The Director of Music Department

Text 1019. True Pipeline Operations

Huaxin's current situation can be said to be very delicate.

In the Huaguo film and television industry, the private giants are still the six largest private giants.

It can be called a giant, naturally because it has all-round advantages in the film and television industry chain.

It is an irreplaceable advantage.

For example, publicity channels!

Such as theaters!

For example, Huaxin can become a giant. In fact, the most basic reason is that Huaxin originally controlled a large-scale theater chain.

At the same time, in terms of media channels, there is also the support of ECCOM, a shareholder.

In addition, Wang Yifan and other major directors gave Huaxin support in terms of content, so Huaxin was able to give Huaxin no shortcomings in the film and television industry chain, and finally rose strongly.

Establish the position of giant in one fell swoop.

Another example, Times Light and Shadow, is actually a similar routine.

It's just that Times Light and Shadow has a more abundant background than Huaxin. In terms of publicity channels, theaters, media, etc., Times Light and Shadow has established its own film and television industry moat early.

This is why, even if the content of Times Light and Shadow has not been very strong in recent years, it is still an irreplaceable giant.

Therefore, even if the capital of Internet giants comes in, they can only achieve their goals by directly acquiring the original giants.

Looking at the domestic giants, they all have one obvious thing in common, that is, they can develop into giants step by step with the support of the front-end platform of the theater chain.

The most intuitive one is Shengtang Kyushu. The earliest Tang Dynasty Kyushu was actually similar to Wansheng Group. Shengtang Group was also engaged in commercial real estate at the beginning and had its own theater company.

Later, through mergers and acquisitions, it became Shengtang Kyushu. In terms of the proportion of theaters, Shengtang Kyushu can be said to be second only to the scale of theaters managed by several major national prefix companies such as Huaying Group.

There is no so-called monopoly law in Huaguo, but there are restrictions on admission qualifications. Although there are no restrictions on film and television companies, there are strict restrictions on foreign investment in theaters.

Therefore, domestic private film and television giants are all Chinese-funded, and none of them are controlled by foreign capital.

This is why, whether it is Ali Media, Future Technology, or Star Technology, although they have all been involved in the film and television industry early on.

But it has always been relatively transparent, and most of the time, it is just more financial investment.

Because although they have money, there are some things that cannot be bought with money.

This is like, why do the big guys in Hollywood even dare to cheat people on Wall Street?

Of course, Hollywood is another game!

Theater chains are an asset-heavy industry, and their profitability is actually relatively limited. In fact, the vast majority of theater chains do not have that strong profitability.

Therefore, ordinary companies can only act on the face of giants.

Then maybe someone will ask again, since the Internet capital is so rich and not short of money, why not buy theaters in a big way?

Then start a new stove by yourself?

On the one hand, it is because it is not a few years earlier. At this stage, there are actually very few new screens added every year.

At the same time, in fact, it is impossible for several major theater chain groups to be all directly-operated theater chains. In fact, whether it is Huaxin or other companies, except for the core theaters that are directly-operated, other theater chain groups All are affiliated.

As for the theaters to join, first of all, you need to have the strength to be able to supply films for their theaters and provide high-quality content.

And if the capital giants like Ari really set up their own theater chain, then there will first be a joint boycott from the inherent film and television giants.

Then it will be difficult for their theaters to develop, after all, movie theaters need to show movies.

As for the content, neither Ahri nor Future Star has any advantage at all.

So, of course, it is a direct acquisition of a ready-made giant to replace their original position. In this way, it is equal to the rules, the giants are still those giants, and the people who are pink cakes are still those people. Naturally, everyone will not really form a group.

In fact, Ari or Future Star must most want to control a giant like Huaxin.

But the fact is that it's not that they can't swallow a giant like Huaxin, but that Huaxin can't sell it.

After all, Ahri really doesn't have much to offer Huaxin.

Executing the big data strategy is the best way that Internet capital giants can come up with to break the situation.

But there are still problems. The big data film strategy is just a concept. Yes, although there have been successful cases overseas, in fact, is it an isolated case?

No one knows!

"Kung Fu" remains solid at the box office.

Let the market continue to carnival for big data!

The box office of "Kung Fu" reached an astonishing 1.6 billion in the first week!

It can be said that even Wang Yifan was amazed by this number.

However, after the daily box office of "Kung Fu" was close to 300 million for three consecutive days in the first three days, it began to experience a relatively large decline in the follow-up.

No matter how big the publicity is, it is still the same.

Nonsensical movies are very powerful, and "Kung Fu" is really good.

But it is undeniable that this is still a work with a very obvious personal style.

This kind of work is not meant for the minority, but for such a work, if some people like it, some people will definitely not like it.

And this dislike crowd is not small!

In fact, movies like "Kung Fu" still focus on the young market.

Older audiences may not like this kind of movie.

For this reason, Ari and Future Star have accelerated the preparation of the new project "Digital Domain".

In fact, the benefits brought by "Kung Fu" to big data have long been reflected. Even though many people in the circle are pessimistic, the crowdfunding projects released by "Digital Domain" are fully funded at the speed of light!

Of course, this is also related to the strong background endorsement of Ahri and Future Star!

A week after "Kung Fu" was released, Ahri and Future Star jointly announced that the first big data-led movie, "Digital Kingdom" officially started shooting!

Moreover, Ari and Future Star Media also released bold words, big data film strategy, and an advantage that the traditional filming mode cannot match, that is speed!

Yes, the so-called strength in numbers.

Because of the dominance of big data, it can be said that "Digital Domain" is a real assembly line product.

Everyone performs their duties, and the division of labor is clear.

Can greatly improve work efficiency and shorten filming cycle.

The filming cycle of "Digital Domain" is only half a month, and with the post-production, it only takes more than one month to complete the film!

It can be said that this is simply unimaginable for a large-scale production with an investment of over 100 million.

Yes, in the golden age of Hong Kong Island movies, it is true that the speed of filming is the speed of light. It is not uncommon for films to be released in half a month after filming is completed in a week.

But when the investment exceeds 100 million, it will be completely different. After all, the complexity of the movie is completely different.

Just when everyone was paying attention to "Digital Domain", "Kung Fu" ushered in its second week!

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