Ten Years Against the Current of Rebirth

Everyone in the alley knows that Sun Wanhui and Zhang Li don't want to deal with each other.

Sun Wanhui is okay, but Zhang Li really likes to look for trouble.

Around 2001, Sun Wanhui moved here with Xu Xing and her father Xu Jian, and decided to have her own business, so the current clothing store was born.

At that time, there was Zhang Li's store on the same street, which had just opened, and they all sold women's clothing.

But Sun Wanhui's shopping guide skills are much better than Zhang Li's, and Sun Wanhui learned to make clothes from an old tailor in the town since she was a child. The store not only sells finished goods, but also takes various handmade orders for customized clothes.

This immediately put Zhang Li's women's clothing store in competition, and the two of them formed a feud.

Later, Zhang Li knew she couldn't compete, so she settled for the next best thing and began to transform into a children's clothing business.

There is a saying that she made a mistake in this step, but she did better and better in the future. Sun Wanhui was not only affected by the impact of e-commerce, but also because the Shanghai stock market developed step by step. Various large supermarkets and commercial streets were built around it, occupying a lot of space.

Most of the women's clothing market.

As a result, the women's clothing business became increasingly difficult to do.

Now in 2012, the business of physical stores has not yet seen a decline, but the gradual development of children's clothing is already visible.

"Hello Aunt Zhang Li." Xu Xing smiled brightly and said honestly to Zhang Li, "I think after the college entrance examination and before going to college, I can help the family more and experience the hard work of my parents.

It’s much better than if I stay at home and eat and cook, don’t you think?”

There was a thorn in the soft words, but after all, they were spoken by a child. Zhang Li didn't feel embarrassed, but said with some embarrassment: "I just finished the college entrance examination, so I'm not in a hurry."

In contrast, Sun Wanhui didn't like to talk to others so much. She just glanced at Xu Xing and said: "This kid is acting like a wolf here. I didn't pull him out of bed in the morning, otherwise he would still be sleeping in.

"

"Mom, please give me some face." Xu Xing blinked, and then complained in agreement.

"Children are like this. It would be great if he is willing to follow." Zhang Li walked down the steps in a sore voice, thinking of her son. He was really sleeping in after the college entrance examination, but she had to come early in the morning.

After purchasing goods, I can't help but feel a little envious when I see people walking slowly.

But then I thought about it, Xu Xing likes to show off his face, unlike her son, who is honest and smart, and his academic performance is better than Xu Xing's.

Sun Wanhui probably knew that her son was not good at studying, so she deliberately took him out to see the world early so that he could get in touch and get used to it early, so that he could inherit her clothing store in the future.

Thinking of this, Zhang Li felt much more comfortable, and her mood also changed from gloomy to sunny.

"I've almost finished sweeping the goods here, so I won't bother you anymore." Sun Wanhui said to Zhang Li.

After saying that, Sun Wanhui took Xu Xing and left, confirmed the payment with several store owners, took a small truck, and took the goods with Xu Xing, transported them to the entrance of the wholesale market, and loaded them into the trunk of the car.

The two of them got into the car and drove to the store. Sun Wanhui glanced at her son and was in a good mood.

For some reason, Xu Xing took the initiative to accompany her to the wholesale market today. He helped her talk just now, and then moved goods with her. Sun Wanhui felt as if her son had suddenly grown up overnight.

In the past, when she came to the wholesale market and transported goods to the car, she was exhausted both physically and mentally. Although she was tired today, she was not mentally tired at all and was even in high spirits.

So much so that she suddenly said: "What kind of online shopping do you do? How do you do it?"

She feels that as her son grows up, if he wants to get involved in some new things, she shouldn't stop him.

Even spending money to buy lessons is considered a kind of growth.

Xu Xing didn't expect Sun Wanhui to relent so quickly. He was still a little confused, but he still said in surprise: "It's very simple. When you go back to the store, I will make a Taobao shop for you."

More than half an hour later, Sun Wanhui drove into their alley and stopped in front of the store.

The store she rented was about a hundred square meters. It was not that big originally. In the early days, she could only afford to rent a store of ten or twenty square meters. Later, the business gradually expanded and it reached its current scale.

But when Xu Xing looked at this store, he knew very well that without external intervention, the size of this store would only get smaller and smaller in the future.

After helping his mother move all the incoming goods to the storage room at the back of the store and placing them in categories, Xu Xing quickly sat down in front of the computer at the front desk.

This computer was an old computer that had been retired from his father Xu Jian's factory. It was placed here purely for show. Sun Wanhui knew nothing about this thing and could only play minesweeper at most.

Previously, Xu Jian wanted to teach her how to use Excel to do accounting, but one of them didn't have the patience to teach her, and the other still felt that it was safer to write down the account books in black and white on paper, so he gave up on it after that.

Opening the computer skillfully, Xu Xing did not rush into action. Instead, he helped his mother clean up the store first, opened the store door and started doing business, and then pulled Sun Wanhui to sit in front of the computer.

He won't be able to take care of this all the time in the future, so it's better to involve my mother from the beginning.

"that's all?"

Under his patient guidance, Sun Wanhui entered Taobao's official website, registered a store, and then decided on a set of clothes with Xu Xing's selection.

It includes a lightweight suspender belt, a small knitted sweater jacket for sun protection, and a narrow-waisted skirt.

Take photos and upload these three items, and Xu Xing will start pricing.

"The cost of the suspender is 15 yuan, the small sweater is 20, and the skirt is 20." Touching his chin, Xu Xing typed in the selling price on the computer, "The suspender is 69, the small sweater is 88, and the skirt is 98."

"Is it a bit expensive?" Sun Wanhui frowned, "Straps only cost forty or fifty in the store, a knitted sweater costs more than sixty, and a skirt only costs seventy. If it's so expensive, why would anyone buy it?

"

"Isn't there a shipping fee?" Xu Xing said shamelessly.

"Didn't you order free shipping?"

"Yes, free shipping, so it's a bit expensive."

Sun Wanhui looked at Xu Xing speechlessly, not knowing where this kid got his trait of a profiteer.

But she thought it was okay. After all, there were a lot more scams in physical stores than this. Even Sun Wanhui herself would watch people order their food, and if they looked richer, she would deliberately quote a higher price.

Later, the store added labels and prices, so she stopped doing it, but the gross profit margin was generally above 60%.

It's just that Xu Xing set a relatively high price online, and Sun Wanhui was a little dissatisfied with him, thinking it would be difficult to sell it.

But only Xu Xing knows that at this stage, some merchants who enter the market still make money, the only difference is whether they make a big profit or a small profit.

His requirements are not high, and he can sell a few pieces every day on average, which is hundreds of extra income, and it can reach tens of thousands in a month.

By then, even if she didn't say anything, Sun Wanhui would be more concerned about this matter.

"We can set a set price." Xu Xing thought for a moment and then added, "A set of two or two can be five yuan cheaper. If you buy a set of three pieces together, it's ten yuan cheaper."

"I'm very optimistic." Sun Wanhui shook her head, expressing her disapproval.

If you usually come to the store to buy clothes, the price will be much higher. Sometimes a piece of clothing priced at 70 or 80 yuan can be discounted at 20 or 30 yuan, let alone 5 or 10 yuan cheaper.

Xu Xing smiled and said nothing. Sun Wanhui said that he didn't understand customers. Xu Xing could only say that his mother didn't understand e-commerce, online shopping and the Internet.

"Mom, how about we make a bet?"

"Um?"

"If I sell clothes online, half of the profit goes to my pocket money."

"Okay." Sun Wanhui agreed wholeheartedly.

In her opinion, even if it could be sold, the turnover would be a few thousand dollars a month. After deducting the costs, it was estimated that the profit would be only one or two thousand dollars at most, not even that much.

Half of the profit may only amount to a few hundred thousand, so it would be appropriate to give it to Xu Xing as pocket money.

Moreover, it is money earned by this kid himself, and he will feel a sense of accomplishment when he spends it. Sun Wanhui thinks this is a good idea.

"Then don't regret it." Xu Xing said with a smile, "I will earn one hundred and eighty thousand a month by then. Mom, don't feel bad."

"You can make money if you have the ability. It's not too late for me to be happy." Sun Wanhui curled her lips and said, "Don't daydream. Business is not that easy."

This kid is still too young. It’s time to let him fall down and let him know how difficult it is to make money.

Sun Wanhui thought so in her heart, so she let him do what he wanted.