tencent Video to see how much the group purchase price can reduce the cost."

Jiang Lan didn't expect Mo Ran to agree so readily, and smiled sweetly:

"Thank you, Mr. Mo, for your support."

"Do you have any other questions?"

"There is still one."

Jiang Lan smiled sheepishly, her face slightly red.

“There’s also one about aftermarket installation.”

"Our previous plan was to provide third-party workers to come to the door for installation, but if the installation requires opening holes in the wall, the customer needs to bear a cost of 100 yuan."

"In the past two days, I have carefully read the negative reviews and complaints about other brands of TVs. This seems to be a point of criticism from many customers."

"If possible, I hope we can reach an agreement with a third party and let us pay the cost. Anyway..."

"You VIP members have already considered it, so it's not bad at all."

"Haha, I didn't expect you to be waiting for me here."

Mo Ran laughed.

But after a moment, he said seriously:

"According to what you said, if we bear the installation cost, how much will each TV cost?"

"If you sign a contract with a third party, the daily drilling and installation cost for the TV will be about 50-60 yuan."

Not a lot.

This time Mo Ran didn't answer in a hurry and fell into thinking.

Actually,

As Nietzsche's product line gradually expands, he has been thinking about something recently.

For example, let’s take TV as an example.

Is there really much difference between buying a 55-inch TV from Xiaomi, Changhong, TCL, and Hisense at the same price?

Even after purchasing a TV, most customers rarely use it to watch it.

Under such circumstances, if you want to gain a foothold or even stand out in the television industry, you must have your own differentiation.

When Nietzsche first entered the TV industry, such as the Nietzsche B43 TV, it could rely on price advantages for differentiation without branding or fame.

Even the first 55-inch TV can be differentiated by its high cost performance.

but……

What about the future?

Nietzsche TV cannot always sell at low prices and always be cost-effective.

Especially when you own black technology, you still charge low prices, which undoubtedly makes technology cheap.

So according to what Jiang Lan said, providing good service is indeed a differentiated route.

Thinking of this, Mo Ran sighed slightly in his heart.

"It seems that after selling products, we still sell services..."

After sighing, he looked at Jiang Lan and said:

"I can agree now that we will bear the installation costs. You will contact the third-party platform later, and all customers' TV installation costs will be settled by us."

"In addition, we should also publicize this matter on the Internet. You should immediately inform the operation department to highlight this point on the product page. Make sure that all consumers see our considerate service!"

"If done well, these after-sales services can become our selling points and highlights, allowing our Nietzsche TV to form a good service reputation on the Internet!"

"Jiang Lan, you did a good job. The next step is to collect more customers' reactions. We still need to listen more to customers' demands when doing research and development!"

Jiang Lan was completely happy, and she didn't expect Mo Ran to agree so readily.

If it were placed in her former company Changhong, it would take at least a month of dozens of meetings to study this matter before there is any result...

"Okay, Mr. Mo, I'll do it right away!"

…

As Nietzsche's first "smart TV", although Jiang Lan has carefully considered all aspects,

But after it was actually launched into the market, various problems involving all aspects were really discovered.

Fortunately, Mo Ran responded quickly and perfected every detail of Nietzsche TV step by step.

With the # Free installation and punching # eye-catching titles appearing on the promotional pages of Pinxixi and JD.com, the click-through rate of Nietzsche TV has significantly increased.

# Free drilling and installation # This has hit the pain point of many customers. After all, with free manufacturers paying the bill, who is willing to spend more than 100 yuan to hire workers to install it?

Time flies quickly, the third day.

The first batch of customers who placed pre-sale orders began to receive the "Nietzsche 55-inch TV" one after another.

soon.

Many customers received calls from third-party workers on the same day to make appointments for installation. After the workers installed the TV according to the agreed time,

I was originally going to ask the masters how much they would charge, but I didn’t expect that the masters took a few photos, took out a work dispatch form, asked me to sign it, and were ready to leave.

Many customers who had not paid attention to Nietzsche TV's new policy were confused when they saw the master workers packing their tools.

"Master, what's going on? I know there's no charge for installation, but you don't charge for drilling holes on the wall? You have to pay for the racks, right?"

"Hey, here comes another one who doesn't know, your Nietzsche TV manufacturer gave it to you!"

"Let me tell you, the Nietzsche TV manufacturer is so conscientious. I have been in this business for many years, and this is the first time I have seen a manufacturer that pays for everything from auxiliary materials to labor costs!"

"What?! Nietzsche TV gives it? We didn't know this service was available when we bought the TV before!"

"I don't know about that. It's probably a new policy."

Under the huge surprise, many customers were deeply moved by Nietzsche TV.

What is a service?

What is consideration?

What the ultimate care!

This is!

From labor to auxiliary materials, it costs at least 150 yuan, right?

Just pay it to consumers?

What a pattern!

For a time, many netizens opened the APP and returned to the comment area. Even those buyers who had not commented for many years could not contain their excitement.

"I have been a gold medal buyer on JD.com for ten years. Surprise, what the hell is a surprise? This is a surprise! I originally bought the new product at a low price, but I didn't expect that the installation service would give me such a big surprise!"

"It totally ruins my outlook! Today, after the worker told me that Nietzsche's manufacturer had paid for the installation fee for me, I was so stupid!

Nietzsche TV, you are simply a breath of fresh air in the TV industry! "

"6666 is indeed my favorite brand, and I am worthy of choosing you between Xiaomi TV and you. Although the installation fee is not much, this small gesture is enough to show the conscience of the Nietzsche manufacturer!"

"I was completely shocked. I have never encountered such a high-quality manufacturer. It doesn't matter whether it's money or not. I can really feel Nietzsche's attentive service. I really love this service!"

"Not only is the service attentive, but the quality of Nietzsche TV is also very good. I was worried before that BOE's screen would have poor colors. Unexpectedly, when I opened it after receiving the goods, the picture quality was completely worth the price of 3,199 yuan!"

"Awesome!"

October 3rd, the third day on the market.

More and more customers are starting to comment in the comments section of Nietzsche TV.

From the surprise of the installation cost to the surprise of the clear picture quality, Nietzsche's first 55-inch LCD TV fully met everyone's psychological expectations.

With a lot of positive reviews, more and more consumers are beginning to take notice of this Nietzsche TV.

Many customers who were originally concerned about the Nietzsche brand have also become interested.

Suddenly, the number of pre-sales inquiries from the customer service girl increased significantly.

Xiaowen came to work at Nietzsche just after graduating from college. When he saw more than 40 unread messages on the customer service software, he completely collapsed.

"Sister Fang, someone is going to die!!"