The Director of Music Department

Li Zan, who is familiar with the strength of the new star director project, does not say that he is facing a big enemy, but he also regards the new movie "Nightclub" of the new star director project as his main opponent.

Then, the "Sea Giant Cannon", which had been placed with high expectations, was lonely!

The total box office was less than 30 million, which was a smash.

For Ahri Media, during this period of time, the domestic performance was quite dismal.

Ari Media was targeted by several giants earlier, and there were one or two good movies, but the film schedule was not strong.

But most of Ahri Media's projects did not get any good results.

It can be said that several giants have seen the joke.

This is also a normal thing, or this is what the question should mean.

In order to poach people, Ahri Media has offered very good conditions to these directors.

And those projects are mostly projects brought by these directors.

Without investigation, without overall planning, etc., most of such projects are ultimately unreliable.

So situations like Li Zan's are actually not uncommon.

The main reason why the Rising Star Director Project has always been successful is that the projects of the Rising Star Director Project were not provided by these directors. In the beginning, Wang Yifan came up with ideas, and then filled them in for the screenwriter team.

Later, Wang Yifan gradually let go, but the company formed its own set of procedures.

The Rising Star Project does not engage in big productions, and is basically low-budget movies, but these low-budget movies have always focused on stories.

Most of the directors recruited by the Rising Star Director Program can be said to directly follow the script.

As a result, there are very few misses.

In fact, the main reason why domestic bad movies come out frequently is that most of the projects are actually projects brought by the directors.

In Hollywood, in fact, every company has a lot of scripts lying in the script library, many of which are good scripts, but they are often shelved because of the risk!

Innovation means risk.

In Hollywood, the initiator of a project is usually the producer, and of course there are directors or screenwriters, but most of them are producers.

Projects initiated by producers are usually easier to pass the review, not to say that projects initiated by producers are necessarily better, but because of different starting points.

For film producers, they are not directors. For movies, they are usually for commercial purposes.

This is very important. Producers look at the market, and they will change the script because of the market response. In terms of editing, they will also edit according to the commercial film side.

But directors are different. Directors are art creators. Many of their starting points are not actually the market. Therefore, they often carry private goods with their works.

This is why, usually, independent films can make people confused, and usually independent films are easier to win awards.

It is because, most of the time, independent film directors have the right to edit, and if the director edits himself, there are both advantages and disadvantages.

Because the director's starting point is not the audience, not the market, they will not keep any shots just because the audience likes to watch, but will focus on their own ideas.

Therefore, independent films usually show more of the director's personal style.

And the big productions of big companies usually give people the impression that they are products on the industrial assembly line, but they are full of commercial elements.

This is where the biggest difference lies.

Conversely, Huaguo's side, most of the time, is dominated by directors.

It can be said that the skills of directors in China determine the upper and lower limits of movies.

On the domestic side, why did bad movies come out frequently in the early days?

Because in the early movies, the projects were almost all brought by the director. A director was interested in a certain story, and then had an idea, and asked a screenwriter to make a script.

Then look for investment, and most of the time, the investor will not look at the script is good or not, but first look at the director's previous works, whether he has won awards, whether the box office is good, etc.

Then, the movie has not gone through market research at all, and it is not known whether it is liked by the audience at the current stage or whether it caters to the market.

In fact, this is also because the audience in Huaguo in the early days didn't have many choices.

In the early years, whether it was a literary film or a commercial film, there was actually not much difference at all.

Because the market is small and there are few movies, audiences want to watch movies. It is not that audiences choose movies, but most of the time, audiences watch whatever movies are shown in cinemas.

Then it is not uncommon for bad movies to sell well.

Therefore, a vicious circle is formed.

When commercial films hit on a large scale, domestic commercial film directors are very scarce.

After the market expands, the capital is even more thirsty, and then I, the director, the artist, make money.

It can be said that if you are hungry, you will not choose what you eat, but you will be cheated a lot, and you will naturally start to gain experience.

It stands to reason that Ahri Media has the big killer of big data.

Although it is said that the strategy of big data dominating movies has failed, in fact, big data is still very useful.

At least something can be done in the evaluation of film projects, such as market research and the like.

But because at that time, Ari only wanted to poach people, only wanted to become big and comprehensive, so he directly poached those directors who had successful cases.

Successful people always succeed.

Ari Media is not a fool, don't they know the risks?

But they have no choice but to choose a relatively low-risk operation.

For example, for a director, if your previous movie was well shot and had a good box office, then the next movie will definitely have a higher success rate.

But it's a pity that the directors from the Rising Star Director Program often give people the illusion that they are all successful.

But in fact, most of the other giants knew that the reason for the success of the Rising Star Director Project did not actually lie in how strong these new directors were.

Rather, these projects themselves have low investment, so the pressure to pay back the cost is naturally low.

Secondly, the directors of the Rising Star Director Project actually have limited rights in the crew.

It's not that you can shoot whatever you want, but you must strictly follow the script to make a movie.

As a result, the success rate has increased, but in fact, it cannot be said that the abilities of these directors have not been demonstrated, but at least, to a large extent, what the directors have demonstrated is only basic skills.

And Li Zan's failure was actually predictable.

Because Li Zan's previous films were low-budget films, with a cost of several million, tens of millions at the box office would be enough to pay back.

In addition, the story is relatively complete, and the director has no right to blindly bring in private goods, so the movie is usually at least above the passing line.

But the "Sea Cannon" project has jumped from a few million to hundreds of millions.

Li Zan is very hardworking, but in the entertainment industry, it has never been said that hard work will surely lead to success.