The Director of Music Department

Since the establishment of Ahri Media, it can be said that everything has not gone well.

The original ambitious big data film strategy, the result is not less money, but it is a piece of chicken feathers.

Then there is the film globalization strategy. "Infernal Affairs", which had been given high hopes, was nothing in North America, and Ahri Media once again fell into the sand.

Originally, Ahri Media was thinking of waving banknotes and poaching people everywhere, but what happened?

The recruited people were quite successful before, but when they came to Ahri Media, they all showed laxity.

Even under the deliberate promotion of several giants, Ahri Media was ridiculed by many netizens as "people are stupid and quick to make money"!

is not that right?

The series of actions of Ari Media during this period really confirmed this sentence.

Facts have proved that besides being rich, Ahri Media really has no advantages in other aspects.

For this reason, Ahri Media is holding back their breath.

Qi Dongming, who is at the helm, is also Alexander.

But, fortunately, at least they still have hope, at least the movie "The Tomb of the Explorer Poké Dragon Emperor", as long as it succeeds, it will sweep away the previous decline, especially if it can defeat Wang Yifan's "Titan" head-on. The Nick”, then Ahri Media’s take-off will be unstoppable.

And the odds are high, aren't they?

Although Wang Yifan is very powerful, although he is well-known, although he is known as a general who is always victorious, can he compare with Hollywood's tens of billions of directors?

Moreover, there are not a few people in Europe and the United States who look down on the movie "Titanic".

After all, "Mad Max: Fury Road," as successful as it is, is a cult movie.

However, "Titanic" is a movie adapted from a major historical event, and the two can be said to be two completely different types.

And Wang Yifan is a Chinese director, so, for a long time, the negative voice of "Titanic" directed by Wang Yifan in Europe and the United States has never stopped.

No way, discrimination has always existed.

No matter what, Wang Yifan is also a Chinese director.

And he is not of Chinese descent, he is a real director of Chinese nationality.

Become famous in Huaguo and enter Hollywood!

Do not underestimate this sequence.

In fact, the vast majority of Chinese directors who have succeeded in Hollywood in North America and Hollywood have educational backgrounds in Europe and America.

And Wang Yifan can be said to be different among them.

He is a native of China through and through.

And "Titanic" is an out-and-out Western story, which is why, before Wang Yifan directed this movie, he specially went to shoot "Mad Max Fury Road".

In terms of investment, he is not short of money, but there are some things that do not mean that you can eat alone if you are not short of money.

If "Titanic" wants to truly succeed in North America and even in markets outside of China, it must introduce investment.

In fact, this project is also the longest and longest-period project that Wang Yifan has worked on.

Its importance is self-evident!

Ahri Media failed in various domestic means, and after the movies they released failed to meet expectations, they focused their attention and attention on "The Tomb of the Explorer Poké Dragon Emperor".

No effort has been spared in publicity.

Domestically, when you open Ahri-related media every day, you can almost see news related to "The Tomb of the Explorer Pok Dragon Emperor".

When Jack Curtis visited the Terracotta Army, he was shocked by the fact that such a building could be built thousands of years ago in Huaguo.

Why Jack Curtis, Steven Lee and others, in order to have a deeper understanding of the first emperor of Huaguo, chase after the history experts of Huaguo every day...

blah blah.

Anyway, all kinds of related news have never stopped.

In fact, movie promotion, to some extent, is also a great science.

For a movie, publicity can be said to be very important.

The promotion of a movie, especially the promotion of a big production, is usually a very long cycle.

For example, "The Tomb of the Explorer Poké Dragon Emperor" can be said to have started publicity since the project was established.

And this kind of publicity has never stopped.

Of course, Ahri Media's promotion of "The Tomb of the Explorer Poké Dragon Emperor" is actually a bit too much to some extent.

Because, most of the time, the promotion of a movie will be divided into several stages.

The first stage is the early publicity, and the pre-publicity warm-up, since it is a warm-up, most of the time, it will maintain a certain degree.

Let movie fans, the general public know that there is such a movie to start shooting.

Give the audience an expectation, but is the higher the expectation, the better?

Certainly not!

Therefore, during the shooting period, because the film has to go through a long cycle from preparation to release.

For this reason, it is necessary to intersperse some relevant publicity during the filming period, and the audience cannot be forgotten, otherwise, the early publicity will be greatly reduced.

But again, don't over-promote.

Because of the excessive publicity, the audience has high expectations for this movie, but it still takes a long time for the movie to be released.

This is like hunger marketing. Hunger marketing once or twice can indeed achieve very good results. Because you can’t grab it, because you can’t get it, there will always be commotion.

But if you do this once, twice, three times, every time, it will make people lose their strength and exhaust them.

Finally just give up.

The same is true for movies. You start promoting it to let everyone have a sense of expectation, and then just let everyone know that the movie is still being filmed, but you can’t keep high-exposure promotion like Ahri Media.

On the one hand, the audience and fans who like it will continue to raise their expectations for this movie.

On the other hand, it will make some viewers feel tired, because you promote, promote, and promote every day, but what about movies?

Didn't show, you say an egg!

But doesn't Ari Media know this?

Certainly not.

Ahri Media certainly knows this.

But the reason why they did this, even when they knew that doing so had both advantages and disadvantages, they still chose to do so was because they had absolute confidence in this "Tomb of the Explorer Pok Dragon Emperor".

That's why we spare no effort to promote without stopping.

Another point is that the production cycle of "Explorer Pok: Tomb of the Dragon Emperor" is actually much shorter than other major productions.

Wang Yifan's "Titanic" has been in production for two full years!

On the other hand, Ahri Media also did not give up suppressing its opponents in Europe and the United States.

In today's highly developed film industry, discrediting opponents is nothing more than normal propaganda.

The key point is that although "Titanic" has Matsumoto Universal and Mina Group as backers in North America, don't forget that there are more than these two giants in North America.

Colleagues are enemies, so Ahri Media spent money to discredit "Titanic" to bring rhythm to this movie. Although the other giants did not make a move together, they secretly gave a lot of support.