The best small farmer system

Chapter 492 Vegetable Branding

Fortunately, this embarrassment did not last long, Wang Kai came back

His attitude toward Li Tian is completely different now. When they first met, Li Tian seemed so downtrodden, but now that he is talking about it, he feels like a completely different person.

After lunch, Li Tian did not stay at Wang Kai's house for long. After leaving, Li Tian and Zhu Lian came to the vegetable market again, and this time it was even weirder.

He unexpectedly met Qian Xiaobing, the hotel chain where Li Tian went to work for 7 days. It was Du Tingting who helped him solve the problem of his mother's medical expenses.

"Li Tian?"

Li Tian promoted him back then and the help he gave him was still fresh in his memory.

Now he saw Li Tian being very enthusiastic again, and Li Tian was in a good mood. He just said something to him. When he learned that Li Tian was here to sell vegetables, he immediately called the chef. Sure enough,

, he is now serving side dishes, so he knows that there is a great shortage of fresh vegetables in the kitchen.

In this season, out-of-season vegetables are generally more expensive.

"Isn't this inappropriate?"

Li Tian found it a bit troublesome, so he sold the vegetables directly to the vegetable market and made a one-time transaction. But if he delivered them to Qian Xiaobing's hotel, it would be a bit troublesome.

After all, Li Tian is not a hotel supplier, so he won't make a fortune by giving it away again and again, and it is easy to offend the previous supplier, which is not a wise move.

Unless Li Tian has his own vegetable market and can provide all kinds of vegetables and can supply more than he needs, he will consider sending someone to the hotel.

But now, the vegetables in the fields are sold out at most times.

"Qian Xiaobing, thank you for your kindness."

Li Tian patted his shoulder and said: "Work hard, maybe we will have opportunities to cooperate in the future. The vegetables we currently grow cannot be supplied to the hotel for a long time, nor can we replace the position of your current supplier, so we are still here

Let’s go to the vegetable market again."

"Oh well."

Qian Xiaobing regretted not being able to help Li Tian.

Li Tian and Zhu Lian next found two larger vegetable shops with lower prices but greater demand. After reaching an agreement, Master Zhang would deliver the vegetables in the evening.

Zhu Lian also drafted a contract. After all, there are a lot of vegetables in a vegetable greenhouse. If the other party doesn't want it, the freshness of the vegetables will be different if they are kept for one more day.

Because the quantity of strawberries last time was small, there was no contract.

The other boss didn't expect Li Tian to be so professional. After careful questioning, he found out that the person delivering vegetables was not an ordinary vegetable farmer, but a company, Fufu Agricultural Park. This was a bit extraordinary.

The boss is also a smart man. He calls himself Zhang Yue, which is a very popular name.

His business in this vegetable market is larger than that of other shops, not without reason. In addition to having money, he is also very business-savvy.

These days, business is all about branding, including hotel chains, supermarket chains, and snack chains. He also sells vegetables in a chain store.

This boss even invited guests to dinner that night.

He owns a farmhouse in the countryside, which he runs himself. That afternoon he visited Li Tian's fertile agricultural garden. Although there was only one greenhouse with vegetables, after the visit, he took the initiative to invite Li Tian to dinner that night.

At the banquet, he said that he had never seen such formal cultivation of vegetables in this city.

He took the initiative to ask for cooperation and even paid for investment. Li Tian was stunned at the time. This boss must be drunk! His rich agricultural park is still losing money, he still wants to invest?

Of course, Li Tian politely declined. The only shareholder of Fufu Agricultural Park is Zhao Ruxue. She alone is enough, and there is no need for other shareholders to enter. Moreover, Li Tian has no shares to give him.

0.1% of the shares are worth 10 million. If Boss Zhang knew about it, he would probably be frightened.

He said that he has been selling vegetables for many years, and he has tried all methods such as promotions, price wars, etc. Now, he wants to build a brand. But as a city man, he cultivates large areas in rural areas and makes his own dishes. Obviously,

It's not very realistic, especially since he has limited funds. If he loses money, all his efforts over the past few years will be in vain.

However, if there are no special vegetables, how to build a brand?

The main thing is to have special and excellent products.

That night, Boss Zhang talked a lot, which made Li Tian feel a little emotional. For Boss Zhang, Li Tian's appearance was too timely.

Because he is a vegetable shop owner, he has branches not only in this vegetable market, but also in three larger vegetable markets. He knows what kind of vegetables customers will buy in what season, and he can also be called a vegetable seller.

Data.

He wanted to have a long-term cooperation with Li Tian's Rich Agricultural Park, and he would provide market valuation data. Li Tian's Rich Agricultural Park would grow green vegetables, and then hire a professional photography and advertising team to take photos on site. From planting to selling, the whole process would be seamless.

Pollution hazard, green and healthy food.

As for their store, half of the store can rent the Fufu Agricultural Park brand and specialize in selling Fufu Agricultural Park products.

Li Tian thinks this method is good. If green vegetables can be used to create a brand and reputation in the city's vegetable market, it will also be a way to promote the fertile agricultural park.

After that, the aquatic products, fruits, etc. of the Rich Agricultural Park can also be branded.

Otherwise, like selling strawberries, they are sold at one time, so what is the difference between them and ordinary vegetable farmers?

Today's Fufu Agricultural Park has been upgraded with a total investment of more than 6 million. Taking photos here as advertisements will definitely attract the trust and purchase of a large number of citizens. After all, there are generally vegetable gardens of the size of Litian Fufu Agricultural Park.

Li Tian feels that this is also an opportunity to discover the future direction of the company.

However, we talked for a long time tonight, but we didn't reach an agreement.

Li Tian is no longer a rookie. He has experienced a lot and knows a lot. Boss Zhang gave him a very preferential price.

For example, the market price of the same winter vegetables is RMB 1 pound, while the wholesale price is usually RMB 1. However, Boss Zhang is willing to give RMB 1, of which the RMB 1 premium is due to the brand benefit of Fufu Agricultural Park.

Don't underestimate this one yuan. If it really becomes popular and sales increase, a small increase of 1 yuan will be unimaginable.

However, Li Tian resisted the temptation.

The opponent is a cunning and cunning vegetable owner. He can open a noodle shop in a vegetable market. His willingness to open a dollar more shows that he is optimistic about the hardware strength of Fufu Agricultural Park, and he will definitely be able to make money back again.

Li Tian doesn't know how he wants to make money, but he has strict requirements.

He doesn't have to make money, the wholesale price is 1 yuan, they can do it with 0.9, but the premise is that the boss can't fake it, that is, labeling vegetables from Fufu Agricultural Park, they must be from Fufu Agricultural Park, and other low-priced vegetables cannot be used.

to replace the Fertile Agricultural Park.

Among other things, Fufu Agricultural Park has pricing power. (To be continued)

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