The Director of Music Department

The name of the summer file itself has already positioned its target audience on the student group to a certain extent.

Since it is the summer vacation, which is the longest time for students to rest in a year, many movies suitable for young people will be released during the summer vacation to attract young people during the vacation.

The summer vacation is the most inclusive schedule. It can be said that any type of movie can be released in this schedule, unlike the more special schedule like the Spring Festival.

Wang Yifan's movie fell in love with this schedule. Not to mention, several other giants adjusted their summer film list very tacitly.

There is no way, this is a rhythm that anyone who bumps into it will seek death.

Of course, the release of the film is not that simple.

Although the schedule has been set, the next step is publicity.

Of course, the promotion of Wang Yifan's movie is completely different from other movies. In the past, the promotion of low-budget movies required different tricks.

Even if it is a big production, you have to fight to the death with your competitors.

Hurt each other or something, it's just commonplace.

But Wang Yifan's films, almost no one will face them this year.

Therefore, in terms of publicity, it is a good thing, but it may not be a good thing.

Everyone knows that controversial topics can only be discussed if they are controversial. Generally speaking, most movies with the same schedule will fight each other in publicity, but this kind of war may not be really the same situation. In many cases, it is actually maintained With quite a tacit understanding.

How do you say something?

The boss and the second child went to war, but the third child died!

That's what I said, when a film is being promoted, what is needed is exposure, and the two companies fight each other. It seems that the situation is at the same level, but in fact it is a form of publicity itself.

But Wang Yifan's "Monkey King" is different.

Because the current Wang Yifan can be said to be someone that many people are unwilling to provoke.

Not only because his own movies are awesome, Wang Yifan's own movies are awesome, at most one movie a year, just avoid it.

But the film directed by Wang Yifan's screenwriter is terrible.

Therefore, everyone has a tacit understanding, anyway, Wang Yifan is the only one who is special, just avoid it.

The publicity of "The Monkey King" is naturally a big deal, and the publicity budget alone exceeds 200 million.

There is no way, although Wang Yifan himself is a brand, but no matter how powerful the brand is, new products still need to be advertised.

It's just that, in the past, some off-the-chart tricks, such as surprises, were used.

But now, it's no longer possible, and the upright publicity needs to spend more money. Fortunately, Wang Yifan is really not short of this money now.

And this time, "Monkey King" is a film co-produced with the island country Toei, and several major domestic theaters have also replaced some shares, so there is no need to worry about publicity funds.

Well, for Wang Yifan's movies, no one will be stingy with publicity expenses.

So, soon, the subways, buses, building TV advertisements, advertisements in large squares, building print posters, etc. in major first-tier cities began to be occupied by the promotional posters of "Monkey King".

This is offline publicity, which can be said to cover all aspects.

Offline alone, the money spent is at least hundreds of millions. Of course, this publicity will last for more than half a month.

With so much money spent, everyone knew that there was such a movie to be released.

And online.

Similarly, "Monkey King" also spent a lot of publicity funds.

All major portals, social platforms, etc., have warmed up the movie one after another.

This is also why big productions usually rarely have the media to splash dirty water or something, because with so much publicity budget, everyone wants to eat it. If you make trouble, then I'm sorry, you don't have any share of the meat. .

In fact, the popular schedules of each year are also the time when the performance of major advertising companies, Internet companies, etc. explodes.

Because of the promotion of movies, generally speaking, the promotion period is not too long. Most of the time, the intensive promotion will not exceed one month.

Generally concentrated in half a month before the release and half a month after the release.

Half a month before the release, the purpose is to create momentum for the film, increase exposure, and let more people know that such a film is about to be released.

Attract more people into the theater to buy tickets to watch movies.

And half a month after the release.

Because that is the period when the box office of the movie is exploding, so this half month is usually very intensive in publicity.

After that, although there will be promotional resources, it will not be as intensive as before, and after half a month of release, basically, a large part of the box office potential has been consumed.

For most movies, the box office of the first half month, that is, the first two weeks, can basically account for half or even two-thirds of the total box office.

The initial publicity, most of the time, is to put posters and other materials, and then Internet portals, film review websites and so on.

Then there is the public relations for the screening, which is not a low fee.

After that comes word-of-mouth public relations. A movie has a bad reputation and needs public relations. A movie with a good reputation also needs public relations to maintain its reputation.

The promotion of "Monkey King" is also in full swing.

You can stop at the bus on the side of the road and see the floating poster of "Monkey King".

In the subway station, you can see huge posters as soon as you get off the subway.

While waiting for the elevator in the office building, you can also see the trailer of "Monkey King".

 …

"How's the filming going?" Wang Yifan was too busy to keep his feet on the ground these days.

No way, "Monkey King" has put a lot of effort on him, so he naturally hopes that this movie can be better.

And there is another point, "The Monkey King" is an original story by Wang Yifan, not a copy of any movie from the previous life.

Therefore, Wang Yifan was also a little worried about the future of "The Monkey King".

Movie promotion is one aspect, and movie scheduling is another aspect.

However, there is obviously no need for Wang Yifan to worry about film scheduling.

Lin Husheng and Chen Hanming laughed when they heard the words. They were very happy to think that the release of Wang Yifan's movie was not only a feast for Huaxin, but also a feast for Huaguo's film industry.

"Don't worry, "Monkey King" has no rivals in the first half of July this year!" Chen Hanming said. He is also honored.

Don't look at big directors like Chen Hang, they are very famous, but it also depends on who they compare with. Compared with Wang Yifan, they can't get this kind of treatment for the time being.

At present, only Yang Long has this kind of treatment.

"On the first day of the release of "The Monkey King", the comprehensive film schedule will reach an unprecedented 80%! At that time, no new films will be released, and the original film schedule will be greatly reduced!" Lin Husheng said with a smile .

It's impossible for him to be unhappy. The schedule of "Monkey King" was set, and before it was released, Huaxin's stock price rose accordingly.

Not to mention the release of "Monkey King".

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