Ten Years Against the Current of Rebirth
Chapter 280: Mihuyou's Second Turning Point
Chapter 280 Mi Huyou’s second turning point
"You've been a little strange lately."
After school started, another half month passed.
Yu Youjia and Xu Niannian were in the office, eating the takeaway they had just ordered.
Qunxing Company only rented three floors in the Ocean International Building as an office and did not have its own canteen.
For lunch before, the administrative department had always contacted nearby restaurants to customize a set meal, and then asked the store to deliver it.
The advantage of this is that it is cheap, but the disadvantage is also obvious. There are only a few dishes available.
Although the contents of the set menu are different every day, after eating for a long time, you will get tired of the taste of the same restaurant.
However, a few days ago, Chime.com officially moved to the 15th floor of the Ocean International Building and started publicity and promotion using this office building as a base.
Qunxing Company has canceled the fixed-set lunch model and instead issued a 20-yuan takeaway coupon to each employee.
This coupon cannot be exchanged for cash, and it can only be used on the same day. It is distributed to employees regularly every day. You can order any takeout within 20 yuan.
This can be regarded as a small benefit of our company. While providing free lunch, employees can also choose what they want to eat.
Xu Niannian didn't want to eat anything. After seeing Yu Youjia order fried rice noodles, he ordered the same thing.
The two of them were sitting across from each other in the office. Yu Youjia was eating rice noodles when the above sentence came to her out of the blue.
Xu Niannian paused while eating rice noodles, then started chewing as usual. He looked up at Yu Youjia, noticed her suspicious look, and looked away again.
"Really? What's weird?" Xu Niannian's tone was as usual, and then he said, "I think you have too many projects to focus on, are you tired? You are hallucinating."
"Maybe." Yu Youjia didn't get too entangled, just shook her head, "I just feel like you've changed a bit, but I can't quite put my finger on it."
"That must be because I'm working harder."
"Come on." Yu Youjia rolled her eyes at her, "I am responsible for many projects, okay?"
"Then I have to thank you?" Xu Nianqing laughed twice, and then asked, "But, are you really not planning to take the postgraduate entrance examination? Your results can actually guarantee the postgraduate entrance examination, right?"
"There's no need." Yu Youjia shook her head and said, "Zhou Jing and I have both met our parents and originally planned to get married after graduation."
"Holy shit!" Xu Niannian, who was originally in a dull mood, was shocked when he heard the news, "Are you serious?"
Yu Youjia: "...then do you think my previous relationship was just for fun?"
"Cough...cough..." Xu Niannian scratched his head in embarrassment, "It just feels so fast. Are you going to get married as soon as you graduate? But getting married doesn't stop you from studying for graduate school."
"We are all married, and the job here is pretty good now, so why should we take the postgraduate entrance examination?" Yu Youjia shook her head, then smiled and said, "Can't you just enjoy your life?"
"I'm so envious..." Xu Niannian said vaguely as he lowered his head and took a big mouthful of rice noodles.
When she said this, Yu Youjia reacted a little: "I would like to ask you, why do you suddenly need to take the postgraduate entrance examination?"
"Isn't it normal to take the postgraduate entrance examination?" Xu Niannian felt a little guilty. He lowered his head and ate rice noodles, not daring to look directly at Yu Youjia.
"It is indeed normal for others, but it is not normal for you." Yu Youjia said very straightforwardly, "After all, Xu Xing is your brother, with his current net worth, and you are the art director of the company, to be honest
, a master’s degree doesn’t mean much.”
"Maybe..." Xu Niannian said this, and then tried to find a way to change the topic.
But in fact, only she herself knows what she is thinking.
…
In the afternoon, in the conference room on the 11th floor of Qunxing Company.
The founders of Mihuyou, Cai Haoyu and Liu Wei, appeared in the conference room inside Bizhan.
In addition, those who participated in this small meeting were Chen Rui, the current person in charge of Bizhan, Wang Tuo, who is responsible for internal platform technology, and Ma Weiwei, who is responsible for operations.
In addition, Liao Qinyu of WeChat and Cao Zhi, who is responsible for the interoperability and maintenance of accounts on various platforms.
Yao Yuanyuan also participated as the financial director and concurrently as the general manager of Qunxing Investment in Shanghai.
Of course, this would definitely involve the presence of the boss Xu Xing.
The theme of this meeting is very simple, which is the new round of financing intention for Mihuyou.
Since the release of "Collapse Campus" at the end of last year, Mihuyou's team has been somewhat depressed.
"Collapse Campus", the first buy-out mobile game on WeChat Game Center, has performed quite poorly.
Of course, this bad does not mean losing money, but compared with the money earned by other free mobile games in WeChat Game Center, the income Mihuyou can get is really a drop in the bucket.
Prior to this, in order to make the mobile game "Collapse Campus", Mihuyou spent hundreds of thousands in research and development costs, plus the cost of publicity and distribution after the game was launched and the cost of later version updates and maintenance. The stars had already been
The company's original investment cost seventy-seven hundred eighty-eight dollars.
After all, Qunxing Company is essentially just an investor in Mihuyou, not its biological father. Giving it a place in a game center is already a huge benefit.
It is impossible for Qunxing Company to advance other publicity and distribution costs by itself.
Including the advertisements placed by Mihuyou in the WeChat Game Center, the brothers clearly wanted to settle accounts and collect money.
In addition to the 50/50 channel fee, after paying the monthly salary of the personnel and deducting the tax, there is really not much money left.
The current goal of Mihuyou is actually very simple, which is to find a way to survive first.
The only way to survive is to have best-selling games.
Now "Collapse Campus" is definitely not able to take on this important task, so Cai Haoyu and others can only place their hopes on the next new game.
But if you want to make the next game, who can guarantee that it will be successful?
Under such circumstances, after many internal debates at Mihuyou, a decision was made - to reset Honkai Campus and optimize and improve "Honkai Campus 2" on the basis of Honkai Campus.
To put it bluntly, after "Collapse Campus" has gone through all the previous pitfalls, Mihuyou took this book of wrong questions to do the questions again and give better ideas for solving the questions.
This is indeed a more reliable method.
After all, it’s not that “Honken Campus” doesn’t make money, it’s just that the buyout system is not very popular in China, and Tianshu Games is the leader, which leads to poor sales.
The quality of "Collapse Campus" itself is quite attractive to 2D users.
At least on Bizhan, there are quite a few players attracted to play this mobile game.
So far, Bizhan's millions of users have brought about the same number of effective players to "Henghua Campus" as WeChat's tens of millions and nearly billions of traffic.
It can be seen that Bizhan has an excellent drainage effect on two-dimensional mobile games.
And this is one of the reasons why everyone gathered in the conference room of Bizhan today.
"We have talked before." Xu Xing looked at Cai Haoyu and Liu Wei, "I also know your temper, but after getting along with each other for more than half a year, you should have a better understanding of me."
"Of course." Liu Wei nodded, "We all see Mr. Xu's sincerity, and we are very grateful to WeChat and Bizhan for their help in promotion."
"Then you have seen the current situation." Xu Xing smiled helplessly, "I won't say anything in hindsight. After all, I did recommend you to take the free route before, but we still look forward now."
When Xu Xing said this, Liu Wei smiled sheepishly, and Cai Haoyu, who had been silent for the whole time, looked a little embarrassed.
Fortunately, Xu Xing did not hold on to this and continued: "Although the share of "Henghua Campus" sold through the buyout system is not large, judging from the feedback from players, the quality of your game is actually passable.
."
"So I also support your decision to develop Honkai Impact II."
"It's just that judging from the current trend, you may not be able to hold on until the next game comes out."
If it were to make a new game from scratch, it would definitely be too late for Mihuyou.
Because games with a buyout system probably have the most sales in the first few months, but as time goes by, sales continue to decline, and only a few true blockbusters can buck the trend.
"Collapsed Campus" is obviously not included in this list.
If we say that the money earned in these few months can still ensure Mihuyou's balance of payments and a certain balance.
So in the next few months, Mihuyou may enter a period of hard times again.
In fact, Mi Huyou survived successfully in his previous life.
But in this life, Cai Haoyu and Liu Wei don't know if they can survive it smoothly, and they don't know if Honkai Impact II is really possible for them to achieve nirvana and be reborn.
In their last life, they had no choice, either to give up directly or because there was no one else to invest, they had no choice but to keep going.
But in this life, they have one more choice.
Xu Xing is indeed a very special existence to Mihuyou.
They helped at the most critical moment, but in the process they acquired the shares of the founder who they thought had run away, resulting in Xu Xing's shareholding once approaching one-third.
But then Qunxing Company grew rapidly like a rocket. Now, only half a year has passed, and Mihuyou, a little ant, can no longer keep up with its competitors.
Even Cai Haoyu and Liu Wei didn't react, as if in the blink of an eye, Mr. Xu's stars were already hanging high in the sky, shining brightly.
Under such circumstances, Cai Haoyu and Liu Wei were somewhat flattered that Mr. Xu could still find time to understand and participate in Mihuyou's follow-up planning.
"If possible, of course we welcome Mr. Xu to continue to support Mihuyou." Cai Haoyu thought about it for a long time, and finally took over Liu Wei's initiative and asked, "However, we would like to know more about the specific method.
one time."
"Of course, this is what we are here to discuss today." Xu Xing laughed, then looked at Yao Yuanyuan, raised his chin and said, "Let Director Yao share it with you."
"Yeah, no problem."
Yao Yuanyuan looked businesslike, sat next to Xu Xing, opened the folder in her hand, and then said: "We have provided several financing methods here."
"The first one is that Qunxing Investment can provide another five million to finance 20% of Mihuyou's shares."
As soon as these words came out, Cai Haoyu and Liu Wei's expressions changed.
Because once another 20% of the shares are handed over this time, Xu Xing will hold more than 50% of the shares.
Although Mihuyou's founding team still retains more than one-third of the equity, it can maintain the right to veto.
But facing such a situation, it is actually no different from Mihuyou being semi-annexed.
To be honest, joining Qunxing Company now may be a very good choice.
Cai Haoyu and Liu Wei also considered this matter.
After all, today is different from the past. With the development of Qunxing Company, the rise of WeChat has become an unstoppable trend.
From the launch of WeChat 2.0 in February, to now in more than a month, the number of WeChat user registrations has increased to more than 90 million.
We are already far away from breaking the 100 million mark.
In addition, Bizhan, the two-dimensional base camp, is controlled by Qunxing Company. It is impossible to say that Cai Haoyu and Liu Wei are not greedy.
It's just that these few of them care more about whether they can take control of the studio than making money.
Especially the right to take charge of making your own ideal game.
"The second option is for Bizhan to exchange shares with Mihuyou through a share exchange. The exchange ratio is tentatively set at one to three, with 6% of Bizhan's shares exchanged for 18% of Mihuyou's shares.
."
In this second method, it’s hard to say who suffers more.
In later generations, the market value of Bizhan was not only on the Nasdaq in the old United States, but also later applied to be listed on the Hong Kong stock market, which is equivalent to dual listing on two stock markets. It was also in a loss-making stage, with no signs of profit yet.
Mihuyou is also a strange thing. As of 2022, the equity structure is still clean. Except for the 10% given by early angel investment, the remaining shares are always firmly in the hands of the three founders.
If Mihuyou really goes public, with the phenomenal mobile game Genshin Impact, the market value will reach a very scary level.
But the key problem is that Mihuyou is very rich, unlike Bizhan, which is short of money and has no need to go public.
This makes it difficult to judge the value of the two companies.
However, under the current circumstances, Mihuyou is far from rising, while Bizhan is already the number one two-dimensional website in the country.
If Xu Xing hadn't been optimistic about Mihuyou, and Bizhan was indeed still exploring its profit model, and mobile games were a good entry point, Chen Rui probably wouldn't have agreed to such a share s
After Cai Haoyu heard the second method, he saw that Director Yao had stopped speaking. After a moment of silence, he couldn't help but ask: "Is there anything else?"
"Of course, there is a third way." Yao Yuanyuan smiled slightly, and then continued, "The third way is relatively complicated."
"A new company jointly funded by WeChat, Bizhan and Mihuyou will be established specifically for Mihuyou's game promotion and operation, as well as subsequent copyright operations for peripherals and film and television animation adaptations."
"Weixun and Bizhan provide money and channels, and hold 80% of the shares. Mihuyou invests in technology, employees and game-related copyrights, and owns 20% of the shares."
This means that Mihuyou only needs to focus on game development and production in the future, and the rest of the publicity and promotion, later operations and maintenance, and copyright development, etc., can be handed over to this new company formed after the joint venture. .
[Friendly py]: "No, even a gentleman should be careful"——
In the first year, Princess Liqian met a 'gentleman' for the first time. He uprightly upheld justice. She sneered: "Hypocrite."
In the third year, during the battle for the emperor's heir, he lost everything with just one step. He closed his eyes and begged for death. That man was the only one who stood out and protected him with his wealth and life when he returned to the capital. She sneered: "You are still a gentleman."
In the fifth year, she ascended the throne through a coup, and the empress came to court and offered the man high-ranking officials, rich salaries, noble women, and beauties, but she refused them all. She frowned slightly: "You are indeed a gentleman."
In the tenth year, when she woke up in the morning, her whole body ached, she gritted her teeth and cursed the person next to her pillow: "You are not a gentleman!"
(End of chapter)
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