The Director of Music Department

One thousand and twenty-three. Big data does not look good movie

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In the end, Wang Yifan still did not convince Lin Husheng.

"Of course, if you insist on betting, I also suggest that instead of going all-in all at once, you can start with medium and low-cost projects." Wang Yifan also knows that at this time, no matter how much you say, it will be useless.

Because the facts are right in front of you.

And the market blows up the big data movie strategy.

Even Huaxun began to bet. Lin Husheng is not someone who has experienced it like Wang Yifan. How could he have predicted it?

Huaguo's film and television industry, with the popularity of the big data film strategy, began to gradually become hot again.

And some hot money is beginning to move around.

After all, the film and television industry is such a huge piece of cake, how can people not be tempted?

Earlier, they wanted to invest in reliable projects, and it was impossible for the giants to give too high-quality projects.

After all, no one would hand over their own secure interests for no reason.

But now it is different.

Once the big data film strategy is proven to be feasible, what if there is no big director?

Every project is a high-quality project and can be voted for.

As for the paradox that every big data project is a high-quality project, it obviously does not conform to the laws of the market, but it has long been ignored in various touts.

Everyone is dominated by big data, and no one is better than the other. This is what those people think.

However, despite this, the big directors are not too panicked.

"My Motherland and Me" has been in preparation for some time.

The script and everything have already been finalized.

Regardless of how the outside world evaluates big data, the project "My Motherland and Me" is as usual.

In fact, even if the big data film strategy is blown up again, in fact, there are not many projects at present.

After all, don't look at how good everyone is bragging, but what's going on with Nai Fei's two dramas, people who understand it will naturally understand.

Moreover, is big data really that awesome?

In fact, it is not necessarily true. For example, in "Operation Mekong", big data has also participated in the prediction. What is the result?

"Operation Mekong" has become a benchmark for Chinese-themed films.

Therefore, big data is really not that awesome.

Interesting things happened again.

Probably to prove the correctness of the big data strategy.

Therefore, one of the original Hongmen Banquet movies, "Charlotte Annoyance" directed by Wu Han, this time Ahri Media and Future Star Media instead indicated that this movie should be handed over to Huaxin for publicity.

The few movies that came out at the Hongmen Banquet back then.

"Charlotte Annoyance" is actually the most unremarkable.

Because although this is also a comedy movie, it is obvious that comedy directors like Wu Han and Lin Tao are incomparable.

In fact, what is more interesting is that Ahri Media and Future Star Media analyzed and predicted the movie "Charlotte Annoyance" through big data.

The conclusion of the result is that the expected box office of "Charlotte Annoyance" is sadly 1 billion!

reason?

It's very simple. First of all, the movie "Charlotte Annoyance" is directed by Wu Han, and Wu Han has never been good at comedy movies.

It can even be said that most of Wu Han's films have nothing to do with comedy.

This is the first, and the second is to succeed at Ye Hongmen Banquet and to lose Ye Hongmen Banquet.

Because there are pearls and jade in front.

"Kung Fu" brought nonsensical comedy to the public, and made nonsensical comedy become the favorite of the public.

And the plot of "Charlotte Annoyance" is too old-fashioned.

Yes, in the big data analysis of Ahri Media and Future Star Media, movies like "Charlotte Annoyance" have a relatively limited audience!

I don't know how they analyzed it. Anyway, the other party doesn't seem to pay as much attention to it as the previous "Kung Fu" movie.

On Huaxin's side, of course it doesn't matter.

Wang Yifan is very confident in the movie "Charlotte's Annoyance".

In fact, Wang Yifan can understand the analysis of big data, because the routine of rebirth is indeed very old.

But big data analytics can make mistakes.

Because among the data analyzed by big data, the reason given by ECCOM is that, in the novel circle, the routine of rebirth is too old.

Nothing new.

Secondly, as I said before, big data is like the rearview lights of a car, you can only see what is behind, not what is in front.

The routine of rebirth is indeed very old-fashioned in the Internet literature circle, but the routine of "Charlotte Annoyance" is very popular in the Internet literature circle.

But in terms of movies, because there were no related themes in the past, or such themes, most of the time they didn't perform very well.

Therefore, big data analysis cannot tell whether the audience likes this theme or not.

This is where the disadvantages of big data lie.

It can predict some things, and sometimes it can indeed help movies to make better announcements, but at the same time, big data is not a prophet, it can only predict based on existing things.

And innovation itself has too many unknown influencing variables.

Big data is powerless.

However, if this is the case alone, it is not enough for Ahri Media and Future Star Media to give up the distribution rights of "Charlotte Annoyance".

Soon, Wang Yifan knew why.

Because, this time, Ahri Media and Future Star Media will fight head-to-head with big data movies and traditional movie models!

That's right, "Digital Domain" will be released at the same time as "Charlotte Annoyance"!

"Are you kidding? Can "Digital Domain" catch up?" Wang Yifan was a little speechless.

Wu Han smiled wryly and said, "I don't know if I can catch up, but it's true that Ari's attitude towards me is not as important as before. Do you think this big data can really take away our jobs?"

"What do you think?" Wang Yifan asked in surprise.

"I don't know, to be honest, big data is really powerful, and now the public opinion is overwhelmingly biased towards big data, so I have no idea."

"Don't worry, "Charlotte Annoyance" is absolutely fine, and, this time, Huaxin will release "Charlotte Annoyance" with all its strength, and I don't think it is possible to use this movie as the gravedigger of the big data movie strategy. question."

"Do you really think big data is not enough?" Wu Han was a little surprised at Wang Yifan's confidence.

"What do you think? A movie, no matter what, needs to tell a good story, instead of blindly adjusting what the audience likes, or what they think the audience likes. In the end, the story can be Complete? Can you speak well?"

"And in such a short period of time, "Digital Kingdom" I remember that the investment is not low, can it be completed? Although there were indeed many films on Hong Kong Island, and the filming speed was extremely fast, but the times are different, and the current audience is very picky. Ah, Ahri Media and Future Star Media are in a hurry." Wang Yifan shook his head.

The most basic truth.

Big data may be able to analyze the audience's likes and preferences for a certain plot, but is it reliable to change the plot because the audience likes it?

The audience's preferences, can they really figure it out by themselves?

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