Technology: Start by selling mobile phones

Zhang Qiang and Su Xiaomei are a young couple.

The two got married at the end of last year and renovated the house in the first half of this year. Now only the furniture and appliances are left.

The two of them are busy at work on weekdays, and it happened to be the National Day holiday. They decided to take advantage of the holiday to choose furniture and appliances and move into a new house at the end of the year.

Two days before National Day, the two had already selected the furniture.

Today, the young couple went to the largest home appliance store in the county to order a TV.

Walking into the store, you will be dazzled by the various TV brands in the huge shopping mall, such as TCL, Hisense, Konka, Samsung...

The sizes are also available from 48 inches, 55 inches, 65 inches, and 70 inches.

After shopping around, both of them were quite satisfied with the colorful TVs. But when they asked about the price, almost all 55-inch TVs of all brands were sold for four to five thousand yuan.

“It’s a little expensive!”

Walking out of the Hisense TV showroom, Su Xiaomei couldn't help but whisper.

Zhang Qiang nodded, his expression a little helpless.

As a newly formed small family, the mortgage and renovations have consumed most of their savings, so they can only save what they can on furniture and appliances.

In their minds, the budget for TV is about 3,000 yuan.

"Shall we look at other brands?"

"never mind."

Hearing Su Xiaomei's suggestion to look at other brands, Zhang Qiang shook his head:

"How about buying a Xiaomi TV online? They recently launched the Xiaomi 3S TV. The 55-inch model only costs 3,599 yuan...the price is not bad."

"But... there is no Xiaomi store in the county, and I don't know how effective Xiaomi TV is."

"There's nothing we can do about it!"

Zhang Qiang smiled bitterly.

"We have been shopping all morning, and there are no 55-inch LCD TVs worth more than 3,000 yuan in the physical store... We still can't buy them if we continue shopping."

Su Xiaomei suddenly fell silent.

After a moment, she sighed softly.

"Okay, then Zhang Qiang, go to JD.com to see the price of Xiaomi TV and see what the reviews are like."

"Xiaomi is still reassuring."

With that said, Zhang Qiang took out his mobile phone and opened the JD.com APP, and then quickly clicked on the home appliances-TV category.

At a glance, he saw Xiaomi TV ranked at the top of the TV category.

"3599 yuan, the latest Xiaomi 3S TV, the price is indeed much cheaper than offline."

Seeing this, Su Xiaomei also leaned over to look at the phone and said:

"The price of 3,599 yuan is barely acceptable. Click here to read the reviews..."

Zhang Qiang immediately followed the instructions, but at this moment, Su Xiaomei suddenly pointed at the phone screen and said hurriedly:

"Wait a minute, do you think there is a 'Nietzsche TV' here? The price of a 55-inch smart TV is 3,199 yuan, and installation is included?"

"But... the price is too cheap, right?"

"Forget it, don't look at it. It's a no-name. I've never heard of it."

Su Xiaomei on the side was surprised but chose to give up Nietzsche TV.

But at this moment, Zhang Qiang also saw the product link of "Nietzsche TV" and his expression was slightly startled.

In my impression,

He seemed to have heard of the brand "Nietzsche" somewhere.

"Little sister, I seem to have heard of this Nietzsche brand."

"you have heard?"

After thinking for several seconds, Zhang Qiang's brows suddenly opened and he suddenly said:

"I remembered, Nietzsche was no stranger."

"Two of my colleagues use Nietzsche mobile phones - 'Luban No. 8'! Moreover, they are also sponsors of the 'Honor of Kings' professional league!"

"Yeah!"

Su Xiaomei also suddenly realized.

As Honor of Kings has become more and more popular recently, as young people, they occasionally play one or two games, and occasionally hear about Nietzsche’s mobile phone.

"It's really a brand, so hurry up and check it out!"

"good!"

Due to their strong curiosity, the two of them ignored the fact that they were still in the mall at this time. They stood in a corner and started to check their phones.

Unexpectedly, they clicked in and took a closer look, and the two of them were even more surprised.

What comes into view is Nietzsche TV’s unique “2+4” warranty policy.

In addition, the product page is also eye-catchingly marked with "Nietzsche TV Membership" which will come with one-year VIP membership services for two of the three video websites, Youku, iQiyi, and Tencent Video!

"Honey, what do you mean by choosing two out of three - you can choose any two of the three websites Youku, iQiyi, and Tencent Video to open annual VIP memberships?"

Su Xiaomei also couldn't believe it. She had never heard of a TV manufacturer being so conscientious in giving away the annual VIP fee of a video website.

"seems like it!"

"This Nietzsche TV is too conscientious, isn't it? Didn't my wife really want to open Youku video to catch up on some TV series? How much is the annual VIP fee for one year?"

“It’s like 168 yuan a year!”

After saying that, the two looked up and couldn't help but look at each other in surprise.

The annual VIP of Youku and Tencent Video adds up to 300 yuan, plus the more than 100 yuan saved by free installation...

Nietzsche TV smells so good!

After a while, both of them saw that there was some excitement in each other's eyes.

"Look at the comments section."

Zhang Qiang hurriedly pulled the page to the comment area.

Upon seeing it, the two of them were even more surprised.

In the comment area, although the Nietzsche 55-inch TV has been on the shelves for only a few days, there are already thousands of comments.

Just take a quick look,

Most of the comments praise "Nietzsche TV" for its thoughtful service, high quality and low price.

“Look at what’s being said about the quality of television.”

"oh……"

Su Xiaomei attaches great importance to the quality of TV. When she saw Zhang Qiang slowly scrolling through the comments, she suddenly became anxious and took the phone.

After a while, a large number of comments about the picture quality and functions of the "Nietzsche 55-inch LCD TV" appeared in front of me.

"The key point is that the TV picture quality is very clear and the colors are full. It is definitely 4K picture quality. After installation, I watched the TV for three hours without any discomfort. High praise!"

"+1 for positive reviews. What surprised me the most is that Nietzsche TV's 'Tudou TV' operating system is really easy to use. It boots up very quickly. There are no lags like other brands when using it. It's silky smooth!! The only one The shortcoming may be that there are slightly fewer APPs.”

"There are no ads when the phone is turned on, there are no ads when the phone is turned on, and there are no ads when the phone is turned on. I have said this important thing three times. It is simply the most satisfying product I have bought this year. It is worth every penny!"

"I like the Nietzsche TV. The most satisfying thing is that it is designed with a 'traditional mode' button, which can switch to traditional TV with one click. You no longer have to worry about the elderly at home not being used to it!"

After reading the good reviews one by one, Zhang Qiang and Su Xiaomei were completely moved.

“Husband, these comments don’t look like they’re fake!”

"Well, almost every comment has a picture..."

"or?"

Zhang Qiang took back his phone and looked at Su Xiaomei.

"It just so happens that you also like to watch dramas and variety shows. Nietzsche TV also gives you annual VIP memberships for two video websites. How about..."

"Shall we try?"

After a moment of silence, Su Xiaomei nodded heavily.

"Okay! Then let's buy one and try it!"

"Then hurry up and place your order now. JD Logistics will deliver it tomorrow!"

"good!"

…

After spending an anxious night, at noon the next day, the "Nietzsche 55-inch LCD TV" they ordered was delivered.

When the master came to install it for free and turned on the TV screen, the last worry in their hearts completely disappeared!

The appearance of the "Nietzsche 55-inch TV" is exactly the same as in the promotional picture. The ultra-thin shape looks very classy when hung on the wall.

The image quality effect that the two are most worried about...

It was no worse than the four- to five-thousand-dollar TVs the two of them saw in the store!

even!

Even when playing 1080P non-HD resources, the picture quality feels much clearer!

really!

Exactly the same as what netizens commented!

Surprised, Su Xiaomei hurriedly registered for "Nietzsche TV Membership". She couldn't wait to activate her membership on both platforms.

"Honey, have you made up your mind about choosing two out of the three options: Youku, iQiyi, and Tencent Video? Which two should you choose?"

"It's so hard to choose...I want them all!"

"Haha, does this count as a negative review of Nietzsche TV?!"

After a few operations, Su Xiaomei finally activated "iQiyi and Tencent Video". Watching the latest episode of her favorite variety show "Running Man", Su Xiaomei couldn't help but jump up with joy.

"Hurry, hubby, hurry up and take pictures and comment. I must give Nietzsche TV a big thumbs up!"

"By the way, ask them in the comment area when they will launch washing machines and air conditioners. Our family hasn't bought one yet, I can wait!"

After saying this, Su Xiaomei was slightly startled, then grabbed Zhang Qiang's cell phone and said:

"Forget it, I'll write it myself!"

Zhang Qiang: "..."

…

There are many young couples like Zhang Qiang and Su Xiaomei who trust Nietzsche TV.

Compared with the price of 3,599 yuan for Xiaomi 3S TV, Nietzsche TV waives the door-to-door installation fee, which not only makes all customers feel Nietzsche's "conscience", but also makes all consumers feel a strong sincerity.

really.

Whose service is as good as Nietzsche TV?

Not to mention the 2+4 warranty, and the door-to-door installation fee is also waived. This is SF Express in express delivery and Pang Dong Lai in supermarkets.

In addition, on the fourth day after it went on sale, Nietzsche heard the calls of many netizens and urgently added the "choose two from three" annual VIP membership benefits.

Such a quick response not only made many netizens on the Internet instantly feel the difference between Nietzsche and other manufacturers,

It made netizens suddenly feel a sense of "being cared for", "being served", and "real customers = God".

It received overwhelming praise, and netizens also praised Nietzsche's series of actions.

certainly,

With good online reputation and popularity, many digital bloggers have quietly paid attention to the "Nietzsche E55 TV".

After they carefully looked at the relevant accessories and parameters of the "Nietzsche E55 TV", most of them thought that this was just a hype for the Nietzsche TV.

No.

It’s the navy that’s asking for false propaganda!

"Are you kidding me? Can the picture quality of the domestic BOE 4K screen be as good as this?"

"Listen, what are they saying in the comment area? The picture quality is almost the same as the 4K TVs in the stores such as Hisense and TCL! This is not a troll!"

"Moreover, this is too exaggerated. It can also make the image quality of non-HD resources clearer! This involves the 'image quality adjustment optimization algorithm'! This involves the 'image quality processing chip'!"

To know!

"Image quality adjustment optimization algorithm" and "image quality processing chip" are the top and most cutting-edge technologies in the TV industry!

Not to mention that it is usually only used in high-end TV products, but a little-known company like Nietzsche actually has such technology? !

impossible!

Absolutely impossible!

Thinking of this, many digital review influencers are excited. Now the "Nietzsche E55 TV" is very popular on the Internet.

If we can seize this opportunity to tear apart the hypocrisy of Nietzsche TV and crack down on fake Nietzsche TV, we will undoubtedly gain huge network traffic!

Soon, many big V bloggers purchased "Nietzsche E55 TV" at their own expense to prepare for evaluation.

…

the other side.

time flies.

"Nietzsche E55 TV" is launched on the sixth day, October 6th.

this day,

Su Binbin, the team leader of the marketing department of Changhong TV, returned to the company after the National Day holiday two days early. Also returning to work with him was his right-hand man, Xu Ming.

Early in the morning,

Su Binbin made a cup of tea and leisurely dealt with the documents accumulated in the past few days in the office.

The National Day holiday is the peak season for TV sales. In order to cope with this peak season, the company launched a brand new 55-inch LCD smart TV on October 1st - Changhong New5, priced at 3,999 yuan.

This TV is mainly sold through online channels. As soon as it was launched on October 1st, it quickly achieved very good sales thanks to its long-standing reputation in the TV industry.

Especially on the JD.com platform, it even reached the first place in the "monthly sales list" of the TV category.

After not paying attention to the changes in sales rankings for two or three days, Su Binbin quickly opened the JD.com APP and clicked on the home appliances-TV category rankings.

The first place is Xiaomi 3S TV.

The second place is Hisense V1 series.

Third place...

Su Binbin couldn't help but smile. The Changhong New5 series happened to be ranked third. Such sales volume already made him very satisfied.

The fourth place is the familiar TV brands of Konka, TCL and other brands.

Looking at them one by one, he is familiar with these TV brands and they will not have much impact on the ever-popular New5 series.

"It seems that there is a high probability that it will be in the top three of the monthly sales list this month."

"No... look at how many units Hisense has sold now, maybe it can hit the second place."

Su Binbin was about to click on the Hisense V1, which ranked second in sales.

At this time.

He suddenly saw the "Nietzsche E55 Series LCD TV" recommended by the home appliances column and was immediately happy.

"I didn't notice that Nietzsche TV has also come to JD.com."

"Moreover, they even placed ads on JD.com. How much money is it?"

While doing it with a smile on your face.

He originally wanted to click on Hisense V1, but clicked on "Nietzsche E55 Series LCD TV".

Go to the sales page.

The "2+4" warranty policy directly changed Su Binbin's memory.

It was because they reported "Wanglong Electrical Appliances Factory" and slandered "Nietzsche TV" as a copycat manufacturer that eventually led to Nietzsche launching a "2+4" warranty policy.

Immediately afterwards.

Su Binbin frowned.

Free door-to-door installation and drilling?

"You really have too much money and no place to spend it?"

Su Binbin snorted disdainfully. It was obvious that this service alone would bring huge additional expenses.

"I know how to sensationalize!"

But gradually, when Su Binbin saw that "Nietzsche TV" offered two out of three VIP annual memberships, he felt inexplicably nervous.

The relaxed expression before gradually disappeared.

Why do you feel something is wrong?

"Nietzsche is really willing to spend money!"

He continued to look down...

Resolution: 3840×2160. (4K HD)

LCD screen type: BOE domestic screen.

Operating system: Tudou TVOS.

Color gamut: more than 85%.

Backlight performance: 8-zone intelligent adjustment.

Image performance: MEMC dynamic image compensation technology.

BOE domestic screen? !

How can it achieve such a high color gamut contrast?

The feeling that something was wrong was getting stronger.

Su Binbin stared at the phone screen blankly, his body tensing up little by little, and his fingers quietly slid to the comment area following his thoughts.

He can’t wait to see what the customers in the comment section have to say!

But!

After just reading about a dozen comments, Su Binbin suddenly seemed to be frightened, trembling violently and breathing rapidly!

Feeling like sitting on pins and needles.

The comment area was almost unanimous in praising Nietzsche for his excellent services and for his excellent TV conscience!

The scary thing is!

In the comments,

Many customers already know that Nietzsche TV uses "BOE domestic screens", but judging from the comments, it seems to be exactly what Nietzsche advertises!

Does BOE’s screen achieve the same picture quality and effect as LG and Samsung screens? !

"impossible!"

As if experiencing a long suffocation, Su Binbin took a deep breath.

He would never believe it unless he saw it with his own eyes.

at this time.

The office door suddenly rang, and a familiar voice came from outside the door.

"Captain, are you there?"