The Director of Music Department

Text 1017. Right time, place and people

Although, the box office of "Kung Fu" is more due to the watchability and excitement of the movie itself.

But it is undeniable that this time, "Kung Fu" can get such a high box office, and it can even be said to explode at the box office, which is indeed related to the proper promotion.

In addition, in terms of resource investment, Ali Group, Future Technology, Star Technology, and ECCOM, it can be said that several domestic Internet giants have joined forces to promote this movie.

The resources there are absolutely massive.

It can even be said that it is difficult to obtain such resources even for Wang Yifan's films.

After all, most of the time in Wang Yifan's films, it is impossible to really give away too much meat for competitors to eat.

Then it is almost impossible for Ahri, Future Technology, Star Technology and other competitors to provide sufficient resources.

But "Kung Fu" did it.

Of course, it can be said that the right time, place and people have everything.

The time is right, when Ahri and Future Star want to blow up the big data film strategy, and when they want a successful case to give confidence to the market, at this time, "Kung Fu" appears!

Needless to say, geographical advantages, people and aspects.

Usually, even Wang Yifan's movies, or movies related to Wang Yifan, such as "The Donkey Gets Water", will inevitably be smeared and attacked by competitors, either explicitly or secretly.

But "Kung Fu" doesn't, yes, no.

On the one hand, it was because of the great turmoil in the Huaguo film industry, first Wansheng Group acquired Universal Media.

Later, Ali Group, Future Technology, and Star Technology entered strongly.

It can be said that it is at a time when the wind is jittery and everyone is in danger.

Because Wansheng is from a real estate group background, although it has strong capital, it is difficult to compare with Ahri Media and Future Star Media in terms of media resources.

Therefore, although Wansheng was also a group of new film and television giants with them, they were excluded.

In addition, the light and shadow of the Kyushu era in the prosperous Tang Dynasty are still silent at this moment.

Therefore, it is naturally impossible to offend several giants at the same time at this time.

And Huaxin, Ari Media, and Future Star Media were indeed the biggest competitors. However, this time, because Ari Media and Future Star Media took the initiative to give up their big interests, as a result, the two sides had a common interest.

Only then did "Kung Fu" have the current situation!

It can be said that the situation is very good!

After all, several big giants are silent, other companies, small arms and legs, how can it be possible to do such a thankless thing if it is too late to curry favor?

Anyway, after "Kung Fu" was released and the box office came out.

The stock prices of companies such as Huaxin, Ari, Future Technology, and Star Technology have all risen steadily.

Big data can also be said to have won the first battle!

"Tsk tsk, the full force of big data is really a big killer. Director Lin, what do you think the final box office of "Kung Fu" will be? 3 billion? 4 billion?" Lin Husheng can be said to be a happy event. He was in good spirits, and when chatting, he couldn't help asking cheerfully.

Lin Tao was not as optimistic as Lin Husheng.

He shook his head and smiled bitterly: "I don't know. To be honest, I'm a little confused now. The data is too, too strong. I feel that it's not real."

"This data is indeed very powerful. This big data is indeed very strong in terms of publicity." Chen Hanming also exclaimed in amazement.

"It's very strong, Yifan, why do I think this big data is really going to happen?" Lin Husheng looked at Wang Yifan with deep meaning, and said worriedly.

Everyone knew why Lin Husheng was so contradictory.

On the one hand, if the big data movie strategy can be as successful as it is advertised, then it will indeed be a huge shock, but Huaxin is preparing for the ECCOM exam, so in this regard, it has some advantages. Of course, this is compared to other companies. Companies without the endorsement of Internet giants.

But actually? If big data can really succeed, then Huaxin's real trump card will lose its influence.

After all, if big data is really going to be successful, then directors and screenwriters can all be replaced by tool people.

And who is the reason why Huaxin can rise? Great directors like Wang Yifan and Xu Cang.

Once the big director is replaced by big data, Huaxin's biggest advantage will be gone!

"Director Wang, what do you think?" Lin Tao looked at Wang Yifan.

Wang Yifan said with a smile: "Big data does have a great effect on the promotion of movies, but it's not as amazing as you think."

"The box office of nearly 600 million in two days isn't amazing enough?" Lin Husheng asked in a little astonishment.

Wang Yifan shook his head and said, "Ask yourself, is this really all due to big data?"

"Ah this..."

Everyone who was still immersed in the idea that big data can kill the world, is a big killer, can't help but come back to their senses.

Yeah, is it really all thanks to big data?

Obviously not.

Wang Yifan shook his head and said: "It can be said that "Kung Fu" is indeed very lucky. The right time, place and people have met. In terms of publicity and distribution, several major Internet giants, in order to launch the card of big data, it can be said that in terms of publicity resources. Yu Li, other films, do you think it is possible to obtain so many resources?"

"The effect of big data is there, but the main reason is that the huge publicity resources cover big data, giving people an illusion that big data is really omnipotent. In fact, it is because, this time, Ah Fox and Future Star, as well as Huaxun, have provided a lot of resources, and these resources are hard to imagine in previous movies."

"So, invisibly, it has become the credit of big data."

"At the box office of "Kung Fu", don't really have too high expectations, 3 billion, 4 billion, don't think too much. The size of the market depends on that."

"No matter how powerful big data is, can it still boost the market size?"

"Factually speaking, the attendance rate of "Kung Fu" is not as high as everyone imagined, but because of the high film schedule and unprecedented publicity, people have an illusion that "Kung Fu" can continue to explode at such a high rate. , but actually, is this possible?"

"Now it's not the Spring Festival. The market potential has been overdrawn in advance. Big data can indeed let people who are interested in this movie know about this movie, but that's all. It can't make people who are not interested in this movie, Go to the cinema."

"So, maybe the audience group has been expanded, but in fact, it is limited!"

"The box office of "Kung Fu" will continue to explode in the first week, but in the second week, there will inevitably be a big decline."

"That's not enough, is it? "Kung Fu" has a good reputation." Lin Husheng was still a little unwilling.

Wang Yifan shook his head and said with a smile: "It's true that the word of mouth is good, but because of the good word of mouth, it can explain one thing more, that is, the audience who watch this movie now are all interested in this type of movie itself. There are audiences with relatively high receptivity, while other audiences are not actually attracted!"

"The consumption power of these audiences is limited, and it is impossible for them to really watch this movie over and over again."

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