The Director of Music Department

In fact, the bigger the production, the more often it is necessary to do spot screenings.

Because big productions often mean high publicity costs.

Although point screenings cannot fully reflect the pros and cons of a movie and the market, in many cases, more detailed data can still be obtained through point screenings.

In many cases, the movie's publicity and release budget is planned based on market feedback from screenings.

Because of large-scale production, large-scale distribution, and large-scale publicity, all of these require a huge amount of money to achieve.

And big productions sometimes do not necessarily mean that it is a good movie, so screenings are a touchstone. If the reputation of screenings is too poor, then it is conceivable that the announcement must be stopped in time.

Of course, this is a routine, but "Monkey King" is obviously not included, because it is Wang Yifan's movie.

If even Wang Yifan's movie needs to be worried, what about other movies?

However, "Monkey King" still has some screens.

Because "The Monkey King" also needs to be screened to warm up word of mouth.

For any movie, good word of mouth is better than bad word of mouth. There is no doubt that "Monkey King" has an absolute market share and absolute market dominance in July.

But that doesn't mean that "Monkey King" doesn't need publicity.

Because if "Monkey King" needs to get a higher box office, then screening is a must.

The screening of "The Monkey King" will not be screened on a large scale this time, because it is unnecessary.

At the beginning, "The Story of Hachiko" and "I'm Not the God of Medicine" were because their casts were actually not big, and it was naturally impossible to spend several times the cost on publicity, and those two films They are all dramas, so there is no need to worry about being spoiled.

Because of a feature film, even if you know the plot in advance, the effect is completely different from going to the cinema to watch a movie.

But "The Monkey King" is different. This is a large-scale production combining plot and special effects. The budget for promotion itself is very high, and there is no need to use any method to obtain filming and word-of-mouth.

On the contrary, "The Monkey King" needs to maintain a certain sense of mystery, because the film schedule of this film will reach an unprecedented 80%.

Such a large-scale premiere, as well as the number of screenings, needs the kind of mystery that "Monkey King" maintains, so as to attract the audience to enter the cinema to watch the movie in the first place.

The large-scale and monopolistic film schedule also means that the initial box office of "The Monkey King" will be concentrated and the box office potential will be released in advance. Therefore, through long-term large-scale screenings to release word-of-mouth, It is not advisable for "Monkey King".

Because of that, "Monkey King" would lose its sense of mystery, and moreover, the effect of publicity would be greatly reduced.

 …

In a blink of an eye, it was time for the screening of "Monkey King".

This time "The Monkey King" will be screened nationwide, and the number of screenings is not too many.

However, because the pre-publicity of "The Monkey King" is good enough, and Wang Yifan's celebrity is big enough, the movie itself can be said to be highly anticipated.

Therefore, the number of screenings is less, in fact, to a certain extent, it is also a kind of hunger marketing.

Zhang Weiming has become a fan of Wang Yifan since "Father", or is called Wang Yifan's queen film critic.

Zhang Weiming had nothing to say about this.

He didn't unconscionably promote Wang Yifan's movie, it's really a movie made by Wang Yifan, so it's good.

"Hey, old Xu, why are you here too?" Zhang Weiming walked into the screening room of Capital Times Film City, and looked at his old colleague in surprise. His old friend Xu Mu also came.

"Why can't I come? You, Zhang Weiming, can come, but I, Old Xu, can't?" Xu Mu scolded with a smile.

"Hey, that's not true, it's just that, old Xu, haven't you always liked commercial movies? Didn't you always say that there are not many movies now? What's the matter? Are you going to find fault?" Zhang Weiming said in Xu Mu's Sitting down on the edge, he joked with a smile.

"Originally, how many movies can you watch now?" Xu Mu said disapprovingly.

Xu Mu, an old and stubborn type in the circle of domestic film critics, he only likes those unpopular, unpopular literary films, and rarely writes film reviews for commercial blockbusters.

Yes, he doesn't scold, but he doesn't write either.

This is Xu Mu.

That's why Zhang Weiming found it strange that Xu Mu had come.

"That's because your taste is too tricky. Do you think ordinary people can have the same things as you?" Zhang Weiming said angrily.

In fact, the older generation of film critics, like Xu Mu, are actually quite unpopular, because they are always self-centered, and they like good movies, and they don't accept rebuttals.

But times are different.

In the early years when Huaguo's movies were still dominated by literary movies, old film critics like Xu Mu were still very popular. However, in those days, the income of film critics was actually not very good. After all, the market was small and film critics People's articles can't be sold at a good price.

After all, film critics also rely on the film industry for their food.

However, with the continuous expansion of the market, the mainstream films in the market have also transitioned from literary films in the early years to commercial films.

There are fewer and fewer people making literary films, and naturally old film critics like Xu Mu are not as popular as they were in their early years.

So many old film critics of this kind change careers, change their mentality, change their mentality, like Xu Mu, to put it bluntly, they have their own ideas, stick to them, and are not moved by the market or money.

But to put it bluntly, it is old-fashioned and unable to keep up with the trend of the times.

But no matter what, Zhang Weiming felt a little strange that Xu Mu would appear here.

"Hey, the current literary movies are no longer good. I was invited to watch one a few days ago, and it turned out, eh, it's hard to describe!" Xu Mu said a little desolately.

"What?" Zhang Weiming was really curious.

"It's all shit. Literary movies don't mean that the ones that make people feel confused are literary movies. Now the directors who make some shitty movies in the name of art are ashamed to call themselves literary. Worker, I'm bah!" Xu Mu said a little annoyed.

"So, that's why you came here?" Zhang Weiming complained.

"Then what can I do? I also want to eat, and I write film reviews for those movies, but now no one watches them at all." Xu Mu said with a wry smile.

"Haha, it's rare that you, Old Xu, know how to be flexible." Zhang Weiming laughed a little.

This is really rare.

"Of course, as you know, I've always liked Journey to the West. However, the previous related movies were all gimmicks. They didn't produce anything new at all. They were still old-fashioned and boring." Xu Mu shook his head and said.

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