The Director of Music Department

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There is no doubt about the importance of the announcement of a movie to the movie.

For any movie, publicity is no less than the content of the movie.

To give a simple example, awesome publicity, on the one hand, can turn decay into magic.

For example, "The Blair Witch" is the credit for the promotion and marketing.

Actually, the movie itself, to be honest, isn't really that great.

But because of viral marketing, this movie has created the highest return on investment.

Of course, this so-called highest return on investment does not include the cost of publicity and distribution.

In the same way, a bad movie, under the large-scale publicity and marketing, often does not do well, and the box office in the early stage will not be too bad.

For example, the previous "Dwelling in the Fuchun Mountains"!

Huaxin is responsible for the publicity and distribution of "Charlotte Annoyance", and Huaxin's publicity and distribution ability is naturally not bad, and it is also one of the best in China.

However, both publicity and distribution require planning in advance, and publicity and distribution require money.

It is impossible for a movie to spend money without restraint.

Making movies is to make money, especially commercial movies, so it is definitely impossible to really spend money randomly.

Therefore, the publicity and distribution budget of "Charlotte Annoyance", 50 million, is actually not too small.

Of course, this is the pre-announcement budget, and if the box office is good, it can be added later, but this pre-budget already matches the production cost of "Charlotte Annoyance".

Almost reached the level of 1:1.

On the one hand, the normal movie announcement is determined according to the production cost of the movie itself and the box office expectations of the movie.

After all, there are only a few movies that rely on marketing surprises like "The Blair Witch".

Generally speaking, in China, the publicity budget of a film generally does not exceed the production cost of the film.

Therefore, it is impossible for Huaxin to spend several times the cost of "Charlotte Annoyance" on publicity at once.

But this point is completely different on the "Digital Domain".

The publicity between the two can be said that "Digital Domain" is almost crushed!

Of course, this is also related to the different goals and expectations of Ahri Media and Future Star Media for this movie.

What other movies pursue is the return on investment, but "Digital Domain" does not pursue this thing.

Because, according to the current investment of Ari and Future Star Media, unless "Digital Domain" really hits the box office, even if it is a small hit, it will be difficult to recover the cost.

Although Ahri Media and Future Star Media seem to have given "Digital Domain" a not too high publicity budget, but in fact, it is because many resources have not been converted into publicity costs.

You can see it, on the bus commercials, the trailer for Digital Domain, the posters.

You can see advertisements related to "Digital Domain" in places such as subway stations and train stations with extremely high passenger traffic in many big cities.

You can see video advertisements for building elevators in many office buildings.

These are just offline hard broadcasts.

It can be said that offline advertisements are already exaggerated, right? But in fact, online ads are more exaggerated.

And there are ticket supplements.

Ahri Media and Future Star Media directly offered hundreds of millions of ticket subsidies to "Digital Domain".

What is ticket supplement?

In the past, ticket compensation was not allowed because it was fraudulent.

But in the Internet era, in the era of online ticket purchases, ticket supplements have instead become a way of promotion.

For example, 9.9 yuan to buy tickets, etc., really think the fare is so cheap?

In fact, this is just a way to make up for tickets.

But Ahri Media and Future Star Media can play this way, but "Charlotte Annoyance" can't play this way.

Therefore, in terms of publicity, it can be said that "Digital Domain" almost crushed "Charlotte Annoyance".

Don't give it a chance at all.

In fact, more than that.

In terms of topics, "Digital Domain" itself is much higher than "Charlotte Annoyance".

After all, this movie naturally has a topic.

Coupled with the three Internet giants pushing together, how does this compare?

It's just bullying people!

Wu Han, as the director of this film, can be said to have a broken heart.

But at the same time, he also has deep resentment and hatred towards Ari Media and Future Star Media!

It can only be said that "Kung Fu" met the right time, place and people, so it surprisingly won a box office of 3 billion, allowing Lin Tao to reach the sky in one step.

Achieving the true king of comedy.

But the same is true for Wu Han, the right time, place and people are in harmony, but it's the other way around.

As for changing the schedule?

It's not impossible, but because this movie itself is also a movie invested by the former Shin Kong, so if you really want to change the schedule, you need the approval of Ahri Media.

Of course, if Huaxin insists on changing it, of course it can.

But Wang Yifan said that "Digital Kingdom" is a paper tiger, such a situation is not a bad thing for "Charlotte Annoyance", on the contrary, it is still an opportunity if it is done well.

Why do you say that?

It is almost impossible for a movie like "Charlotte Annoyance" to monopolize the schedule.

But "Digital Domain" can!

Because, there are already many movies that have actively avoided "Digital Kingdom"!

reason?

It's very simple, even if "Digital Domain" is not good, no one is willing to touch it.

But "Charlotte Annoyance" is different. This movie is a comedy movie, and although the director Wu Han is not bad, he can be said to be at the bottom among the big directors.

Therefore, such an opponent is not that scary at all!

And now don't look at the overwhelming publicity of "Digital Domain", which almost crushes "Charlotte Annoyance".

But this must be based on the fact that "Digital Domain" itself is really a movie that audiences prefer, otherwise, the current strong publicity may allow this movie to get a good box office in the early stage.

But this is based on the fact that this movie is really good.

Because the audience is not a fool, whether the movie is good or not, maybe some people will be tricked into it at the beginning, and they will buy tickets because of the advertisement and the gimmick.

Perhaps Ahri Media and Future Star Media can control and comment in the early stage, but the audience's word of mouth cannot be covered and cannot be controlled.

Therefore, once the movie fails, then the opportunity for "Charlotte Annoyance" will come.

what chance? Opportunities for exclusive slots.

And there is a contrast, which will severely magnify the advantages of a movie.

The audience has a choice, and they will naturally choose better movies.

Of course, if "Digital Domain" is really good, then "Charlotte Annoyance", or Wu Han, can only consider himself unlucky.

Because, for the same reason, with the background of "Digital Domain", once this movie breaks out, it will never stop.

Because Ahri Media and Future Star Media don't care about how much money they can make, what they care about is the box office and the effect!

Therefore, fortune depends on misfortune, and misfortune depends on blessing.

Wu Han could only remain silent, endure, endure!

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