Ten Years Against the Current of Rebirth

On the afternoon of September 9th.

After confirming the plagiarism of Fruit Assassin by Motan Studio, a subsidiary of Tencent Group, Qunxing Company started working at high speed.

At the same time, the Mihuyou trio, who had just returned to their offices, also learned about the plagiarism of Fruit Assassin from the founder Luo Yuhao, who stayed behind in the office.

"What do you mean?" Cai Haoyu frowned, "Tengxin copied Fruit Assassin?"

"You can check it on your mobile phone and you will know." Luo Yuhao shrugged helplessly, "It's called Q Fruit Ninja. It can't be said to be very similar to Fruit Assassin, it can only be said to be exactly the same."

Cai Haoyu and others curiously searched for it. After several people found it, no one was willing to spend the money to download it. They directly took Luo Yuhao's phone and opened the Q Fruit Ninja he had just downloaded.

Cai Haoyu on the side also clicked on Fruit Assassin on his mobile phone. The two mobile phones were put together. After entering the game, Liu Wei and Cai Haoyu started operating separately, looked at each other's screens, and then the corners of their mouths twitched.

“It’s really Tenxin’s style, outrageous.”

“But when I think about it carefully, I don’t think it’s outrageous.”

“If you don’t think it’s outrageous, it’s quite outrageous in itself.”

However, after seeing that Tencent also chose the buyout system, Cai Haoyu still said: "It seems that we were right in not agreeing to Mr. Xu's free-to-play strategy. There are still too few users in the mobile game market.

, there is no way to support the consumption rate of free in-app purchases, so the buyout system is more secure.”

Having said this, Jin Zhidong on the side rarely spoke up and asked: "Will this affect Qunxing Company's investment in us? After all, the investment amount of one million has not yet been received."

"That's not the case." Cai Haoyu shook his head, "The Fruit Assassin has sold millions of copies in North America, and its revenue is at least tens of millions."

"If we can maintain this momentum, we may directly enter the billion-level club in a few months."

"With this level of income, how can they care about the one million we have here? For them, it's just a drop in the bucket. At most, Tencent will seize the domestic market."

Jin Zhidong nodded, lowered his head thoughtfully, and stopped participating in the discussion.

"Let's just do our own thing well. Mr. Xu can't help us with this matter." Cai Haoyu clapped his hands and drew everyone's attention back, "Let's continue working, speed up the progress, and strive for

Go online before the end of the year and destroy the campus.”

…

On the other side, Xu Yi sighed helplessly after hanging up the phone from Xu Xing.

He was sitting in the cafe downstairs of a certain company building at this time. Sitting next to him was Dai Zhuoshan, a colleague from the search department, and sitting opposite him was Dai Zhuoshan's alumnus of the same class and an employee of the certain degree game department.

Planner Gong Ao.

Dai Zhuoshan, who temporarily became a victim in the power struggle within the certain degree search department, had recently intended to leave certain degree and was looking for a new job, but Xu Yi happened to find the opportunity.

So Xu Yi took the opportunity to find Gong Ao through Dai Zhuoshan's relationship, and brought the two of them to have a cup of coffee and chat about information about Qunxing Company.

But unexpectedly, as soon as he finished chatting with the two of them and got their intention to go back and consider it, Xu Yi received a call from Xu Xing and learned about the situation of Q Fruit Ninja plagiarizing Fruit Assassin.

However, after learning Xu Xing's overall plan, Xu Yi was not as nervous and worried as Peng Yuxuan and Li Jing. Listening to Xu Xing's calm planning of the next steps of action, he couldn't help but raise his eyebrows several times. He was very surprised that Xu Xing was acting like this.

Response measures within a short period of time.

After hearing Xu Yi's speech on the other end of the phone, Dai Zhuoshan and Gong Ao also realized that the person on the other side was Mr. Xu of Qunxing Company. When Xu Yi hung up the phone, they couldn't help but curiously asked: "What's going on?"

"It's a good show." Xu Yi looked at the two of them with a smile, "It won't be long before you two can see the news on the Internet, so I won't say more."

"After this incident passes, maybe you will make a choice."

"I still have to go and do some work. Let's talk some time in two days."

…

In the evening, Tengxin Group, Motan Studio.

In the meeting room of Q Fruit Ninja's project team, planner Wei Hong, who had just finished the meeting, watched his subordinates leave and continued to check the sales data after Q Fruit Ninja uploaded it.

Thanks to the huge number of users of QQ itself, Motan Studio placed advertisements in the game center from the very beginning.

In the App Store China area and other Android platform channels, we have received a certain amount of advertising resource tilt.

As soon as it was put on the shelves, in nearly six hours now, the total sales volume has exceeded 3,000, and it is on track to exceed 10,000 sales in 24 hours.

If this growth rate can be maintained in the future, Q Fruit Ninja may be able to replicate the success of Fruit Assassin in North America and firmly occupy the market share in China.

Although there are a very small number of players who have played Fruit Assassin in North America before and found that Q Fruit Ninja is plagiarized, these people are only a small minority after all, and the voices of complaints are quickly swallowed up by the huge torrent and cannot make any waves.

Starting from the project establishment and approval of funds on September 3, to confirming the team and starting research and development, finding artists from the art resources department to provide corresponding replacement resources, to testing after the development is completed, and connecting with the publicity department's advertising placement arrangements.

Following the entire process, Wei Hong basically copied the entire underlying framework of Fruit Assassin, and then replaced it entirely with new art resources.

It's just like washing a manuscript.

The core content and logic are exactly the same, but at first glance, there are indeed some differences on the surface.

In particular, the art resources have changed from the more realistic fruit models of Fruit Assassin to the Q-print style that is closer to the Penguin style, and the overall tone is brighter.

But in terms of gameplay, there is no breakthrough.

After all, it took Wei Hong a week to develop it, so it was already quite fast to complete the copy.

Originally, Xiang Kangyu, the chief designer of Motan Studio, planned to give Wei Hong one month to develop.

Because Tencent's principle of copying has always been to copy the core gameplay and then add on to the original version to bring the copied game to a higher level in terms of playability and appeal.

Coupled with QQ's own social attributes, and adding a friend points ranking function, you can completely rub the Fruit Assassin on the ground.

But after all, Wei Hong does not have Xiang Kang Yu's courage. He is just one of a dozen planners in Motan Studio, and his position is far lower than Xiang Kang Yu's.

He is worried that after the domestic version of Fruit Assassin is launched, he will develop a more complete Q Fruit Ninja. If he wants to seize market share from Fruit Assassin, he may need more advertising resources to do so.

After all, Tencent owns more than just Motan Studio, a game studio, and more than one of its games is being produced in the studio. Many resources also need to be competed and competed for.

Therefore, Wei Hong's decision is to "work fast but never break". He will be the first to go online to accumulate domestic users, and then slowly update the version to lock in these new players.

As for buyout or free?

To be honest, Wei Hong didn't have time to think about it at all. Anyway, how did Fruit Assassin succeed, so he just copied it.

Wouldn't it be embarrassing if something went wrong if you modified the top student's answers when copying homework?

Moreover, looking at the sales data on the first day, more than 3,000 downloads were obtained in less than six hours, which has proved the excellence of Q Fruit Ninja, and Wei Hong does not need to consider this issue.

Three days.

As long as he waits three days, if the sales of Q Fruit Ninja can exceed 50,000, he can apply for higher-level advertising resources.

Even if Fruit Assassin reacts and urgently launches their domestic version, they will not be able to compete with Q Fruit Ninja.

To put it bluntly, as long as they rely on plagiarism and Tencent's massive resource accumulation to crowd out competitors, players will either give up or have no choice but to play the game when faced with the only game.

In fact, most players can only complain a few words, and when their hands feel itchy, they will continue to play.

Even after being tied up in the game, he will transform into a penguin loyal general, and there will be no official fate from Tencent. Relying on the players' voluntary maintenance, they can accumulate a group of fans without worrying about the number of users.

Anyway, there are a lot of games in the world. In addition to the early works of various major categories, no matter what games are produced in the future, they can be traced back to those early classic works.

The definition of plagiarism at home and abroad has always been relatively vague. Although many things are similar at first glance, in a legal sense, it is difficult to successfully sue a plagiarist.

"Fruit Assassin..." Wei Hong opened the Pineapple mobile account in North America, looked at the current sales data of 5.8 million copies of Fruit Assassin, and licked his lips greedily, "Let's see, is it the Assassin who is more powerful, or the Assassin?

My ninja is better."

…

Just when Wei Hong was feeling smug and proud, the time soon came to the morning of September 10th.

The legal department of Motan Studio received a lawyer's letter from Tianshu Studio, which sternly warned Motan Studio to immediately stop plagiarism and infringement, make a public apology statement, and compensate Tianshu Studio accordingly.

economic losses.

The legal department often receives this kind of lawyer's letter, so it is no longer surprising. After reading the above content clearly, the situation of Tianshu Studio was listed on the content schedule of the morning meeting, and the legal staff casually handed the lawyer's letter to

Stuff it in a drawer.

It contains all kinds of lawyer letters that I usually receive. It is a full drawer that needs to be cleaned out every once in a while.

Unless the court submits a subpoena, the Legal Department will be a little more energetic. A mere lawyer's letter has no legal effect at all, and they don't even bother to look at it.

But at this time, starting from around eight o'clock in the morning, more than a dozen domestic online media seemed to be in a relay race, publishing one after another about "Tencent plagiarized the popular Fruit Assassin in North America, and the original production team unexpectedly

He is a Chinese" and other reports.

All kinds of exaggerated headlines are sensational.

For example, [Chinese Games will never succeed, as evidenced by today’s tragedy]

Another example is [Huaxia Studio went overseas to win the top spot in mobile games, but was stabbed in the back at home!]

[The cry of game studios - Tengxin's huge shadow casts a shadow over the country]

[The plagiarists are complacent, but no one cares about the copied ones. This is the tragedy of Chinese games!]

In short, all kinds of eye-catching titles suddenly occupied the news of many game sections, and information related to Tencent is the most likely to arouse the curiosity of players.

Soon, a public opinion storm took shape.

Especially under the covert promotion of a certain degree, when keywords such as "mobile games", "games", "Tencent", "studio", "plagiarism", "Fruit Assassin" and "Q Fruit Ninja" are searched by users, except for

In addition to normal content, you can also see the above-mentioned press releases with exaggerated titles.

When Xu Xing returned to his dormitory from the company in the evening, he heard Lu Pengyou sitting at his desk, filled with indignation.

"What a piece of shit Tengxin is! How dare you plagiarize the games made by Senior Sister Xu and others?" Lu Pengyou said angrily, stamping his feet, "What a despicable person! Making money in the eyes of money, giving birth to a son without an asshole!"

Xu Xing, the client, was not as emotional as Lu Pengyou, and he asked curiously: "What's wrong?"

"Old Xu is back?" When Lu Pengyou saw Xu Xing, he couldn't help but drag him to share this bad thing, "Don't you know yet? The Fruit Assassin that Xu Xing participated in was copied by Tenxin!

"

"Oh, this." Xu Xing was more curious about the current trend of public opinion among ordinary people, so he continued to ask, "What is the specific situation?"

"I'll send you a link, it's all written on it." Lu Pengyou opened QQ on Pineapple Computer, and was about to forward the news link plagiarized by Tencent to Xu Xing, but when he clicked on it, he was dumbfounded, "Fuck!

Why can’t you click on it?”

Xu Xing got closer and took a look at the news link. After clicking it, it showed that the link was invalid.

He smiled and thought that Tengxin's response was quite fast.

However, since it was already widely circulated on QQ during the day, even if it is completely banned now, it will be difficult to stop this public opinion.

After all, Tencent only manages its own QQ, and he has no control over other places.

"Wait a minute, I remember it's also available on Weibo." Lu Pengyou opened Weibo and just flipped through the hot search list, and found the 27th hot search with the label "Tenxin Plagiarism"

news.

After clicking in, Lu Pengyou quickly pulled out the press release that made him furious after reading it.

Xu Xing leaned over and looked through it, and couldn't help laughing.

He has been busy with other things in the company today, including negotiating contracts with Android channels, discussing the subsequent prosecution process with law firms, appeasing new employees within the company, and arranging follow-up development tasks for this week.

Then I had to connect with the promotion business of a certain degree, negotiate terms with major media websites, and spend a lot of money to achieve the current results.

So much so that he still hasn't looked carefully at the specific contents of these press releases.

[Just yesterday, Tencent uploaded a mobile game called "Q Fruit Ninja". Its specific gameplay is that players can use their fingers to swipe across the screen to cut the fruits rising in the air below to gain points. It is a

A very casual and interesting game]

[But a very interesting thing is that just on the 20th of last month, a mobile game called "Fruit Assassin" was launched on the North American App Store. The gameplay is almost exactly the same as "Q Fruit Ninja"]

[The following is a comparison chart of the two games]

[Fruit Assassin was launched more than half a month earlier than Q Fruit Ninja. In just half a month, it ranked first in the sales list of new mobile games in North America. After entering September, it sold out rapidly.

Millions of copies were published, and the results were astonishing]

[What many people don’t know is that the production team behind such a popular game product is from China!]

[We found the game production team called Tianshu Studio yesterday and invited them for an interview]

[What is surprising is that their founding team members are very young. The youngest programmer among them was just 18 years old when he made the game]

[The original Fruit Assassin production team only had six people and took nearly two months to develop]

[According to the girl in charge of finance, she didn’t know how to program or do art at the time. She watched everyone stay up late typing code and drawing until two or three in the morning every day. The only thing she could do was quietly do what she could.]

[Among them, their founder is personally responsible for most of the work arrangements, including the decision of Fruit Assassin to hit the North American market, which is all handled by him alone]

【Facts have proved that they succeeded!】

[But just when they were not immersed in the joy of victory and turned around to conquer the domestic market, they were hit by Tencent with a sap that made stars appear in their eyes]

[Yes, this is our domestic game manufacturer]

[Love games, have the courage to innovate, have a sense of responsibility and enterprising spirit, and are also willing to help small game companies]

[Yes, none of what I said above has anything to do with Tencent! 】

[Today, Tencent has become a nightmare hanging over the heads of domestic small and medium-sized game manufacturers. They are always on tenterhooks, fearing that if they show a little bit of outstanding characteristics, they will be directly copied by Tencent with its powerful game industry]

[Relying on the huge number of QQ users, Tencent can easily squeeze out the market share of copied games. It does not need any creativity or innovation to directly crush all competitors with traffic]

【What kind of future does this game industry have?】

This article has a very high number of likes. In less than half a day, it has already received tens of thousands of likes and thousands of reposts.

In addition, there are several other equally popular articles below, all of which criticize Tencent’s shameful plagiarism from various angles.

There are even more ruthless ones, directly summarizing the history of Tengxin's fortune that started by plagiarism. It can be said that it is full of bad deeds that people cannot bear to look at.

What Xu Xing didn't expect was...

At ten o'clock that night, Zhou Hongyi, the founder of 360 Security Guards, publicly supported Tianshu Studio's Fruit Assassin on Weibo, and also scolded Tencent for not being a thing. At the end of Weibo, he also posted a series of Internet comments

Famous people in the industry all have a good relationship with Zhou Hongyi.

Two years ago, the 3Q war was still fresh in my mind.

Zhou Hongyi jumped out at this time, which immediately aroused the memories of many users. Thinking of Tencent's disgusting strategy of forcing people to choose one from the other, they immediately supported Zhou Hongyi and Tianshu Studio.

Therefore, from the moment Zhou Hongyi left the stage at 10 o'clock in the evening until late in the morning, many well-known figures on the domestic Internet took advantage of this wave of public opinion to take advantage of it. While criticizing Tencent for plagiarism, they also did not forget to advertise their own products.

At this point, public opinion has completely escalated.

…

September 11th, 10 o'clock in the morning.

The official Weibo account of [Tianshu Studio-Fruit Assassin] has been officially opened.

Just posted a Weibo message——

[Thank you for your support, the domestic version of Fruit Assassin will be officially launched at 12 noon today and can be downloaded on all major platforms]

【In order to resist injustice, we hereby promise to:】

[The domestic version of Fruit Assassin will be changed from the original 5 yuan buyout system to a free download, and all players can directly download and play]

【above】

[Thank you again for your support]

[Sincerely from all the staff of Tianshu Studio]

A bucket of hot oil.

It instantly poured onto the fire of public opinion that had not been extinguished last night.

Burning!