The Director of Music Department

Text 1004. Announcement of "Kung Fu"

Laity Xiaohei

Can big data work?

This is where many people are confused.

The same is true for Lin Husheng.

After all, if Huaxin is preparing for the ECCOM exam, if it is really big data, then how can it not be exciting?

And the fact is the same, ECCOM is also considering the issue of big data film strategy.

After all, they are all Internet giants, and ECCOM is recognized as a super giant comparable to Ahri.

Therefore, ECCOM's technology, big data, etc. are almost the same as Ahri.

In addition, this time, Ahri Media and Future Star Media have given such superior conditions.

Although everyone is a competitor, there is cooperation in competition and competition in cooperation, which is the real normal state among enterprises!

So, naturally, he happily agreed.

After all, no one has to struggle with money.

Of course, Lin Husheng also asked Wang Yifan, what do you think of the big data strategy?

"What? Dong Lin, you're also moved?" Wang Yifan wasn't surprised that Lin Hu's business was moving.

"Can you not be moved? After all, what if, what if the big data strategy can be achieved?" Lin Husheng asked.

However, Wang Yifan shook his head and said: "Actually, I don't deny that big data has a very good effect on the distribution of movies. It can be more accurate in terms of promotion, location, and orientation of movies. But the production of movies is always different. Yes, I can say that the idea of ​​making movies with big data is very good, but the result will definitely not be very good. If you just want to use big data to cut leeks, then there is no problem, but you must know that when big data fails, Then the impact is unprecedented.”

"After all, trying to prove the feasibility of a big data strategy requires cost, and the cost is very high!" Wang Yifan did not directly object, but broke apart and told Lin Husheng his thoughts.

In fact, Wang Yifan is not against big data.

In fact, many of Huaxin's movies are announced and released using big data, and ECCOM Video actually uses big data in many places.

This proves that big data can indeed bring a lot of convenience, but at the same time, big data is not a panacea.

It's the same reason as if you are experienced and experienced, you may not stumble.

Big data can be said to be able to know what people liked in the past, or to predict trends, but no one can guarantee the accuracy of the predictions.

The future is unpredictable.

Similarly, what kind of movies the audience likes at this time can indeed be known through big data, but big data is difficult to predict. When will the next stage, the next change in audience tastes, and when will they come? What type do you like.

Because there are too many variables.

In the previous life, Netflix did rely on big data to make "House of Cards" all the rage and become a phenomenon-level drama series, which even led to the feasibility of the big data strategy.

But what happened later? In addition to the other episodes of "House of Cards", there are also the worst episodes of the year judged by netizens, which are also produced by big data.

Looking at the Internet giants in the previous life, they actually tried big data, but what was the result?

Facts have proved that big data is indeed useful, but it is not a panacea.

In fact, it is very simple to put it bluntly. If big data is so powerful, what else do people need?

Big data always serves people, and the reason why people are people, not machines, is because humans have independent thinking.

And this is obviously impossible with big data!

Closer to home.

In fact, Ari and Future Star chose the movie "Kung Fu", which itself has already explained many problems.

what is the problem?

Lack of confidence!

After all, who is the screenwriter of "Kung Fu"? Wang Yifan!

Even for a movie like "Donkey Gets Water", the box office can reach 700 million. Although it is considered to be the lowest-grossing movie between Wang Yifan and a big director, everyone knows that that movie itself is a small movie. There is nothing comparable in all types of movies.

And "Kung Fu" is not only written by Wang Yifan, but more importantly, the director is Lin Tao.

Lin Tao may not be considered top-notch in the circle of big directors, but he has an obvious characteristic, that is, as long as his movies are comedies, he never fails.

And the return on investment is scary.

A benchmark figure who achieves great results with a small cost.

With such a combination, how could Feilong Qilian lose?

Of course, everyone knows this.

Then many people will ask again, since everyone knows that "Kung Fu" is not bad, what else can big data release reflect?

After all, people who have been able to achieve success with regular issuance, now that they are replaced with big data bonuses, the success will not be due to big data, right?

In fact, this is not the case.

In fact, Ari and Future Star are very clear. Whether big data can make a movie is a question, and it still needs to be tried, but there is absolutely no problem with big data to help movie promotion.

Therefore, they chose this method, even if they don't get a penny, they have to start the first battle of the big data strategy!

Although Lin Tao's strength is very strong, Lin Tao also has flaws. His movies can often be small and big, but Lin Tao's movies generally do not have a high box office ceiling.

So far, although Lin Tao is also a great director, he is actually weak in terms of the box office of his first film.

So if the box office ceiling of "Kung Fu" can be raised to an extreme and break through Lin Tao's previous achievements, who would dare to say that it is not due to big data?

This is their purpose.

For Huaxin, this is actually beneficial. First of all, Huaxin is also a co-distributor, and secondly, the film "Kung Fu" itself is also a major investor.

Finally, Huaxin is actually quite interested in the big data strategy.

Of course, this interest is more about the use of big data in publicity and distribution. As for making movies with big data?

Hehe, no matter how reliable big data is, can Wang Yifan be as reliable?

This point is often overlooked by people. In fact, it is not that Huaxin is not optimistic about big data, nor is it that Huaxin does not have this ability. After all, ECCOM’s technical strength is not weaker than other companies.

But why Huaxin has always been more Buddhist?

Because everyone has overlooked one point, as long as Wang Yifan is around, what kind of bicycle do we need?

Wang Yifan and big data, obviously Wang Yifan is more reliable.

I don't know if big data can be achieved, but Wang Yifan is the real deal. He used a movie to type it out, not just bragging about it.

In such a situation.

Ari and Future Star Media finally obtained the joint publishing rights of "Kung Fu".

And this time, ECCOM also announced that it has joined the big data strategy, and the announcement of the movie "Kung Fu" will rely on big data.

They will prove that this is the era of big data!

It gives people an illusion, as if the real big data strategy has succeeded.

But soon someone raised a question again!

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