The Director of Music Department
1025. Overwhelming publicity
"Music Department Director Novel ()" Find the latest chapter!
Because the two movies actually have similarities.
For example, the two films are co-directed by multiple directors.
But in reality, it's completely different.
The movie "My Motherland and Me" is composed of multiple short stories.
Therefore, in this movie, don't worry about the inconsistent style of each story, because each story itself is different.
For example, some are market-oriented, some are more serious, some are modern, period-style, funny, and so on.
But "Digital Kingdom" is completely different. This is a story, and then directed by several directors.
Moreover, "My Motherland and Me" is unprecedentedly strong in terms of director and cast.
The cast of "Digital Domain" is indeed luxurious enough, but the director is a bit lackluster.
After all, the main focus of their big data strategy is that big data understands the audience better. Know the market better.
Then the director is naturally not that important.
Originally, Wang Yifan thought that Ahri Media had invested in the two films, so even if he wanted to prove it, he didn't need to point the finger at him, right?
But it turns out...
"Digital Domain" directly announced that it will be released on the same day as "Charlotte Annoyance"!
After the news of the finalization came out, it can be said that many people were stunned.
"What kind of coquettish routine is this, Ari? Are you beating yourself up?"
"Even if you want to find an opponent, there's no need to be so cruel to yourself, right?"
"So, is this going to make way for big data movies?"
When being interviewed by the media, Zhao Hang, one of Ahri's publicity directors, said: ""Charlotte Annoyance" is not a film led by Ahri, but "Digital Kingdom" is, and the Huaguo market It’s so big, it’s no problem to accommodate two movies!”
But the information that was released left many people in the dark.
"So does it mean that Ahri Media is not optimistic about "Charlotte Annoyance"?" The reporter asked unwillingly.
Originally thought that Ahri's spokesperson would not answer, or would change the topic, but in the end, Zhao Hang nodded under the reporter's astonished eyes and said: "You can also say that, according to our big data It is predicted that the box office of "Charlotte Annoyance" will not exceed 1.5 billion!"
"Isn't 1.5 billion not high enough? Then what is your expected box office for "Digital Domain"?" The reporter was a little speechless.
"3 billion! This is the conclusion we have come to based on the overall analysis of big data, because "Digital Kingdom" is a film dominated by big data analysis. At the same time, we have also found the most suitable star artists to participate in this film, so this is a film that can be said to be dominated by the preferences of the public, so why do we doubt the prospects of such a film?"
"The audience's favorite plot, the audience's favorite elements, the most popular plots on the market, the audience's favorite stars, everything is the audience's favorite, what big data does is to put the audience's favorite Things, integrated, so there is "Digital Domain"!"
"So what is the purpose of "Digital Domain" choosing to be released on the same day as "Charlotte Annoyance"?"
I have to say that Ahri's coquettish operation is really easy to make people curious.
Perhaps this is also a means of propaganda for them?
"Because "Digital Domain" needs an opponent, an evenly matched opponent!"
…
"Digital Domain - a film driven by the audience's preferences!"
"The first movie "Digital Domain" dominated by the big data film strategy is expected to box office 3 billion!"
"Is it outrageous words, empty words, or big data for real? "Digital Kingdom" will face "Charlotte Annoyance". Understand the market? Let us wait and see!"
"Big data VS big director, "Digital Kingdom" VS "Charlotte Annoyance", Ahri Media is full of confidence!"
Soon, Ahri and Future Star showed what is called overwhelming publicity!
As long as you open the relevant software of Ahri System and Future Galaxy, you can see the relevant publicity about "Digital Domain"!
Compared with the previous "Kung Fu", it is much more exaggerated.
In the promotion of "Kung Fu", in fact, although Ahri Media and Future Star Media also gave a lot of publicity resources, but at that time, they were indeed using the advantages of big data to do publicity.
It can be said that in terms of publicity, the investment is also very large, but it is not blind and does not go all out.
But this time the importance of "Digital Domain" is obviously not comparable to "Kung Fu".
Therefore, the announcement of big data has actually become a gimmick.
Whether you like it or not, they will push the release information of "Digital Domain" to you as soon as possible!
However, it is still ironic that it is still dominated by big data.
On the contrary, with the announcement of "Charlotte Annoyance", if Huaxin wants to achieve the intensity of the promotion of "Digital Domain", it is not impossible.
It's a question of whether it's necessary.
You know, the promotions that are pushed one after another are all piled up with money.
However, because Ahri Media and Future Star Media have attached great importance to "Digital Domain" and raised it to a strategic level, the parent company has given the greatest support in this regard.
Therefore, these resources are not counted in the cost of publicity, otherwise, it would definitely be a huge number.
Maybe someone else will ask.
If they are really so confident in big data, why are they so willing to spend so much money?
It's one thing to have confidence, but quite another to actually be able to do it.
For Ahri Media and Future Star Media, is big data really that powerful? Are they really that confident?
Actually not really. It's just a capital operation.
Whether "Digital Domain" is successful or not, or how successful it is, the box office revenue is really nothing to them.
What they want is a market orientation!
If "Digital Domain" is successful, it can really explain whether the big data strategy is successful?
In fact, not necessarily, but for the outside world, they will agree with this point of view.
And these will be reflected in the stock price. For Ari and future stars, maybe they do have confidence in big data, but in this world, how can there be anything with a 100% success rate?
That's why they have such great efforts to promote and promote "Digital Domain"!
Or it can be said that this is no longer a normal market operation, but a capital operation, which is against the laws of the market.
On the contrary, "Charlotte Annoyance" definitely cannot do this. After all, this is the real normal market operation.
Although ECCOM can also support some resources, it is not free!
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