Ten Years Against the Current of Rebirth

Tianshu Studio’s Weibo announcement was posted at ten o’clock in the morning.

By the time it was eleven o'clock, there were already comments and tens of thousands of likes, and the attention of Tianshu Studio had soared to more than 200,000.

[Damn! When I saw this so early in the morning, I was really angry and distressed]

[Holy shit, this is too tragic, right? It’s free if you buy it out? How can you make money then? 】

[Tencent is really not a thing. If it forces small manufacturers to do this, if no one can make money, it will be the only one.]

[Free doesn’t necessarily mean you can’t make money, right? If you download more and play, at least you can get some advertising fees, which can be regarded as a rescue]

[I don’t know what you are worrying about. Fruit Assassin has made millions of dollars abroad, so what else is missing from you?]

[How much did Tenggou charge upstairs? Brothers who are rich, can we make money together? 】

…

The comments section was filled with excitement. Everyone was moved by Tianshu Studio's decisiveness and expressed their distress.

However, there were also some comments that were quite shady, so they were criticized hundreds of times by other netizens, and they were immediately deleted and shut down.

Until 12 noon.

Fruit Assassin is officially launched on all major platforms and can be downloaded for free!

Five minutes after it went online, it had 3,000 downloads.

Within ten minutes of being online, the number of downloads exceeded 10,000.

Half an hour after it went online, the number of downloads exceeded 50,000!

Fruit Assassin rode the torrent of public opinion. Only half an hour after it went online, the number of downloads had already surpassed that of Q Fruit Ninja, which was launched at noon the day before yesterday, and formed a crushing trend.

And this number is still rising, and there is no easing trend yet.

At the same time, the latest messages from netizens appeared in the comment area under Tianshu Studio.

[It made me laugh! The link to the opening screen advertisement of Fruit Assassin is a lawsuit announced by the court on the official website. It was just filed this morning about Q Fruit Ninja plagiarizing Fruit Assassin]

[Hahahahaha! Well done! Support the Fruit Assassin!]

[This trick is too damaging hahaha! But I like it]

[I can’t even laugh out loud. I haven’t played the game yet. I just watched the announcement for ten minutes]

[The game is really fun! I didn’t download Q Fruit Ninja yesterday when I was accused of plagiarism. I just played a few Fruit Assassins. It’s really interesting. I feel like I could play it all day long. It’s so magical.]

[Damn it, I just bought Q Fruit Ninja’s Resentment! I just played Fruit Assassin, and I can only say that it is worthy of Tengxin. I can copy many games without changing the gameplay]

[Brothers, look at my screenshots, I’m going to die from laughter! The Penguin Ninja in Q Fruit Ninja actually said “We assassins should...” in the lines he said. I just found the exact same sentence in Fruit Assassin.

】

[Are you really going to copy even the article? 】

[In this way, Tencent is really cheap. Our Chinese studios all use “Assassins”, but one of his big companies ends up using “Ninjas”? 】

[Fruit Assassin also sells skins, you can support it. A single skin is 3 yuan, and the package of blade special effects and background board skin is 5 yuan, but the whole store is 40% off in the first week. A package only costs 3 yuan.

】

[Holy shit, Fruit Assassin is really conscientious. I clicked to buy the skin, but he gave me a prompt, saying that I only need to complete some achievements, and if I save enough achievement points, I can redeem them for free. I have to pay.

Are you still reminding me of this thing?】

[Hey, I have such a bad temper, why do I insist on buying it! What does it mean to give you money and then push it out? 】

[One thing to note, I just did some research. The achievement system of Fruit Assassin is quite complete. At least according to my current estimation, if you play with peace of mind for a few days, you can directly redeem the three skins in the skin mall.

Need to spend money]

[But I have already spent money to buy it. Hey, the three skin packages don’t even cost ten yuan, and the Chinese dragon skin is so cool! 】

…

In the office of 360 Group, Zhou Hongyi, the founder and CEO of the group, is immersed in processing documents.

By noon, it was almost time to eat. He went to the company cafeteria to get a meal. After sitting down, he took out his mobile phone as usual. While eating, he glanced at the news on Weibo. As a result, he saw that many fans were posting on Aite.

.

Click in and take a look, wow!

Good guy.

After Zhou Hongyi saw the official statement from Tianshu Studio, her eyes suddenly lit up and she couldn't help but say "beautiful"!

Well, this move of buying out the system and switching it to free is quite similar to the way he decisively set a free strategy for anti-virus software back then.

When I think about the fact that the Q-fruit Ninja copied by Tencent's Motan Studio is still on a buyout basis, Zhou Hongyi can already foresee the fate of Q-fruit Ninja based on Zhou Hongyi's understanding of netizens.

If you say that Tianshu Studio still maintains the buyout system at this time, it will naturally get practical support from many more conscientious and kind-hearted netizens.

But most netizens just talk about it verbally. It is very easy to criticize Tencent for being stupid, and it is very satisfying. It can also allow them to stand on the moral high ground and overlook a large company like Tencent, which can satisfy their own needs.

A sense of superiority.

You want these people to pay to support a buyout?

To be honest, it's difficult.

Maybe the momentum will be good at the beginning, but it will soon fall into decline. In the end, Tencent will use its huge QQ user base to help Q Fruit Ninja crush Fruit Assassin.

And now Tianshu Studio's free strategy can catch the Q Fruit Ninja off guard.

As long as you quickly occupy the user market and the player scale reaches a certain level, you will be able to make good profits whether it is skin fees or advertising revenue.

It was precisely because of this trick that 360 Security Guards was able to overcome obstacles all the way.

Thinking of this, Zhou Hongyi couldn't help but feel a little more sympathetic to the helmsman of Tianshu Studio.

Of course, the most important thing is that Tianshu Studio is strong enough and dares to go against Tenxin. Zhou Hongyi, who was rubbed on the ground by QQ back then, said that the young man has a future, and then forwarded this Weibo post from Tianshu Studio.

Just shout from afar.

[Don’t be afraid, if Tenxin dares to play dirty tricks, come to me and 360 will support you!]

Zhou Hongyi can also be regarded as a sweetheart.

When I was fighting against some degree and Tencent, I could post dozens of Weibo posts a day to angrily criticize Li Yanhong and Xiao Ma. I even went to court with Li Yanhong in the early days. After coming out of the court gate, I almost started a PK with Li Yanhong.

After Zhou Hongyi posted on Weibo, she downloaded a fruit assassin.

As a result, after clicking in, I saw the link to the opening advertisement. When I found out that it was the official website of the court, my eyes suddenly lit up and I was amazed.

"Awesome! I like this move!"

"What's going on?"

On the side, Du Yuejing, who was responsible for the development of 360 security software, came over just after finishing his meal. Seeing Zhou Hongyi's big reaction, he couldn't help but asked curiously.

Zhou Hongyi laughed loudly, shared interesting stories with him, and finally said: "Who is the boss of Tianshu Studio? This temper suits me. I have to get to know him if I have a chance."

…

In the afternoon, inside Mihuyou Studio.

The founders looked at each other in awe for a while when they saw the increasing sales of Fruit Assassin on various platforms.

“Is the free system so powerful?”

"How much profit will he get from this skin? Is the payment rate high?"

"The in-app purchase payment rate of free games has always been very low. Most of them are within 2%. A payment conversion rate of 3% is already very impressive. What's more, the pricing of his skin means that heavy Krypton players want more

There is no place to spend the money.”

Several founders were discussing the free system of Fruit Assassin. Seeing such rapid data, they thought about changing the buyout system recommended by Mr. Xu to the free system, and they felt a little bit in their hearts.

But they soon figured out that the situation of Fruit Assassin was rare and could not be copied casually.

"The first is public opinion." Cai Haoyu analyzed calmly, "Although it was a serious crisis for the Fruit Assassin after being plagiarized by Q Fruit Ninja, Mr. Xu handled it so beautifully."

"This wave of public opinion manipulation has directly made netizens naturally have a favorable impression of Fruit Assassin, and also focused public attention on the game Fruit Assassin."

"With such huge traffic, Fruit Assassin can rely on free strategies to capture a large number of players."

"As for a small studio like ours, if you want to find someone to gain traffic, you have to wait and see if they ignore you."

After such analysis, they finally came to a conclusion.

The free system is not advisable for the time being. Unless there are strong marketing methods, it is better to just buy it out honestly.

…

At three o'clock in the afternoon, in the office of Chief Planner Xiang Kangyu of Magic Pool Studio.

Wei Hong stood alone in front of Xiang Kangyu's office, his face looking very ugly.

"I think we can save a little more..." Wei Hong was not willing to let his hard work be crushed like this, and also hoped that Xiang Kangyu could give him more resources, "We can also make it free immediately, as long as we use QQ

Its huge user base can completely overtake Fruit Assassin."

"Oh, what about the tens of thousands of players who have paid now?" Xiang Kangyu glanced at Wei Hong, "I don't care about the income of about hundreds of thousands, but if you choose to return it to the players, your performance will definitely improve.

We have to give a discount, but if we don’t pay it back, our public opinion will only get worse, and the higher-ups won’t agree.”

"Then, what about another way?" Wei Hong was frantically looking for remedies in his mind, and hurriedly asked, "For example, a first-week discount? Buy one get one free? Invite friends and get free? These are all ways."

"I advise you to give up this project." Xiang Kangyu shook his head, took out a piece of information from the drawer, and threw it in front of Wei Hong, "Well, this is a project that several other studios are working on recently."

Wei Hong's face was startled for a moment. When he picked it up and looked at it, his expression suddenly froze.

Tianguang Studio - cutting fruits every day.

Demon Studio-Fruit Knight.

Arctic Studio - Fruit Tycoon.

Looking at the project approval time again, it is basically around this week, and the Tiantian Cutting Fruit project was even approved a few days earlier than Wei Hong!

However, the other party obviously does not intend to completely copy Fruit Assassin. They are still making additions to the original Fruit Assassin and designing more modes. The development has not been completed yet.

Wei Hong: "..."

Damn, what a fuck!

Originally, he thought that he was one step ahead because of his sharp eyesight, but it turned out that this group of people also had a keen sense of smell, but Wei Hong himself was too impatient and became the one who stood out.

As a result, he was slapped to death in the mud.

Now the meaning of the game department is obvious.

Q Guo Ninja can no longer afford to support Adou. Instead of wasting resources on laundering and diverting money, it is better to find another way and start anew.

Anyway, with the huge user base of QQ, even if the above three games are released later, they can still rely on QQ to complete the releases first.

The best strategy now is not to respond to any current public opinion and let this storm dissipate quickly.

Wait until the public opinion subsides before launching other projects.

By then, those games will basically be able to differentiate themselves from Fruit Assassin, and they won't be copied like Q Fruit Ninja without even changing the text.

When some articles are published by then, and with Tencent's trolls and public opinion control, it can completely intensify the conflict between QQ players and other players. It's hard to say who is taking advantage of whose traffic.

After Wei Hong confirmed these projects, his face was ashen, his head drooped, and he looked very depressed.

"Okay, take care of your tens of thousands of users, and don't miss out on subsequent version updates. Maybe there will be another chance?" Xiang Kangyu comforted casually, "Wait until you have new ideas, then decide whether to stop operations.

Or throw it to the follow-up maintenance team."

"Okay..." Wei Hong nodded with difficulty, knowing that the matter could not be undone.

After all, he is just a small planner in Motan Studio. After making a game, there are procedures to obtain various resources. Tencent cannot go to war just for a small game.

Especially when there are other competing products under development within the company, even the ban on links to news related to this public opinion on QQ is an emergency measure to restore the company's reputation and has no right to plan.

Half a dime relationship.

Currently, Fruit Assassin has more than 100,000 downloads and is on the way to 200,000, while Q Fruit Ninja doesn’t even have 30,000 players yet, so failure is a sure thing.

Wei Hong did not struggle anymore and walked out of Xiang Kangyu's office with a disappointed look on his face. After sitting back at his desk, he patted his face and cheered up.

Then he began to browse domestic and foreign game news again, trying to find the next easier target to hunt.

…

At six o'clock in the evening, inside Tianshu Studio.

The employees who were eating lunch boxes were watching the situation online and having heated discussions, with smiles on their faces and in a very happy mood.

To be honest, after learning that their game was plagiarized yesterday, they were actually a little panicked.

After all, if you choose to work in the game industry, you have more or less heard of Tencent’s bad reputation.

Many game manufacturers can produce some good games initially, but once they are targeted by Tencent and their players and market are taken away, they will immediately fall into an abyss of no return.

Either be incorporated or disappear from view.

Game companies that can survive Tencent's pursuit and interception basically have their own unique skills, otherwise they will not be able to survive in the domestic market.

And this time Tianshu Studio’s counterattack was perfect.

It also allowed employees to witness a classic public opinion marketing, and they became more confident in their own company. They were even more motivated to work and did not feel tired when working overtime at night.

In the office, Yan Chijuan was standing next to Xu Xing, looking at the Fruit Assassin game data displayed in the background with him.

In just one afternoon, the number of downloads across all platforms quickly exceeded the 150,000 mark.

You know, today is Thursday, and many young players have no time to surf the Internet. By the weekend, this increase is expected to increase.

Especially for a game like Fruit Assassin, it’s fine if you buy it on a buy-out basis. Once you choose to make it free, it will immediately produce a rapid fission and propagation effect among the player base.

Xu Xing estimated that it would not be difficult to break through 300,000 downloads today, and by Saturday, it should be able to break through 1 million downloads.

However, what he is more concerned about now is the payment rate of Fruit Assassin.

As of 6 p.m., Fruit Assassin has been online for six hours and has been downloaded 156,000 times. Among them, the number of paying players has reached an astonishing 10,000, with a payment rate of about 6.7%.

This is much higher than the 3% payment rate of regular free games.

But Xu Xing knows very well that the payment rate of Fruit Assassin is obviously on the high side. As the number of players increases, it should slowly return to normal in the future.

But as long as we try to maintain a payment rate of about 4% to 5%, the domestic income will not be much different.

Now there are only 150,000 players, and the sales in one afternoon have reached 50,000 to 60,000.

Once the download volume of Fruit Assassin exceeds 10 million or even 100 million in the future, then the 50,000 or 60,000 will have to expand to hundreds or even tens of millions.

This is an afternoon's flow.

Of course, the actual situation cannot be calculated so roughly, but as long as Fruit Assassin grows up, it will not be a problem for domestic monthly revenue to reach tens of millions.

Especially when the number of players is large enough, the revenue from open-screen advertisements will have to be in the millions or even tens of millions every month.

It can be said to be a real money tree.

"The update plan for subsequent versions can be put on the schedule." Xu Xing said to Yanchi Jiu, "The studio should expand its recruitment this weekend, and several people will be arranged to be responsible for the maintenance and update of Fruit Assassin. In the past few days, you can first

Work hard alone."

"It's okay, I'm not working hard." Yan Chijuan said honestly, and glanced at the door of the office. Seeing that no one came in, he silently walked behind Xu Xing, put his hands on the boss's shoulders, and massaged him to relax.

Xu Xing narrowed his eyes in contentment and enjoyed Yan Chiju's service. His soft little hands squeezed his shoulder muscles, which was indeed very comfortable.

During his break, Xu Xing looked at the public opinions on Weibo again, and the reactions from netizens were all expected.

To be honest, he has no interest in whether Tencent copies or not. In his previous life, he did not make games, and he also played many so-called junk games owned by Tencent.

As for plagiarism, it is said that there is a lot of plagiarism in games in the world. Regardless of whether it is a domestic or foreign game manufacturer, there are basically all kinds of plagiarism cases, but most of them are ignored, because if this thing really needs to be identified in this way, God

There are not many games out there that can escape.

Therefore, the legal definition of game plagiarism has always been very vague. Most accusations of plagiarism can only end up in mutual criticism between players.

Over time, this has become a tool used by major manufacturers to refine players and build fan base.

Basically, as long as it's not just a cover-up, then game manufacturers won't really use knives or guns.

Even if a lawsuit is filed, it is probably just for the traffic behind the lawsuit, and it doesn't matter who wins or loses.

The final result is that the passionate players are tricked by two scumbags, and then they willingly pay for their own money, and they regard the players opposite as their enemies in their eyes.

But as long as you join the scolding war, no matter what you say is good or bad, you are just adding heat to the game between the two parties.

The reason why Q Fruit Ninja failed to defeat Fruit Assassin is actually very simple.

First, plagiarism by Tencent has been regarded as a consensus within the industry and outside the industry. When netizens heard this news, they basically criticized it directly. Even QQ users did this, which can easily lead to one-sided public opinion.

The second is that Q Fruit Ninja did not think clearly about the characteristics of the domestic market, and also chose the same buyout strategy as the Fruit Assassin in North America, which directly ruined the chance of a good start and failed to accumulate enough players in the first time.

If Wei Hong were smarter, he would choose to start for free, rely on the advertising space on QQ in the past two days to attract traffic, and then organize some first-time deposit activities to increase the number of players to more than 100 or 200,000.

If the Fruit Assassin wants to come from behind, he still needs to fight and compete again, and he won't win as easily as he does now.

After thinking about this clearly, Xu Xing breathed a sigh of relief. After closing Weibo, the matter was over.

At this time, his phone suddenly vibrated.

It was a call from Xu Yi.

"Hello, uncle?"

"I brought someone here, are you ready to receive them?"

"Oh?" Xu Xinglai became more energetic, "How many?"

"Three."

"Okay!" When Xu Xing heard the news, he was happier than confirming that the Q-Ninja had burped. He immediately said, "I'm in the office. You can bring someone up. I'll pick you up at the elevator."

After hanging up the phone, Xu Xing took a deep breath and his eyes gradually became serious.

The incident of Fruit Assassin being plagiarized can only be regarded as a minor incident.

What you prepare to do next is the key to the future development of the company.

"Boss, who's here?" Yan Chiju pinched Xu Xing's shoulder and asked curiously.

Xu Xing smiled and just said: "The corner of a certain degree is coming."