The Director of Music Department

Text 1005. The First Battle of Big Data

"Actually, if the big data strategy is really successful, then I have a question. If all movies are made with big data, who will be more powerful in the end?"

After this question was raised, many people were happy.

Yes, big data is so powerful that it can affect the shooting of movies. The main credit is big data, so the same is big data, who is more powerful? How does this compare?

"Better than a star!"

"Yes, it seems that there are only celebrities left. After all, directors and screenwriters have become tools."

Of course, this kind of problem will never be solved!

I have to say that big data can indeed play a very good role in publicity.

To put it bluntly, big data is the data integrated through people's various behavior habits, hobbies, etc. on the Internet.

Through these data, it is indeed possible to understand a person's hobbies and preferences, such as movies. The most simple truth is that a person often buys movie tickets for comedy movies.

Then it shows that this person prefers to watch comedies.

But at the same time, if this person usually buys action movie tickets instead of comedy, then give up pulling this person into the movie theater?

Certainly not.

The role of big data is obviously not limited to the precise push of movie advertisements to the eyes of people who already like this type of movie.

For viewers who usually don't like comedy movies.

Big data will be based on other aspects of the person's usual preferences, for example, through his shopping habits, through his usual habits of reading novels and watching film and television works.

It is possible to come to a conclusion that this person not only likes action movies, but also likes other things, such as things with a sense of time, or things that are more nostalgic.

Well, when pushing advertisements, big data will give different displays.

For example, push some old-fashioned promotional images or themes of "Kung Fu" to this audience.

In fact, to put it bluntly, the most important function of big data is precision, but this precision is not one-sided precision, but can, according to a person's different preferences, accurately push the content in the movie about this aspect to this person. people.

This is big data.

Big data does understand the audience.

At least if it is an ordinary announcement, it is difficult to do this.

Another point is that the push of big data is pervasive. Maybe some people don’t like to watch advertisements, or maybe some people don’t like to watch trailers. They may choose to watch movies through their friends.

Then at this time, big data may push a message to this audience that your certain friend is following the movie "Kung Fu".

This is the power of big data.

The announcement of "Kung Fu" relies on big data, and another point is, for example, the location of a certain theater, what are the preferences of the people here?

Then, based on the algorithm, it can be deduced that how much film to put in this place can achieve the best effect.

Another example is bundling, association, and so on.

To give a simple example, for example, if a person does not have any particular movie type preference, but he has a preference for a certain movie, then at this time, big data can accurately find the commonalities between the two works, and then Push it in front of this person in this way.

All in all, what big data has to do is to do what it likes.

If not directly, then indirectly.

To be honest, big data is indeed very powerful. Although it is true that big data can’t make movies and dramas, in terms of publicity and distribution, big data is indeed more effective than traditional publicity and distribution. Efficiency, more cost-effective!

The announcement of the movie "Kung Fu" is in full swing.

According to the statistics given by big data, this announcement is much more efficient and effective than the traditional announcements compared to previous announcements.

Lin Tao was naturally smiling.

In fact, Lin Tao has always been aggrieved. He is not young, and he could direct and act on the big screen in his early years, but he can't do it now.

Lin Tao has always been regarded as the king of comedy in China, but although he has a big name, Lin Tao himself has always had a big regret.

That is, although his movies are very good and are very popular, but the box office has always been high or low!

Yes, although the lower limit is high, the upper limit is not very high!

For example, for the Huaguo film industry at this stage, it is already difficult to convince people with a box office of 1 billion.

After all, there are already many single movies with a box office of more than 2 billion, and the box office of the first movie directly exceeded 4 billion.

And what about Lin Tao? The highest box office is only over one billion.

The box office results are very good, but it also depends on who it is.

Lin Tao is obviously not reconciled, so he is so interested in cooperating with Wang Yifan in "Kung Fu".

And if any movie wants to sell well, publicity is also an essential part.

Although Lin Tao was also very powerful earlier, he had a big shortcoming, that is, it was difficult for his movies to get the full support of giants.

After all, it's not my family!

But this time it was really different.

It's hard to say that the cooperation between Lin Tao and Wang Yifan was not for obtaining resource support.

It's really hard to fight alone.

No matter how good a movie is, if there is not enough film production, it is equally difficult to get a high box office.

This is a well-known fact.

And now, it can be said that it is Lin Tao's best chance to truly become king.

The king of comedy, of course, must have a matching box office performance, otherwise, someone asks what is the highest box office of the king of comedy?

It seems to be 1 billion, right?

I can't afford to lose that person!

At that time, many movies with a box office of 1 billion may be released in a year.

Where does this make Lin Tao's old face go? Ashamed to be called the king of comedy?

And this time is really the best opportunity.

Ari, Huaxin, and Future Star Media, three giants with Internet backgrounds, jointly operate "Kung Fu"!

Moreover, it is the beginning of the big data strategy, so there is no need to worry that Ari and Future Star Media will not go all out.

Not to mention Huaxin, the film itself was also cast by Huaxin.

Therefore, it can be said that everything is ready now, only the east wind is owed!

"Lin's comedy strikes again, and "Kung Fu" is scheduled to be the box office champion!"

"The first battle of big data, whether "Kung Fu" can make Lin Tao the real king of comedy, let us wait and see!"

"The three giants jointly released, "Kung Fu" complements the last shortcoming, and Lin's comedy may be officially crowned!"

"Wang Yifan + mode set sail again, can "Kung Fu" continue its miracle?"

No company head-to-head is going head-to-head with these three giants at this time, even the prosperous Tang Kyushu, even Huanyu, even the era of light and shadow, at this time, they are all silent.

"Kung Fu" is coming soon!

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