The Director of Music Department

Text 1018. Big Data Movie Project

"Big data has limitations! Although big data can be delivered accurately and greatly improve the accuracy of the target, it may also ignore some potential audiences. After all, people change. !” Wang Yifan continued.

The temporary brilliance of "Kung Fu" and its extraordinary performance made Lin Husheng, a group leader like Lin Husheng, start to admire big data, let alone other people?

"Of course, it is undeniable that big data still has a lot of potential to be tapped. It has indeed played a very good role in promoting the promotion of movies, but the key is actually the movie itself. The most important thing is to make a good movie seriously. The basics are also the core." Wang Yifan continued.

He didn't know how much they could listen to what he said, but at present, it is true that big data is in a hot stage, it can be said that it is very hot.

Unless the real case of big data fails, before then, the big data movie strategy will be a very popular concept.

Lin Husheng was noncommittal, but Lin Tao nodded instead.

Because, as a director, Lin Tao of course does not dislike the involvement of big data in publicity, but he is very disgusted with the concept put forward by Ahri Media and Future Star Media, that is, big data can replace the role of big directors.

Although Lin Tao makes commercial films, he never believes that big data can really guide people to make good films.

"Big data is indeed difficult to do in terms of questionnaire surveys, finding out audience preferences, recent genre trends, etc., but I personally don't like big data leading creation." Wang Yifan added.

"In my opinion, big data is backward-looking. Don't be superstitious about big data. Artistic creation is an intuition, a belief, a value, humanities, thinking, and intuition. It is not based on big data. Yes. You pick a good story, shoot it carefully, and have a good sense of rhythm. In the end, it will be unique.”

The popularity of "Kung Fu" has succeeded in the film and television industry, and a whirlwind of big data has blown in the capital circle.

Even in order to exaggerate the role of big data, some media that can be related to Ari and Future Star even more advocating the role of big data.

For example, although Lin Tao is a great director and the king of comedy, the upper limit of Lin Tao's films earlier was very limited, but why is the starting point of "Kung Fu" so high this time?

Because of Wang Yifan? Because of a breakthrough in style?

There may be reasons for this, but it is definitely not the most important.

To this end, Ahri Media and Future Star Media also released a number of data reports, comparing the announcements of previous movies with the announcements of movies with big data in an all-round way.

As a result, a conclusion is drawn.

The effect of big data publicity is double that of traditional publicity methods, and compared with traditional publicity, big data is more accurate.

Finally came to a conclusion.

"Kung Fu" can achieve its current results, thanks to big data!

All of a sudden, big data film projects began to attract more and more attention.

Ahri Media and Future Star Media took advantage of the heat and launched the first project led by big data film strategy.

And crowdfunding!

Its name is to let the public enjoy the dividends brought by big data together!

The name of the project is "Digital Kingdom". According to the information provided by Ahri Media and Future Star Media, this is a theme selected through analysis based on big data.

And judging from the published information.

The screenwriting team of "Digital Kingdom" will be as high as twenty, and each person will be responsible for a part. Based on the conclusions drawn from big data analysis as a guiding theoretical basis, the script, lines, scenes, etc. will be created.

After that, there is a list of directors. It can be said that this time Ahri and Future Star are really unique. Similarly, this time there is not only one director, but six directors co-directed.

What's interesting is that none of these six directors are big directors. There are second-tier directors, ordinary directors, and web drama directors.

It can be said that with such a combination, anyway, Wang Yifan couldn't understand what Ari Media and Future Star Media were thinking.

Of course, there is nothing unusual about the selection of actors in the future. After all, the selection of actors based on big data must be based on the preferences of the audience. There is nothing to say about this.

Of course, Ahri Media and Future Star Media are doing this, and many directors in the film and television circle stand up and look down on it.

For example, in Kyushu of the prosperous Tang Dynasty, Chen Hang said: "The screenwriter team can still take over the division of labor and assembly line work, but there are too many directors, how can the style of the movie be unified? Isn't this playing the piano randomly? Also, can big data understand the style of the movie? "

Cao Meng, the head director of Times Light and Shadow, also said: "I can't understand it. If a movie is divided into several stories, then it's nothing to have one director for each story. You can tell a story with six directors. Shooting, who is the last one to listen to? Big data? Big data can analyze the audience's preferences and habits, can it be said that it can analyze the content? Can you know what style is?"

In the same way, Wansheng Huanyu also stood up and spoke out. The CEO of Wansheng Huanyu said: "Big data is the rearview mirror of a car, which reflects the past road conditions. We need to drive to the future by using the accelerator and our eyes. What should we do when we drive to no man's land? Is there still big data? Big data will soon be eliminated."

However, on Huaxin's side, no one said anything. After all, Huaxin is also a beneficiary of big data to a certain extent, so it is enough to make a fortune in silence.

However, the literary and art directors jumped their feet one by one.

Compared with commercial film directors, their films can also enjoy the convenience of big data publicity, but it is difficult for literary films to enjoy this bonus.

In fact, it’s not that big data can’t be used to promote literary and artistic films in this regard, but most of the films produced by literary and artistic film directors are more personal.

They have always believed that art is a minority, and literary and artistic films are naturally a minority.

And now Ahri Media and Future Star Media are doing this, isn't it a blasphemy of the movie?

"Although movies appear because of commerce, the creation is artistic creation. Big data itself is mechanical and has no emotion. However, film creation and artistic creation need to be invested in emotion, which is nothing more than sensationalism." A literary film director said so.

Of course, there are also people who refute the views of these people. For some people, they believe that the reason why these directors oppose it is because they look down on the big data strategy.

It is nothing more than because interests have been damaged.

Once the big data strategy is successful, it is undoubtedly the director who will suffer the most damage. The more famous the director, the greater the damage to his interests.

If big data is really successful, then can it be said that in the future, everyone will compare the star lineup, and other things, such as directors, are they still so important?

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