The entertainment industry shouldn't be like this

Chapter 183 Japanese animation masters are behind him

The ship is in trouble.

Countless facts have proved that this sentence is true.

But it does not mean that the helmsmen of the helms of the big ship cannot see the current situation clearly.

Many times, they may see clearly than anyone else, but are bound by various resistances and cannot make the ship turn.

From this point of view, Lianya Entertainment is lucky.

Since the promotion of the first 3D animated film in film history, the senior executives of the media giant, which started with animated films, have maintained their attention—

"That thing is the future trend, but whether the technology and market are mature now is now mature, let's wait and see first!"

Soon, realistic characters beat on the screen, each action was unprecedentedly smooth and coherent. Coupled with the wild stories, it not only stirred up waves in the hearts of global movie fans, but also caused huge waves in the hearts of senior executives of Lianya Entertainment.

August is coming, and the summer season is still hot, Xiong Yi, general manager of Lianya Entertainment Film Company, almost broke out in front of the group's chairman Zhou Dongshan.

"How much is the box office of this movie?" Zhou Dongshan looked calm, as if he asked casually.

"The popularity of toys around this movie is better than all of our animated films last year. The current sales have exceeded the domestic box office, and the sales commission in Dunhuang is about 30%.

The surrounding income began to become the main force in the late movie revenue.

Just cut it, it's not cut it on him anyway.

And all this, they could only watch...

This sentence made Xiong Yi dare not say anything.

"Since you can't buy it, then go poach people!"

This time they even issued their own overseas distribution and became part of the five major "territories".

"Leasing employees?" Xiong Yi was shocked.

What is the box office? Because the production cost + promotion and promotion cost are high, the profits Dunhuang made in the box office are not as exaggerated as previous movies.

This is what they cannot tolerate the most.

Although he knew that the traditional animation department that once brought supreme glory to the company would be turbulent, but... directly lay off employees?

This is too much to kill the donkey.

Everyone in Dunhuang felt a sense of pressure inexplicably.

In response, Wang Wei said extremely firmly: "Because animation is a work of art, 2D form animation has its own artistic value; the generation that grew up with 2D animation will not all turn against each other because of the arrival of the 3D era."

At the urgent discussion meeting held in Dunhuang, Wang Wei was straight to the point.

...

Therefore, although Dunhuang did not publish detailed data to the public, Lianya Entertainment learned from its own channels—

Well, no one would doubt this about him having a good story, but the latter...

Dunhuang's animation production team was poached, and Lianya Entertainment disbanded some traditional painting teams. As soon as the two news came, the rest of Dunhuang focused on the first news, but Wang Wei only focused on the second news.

Before he could finish his words, Zhou Dongshan waved his hand, "I heard that the person in charge of Dunhuang Animation Studio left our company?"

Zhou Dongshan smiled, revealing a mouthful of white teeth, looking a little sharp.

No one knows the market around animated movies better than them.

However, Lianya Entertainment is very clear about what the biggest advantage of cartoons is—

I am airborne the creative director in one movie? I am afraid that none of the veterans of Lianya Animation can convince him.

Lao Wang and the others naturally don’t understand this.

——After all, even if the box office is losing money, the copyright of the toy company is enough to make them recover.

Xiong Yi did not dare to relax at all, and lowered his head slightly and said: "The domestic box office just exceeded 500 million, but the growth rate has slowed down greatly, and it can only be accumulated in time later; the overseas box office is even more eye-catching, and it has been determined to exceed 600 million, and the global final box office will probably fall between 1.3-1.5 billion yuan."

Because children's enthusiasm for toys around are far higher than adults.

It was not just a shot, it was simply a perfect debut!

But Dunhuang is not.

Moreover, cutting off a group of old stubborn understandings of animated movies only stays in the hand-drawn 2D situation, which is also conducive to the company's promotion of 3D animation development.

Zhou Dongshan waved his hand again and said, "I'm not blaming you, but since he was trained by us, I'll recruit him again and tell him that he can be the creative director of Lianya Animation."

Zhou Dongshan sighed slightly: "1.5 billion! The first 3D animated movie is really a hit!"

Well, there is still some, that's girls' money!

But since the chairman has said so, they have to accept it even if they don’t agree.

“This is the decision of the group board.”

Zhou Dongshan and Xiong Yi both saw that the impact of 3D animation on 2D animation is irreversible, and the times are changing!

Even the peer on the other side of the Pacific felt the chill and began to reduce investment in 2D animation and accelerated entry into new fields by acquiring North America's 3D animation leader.

Xiong Yi paused and said with a hint of self-blame: "This is my mistake! He submitted a plan for the development of 3D animated movies, but I did not pay enough attention to it and gave up such a talent..."

Of course, the premise is that 2D animation can produce good works.

Xiong Yi opened his mouth and finally closed it.

Similarly, although Lianya Entertainment has increased its investment in live-action movies, animated movies are always its own basic base; in many cases, it is better to launch large animation productions at the box office.

"It's a pity that we can't acquire Dunhuang's animation studio." Xiong Yi couldn't help but sigh.

——They were eliminated by the times, what has to do with us?

If Dunhuang is just a pure content provider, it would be fine, but it has no experience and strength in peripheral development, so it is ultimately a collaborator.

Xiong Yi was stunned and subconsciously said: "Poaching people? There is no need. We have the top animation production talents in the industry, and there is no shortage of talents in the domestic software and animation industries..."

You should know that after the 1990s, the proportion of movie box office revenue in the overall movie revenue was getting lower and lower.

As for where the cut animator went, the two of them didn't think about it at all.

And in this world, besides women's money, is there any money that can be made better than children's money?

Lianya Entertainment and Disney, which are known for their animated films and focus on the youth market, were originally the biggest winners of this change.

Sell ​​the surrounding area!

"In addition, a series of authorization agreements have also been reached, including household goods, clothing, luggage, stationery supplies, etc., and in the domestic market alone, it has obtained 80 million authorization income."

They have clearly pushed open the door to the 3D animation era, so why do they have to return to the 2D era?

Xiong Yi analyzed with a complicated expression.

"And its discs, videotapes and TV broadcast rights have not been sold yet. I think its peripheral profit, well, the short-term peripheral profit in a year may be more than twice the box office profit!"

Zhou Dongshan seemed to be able to see through his thoughts and said calmly: "At the same time, we will gradually reduce the investment in 2D animation, so there is no need to raise so many traditional animators. It just so happens that our animator team is too bloated, so let's cut off some people."

When Wang Wei said this, he felt that Japanese animation masters stood behind him in that world.

"If Lianya is not good at using good people, it doesn't mean I am not good at using good people; I have stories, but it is not easy for animators with excellent skills to get them. This is an excellent opportunity to pick up bargains."

Xiong Yi was silent.

"Times are changing, but 2D animation will not be eliminated immediately! So we have the opportunity to get a mature traditional animation team and we must not give up!"

So the peer who traveled across the Pacific has been holding his princess series of animated movies, isn’t it because of this?

But the other four companies saw that they were expected to shake Lianya Entertainment's monopoly in animated films, and planned to enter 3D animated films one by one, without caring about Dunhuang, which greatly reduced the pressure on the latter.

"What can you do if you will be cut off first?" Lao Wang said suspiciously.

Wang Wei smiled: "You don't understand this, right?"

"The first person to fire when layoffs is often not the employees with the worst ability, but the people with old experience or strong ability but 'not obedient'; or the honest people who are best at speaking and always take the blame in daily life."

...

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(End of this chapter)